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Hyundai, Tastemade road trip series stars people who have never left their state

The series follows unique road tripping experiences.

Photo courtesy of Hyundai Motor America

Hyundai, an automaker that has recently pushed the power of family travel with the launch of the Palisade three-row SUV, has teamed up with Tastemade for a four-part originally programming series.

One out of ten Americans has never left their birth state. "The Un-Adventurers" will follow the story of an American who leaves their home state for the first time ever to embark on a road trip that they've always dreamed about.

Hyundai Tastemade The Un-Adventurers series Hyundai and Tastemade will present the show on the Tastemade streaming platform.Photo courtesy of Hyundai Motor America

The subjects of the series will drive a Santa Fe, Tucson, Kona, and Palisade. "We are excited to share the personal and emotional journeys of these 'Un-Adventurers,' and showcase the comfort and reliability of our vehicles as each participant experiences America beyond their states' borders," said Angela Zepeda, chief marketing officer, Hyundai Motor America.

The adventures follow the participants across state lines, venturing into and out of Georgia, Tennessee, and Kentucky, among others. They take back roads, highways, and everything in between seeing the ocean, farmland, charming small towns, and cities. Activities enjoyed include an air boat ride, going on-stage at The Laughing Skull in Atlanta, and spending time at the beach.

The Santa Fe, Tucson, and Kona are two-row SUVs that come with varying amounts of legroom in the second row. The Kona is the tightest fit. The Palisade is a large SUV, built on the same platform as the Kia Telluride, but delivering a more elegant interior and refined ride.

The series will debut on June 3 across Tastemade's streaming network. Check out the trailer below.

"The Un-Adventurers" was developed in collaboration with INNOCEAN USA and Canvas Worldwide, Hyundai's advertising and media agencies of record, respectively. This is the second collaboration between Hyundai and Tastemade, who together produced three seasons of "The Grill Iron" back in 2014, 2015, and 2016 as part of Hyundai's broader college football marketing campaign.

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Nuts & Bolts

 
 

The teaser image of the 2027 Kia lineup includes numerous cars and SUVs.

Photo courtesy of Kia Motors

Kia has revealed plans to launch seven new battery electric vehicles (BEVs) by 2027 in numerous segments. The first, code named CV, will launch in 2021 and serve as the kickoff to a new Kia design direction. The move is known internally as the “Plan S" strategy. Under Plan S, Kia's BEV line will include 11 models by 2025.

The announcement coincides with the company's stated goal of having 25 percent of Kia's global sales come from BEVs by 2029. To do that, the company plans to work to expand the world's electric vehicle (EV) charging network. Kia has sold over 100,000 BEVs worldwide since the company introduced its first model in 2011, the Kia Ray.

Kia Ray EV 2011 The Kia Ray was the company's first production EV.Photo courtesy of Kia Motors

Plan S includes a company-wide business transformation that will include production, sales, and services. Dealerships will likely be required too invest in equipment to handle the influx of EVs. In the U.S, Kia will increase the number of EV work bays at dealerships to 600 by the end of 2020 and increase the number to more than 2,000 by 2023..

The product plan includes a diverse number of models. The vehicles will include BEVs that are “suitable for urban centers, long-range journeys, and performance driving". They will be based on the company's new adaptable Electric-Global Modular Platform (E-GMP). The platform will allow for best-in-class interior spaciousness, according to Kia.

Though subscription services have not gained widespread popularity in the U.S., the company is exploring the creation of subscription services, as well as EV battery leasing and rental programs. Other “second life" battery-related businesses may be part of the plan as well.

Kia also plans to add around 500 charging stations in North America, partnering with its dealer networks. Further, the company is seeking a partner in North America to support a larger infrastructure buildout.

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The new Mitsubishi Eclipse Cross used the Internet of Things to connect to the My Mitsubishi Connect app

Photo courtesy of Mitsubishi Motors North Americ

Mitsubishi has enlisted Aeris and Dealer-FX to better connect owners to their vehicles. Using integrations with the Aeris Mobility Services and Dealer-FX ONE platforms, the My Mitsubishi Connect mobile app will now enable Mitsubishi Eclipse Cross drivers to view real-time service and maintenance needs, as reported by their vehicles.

The system will push timely notifications from the vehicle to the app and the owner's smart mobile device allowing them to act in a matter of seconds rather than trying to remember that a warning light cane in while operating the vehicle.

"Mitsubishi customers are dreamers, achievers, entrepreneurs – active in their communities and in their family homes, and their time is extremely valuable," said Mark Chaffin, Chief Operating Officer of MMNA. "The My Mitsubishi Connect app allows us to enhance their experience, be more efficient with their time and continue to demonstrate our commitment to delivering high quality, top value vehicles with leading-edge technology in the U.S."

This isn't the company's first IoT foray. When it debuted, Mitsubishi Road Assist+ was the first hardware-free, smartphone-based app provided by an OEM that allowed owners to realize the cost savings of usage-based insurance without having to own "connected car" with built-in telematics capabilities or aftermarket-installed telematics hardware.

Mitsubishi continues to grow its presence in the U.S. market. The company recently relocated its headquarters from California to the Nashville, Tennessee area near where Renault-Nissan- Mitsubishi Alliance member Nissan has its North American headquarters.

The company recently announced a partnership with the Nashville Entrepreneur Center to create the Small Batch - Big Ideas Entrepreneur Network, which gives entrepreneurs the opportunity to learn from Mitsubishi executives, among other benefits.

The My Mitsubishi Connect and Mitsubishi Road Assist+ apps are currently available on the Google Play store and the Apple's App Store for use on Android and iOS devices.

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