Super Bowl LIV

Go behind the scenes to see how Porsche's Super Bowl LIV commercial was made

A team of 150 people was use to shoot Porsche's Super Bowl commercial.

Photo courtesy of Dr. Ing. h.c. F. Porsche AG

Porsche's Super Bowl commercial was half "The Italian Job", half security guard fantasy. As interesting as it was, the behind the scenes footage and stories are nearly just as much so.

The spot was filmed primarily in and around Porsche's headquarters in Zuffenhausen, Germany at the end of November 2019. Most of the 10 vehicles featured in the commercial are part of the Porsche Museum collection in the town including the new all-electric Porsche Taycan.

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"We have a lot of experience preparing historic vehicles for all kinds of operations but driving a 917 through the centre of Stuttgart, at night, was a first even for us," explains Alexander Klein, Head of Vehicle Management and Heritage Experience at the Porsche Museum. "When we travelled to the location in the Black Forest the roads were covered in snow, and stayed that way until the evening before the shoot. Fortunately, we were prepared and had different tyre profiles and compounds with us, especially for the racing cars. We did not make any technical changes to the museum vehicles though."

Locations for the advertisement are easily identifiable to locals of the Stuttgart-Zuffenhausen area. The opening cuts of the commercial were filmed inside the museum. The cars zoom around the famous Porsche roundabout in Zuffenhausen and the route taken in the spot moves from Stuttgart, Heidelberg, and Heppenheim to the Schwarzenbachtalsperre dam in the northern Black Forest.

The driving was't left to amateurs. One of the drivers, Harald Müller, held the World Record for drifting, while Porsche factory driver Lars Kern was behind the wheel of the iconic 917 K.

Including the drivers, it took a team of 150 people to make the 2:31 extended cut of the commercial come to to life.

Porsche Super Bowl Commercial 2020 Porsche filmed most of the scenes for the ad around its Germany headquarters building.Photo courtesy of Dr. Ing. h.c. F. Porsche AG

The director of the product was Wayne McClammy, who, at points during filming, was using up to four cameras at the same time and had a Cayenne fitted with a Russian Arm: a roof-mounted camera crane. Arial shots were completed by two drones, including one that has a top speed of 160 km per hour.

The Super Bowl does't have to be the last time you see the ad. Check out the extended cut here.

Teddy Santis, founder and creative director of Aimé Leon Dore worked with Porsche to restore a vintage 911.

Photo courtesy of Porsche AG

Porsche 964. The name reminds Porsche enthusiasts of the pert and perky 911 era of the late 80s and early 90s that produced the first Porsches with a Tiptronic automatic transmission and all wheel drive as options.

Teddy Santis, founder and creative director of the popular New York fashion label Aimé Leon Dore (ALD), has collaborated with Porsche in restoring a 911 Carrera 4 from that era. The refreshed car is the product of months of research that included journeys to the Porsche Museum and the 911 assembly line in Stuttgart, Germany.

Porsche 911 Carrera 4 x Aimé Leon Dore

Photo courtesy of Porsche AG


"Working together with Porsche on this project has been a dream come true," said Santis. "It has been a deeply humbling experience to be entrusted with a project of such importance to the Porsche community and to work together on a design that has been so instrumental in shaping my own outlook and aspirations."

The restoration utilized period-correct original Porsche parts and was supported by Porsche Classic.

The most notable part of the refresh is a fully custom leather interior featuring featuring Schott sunflower leather and Loro Piana houndstooth, the same materials highlighted in Aimé Leon Dore's Fall/Winter 2020 collection. It's bold yet calming and buttery yet strong.

The leather wraps around the dashboard, steering wheel, and door panels. The reverse suede side of the top-grain leather covers up the headliner and sunroof.

The seats of the Carrera 4 were taken to the Recaro workshop inn Kircheim, Germany where they were restored.

At the front, the interior of the frunk was covered in Schott leather with Loro Piana accents. Inside the trunk is a care bag inspired by classic Porsche design.

The exterior of ALD's flagship store on Mulberry Street in Manhattan is painted white and shares its shade with the exterior of the Porsche. A custom-designed grille badge is on the rear and takes inspiration from Porsche club memorabilia.

Nods to Porsche history complete the car including Cup 2 wheels, a graphic Pegasus above the front wheel, a rear ducktail.

Porsche debuted a new commercial called "The Heist" during Super Bowl LIV.

Photo courtesy of Porsche AG

What. A. Game. Super Bowl 54 is underway and, perhaps more importantly, so are the ads. If you're looking for all of the big game's best car, truck, and SUV company ads all in one place, you've come to the right spot. Scroll down. Watch. Enjoy.

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GMC: "Quiet Revolution"

LeBron James stars in this commercial for the new GMC Hummer EV. We'll have to wait until May to see it, but thanks to the commercial, we have an idea what to expect.

Jeep: "Groundhog Day"

For Bill Murray, this Super Bowl Sunday may be the same day, but it comes with a new adventure thanks to the Jeep Gladiator. Read more about the commercial here.

Hyundai: "Smaht Pahk"

Boston's favorite football team may be sitting in their homes this Super Bowl Sunday instead of being on the field, but the accent of Bostonians makes an appearance.

Toyota: "Heroes"

"Agents of S.H.I.E.L.D." and "Big Bang Theory" star Cobie Smulders pilots the 2020 Toyota Highlander in this new commercial that features some classic movie moments.

Porsche: "The Heist"

If you like fast driving, good looking cars you undoubtedly loved the Porsche spot. AutomotiveMap has details about the cars ad filming locations here.

Genesis: "Going Away Party"

John Legend and Chrissy Teigen escort in the era of "New Luxury" in this comedic commercial that is the first in a series of spots from Genesis, the luxury arm of Hyundai.

Kia: "Tough Never Quits"

Kia shone a light on homelessness and its new Seltos SUV during its big game spot.