EV sales goal

Biden to push for ambitious EV sales goal

Biden will target 50 percent of all vehicle sales for EVs by 2030.

Ford

In the last several months, we've seen automakers from all corners of the globe commit to some degree of electrification by the end of the decade and beyond. That includes the American Big Three: Ford Motor Company, General Motors, and Stellantis (Chrysler, Dodge, Jeep, others). Today, President Joe Biden plans to throw his weight behind these efforts by signing an executive order that sets a goal of pushing the sales of zero-emissions vehicles to half of all vehicle sales in the U.S. by 2030.

Biden's target is not legally binding, but the industry is already jumping on board. In a joint statement, Ford, General Motors, and Stellantis confirmed that they aim to hit an EV sales volume of 40-50 percent annually. It's worth noting that the President's 50 percent goal and the automakers' sales targets also include plug-in hybrid vehicles, which still use a traditional gasoline engine.


Jeep PHEV The target also includes plug-in hybrid vehicles, which still use gas engines.Jeep


Auto unions and dealers are not opposed to the ambitious roadmaps laid out by the Big Three, but both have differing views on what is essential and how things will ultimately play out. While aware of the goals, the UAW is focused on wage growth and the preservation of jobs and benefits. It feels that an increase in EV production volume must happen here in the U.S. to include good-paying American union jobs.

Dealers, to a degree, are supportive of the goals but skeptical of their ultimate success. Some feel that electric vehicles do not present the earth-shattering shift in functionality and usability that other new products, such as smartphones, did in different industries. Regardless of concerns and skepticism, it appears that automakers are going all-in on the shift to electrification, so we're bound to see a wealth of new battery-electric and plug-in hybrid vehicles in the next few years.


GM battery facility rendering Automakers are pledging billions to increase EV and PHEV production volume.GM

Trending News

 
 

Trending News

 
 

Limited-edition pickup truck

Ford offering limited edition colors for 2022 Ranger Splash

The Ranger Splash will be offered in three limited-run colors.

Ford

During its time off the market in the United States, the Ford Ranger remained a popular utility vehicle in global markets. In other markets, the truck is offered in unique special editions, such as the Ranger Raptor and Ranger Storm, but the options in the U.S. are limited. Last year, Ford announced the return of the Ranger Splash, a funky version of the truck that roamed the streets in the 1990s. Today, the automaker outlined another Splash edition, this time to be produced in limited quantities with special color options.

Ford will offer three colors for the new Ranger Splash Limited Edition: Snow Edition, Forest Edition, and Sand Edition. The colors will roll out one at a time "every few months," according to Ford, and the package will add $1,495 to the Ranger's price tag.

Ranger Splash Limited Edition The Snow Edition is based on the Lariat trim, but the other two are based on the lower XLT model.Ford

The Lariat Ranger Splash Snow Edition features a gray paint color with black exterior trim and a unique grille design. Inside, the truck carries ebony leather upholstery with ash gray accent stitching and carbon touches. Ford says it will produces just 750 Splash Snow Edition trucks, with availability starting in spring.

The XLT Ranger Splash Forest Edition (pictured above) comes with Forged Green exterior paint and red grille accents. The interior offers black cloth upholstery with ash gray accent stitching and carbon accents. Just 500 Forest Edition vehicles will be produced, with availability starting in summer.

Ranger Splash Limited Edition The colors will roll out every few months in 2022. Ford

The third and final truck in the series is the XLT Ranger Splash Sand Edition. It gets Desert Sand exterior paint, dark exterior accents and red grill "nostrils." It also gets black cloth upholstery with ash gray stitching and carbon accents. The Sand Edition will debut in fall with a run of only 500 trucks.

Trending News