Super Bowl LIV

Go behind the scenes to see how Porsche's Super Bowl LIV commercial was made

A team of 150 people was use to shoot Porsche's Super Bowl commercial.

Photo courtesy of Dr. Ing. h.c. F. Porsche AG

Porsche's Super Bowl commercial was half "The Italian Job", half security guard fantasy. As interesting as it was, the behind the scenes footage and stories are nearly just as much so.

The spot was filmed primarily in and around Porsche's headquarters in Zuffenhausen, Germany at the end of November 2019. Most of the 10 vehicles featured in the commercial are part of the Porsche Museum collection in the town including the new all-electric Porsche Taycan.

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"We have a lot of experience preparing historic vehicles for all kinds of operations but driving a 917 through the centre of Stuttgart, at night, was a first even for us," explains Alexander Klein, Head of Vehicle Management and Heritage Experience at the Porsche Museum. "When we travelled to the location in the Black Forest the roads were covered in snow, and stayed that way until the evening before the shoot. Fortunately, we were prepared and had different tyre profiles and compounds with us, especially for the racing cars. We did not make any technical changes to the museum vehicles though."

Locations for the advertisement are easily identifiable to locals of the Stuttgart-Zuffenhausen area. The opening cuts of the commercial were filmed inside the museum. The cars zoom around the famous Porsche roundabout in Zuffenhausen and the route taken in the spot moves from Stuttgart, Heidelberg, and Heppenheim to the Schwarzenbachtalsperre dam in the northern Black Forest.

The driving was't left to amateurs. One of the drivers, Harald Müller, held the World Record for drifting, while Porsche factory driver Lars Kern was behind the wheel of the iconic 917 K.

Including the drivers, it took a team of 150 people to make the 2:31 extended cut of the commercial come to to life.

Porsche Super Bowl Commercial 2020 Porsche filmed most of the scenes for the ad around its Germany headquarters building.Photo courtesy of Dr. Ing. h.c. F. Porsche AG

The director of the product was Wayne McClammy, who, at points during filming, was using up to four cameras at the same time and had a Cayenne fitted with a Russian Arm: a roof-mounted camera crane. Arial shots were completed by two drones, including one that has a top speed of 160 km per hour.

The Super Bowl does't have to be the last time you see the ad. Check out the extended cut here.

Porsche has debuted a new top-tier 911 model with the styling of the new 911 Carrera generation.

Photo courtesy of Porsche AG

The Porsche 911 is the ultimate expression of the luxury automaker's brand. For the 2021 model year, the German manufacturer is taking that model to the next level with a fresh generation of enhancements.

In keeping with the new 911 body style, the 2021 Porsche 911 Turbo S is bigger with an additional 45 mm up front and 20 mm in the back. The track is now 42 mm wider in the front and 10 mm wider at the rear. Its Porsche Active Suspension Management sports chassis has been lowered by 10 mm.

2021 Porsche 911 Turbo S 

Photo courtesy of Porsche AG

Porsche has given the model controlled cooling air flaps up and standard 20-inch wheels up front and a larger rear wing that sits above 21-inch wheels.

The car gets its characteristic Turbo looks from dual front light modules, LED matrix headlights with dark inserts, a pneumatically extendable front spoiler, and high-gloss black tailpipes.

The changes made to the 911 Carrera engine generation models come through in the new 911 Turbo S. It has a new six-cylinder engine with a new intake system and larger VTG turbochargers in a symmetrical layout. The car now has four intakes with a larger overall cross-section, designed to improve engine efficiency.

Porsche brags that the car is balanced enough to be used as a daily driver. It can get from zero to 200 km/h in 8.9 seconds, one second faster than its predecessor. The car comes standard with all-wheel drive.

The long list of standard equipment in the new 911 Turbo S includes a full leather interior, carbon trim with Light Silver accents, 18-way power-adjustable sport seats, a 10.9-inch infotainment screen, and GT sports steering wheel. A variety of interior appointments is available at the buyer's request.

The Sport Chrono package now offers the Porsche Track Precision app and a Bose surround sound system.

The previous iteration of the Porsche 911 Turbo S started at $190,700. The 2021 model is likely to be priced similarly.

The technique is only available on the Porsche 911.

Photo courtesy of Porsche AG

You could say you're putting your truest stamp on it. Porsche has designed a direct printing method for graphic elements on their vehicles that allows customers to have a personalized bonnet straight from the manufacturer. Porsche is first offering the innovation by advertising that they can put your fingerprint on the hood of the car.

Via a service available through Porsche Centers, clients are connected with consultants at the Exclusive Manufaktur in Zuffenhausen. The consultants complete the entire process from conception to printing and delivery.

Porsche fingerprint design The fingerprint-like design ensures that each model is unique.Photo courtesy of Porsche AG

"Individuality is very important for Porsche customers. And no design can be more personal than your own fingerprint," said Alexander Fabig, Vice President Individualization and Classic. "Porsche is a pioneer in personalisation and has developed the direct printing method together with partners. We're especially proud of having developed a completely new product offering based on new technologies. A key factor in this was the different disciplines working together in the project team."

The process was developed in a "technology cell" at Porsche's paint shop in the Zuffenhausen training center. There, new hardware and software, as well as paint blends and the manufacturing process were tested. The process ensured a quality and hardiness that is superior to film application, according to Porsche.

To apply, a direct printing technique is used. It is logistically similar to inkjet printing and uses a print head to apply paint and three-dimensional products without overspray.

"The ability to control the nozzles individually permits targeted application of every paint droplet," explains Christian Will, Vice President Production Development at Porsche AG. "The complexity is due to the necessity of harmonizing three technologies: robot technology (control, sensors, programming), application technology (print head, graphic handling) and paint technology (application process, paint)."

Porsche fingerprint design hood technology Porsche's unique technology functions similarly to an inkjet printer.Photo courtesy of Porsche AG

If a buyer opts for the special design, which will set them back 7,500 euros (including VAT) in Germany, their 911 is completed by the plant then transferred to the technology cell where the hood is removed. The customer's biometric data is processed securely and then a proof is made of the design, approved by the owner, then integrated into a printed graphic that is applied to the hood. A clear coat is added then the bonnet is reinstalled and delivery commences.

To order this unique process on your 911, contact your local Porsche dealership.