CES 2020

Amazon expanding Fire TV into FCA, BMW vehicles

BMW and FCA will be adding Amazon's Fire TV to forthcoming vehicles.

Photo courtesy of Amazon

Amazon is partnering with automakers to expand the eyeballs viewing programming on their popular Fire TV streaming and live TV digital media player. The company is partnering with BMW and Fiat Chrysler Automobiles to add Fire TV to a variety of vehicles.

"Adding Fire TV to future BMW vehicles represents a big step in bringing the best of streamed entertainment to our products," said Fathi El-Dwaik, Vice President User Interaction, Business Line My Car and Business Line My Life, BMW Group. "With Amazon's approach, and with the help of Garmin, we are able to innovate and create a unique and special experience for BMW cars, providing the consistency of content and customer experience that Fire TV provides in the home. We look forward to working closely with Amazon to bring Fire TV to future vehicles."

The online retailer is touting the ability to drivers to utilize their Alexa voice assistant product hands-free in the vehicles alongside a touch screen with offline capability and playback to experience Fire TV content. Users will be able to enjoy shows recorded with Fire TV Recast or saved locally on a Fire TV device.

The devices will be able to stream content via the vehicle's Wi-Fi or LTE connection.

It is likely that the Fire TV capability will only be available to second-row screens. BMW and FCA haven't said which vehicles the technology will debut in but it's likely to be crossovers and minivans, which are inherently more family-friendly.

FCA is the parent company of the Chrysler, Dodge, Fiat, Jeep, Ram, Maserati, and Alfa Romeo auto brands. BMW's brands include BMW, Rolls-Royce, and Mini.

There is no word yet on whether of not the technology will expand to PSA vehicles when FCA and PSA complete their merger.

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The new Maps+ app will allow drivers to use a navigation system who had not previously purchased navigation.

Photo courtesy of General Motors

General Motors is giving its vehicles a new navigation solution. Maps+, an in-vehicle, app-based way-finding program, will begin rolling out to approximately 900,000 model year 2018 and newer Chevrolet, Buick, GMC and Cadillac vehicles by the end of 2021, starting on April 30.

"We know customers want an easy and convenient in-vehicle experience that improves over time," said Santiago Chamorro, GM vice president of Global Connected Services. "We listened to customer feedback and developed a product that works seamlessly with our current infotainment systems and provides a highly personalized experience that will iterate throughout the lifetime of the vehicle."

Maps+ was developed in partnership with Mapbox. The new app replaces navigation functionality in already-purchased vehicles that had purchased a navigation system. It provides navigation functionality to drivers of vehicles that did not opt for navigation at the onset.

The new application features Alexa build-in voice control that allows users to listen to music or podcasts using the system's integrated audio apps. A search box allows users to find points of interest, shops, restaurants, parking, and more. There is also embedded speed alert, low fuel recognition, predictive keyboard entry, day and night modes, category shortcuts, rear-time traffic routing, and dynamic mapping capability.

"Our obsession is the driver," said Peter Sirota, CEO of Mapbox. "The map is the canvas for providing the driver with a delightful, easy-to-use experience. From discovering new places to avoiding traffic on your commute to paying at the pump or the plug, Maps+ lays the foundation for an excellent navigation experience. We are excited to build upon this with GM to continue to drive adoption."

GM and Mapbox are committed to continuing Maps+ post-launch, developing new features and improvements based on feedback and metrics.

Maps+ will be available on select vehicles through Connected Vehicle, Premium and App Access subscription plans. Current eligible Chevrolet, Buick, GMC and Cadillac owners will be notified when their vehicle is eligible for Maps+.

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A new Texas-themed version of the Jeep Gladiator is on the way.

Photo courtesy of Stellantis

Jeep has brought the Gladiator's off-road chops to the trails of the Lone Star State. The 2021 Jeep Gladiator Texas Trail is another of the the traditional of special edition vehicles for Texans who occupy the nation's largest truck market. It's the first time Jeep has offered a unique-to-Texas truck.

The new model builds on the Gladiator Sport S trim adding 17-inch Mid-Gloss Back Aluminum wheels wrapped in 32-inch mud-terrain tires, four-wheel drive, standard side steps, and the Trailer Tow Group. The Gladiator Texas Trail has a unique hood and decals that feature the year 1836 in the graphic as a nod to the year of the Texas Declaration of Independence. It also wears a black hardtop, black leather seats embossed with the Texas Trail graphic and comes equipped with the Technology Group and Convenience Group packages.

2021 Jeep Gl The vehicle is ready to be fully accessorized to the buyer's wishes.Photo courtesy of Stellantis

2021 Jeep Gl

The Texas-themed model features the buyer's choice of Jeep's new 3.0-liter EcoDiesel V6 engine that's rated at 260 horsepower and 442 pound-feet of torque or the tried and true 3.6-liter Pentastar V6 power plant, which achieves 285 horsepower and 260 pound-feet of torque.

Jeep has badged each of the models with Trail Rated status. To achieve this status, Jeep vehicles must pass extreme off-road capability challenges.

The Gladiator Texas Trail is available in 10 colors: black, white, Snazzberry, Granite Crystal, Sarge, Nacho, Hydro Blue, Firecracker Red, Billet Silver, and Sting-Gray. Jeep recently introduced a Snazzberry-colored Wrangler.

Each Gladiator comes with the Jeep Wave customer service program, which includes three years of maintenance, 24/7 phone/online support, trip interruption/first-day loaner coverage, and VIP access to Jeep events.

The 2021 Jeep Gladiator Texas Trail has a starting MSRP of $40,435 (plus $1,495 destination) and is currently available at Texas dealers.

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