Hollywood

Hyundai, Tastemade road trip series stars people who have never left their state

The series follows unique road tripping experiences.

Photo courtesy of Hyundai Motor America

Hyundai, an automaker that has recently pushed the power of family travel with the launch of the Palisade three-row SUV, has teamed up with Tastemade for a four-part originally programming series.

One out of ten Americans has never left their birth state. "The Un-Adventurers" will follow the story of an American who leaves their home state for the first time ever to embark on a road trip that they've always dreamed about.

Hyundai Tastemade The Un-Adventurers series Hyundai and Tastemade will present the show on the Tastemade streaming platform.Photo courtesy of Hyundai Motor America

The subjects of the series will drive a Santa Fe, Tucson, Kona, and Palisade. "We are excited to share the personal and emotional journeys of these 'Un-Adventurers,' and showcase the comfort and reliability of our vehicles as each participant experiences America beyond their states' borders," said Angela Zepeda, chief marketing officer, Hyundai Motor America.

The adventures follow the participants across state lines, venturing into and out of Georgia, Tennessee, and Kentucky, among others. They take back roads, highways, and everything in between seeing the ocean, farmland, charming small towns, and cities. Activities enjoyed include an air boat ride, going on-stage at The Laughing Skull in Atlanta, and spending time at the beach.

The Santa Fe, Tucson, and Kona are two-row SUVs that come with varying amounts of legroom in the second row. The Kona is the tightest fit. The Palisade is a large SUV, built on the same platform as the Kia Telluride, but delivering a more elegant interior and refined ride.

The series will debut on June 3 across Tastemade's streaming network. Check out the trailer below.

"The Un-Adventurers" was developed in collaboration with INNOCEAN USA and Canvas Worldwide, Hyundai's advertising and media agencies of record, respectively. This is the second collaboration between Hyundai and Tastemade, who together produced three seasons of "The Grill Iron" back in 2014, 2015, and 2016 as part of Hyundai's broader college football marketing campaign.

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Frightening security

Boston Dynamics' robot to patrol Kia factory

The robot is being tested as a security patrol unit.

Hyundai

Breaking into an auto manufacturing facility was already a very bad idea, but new security tech being tested by Hyundai Motor Group makes it downright terrifying as well. In addition to cameras, sensors, and armed security guards, would-be burglars at a Kia plant in South Korea now have to face off with a semi-autonomous robot dog.

The Boston Dynamics quadruped robot, named Spot, is being tested as a safer and more effective way of providing security patrols to the plant. The dog is one of several robots designed and tested by the firm, which has long terrified the internet with its physically capable electronic beings.

Boston Dynamics Spot Robot The robot uses various sensors to detect danger and intruders.Hyundai

If you haven't seen it, the Boston Dynamics robot dog is frightening enough on its own, so it's an excellent choice to provide factory security. The robot uses an integrated thermal camera and 3D LiDAR to detect people around it, and can monitor high-temperature situations and fire hazards. It can be controlled remotely through a secure webpage, which allows personnel to see what's going on in the factory without putting themselves in danger.

The robot is capable of navigating tight spaces and can identify issues not visible to the human eye. It's also able to semi-autonomously navigate its environment, and has been developed with task management and deep learning-based vision technology. Boston Dynamics says that its tech can be expanded to other types of robot platforms.



The robot dog is currently in the pilot stage at Kia's plant in South Korea. It will be used to support late-night security patrols and increase safety for workers. Hyundai Motor Group will assess the robot's effectiveness and suitability for the job before expanding its use in other industrial sites.

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Safety and technology awards

Four Hyundai cars earn top marks for teen drivers

Best SUV for Teens $35 to $40k: 2021 Santa Fe Hybrid

Hyundai
Each year, U.S. News & World Report ranks vehicles in several categories. One relates to teen drivers and how well a vehicle performs in areas such as safety and available technology features. The 2021 rankings for Best New Cars for Teens were just released and one automaker hit it big. Four vehicles from Hyundai's 2021 lineup took top spots in various categories. They include:
  • Best Car for Teens $20k to $25k: 2021 Hyundai Elantra Hybrid
  • Best SUV for Teens $20k to $25k: 2021 Hyundai Kona
  • Best Car for Teens $25k to $30k: 2021 Hyundai Ioniq Hybrid
  • Best SUV for Teens $35k to $40k: 2021 Santa Fe Hybrid


2021 Hyundai Elantra Hybrid Best Car for Teens $20k to $25k: 2021 Hyundai Elantra HybridHyundai


All vehicles that earned awards in the 2021 survey are available with safety features that include forward collision warnings, forward automatic emergency braking, lane departure warnings, and lane keep assist. The vehicles also carry safety features and controls that allow parents to monitor their teen's behavior. Through the available smartphone app, parents can receive alerts when the vehicle goes over a set speed or if the teen leaves a set geographic area. The idea is that the functionality allows parents to coach their young drivers on their driving habits.


2021 Hyundai Ioniq Hybrid Best Car for Teens $25k to $30k 2021 Hyundai Ioniq HybridHyundai


To earn a spot on the U.S. News Best Cars for Teens rankings, a vehicle has to score well in several categories that include crash test scores and available advanced driver assistance features. The vehicle must also have scored well in the publication's rankings for its segment and price level.


2021 Hyundai Kona Best SUV for Teens $20k to $25k: 2021 Hyundai KonaHyundai

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