Subscription

Porsche to offer entry-level subscription program, expanding available locales

Porsche is now offering its subscription service with an entry-level option.

Photo courtesy of PCNA

Subscription services give potential buyers a unique way to experience a company's lineup without having to commit to anything other than a price point. Porsche has announced that its monthly Single-Vehicle Subscription (SVS) program will add a new entry-level option and expand to an additional metro area.

Starting September 25, SVS will be offered in Los Angeles, Atlanta, Phoenix, and San Diego. Los Angeles is the most recent addition to the program, which kicked off in 2017 in Atlanta, home to Porsche's North America headquarters.

The new subscription model will allow members to access a single Porsche model for one to three months, for an all-inclusive fee. The new option coincides joins the company's existing monthly Multi-Vehicle Subscription and Rental programs.

Porsche Cars Subscription App The Porsche app allows customers to see their options.Photo courtesy of PCNA

The subscription model is driving new audiences to Porsche. Eighty percent of those who have used the program are new to the company. They are typically younger than the average age for current Porsche buyers or lessees and more than one-third enroll for at least four months.

The new one-vehicle option was designed to reflect a preference among some members who say that they want one model for a specified time period rather than switching vehicles frequently.

To sign up for any of the programs, individuals can download the Porsche Drive app available on Apple and Android devices to apply for membership.

Additionally, the Porsche Passport program will now be known as Porsche Drive. Porsche Drive allows customers to rent a Porsche for a commitment shorter than a month, such as a weekend. It is also app-based and comes with daily and weekly usage options. Customers retrieve vehicles from the participating dealership, and upon the completion of the rental, a concierge will pick up the vehicle within the delivery area or the vehicle can be returned to the participating dealership. Prices for Porsche Drive range from $245 (+ taxes and fees) for one day in a Macan to $2,415 (+ taxes and fees) for weekly usage of a 911.

The list of participating dealerships includes:

  • Atlanta – Hennessy Porsche North Atlanta and Porsche Atlanta Perimeter
  • Las Vegas – Gaudin Porsche of Las Vegas
  • Los Angeles – Porsche Downtown LA
  • Phoenix – Porsche North Scottsdale
  • San Diego – Porsche San Diego
In July 2020, the Las Vegas programs were temporarily suspended due to COVID-19's impact on the local economy. Customers interested in signing up for Porsche Drive in Las Vegas can still download the Porsche Drive app to join the waitlist until the programs resume operation.

Trending News

 
 

Prototype testing of the new Macan model is underway.

Photo courtesy of Porsche AG

It's passed proving grounds tests and now the all-electric version of the Porsche Macan is hitting the road for additional testing. The highly-camouflaged next-generation prototypes of the compact SUV left the Porsche Development Center in Weissach, Germany for the first time this week.

"Testing in a real-life environment is now getting underway – one of the most important milestones in the development process," said Michael Steiner, Member of the Executive Board, Research and Development, at Porsche AG.

By the time the Macan EV is fully revealed in 2023, it will have garnered 1.8 million test miles worldwide in a variety of terrains and temperatures. Testing will even be done in virtual space, which is designed to save time and money. General Motor is using similar technology. These digital tests are able to analyze properties, systems, and powertrains of a vehicle.

Porsche Macan EV An electric version of the Porsche Macan leaves the company's testing grounds in Germany.Photo courtesy of Porsche AG

Porsche has created 20 digital prototypes for the purpose of simulation in a number of development categories, such as aerodynamics, energy management and acoustics. "We regularly collate the data from the various departments and use it to build up a complete, virtual vehicle that is as detailed as possible," said Dr Andreas Huber, Manager for digital prototypes at Porsche.

The first teams to work with the digital prototypes are aerodynamics specialists. "We started with a flow-around model when the project first started about four years ago," said Dr Thomas Wiegand, Director of aerodynamics development. The goal is a low coefficient of drag that blends that goal with the hallmark looks of the Macan SUV. Currently, engineers are using simulations to fine-tune details such as the cooling air ducts.

Simulations are also able to predict how the vehicle interacts with the driver in real life. "Simulation allows us to assess displays, operating procedures and the changing influences during a journey from the driver's point of view," explains Fabian Klausmann of the Driver Experience development department. This allows research and development team members to see how a driver would interact with the vehicle before any physical cockpit is built.

Porsche is designing the new fully-electric Macan to be the highest performer in its subcompact SUV segment. It will be the first Porsche built on the company's Premium Platform Electric (PPE) architecture.

The boutique performance arm of Volkswagen Group will sell the Macan EV side-by-side with internal combustion engine models of the car. "Demand for electric vehicles continues to rise, but the pace of change varies considerably across the world. That's why we're going to launch another conventionally powered evolution of the current Macan in the course of 2021," said Steiner.

Trending News

 
 

Bill Nye, known for his science expertise, breaks down the tech of the Porsche Taycan in a new miniseries.

Photo courtesy of Porsche AG

He's been the technical expert on "Battle Bots", a guest star on "The Big Bang Theory", and "Ice Cube" on "The Masked Dancer". Bill Nye the Science Guy has dipped into his toe into many realms of entertainment. Now he's taking on the Porsche Taycan in a new miniseries.

In the five-part video series Nye explains he science behind the first all-electric Porsche. Viewers are invited to learn about the the car's one-of-a-kind design and performance features as well as 800-volt battery technology, and the car's two-speed transmission and it's aerodynamic design, among other features and equipment.

Bill Nye Porsche Taycan Bill Nye takes a scientific approach to interdicting the Taycan.Photo courtesy of Porsche AG

This isn't the first unique way that Porsche has worked to educate the buying public and Porsche enthusiasts about the capabilities of the Taycan. Just last month the company released a video featuring Keanu Reeves and Alex Winter, lifelong Porsche enthusiasts and co-stars of "Bill and Ted's Excellent Adventure", taking two Taycans for a full day test drive where they pushed the cars to the limits.

American artist Richard Phillips has created a one-of-a-kind art car out of a Porsche Taycan. It was displayed this winter in Switzerland and will go up for auction this year.

The Taycan set two Guinness World Records this winter. Late last year, the Porsche Taycan claimed the Guinness World Record for longest drift with an electric vehicle. It lasted 55 minutes. In early 2021, the Guinness World Record for fastest speed by a vehicle indoors now belongs to the Porsche Taycan Turbo S and its driver Leh Keen.

Watch the first episode in the Bill Nye miniseries below then stay tuned to the Porsche YouTube channel to see the rest of the episodes, which were filmed at the Porsche Experience Center in Southern California.

Bill Nye Explains the All-Electric Taycan: Repeat Performance www.youtube.com

Trending News