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Porsche to offer entry-level subscription program, expanding available locales

Porsche is now offering its subscription service with an entry-level option.

Photo courtesy of PCNA

Subscription services give potential buyers a unique way to experience a company's lineup without having to commit to anything other than a price point. Porsche has announced that its monthly Single-Vehicle Subscription (SVS) program will add a new entry-level option and expand to an additional metro area.

Starting September 25, SVS will be offered in Los Angeles, Atlanta, Phoenix, and San Diego. Los Angeles is the most recent addition to the program, which kicked off in 2017 in Atlanta, home to Porsche's North America headquarters.

The new subscription model will allow members to access a single Porsche model for one to three months, for an all-inclusive fee. The new option coincides joins the company's existing monthly Multi-Vehicle Subscription and Rental programs.

Porsche Cars Subscription App The Porsche app allows customers to see their options.Photo courtesy of PCNA

The subscription model is driving new audiences to Porsche. Eighty percent of those who have used the program are new to the company. They are typically younger than the average age for current Porsche buyers or lessees and more than one-third enroll for at least four months.

The new one-vehicle option was designed to reflect a preference among some members who say that they want one model for a specified time period rather than switching vehicles frequently.

To sign up for any of the programs, individuals can download the Porsche Drive app available on Apple and Android devices to apply for membership.

Additionally, the Porsche Passport program will now be known as Porsche Drive. Porsche Drive allows customers to rent a Porsche for a commitment shorter than a month, such as a weekend. It is also app-based and comes with daily and weekly usage options. Customers retrieve vehicles from the participating dealership, and upon the completion of the rental, a concierge will pick up the vehicle within the delivery area or the vehicle can be returned to the participating dealership. Prices for Porsche Drive range from $245 (+ taxes and fees) for one day in a Macan to $2,415 (+ taxes and fees) for weekly usage of a 911.

The list of participating dealerships includes:

  • Atlanta – Hennessy Porsche North Atlanta and Porsche Atlanta Perimeter
  • Las Vegas – Gaudin Porsche of Las Vegas
  • Los Angeles – Porsche Downtown LA
  • Phoenix – Porsche North Scottsdale
  • San Diego – Porsche San Diego
In July 2020, the Las Vegas programs were temporarily suspended due to COVID-19's impact on the local economy. Customers interested in signing up for Porsche Drive in Las Vegas can still download the Porsche Drive app to join the waitlist until the programs resume operation.

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Nuts & Bolts

 
 

The 2021 Land Rover Discovery Sport features dynamic all-terrain technology.

Photo courtesy of Land Rover

A new lawsuit by Jaguar and Land Rover's parent company, Jaguar Land Rover Automotive Plc (JLR), filed a lawsuit on Thursday to block the import of new Porsche, Lamborghini, Volkswagen, and Audi vehicles from entering the U.S. The news was reported by Bloomberg.

In its filing with the U.S. International Trade Commission, JLR says that the companies, all under the Volkswagen Group umbrella, are using JLR's patented Terrain Response technology without permission. The technology, which helps vehicles traverse a "broad range of surfaces" is used in a number of vehicles in the JLR lineup including the Jaguar F-Pace and Land Rover Discovery. Those two SUV recently debuted refreshed versions for the 2021 model year.

2021 Jaguar E-Pace Jaguar recently debuted the revised 2021 E-Pace (above) and F-Pace. Photo courtesy of Jaguar

In the filing, JLR specifies that it is looking to block the import of the Porsche Cayenne; Lamborghini Urus; and a host of Audi vehicles including the Q8, Q7, Q5, A6 Allroad, and E-Tron; in addition to the Volkswagen Tiguan. In its complaint, the company says that there are enough vehicles to meet customer demand in the U.S. other than those named in the papers.

In addition to its complaint with the International Trade Commission (ITC), JLR has filed patent lawsuits in Delaware and New Jersey seeking cash compensation for the use of the technology. Traditionally, the ITC works faster than the courts in the investigation of unfair trade practices. ITC cannot award damages, but can block products from entering the U.S. Bloomberg says that ITC investigations are typically completed in 15 to 18 months.

The case is In the Matter of Certain Vehicle Control Systems, 337-3508, U.S. International Trade Commission (Washington). The filing is marked as confidential. JLR is represented in the matter by Latham & Watkins LLP, an International firm that was founded in 1934.

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Porsche has allowed prying eyes into its archives to see some previously unseen concept cars.

Photo courtesy of Porsche AG

A car's journey from paper to dealership lot is longer than most probably realize, with each generation taking the better part of a decade to bring to fruition. Before a car becomes a car, it's a prototype. Before it's a prototype, it's a concept car. Stretching back even further, there's models and drawings.

Porsche has hidden a number of its concept cars away from the prying eyes of the public for years and only recently opened the proverbial vault of treasures. Here's what was found, with descriptions by Porsche.

Porsche 919 Street

Photo courtesy of Porsche AG

The Porsche 919 Street (2017; 1:1 clay model) was developed on the basis of the technology used in the Porsche 919 Hybrid, promising to make the exhilarating driving experience of the LMP1 race car available to amateur drivers. Under the outer shell are the carbon monocoque and powerful 900 PS hybrid racing drivetrain that helped the Porsche 919 to achieve numerous victories at Le Mans. The dimensions and wheelbase were also the same as on the race car.

Porsche Vision Spyder

Photo courtesy of Porsche AG

With its spartan, puristic cockpit, the characteristic radiator grilles over the mid engine, red graphic elements and the suggested fins at the rear, the compact Porsche Vision Spyder (2019; 1:1 hard model) clearly calls to mind the Porsche 550-1500 RS Spyder from 1954. At the same time, the study was intended to further develop the design identity of Porsche and provide a pool of ideas for future details – for example, the ultra-modern roll bar.

Porsche vision “Renndienst”

Photo courtesy of Porsche AG

The Porsche vision "Renndienst" (2018; 1:1 hard model) is the free interpretation of a family-friendly space concept for up to six persons. The design team designed a futuristic "space shuttle" with exciting proportions. The study shows how the Porsche design DNA with its characteristic surface modelling can be transferred to an unknown vehicle segment for the brand. In the interior, passengers find a comfortable and modular travel cabin. The driver sits in a central driver's seat. The all-electric drive technology is located in the underbody. As a result, passengers can enjoy an unexpectedly generous space and travel experience combined with Porsche-like flair.

Porsche 906 Living Legend (2015)

Photo courtesy of Porsche AG

In this vision of a super sports car, the Porsche 906 (2015; 1:1 hard model) provided the proportions and design cues. Particularly innovative is the visual impression of the car being two bodies pushed into each other. The gap between the elements serves as a ventilation duct for a powerful mid-engine.

Porsche Vision 918 RS

Photo courtesy of Porsche AG

The Porsche 918 Spyder (2019; 1:1 hard model) was a milestone as the first hybridised super sports car from Weissach. In 2019 the designers created a new fascinating evolutionary stage of the 918. With further developed drive and chassis technology as well as an aerodynamically perfected body, the Porsche Vision 918 RS would once again set standards on the road and racing track.

Porsche Vision 920

Photo courtesy of Porsche AG

How to combine the formal language of Porsche's road sports cars with the functional design of a prototype racing car? With the Porsche Vision 920 (2019; 1:1 hard model) the design team has created an extreme hypercar. The aerodynamically optimised body and the central cockpit blur the boundaries between racing track and road.

Porsche Vision E

Photo courtesy of Porsche AG

In Formula E, the technology of the future is tested under high performance and pushed to its limits. Based on the Porsche 99X Electric, the design team developed a radically light single-seater racing car for private racers called the Porsche Vision E (2019; 1:1 hard model). The fully electric driving experience should be breathtaking.

Porsche 919 Street

Photo courtesy of Porsche AG

With the Porsche 919 Hybrid, Porsche has won the 24 hours of Le Mans three times. Based on the LMP1 racing car, Michael Mauer and his team developed this vision of a special series for private racing drivers called the Porsche 919 Street (2017; 1:1 clay model)

Porsche 917 Living Legend

Photo courtesy of Porsche AG

At the wheel of the Porsche 917 KH in the red and white livery of Porsche Salzburg, Hans Herrmann and Richard Attwood won the first overall victory for Porsche at Le Mans in the summer of 1970. When Porsche returned to the LMP1 sport in 2013, the team in Weissach developed a modern interpretation of the winning car of yesteryear. The Porsche 918 Spyder served as the technical inspiration for the Porsche 917 Living Legend (2013; 1:1 clay model). "In the super sports cars from Porsche, you always have the feeling of practically sitting on the road between the high wheel arches," says Michael Mauer. "We wanted to emphasise this even further."

Want to see more? The previously unpublished design studies are being presented exclusively by the Porsche Newsroom in a series of articles. The 9:11Magazine web TV format has also dedicated an episode to selected studies and examines the connection between the studies and the current production models together with Porsche Chief Designer Michael Mauer. For fans of the brand, the book entitled "Porsche Unseen" has been released by Delius Klasing.

Porsche Unseen - The Book www.youtube.com

A selection of studies will also be on display later for fans to admire live: the Porsche Museum will be integrating the models in the exhibition in 2021.

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