Super Bowl LIV

Go behind the scenes to see how Porsche's Super Bowl LIV commercial was made

A team of 150 people was use to shoot Porsche's Super Bowl commercial.

Photo courtesy of Dr. Ing. h.c. F. Porsche AG

Porsche's Super Bowl commercial was half "The Italian Job", half security guard fantasy. As interesting as it was, the behind the scenes footage and stories are nearly just as much so.

The spot was filmed primarily in and around Porsche's headquarters in Zuffenhausen, Germany at the end of November 2019. Most of the 10 vehicles featured in the commercial are part of the Porsche Museum collection in the town including the new all-electric Porsche Taycan.

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"We have a lot of experience preparing historic vehicles for all kinds of operations but driving a 917 through the centre of Stuttgart, at night, was a first even for us," explains Alexander Klein, Head of Vehicle Management and Heritage Experience at the Porsche Museum. "When we travelled to the location in the Black Forest the roads were covered in snow, and stayed that way until the evening before the shoot. Fortunately, we were prepared and had different tyre profiles and compounds with us, especially for the racing cars. We did not make any technical changes to the museum vehicles though."

Locations for the advertisement are easily identifiable to locals of the Stuttgart-Zuffenhausen area. The opening cuts of the commercial were filmed inside the museum. The cars zoom around the famous Porsche roundabout in Zuffenhausen and the route taken in the spot moves from Stuttgart, Heidelberg, and Heppenheim to the Schwarzenbachtalsperre dam in the northern Black Forest.

The driving was't left to amateurs. One of the drivers, Harald Müller, held the World Record for drifting, while Porsche factory driver Lars Kern was behind the wheel of the iconic 917 K.

Including the drivers, it took a team of 150 people to make the 2:31 extended cut of the commercial come to to life.

Porsche Super Bowl Commercial 2020 Porsche filmed most of the scenes for the ad around its Germany headquarters building.Photo courtesy of Dr. Ing. h.c. F. Porsche AG

The director of the product was Wayne McClammy, who, at points during filming, was using up to four cameras at the same time and had a Cayenne fitted with a Russian Arm: a roof-mounted camera crane. Arial shots were completed by two drones, including one that has a top speed of 160 km per hour.

The Super Bowl does't have to be the last time you see the ad. Check out the extended cut here.

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Electric sports car

Porsche Taycan has outsold the 911 in 2021

The Taycan has outsold a few Porsche models so far this year.

Porsche

The Porsche Taycan is an impressive EV with speed and build quality to shame almost anything else on the road. As we learned from Porsche today, those attributes resonated with buyers, as the Taycan outsold the Porsche 911 during the first nine months of 2021.

Porsche Taycan The Taycan's steep starting price doesn't seem like much of a sticking point for buyers.Porsche

Yes, the electric car that starts at almost $83,000 outsold the most iconic sports car of all time. However, Porsche's had a good year, and it's not all thanks to the Taycan. In today's SUV-crazed world, it's not surprising to see that the Cayenne is still Porsche's most popular model. The automaker sold 62,451 of its flagship SUV in the first nine months of the year. The Macan sold a respectable 61,944.

Now, consider that the Taycan – a brand new, expensive, all-electric car – sold almost half as many units as those two iconic SUVs. Further cementing its place in the Porsche lineup, the car outsold the 911 by almost 700 units and decimated sales of the 718 Boxster and 718 Cayman, which combined sold 15,916 units. The Panamera, which offers a similar body style to the Taycan, sold 20,275.

Porsche SUVs The Cayenne and Macan both sold very well.Porsche

Porsche has had a good year in all markets it serves, but the U.S. market showed the strongest sales growth, climbing to 51,615 vehicles sold in the first nine months of the year. That's a 30 percent jump from 2020, and the rest of North America was just as strong with a combined 29 percent increase in growth. China did the most to propel Porsche's sales skyward, with almost 70,000 cars sold there.

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Musical artist H.E.R. has worked with Honda designers to customize a Civic Type R.

Photo courtesy of American Honda Motor Co. Inc.
H.E.R. graced the stage at the 2021 Honda Civic Tour but before that happens, the R&B singer-songwriter has put her stamp on a custom-designed Honda Civic Type R. This one-off is part of a longstanding tradition of Civic Tour headliners designing a custom Civic.

The unique-looking model is a reflection of H.E.R.'s personal values. Nuance, subtlety, and "sharing your heart" are held high. This all starts with the car's exterior where a deep black matte finish washes over the model while chameleon-tinted headlamps and windows, purple brake calipers and nebula painted trim are presented as intriguing highlights.

Designers worked to customize the cabin as well, adding nebula painted accents and special LED interior lighting that changes colors based on music and sound inside the vehicle by featuring custom colors, moods, brightness levels and rotating color patterns, adjustable by a smartphone.

H.E.R. Unveils Custom ‘Honda Civic Type R’ Presented by the 2021 Honda Civic Tour www.youtube.com

"One of the things that drew me toward the Honda Civic Tour was knowing that I'd be able to design my own vehicle, and out of all Civics, I picked the pinnacle Civic Type R," said H.E.R. "Infusing my personality into all aspects of my performances, and also expressing it through my favorite products, is something that I am passionate about. So being able to create and share my custom Honda Civic Type R with my fans is just so special to me."

H.E.R.'s custom Civic Type R joins Honda vehicles designed by past Civic Tour headliners, including Maroon 5, OneRepublic, Demi Lovato, blink-182, Black Eyed Peas, One Direction, Charlie Puth and more.

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