World Record

Porsche Taycan drifts for 55 minutes to make it into the Guinness Book of World Records

The all-electric Porsche Taycan took to a track in Germany to set a new world record.

Photo courtesy of Porsche AG

The record holder for the longest drift with an electric vehicle belongs to the Porsche Taycan. A rear-wheel drive version of the electric sedan took the Guinness World Records title at the Porsche Experience Center in Hockenheimring, near Heidelberg, Germany.

Porsche instructor Dennis Reter completed 210 laps of a 200 meter-long drift circle without the Taycan's front wheels ever pointing in the same direction as the curve. The feat took 55 minutes and covered a total of 42.171 kilometers. Reter's average speed behind the wheel was 46 km/h.

Porsche Taycan Guinness Book of World Records The attempt was logged using experts from various professions, including a professional from the Guinness Book of World Records.Photo courtesy of Porsche AG

"When the driving stability programmes are switched off, a powerslide with the electric Porsche is extremely easy, especially of course with this model variant, which is driven exclusively via the rear wheels," said Retera, "Sufficient power is always available. The low centre of gravity and the long wheelbase ensure stability. The precise design of the chassis and steering allows for perfect control at all times, even when moving sideways".

Retera has an extensive performance driving background. He is currently the Chief Instructor at the Porsche Experience Centre Hockenheimring. Previously he has competed in karting, single seaters, and endurance car races. Still, it was a challenge for him to pilot the car during the record-making experience.

"Nevertheless, it was also very tiring for me to keep my concentration high for 210 laps, especially as the irrigated asphalt of the drift circuit does not provide the same grip everywhere. I concentrated on controlling the drift with the steering – this is more efficient than using the accelerator pedal and reduces the risk of spinning," said Retera.

The attempt took place under the supervision of Guinness World Records official record judge Joanne Brent on the irrigated driving dynamics area of the Experience Center. Brent has five years experience supervising Guinness World Record attempts. "We've had some drift records, but with an electric sports car it's something very special for us too," said Brent. "Here Porsche has done real pioneering work."

Porsche Taycan Guinness Book of World Records The drifting circle at the Porsche Experience Center is 80 meters.Photo courtesy of Porsche AG

Overseeing the event wasn't just an easy spectator sport. Brent documented the record with a number of technical aids and independent experts. Before the attempt, a local land surveyor measured the 80-meter diameter area where the attempt was to take place with millimetre precision. GPS and yaw rate sensors within the vehicle were used for documentation purposes, as was a camera installed on the roof of the track's control tower, with which the record ride was filmed.

Denise Ritzmann, the 2018 and 2019 European drifting campion was responsible for ensuring the car remained permanently drifted during the attempt. "You can see at a glance whether the front wheels are pointing in a different direction to the curve. As long as this is the case, the car is drifting," she said. Together with Brent, she also counted the laps completed during the record attempt.

The Porsche Taycan Drifts into the Guinness World Records www.youtube.com

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Electric sports car

Porsche Taycan has outsold the 911 in 2021

The Taycan has outsold a few Porsche models so far this year.

Porsche

The Porsche Taycan is an impressive EV with speed and build quality to shame almost anything else on the road. As we learned from Porsche today, those attributes resonated with buyers, as the Taycan outsold the Porsche 911 during the first nine months of 2021.

Porsche Taycan The Taycan's steep starting price doesn't seem like much of a sticking point for buyers.Porsche

Yes, the electric car that starts at almost $83,000 outsold the most iconic sports car of all time. However, Porsche's had a good year, and it's not all thanks to the Taycan. In today's SUV-crazed world, it's not surprising to see that the Cayenne is still Porsche's most popular model. The automaker sold 62,451 of its flagship SUV in the first nine months of the year. The Macan sold a respectable 61,944.

Now, consider that the Taycan – a brand new, expensive, all-electric car – sold almost half as many units as those two iconic SUVs. Further cementing its place in the Porsche lineup, the car outsold the 911 by almost 700 units and decimated sales of the 718 Boxster and 718 Cayman, which combined sold 15,916 units. The Panamera, which offers a similar body style to the Taycan, sold 20,275.

Porsche SUVs The Cayenne and Macan both sold very well.Porsche

Porsche has had a good year in all markets it serves, but the U.S. market showed the strongest sales growth, climbing to 51,615 vehicles sold in the first nine months of the year. That's a 30 percent jump from 2020, and the rest of North America was just as strong with a combined 29 percent increase in growth. China did the most to propel Porsche's sales skyward, with almost 70,000 cars sold there.

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Musical artist H.E.R. has worked with Honda designers to customize a Civic Type R.

Photo courtesy of American Honda Motor Co. Inc.
H.E.R. graced the stage at the 2021 Honda Civic Tour but before that happens, the R&B singer-songwriter has put her stamp on a custom-designed Honda Civic Type R. This one-off is part of a longstanding tradition of Civic Tour headliners designing a custom Civic.

The unique-looking model is a reflection of H.E.R.'s personal values. Nuance, subtlety, and "sharing your heart" are held high. This all starts with the car's exterior where a deep black matte finish washes over the model while chameleon-tinted headlamps and windows, purple brake calipers and nebula painted trim are presented as intriguing highlights.

Designers worked to customize the cabin as well, adding nebula painted accents and special LED interior lighting that changes colors based on music and sound inside the vehicle by featuring custom colors, moods, brightness levels and rotating color patterns, adjustable by a smartphone.

H.E.R. Unveils Custom ‘Honda Civic Type R’ Presented by the 2021 Honda Civic Tour www.youtube.com

"One of the things that drew me toward the Honda Civic Tour was knowing that I'd be able to design my own vehicle, and out of all Civics, I picked the pinnacle Civic Type R," said H.E.R. "Infusing my personality into all aspects of my performances, and also expressing it through my favorite products, is something that I am passionate about. So being able to create and share my custom Honda Civic Type R with my fans is just so special to me."

H.E.R.'s custom Civic Type R joins Honda vehicles designed by past Civic Tour headliners, including Maroon 5, OneRepublic, Demi Lovato, blink-182, Black Eyed Peas, One Direction, Charlie Puth and more.

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