Super Bowl LIV

Go behind the scenes to see how Porsche's Super Bowl LIV commercial was made

A team of 150 people was use to shoot Porsche's Super Bowl commercial.

Photo courtesy of Dr. Ing. h.c. F. Porsche AG

Porsche's Super Bowl commercial was half "The Italian Job", half security guard fantasy. As interesting as it was, the behind the scenes footage and stories are nearly just as much so.

The spot was filmed primarily in and around Porsche's headquarters in Zuffenhausen, Germany at the end of November 2019. Most of the 10 vehicles featured in the commercial are part of the Porsche Museum collection in the town including the new all-electric Porsche Taycan.

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"We have a lot of experience preparing historic vehicles for all kinds of operations but driving a 917 through the centre of Stuttgart, at night, was a first even for us," explains Alexander Klein, Head of Vehicle Management and Heritage Experience at the Porsche Museum. "When we travelled to the location in the Black Forest the roads were covered in snow, and stayed that way until the evening before the shoot. Fortunately, we were prepared and had different tyre profiles and compounds with us, especially for the racing cars. We did not make any technical changes to the museum vehicles though."

Locations for the advertisement are easily identifiable to locals of the Stuttgart-Zuffenhausen area. The opening cuts of the commercial were filmed inside the museum. The cars zoom around the famous Porsche roundabout in Zuffenhausen and the route taken in the spot moves from Stuttgart, Heidelberg, and Heppenheim to the Schwarzenbachtalsperre dam in the northern Black Forest.

The driving was't left to amateurs. One of the drivers, Harald Müller, held the World Record for drifting, while Porsche factory driver Lars Kern was behind the wheel of the iconic 917 K.

Including the drivers, it took a team of 150 people to make the 2:31 extended cut of the commercial come to to life.

Porsche Super Bowl Commercial 2020 Porsche filmed most of the scenes for the ad around its Germany headquarters building.Photo courtesy of Dr. Ing. h.c. F. Porsche AG

The director of the product was Wayne McClammy, who, at points during filming, was using up to four cameras at the same time and had a Cayenne fitted with a Russian Arm: a roof-mounted camera crane. Arial shots were completed by two drones, including one that has a top speed of 160 km per hour.

The Super Bowl does't have to be the last time you see the ad. Check out the extended cut here.

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Musical artist H.E.R. has worked with Honda designers to customize a Civic Type R.

Photo courtesy of American Honda Motor Co. Inc.
H.E.R. graced the stage at the 2021 Honda Civic Tour but before that happens, the R&B singer-songwriter has put her stamp on a custom-designed Honda Civic Type R. This one-off is part of a longstanding tradition of Civic Tour headliners designing a custom Civic.

The unique-looking model is a reflection of H.E.R.'s personal values. Nuance, subtlety, and "sharing your heart" are held high. This all starts with the car's exterior where a deep black matte finish washes over the model while chameleon-tinted headlamps and windows, purple brake calipers and nebula painted trim are presented as intriguing highlights.

Designers worked to customize the cabin as well, adding nebula painted accents and special LED interior lighting that changes colors based on music and sound inside the vehicle by featuring custom colors, moods, brightness levels and rotating color patterns, adjustable by a smartphone.

H.E.R. Unveils Custom ‘Honda Civic Type R’ Presented by the 2021 Honda Civic Tour www.youtube.com

"One of the things that drew me toward the Honda Civic Tour was knowing that I'd be able to design my own vehicle, and out of all Civics, I picked the pinnacle Civic Type R," said H.E.R. "Infusing my personality into all aspects of my performances, and also expressing it through my favorite products, is something that I am passionate about. So being able to create and share my custom Honda Civic Type R with my fans is just so special to me."

H.E.R.'s custom Civic Type R joins Honda vehicles designed by past Civic Tour headliners, including Maroon 5, OneRepublic, Demi Lovato, blink-182, Black Eyed Peas, One Direction, Charlie Puth and more.

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The 2022 Infiniti QX60 is expected to hit the market later this year.

Photo courtesy of Infiniti Motors

The next-gen Infiniti QX60 is almost here. The long-awaited successor to the top-selling Infiniti model has been in the works for a while but the first official glimpse at the SUV happens today with the release of a teaser photo and video of the interior.

Billed as being "serene" and "spacious", the family-friendly crossover will retain its three rows of seating when it arrives stateside. It will also have premium leather appointments, intuitive technology, and ambient lighting, according to a release sent by the company.

The model was first teased in a private video shown to journalists in the autumn of 2019. Since there, a number of changes have been made. The fresh images show off a wide but not tall infotainment screen, similar to what you'd find on a Lexus or Hyundai. There's what appears to be a fully digital radio/climate controls screen on the center stack with physical dials for adjusting certain functionalities.

All-New 2022 INFINITI QX60 Tech Stories: Performance - Intelligent All-Wheel Drive (AWD) www.youtube.com

There's a quilted leather dashboard and long horizontal design feature that seamlessly covers the dashboard vents under one housing. Though not shown, the QX60 is expected to have a fully digital instrument cluster.

Infiniti has already divulged a few key details about the revised QX60. It will be powered by a 295-horsepower 3.5-liter V6 engine that is paired with a nine-speed automatic transmission. That's the same power plant that is in the 2022 Nissan Pathfinder. The SUV will be available with all-wheel drive. It's likely that the QX60 will have drive modes similar to those in the Pathfinder.

The model will have a 6,000-pound maximum towing capacity. A 3,500-pound maximum is standard.

Infiniti is promising a Sports drive mode where the movement, power, and control of the car are said to be similar to those in a sports car. Gears are held longer and engine braking helps along the way.

The 2022 Infiniti QX60 is expected to arrive in North American showrooms in the fall of 2021, followed by other markets worldwide. It will debut June 23.

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