Reimagined

Icon 4x4 gives 1970 Ford F100 a potent power boost, makes it just modern enough

Icon 4x4 has given this vintage Ford F100 the full treatment

Photo courtesy of Icon 4x4

Los Angeles-based Icon 4x4 has launched the next model in its Reformer series, a reimagined version of the 1970 Ford F100 short bed pickup truck. The fresh model combines classic styling with modern engineering. In the end, it's a thoughtful redo rather than just a well-financed restomod.

"At Icon 4x4, our Reformer series is a distinctly unique approach to classic restoration, and this new 1970 Ford Ranger is a perfect example of how we work with clients to completely reimagine trucks like these on every level," said Jonathan Ward, Lead Designer and Founder of Icon 4x4. "What we're doing is rewriting history to a certain extent by creating a bespoke truck that can serve as a daily driver with timeless style, modern engineering, and none of the sacrifices commonly associated with conventional restorations."

The model keeps its original paint color.Photo courtesy of Icon 4x4

Icon starts out every job by completing a series of renderings that show off the vehicle's various angles. From there, their in-house engineering and design teams develop a full CAD model and complete with specifics about wiring and other details that make the vehicle complete. At long last, the build process can begin.

This particular truck was found on Craigslist wearing its original paint and interior. Icon 4x4's client didn't always want a Reformer but, as these things go, after putting on a few miles the truck pre-restoration, he fell in love and decided that he wanted to maintain much of the original character of the truck.

To protect the exterior, Icon 4x4 coated the Ranger's floorboards with a polyurea floor surface coating, and every body panel was powder coated prior to paint for enhanced corrosion protection. It wears stock colors that have been given a thorough refresh. Most of the trim is original though where it used to say "Sport Custom" in script on the bed, it now says "Icon Custom".

Below its hood is a 426-horsepower Ford 5.0-liter Coyote V8 engine. That's paired with a Ford four-speed automatic transmission with overdrive.

There's a four-link rear suspension system and at the front are radius arms. Eibach coil springs and Fox shocks were added to improve drive handling and comfort.

Icon Reformer Ford Bumpside F100 4x4

Icon Reformer Ford Bumpside F100 4x4

Photo courtesy of Icon 4x4


It has a twin-stick Advance Adapters Atlas II transfer case and PSC power steering underneath. The 18-inch forged aluminum wheels are attached to Dynatrac ProRock axles, a 44 up front and a 60 in the back. The wheels were inspired by the truck's original steelies, complete with vintage hubcaps. It rides on BFGoodrich all-terrain tires.

Icon n4x4 engineered a hydroboosted sport brake system with Brembo specifically for the model, which includes large rotors and calipers.

All the new parts give the vehicle the biggest change in ride and drive quality of any vehicle Icon has ever produced.

The inside of the truck has gotten just as much of an upgrade. It features a new digital gauges, a Vintage Air Gen IV climate control system, and bespoke chrome aluminum knobs and bezels. There's also Icon brand badging throughout. Icon did not install power windows, at the request of the owner.

The cabin is appointed with Maharam textiles and leather by Relicate that is designed to match the truck's factory vinyl. All materials have been hand-sewn by Icon 4x4.

Before it is ready to be handed off, Icon 4x4's team test drives the car 2,000 to 3,000 miles in a variety of environments to ensure it's ready to go.

Icon says that in most cases, their Reformer models retain the title year and legal entity of the donor vehicle.

Check out this in-depth look at the truck from the Icon 4x4 team:

BEHOLD! The ICON Reformer Ford Bumpside F100 4x4 in 4Kwww.youtube.com

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The Hemi Orange package brings unqiue style to the Durango.

Dodge

The Dodge Durango isnt the newest or most refined SUV on the market, but it offers great comfort, good tech, and a handful of raucous powertrian options. The long-running family hauler is due for an update, but in the meantime, Dodge has given it a new Hemi Orange package with unique styling touches.

Dodge already offers the Hemi Orange package fo the Challenger and Charger, and now it's available for the three-row Durango. The package is available for the R/T trim, which comes with a 5.7-liter V8.

Dodge Durango Hemi OrangeDodge offers four exterior colors with the package. Dodge

Much of the Orange package's content comes on the outside, where Dodge adds orange and gunmetal hod stripes, black taillights, and grey/orange badging. The SUV rides on black 20-inch wheels, and Dodge offers different black "Lights Out" 20-inch wheels. Four exterior colors are available: Destroyer Grey, Diamond Black, Octane Red, and White Knuckle. Inside, the Durango gets orange sticthing and unique patterns in the upholstery. Dodge says the stitching extends throughout the interior, including to the gauge cluster, armrests, console lid, and steering wheel.

Two upgrades are available for the Hemi Orange Durango. The first is the Orange Plus Package, which adds a power sunroof, a 19-speaker Harman Kardon sound system, and a load of driver aids. The Tow N Go package is available for four-wheel drive models, and brings the 20-inch Lights Out wheels, orange brake calipers, and a Bilstein high-performance suspension system.

The Durango R/T Hemi Orange is available now. It carries a price tag of $1,995. The Orange Plus package costs $4,500 and the Tow N Go package costs $5,095.

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Performance luxury SUV

The Cadillac Escalade-V starts at almost $150,000

The Escalade-V gets a $149,990 starting price

Cadillac

Cadillac teased an ultra-powerful Escalade-V a while back, and now we have all the details. The 2023 SUV will feature a supercharged 6.2-liter V8, plenty of luxury, and a stout six-figure price tag.

The 2023 Escalade-V comes with a supercharged 6.2-liter V8 that makes 682 horsepower and 653 pound-feet of torque. It features a hand-built design and shares much of its underlying engineering with the CT5-V Blackwing. It's paired with a ten-speed automatic transmission and full-time active four-wheel drive.

2023 Cadillac Escalade-VUnder the hood, there's a supercharged 6.2-liter V8.Cadillac

Cadillac gives every Escalade-V air ride adaptive suspension and magnetic ride control. The driver can customize the suspension and feel using the SUV's selectable driving modes. The system can also raise or lower the ride height by to .8 inches, and the SUV comes with a launch control system that helps it get off the line with explosive speed.

Inside, the Escalade-V builds on the top trim of the standard SUV with zebra wood accents, massaging front seats, and a heated steering wheel. It's got the same amazing tech, too, with a curved OLED display that runs the length of the dash, navigation, voice commands, wireless Apple Carplay and Android Auto, an augmented reality navigation system, and a 36-speaker AKG Studio stereo. Cadillac Super Cruise is available.

2023 Cadillac Escalade-VAn extended ESV variant is also available. Cadillac

The 2023 Cadillac Escalade-V goes on sale this summer. Starting pricing lands at $149,990, and Cadillac offers an extended-wheelbase ESV version of the high-performance SUV.

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