Fashion

Balmain's Creative Director teams up with Porsche for new video series

Balmain's Creative Director Olivier Rousteing is a Porsche fan.

Photo courtesy of Porsche AG

What does it mean to "drive defined"? A new series of videos from Porsche and the Creative Director of the Paris fashion label Balmain, Olivier Rousteing, explorers the meaning of the phrase. Rousteing says that he's been "fascinated" by Porsche since childhood.

The designer, who grew up in France, worked at Roberto Cavalli before becoming the Creative Director at Balmain in 2011. The powerhouse fashion brand was founded in 1945 and was previously lead by Oscar de la Renta. Modern Balmain designs feature elements of French couture mixed with Asian influence. In 2019, the brand launched the KYLIE X BALMAIN, a makeup collaboration with social media influencer Kylie Jenner.

Olivier Rousteing sits in a Porsche Panamera during the filming of the short.Photo courtesy of Porsche AG

The short videos, published on Porsche's social media channels and on Rousteing's Instagram feed, focus on Rousteing's powerful inner driving force. In a release, the luxury car manufacturer says that there are "many similarities between the fashion designer and the sports car brand" including boundary pushing and an eye toward the tradition-rich history of the company Rousteing leads into the modern age.

"Olivier Rousteing is not just an authentic Porsche enthusiast, he is also a perfect fit for us with his desire to make Balmain a modern brand with the highest standards of quality and luxury," says Jelena Batic who is responsible for the cooperation at Porsche. "Together, we explore his exceptional driving force in the films by examining the connection between the worlds of sports cars and fashion, which creates relevance for our existing customers, as well as for younger and female target groups."

The series kicked off with a video featuring the Porsche Panamera. It was just the first step in a planned, longer collaboration between Rousteing and Porsche. Further aspects of the partnership are expected to be made public in due course.

Watch the first video below.

Drive Defined with Olivier Rousteing www.youtube.com

Trending News

 
 

Electric sports car

Porsche Taycan has outsold the 911 in 2021

The Taycan has outsold a few Porsche models so far this year.

Porsche

The Porsche Taycan is an impressive EV with speed and build quality to shame almost anything else on the road. As we learned from Porsche today, those attributes resonated with buyers, as the Taycan outsold the Porsche 911 during the first nine months of 2021.

Porsche Taycan The Taycan's steep starting price doesn't seem like much of a sticking point for buyers.Porsche

Yes, the electric car that starts at almost $83,000 outsold the most iconic sports car of all time. However, Porsche's had a good year, and it's not all thanks to the Taycan. In today's SUV-crazed world, it's not surprising to see that the Cayenne is still Porsche's most popular model. The automaker sold 62,451 of its flagship SUV in the first nine months of the year. The Macan sold a respectable 61,944.

Now, consider that the Taycan – a brand new, expensive, all-electric car – sold almost half as many units as those two iconic SUVs. Further cementing its place in the Porsche lineup, the car outsold the 911 by almost 700 units and decimated sales of the 718 Boxster and 718 Cayman, which combined sold 15,916 units. The Panamera, which offers a similar body style to the Taycan, sold 20,275.

Porsche SUVs The Cayenne and Macan both sold very well.Porsche

Porsche has had a good year in all markets it serves, but the U.S. market showed the strongest sales growth, climbing to 51,615 vehicles sold in the first nine months of the year. That's a 30 percent jump from 2020, and the rest of North America was just as strong with a combined 29 percent increase in growth. China did the most to propel Porsche's sales skyward, with almost 70,000 cars sold there.

Trending News

 
 

Musical artist H.E.R. has worked with Honda designers to customize a Civic Type R.

Photo courtesy of American Honda Motor Co. Inc.
H.E.R. graced the stage at the 2021 Honda Civic Tour but before that happens, the R&B singer-songwriter has put her stamp on a custom-designed Honda Civic Type R. This one-off is part of a longstanding tradition of Civic Tour headliners designing a custom Civic.

The unique-looking model is a reflection of H.E.R.'s personal values. Nuance, subtlety, and "sharing your heart" are held high. This all starts with the car's exterior where a deep black matte finish washes over the model while chameleon-tinted headlamps and windows, purple brake calipers and nebula painted trim are presented as intriguing highlights.

Designers worked to customize the cabin as well, adding nebula painted accents and special LED interior lighting that changes colors based on music and sound inside the vehicle by featuring custom colors, moods, brightness levels and rotating color patterns, adjustable by a smartphone.

H.E.R. Unveils Custom ‘Honda Civic Type R’ Presented by the 2021 Honda Civic Tour www.youtube.com

"One of the things that drew me toward the Honda Civic Tour was knowing that I'd be able to design my own vehicle, and out of all Civics, I picked the pinnacle Civic Type R," said H.E.R. "Infusing my personality into all aspects of my performances, and also expressing it through my favorite products, is something that I am passionate about. So being able to create and share my custom Honda Civic Type R with my fans is just so special to me."

H.E.R.'s custom Civic Type R joins Honda vehicles designed by past Civic Tour headliners, including Maroon 5, OneRepublic, Demi Lovato, blink-182, Black Eyed Peas, One Direction, Charlie Puth and more.

Trending News