Porsche to offer entry-level subscription program, expanding available locales
Subscription services give potential buyers a unique way to experience a company's lineup without having to commit to anything other than a price point. Porsche has announced that its monthly Single-Vehicle Subscription (SVS) program will add a new entry-level option and expand to an additional metro area.
Starting September 25, SVS will be offered in Los Angeles, Atlanta, Phoenix, and San Diego. Los Angeles is the most recent addition to the program, which kicked off in 2017 in Atlanta, home to Porsche's North America headquarters.
The new subscription model will allow members to access a single Porsche model for one to three months, for an all-inclusive fee. The new option coincides joins the company's existing monthly Multi-Vehicle Subscription and Rental programs.
The Porsche app allows customers to see their options.Photo courtesy of PCNA
The subscription model is driving new audiences to Porsche. Eighty percent of those who have used the program are new to the company. They are typically younger than the average age for current Porsche buyers or lessees and more than one-third enroll for at least four months.
The new one-vehicle option was designed to reflect a preference among some members who say that they want one model for a specified time period rather than switching vehicles frequently.
To sign up for any of the programs, individuals can download the Porsche Drive app available on Apple and Android devices to apply for membership.
Additionally, the Porsche Passport program will now be known as Porsche Drive. Porsche Drive allows customers to rent a Porsche for a commitment shorter than a month, such as a weekend. It is also app-based and comes with daily and weekly usage options. Customers retrieve vehicles from the participating dealership, and upon the completion of the rental, a concierge will pick up the vehicle within the delivery area or the vehicle can be returned to the participating dealership. Prices for Porsche Drive range from $245 (+ taxes and fees) for one day in a Macan to $2,415 (+ taxes and fees) for weekly usage of a 911.
The list of participating dealerships includes:
- Atlanta – Hennessy Porsche North Atlanta and Porsche Atlanta Perimeter
- Las Vegas – Gaudin Porsche of Las Vegas
- Los Angeles – Porsche Downtown LA
- Phoenix – Porsche North Scottsdale
- San Diego – Porsche San Diego