Timepiece

Porsche Design adding custom chronographs to their lineup

Porsche's new custom chronograph takes its design cues from the 911.

Photo courtesy of Porsche AG

Personalization continues to grow in popularity, not just as an offering by automakers for the vehicles, but for the lifestyle arms of their business. Porsche is no exception. Beginning July 1, Porsche Design will offer customers in Germany the opportunity to design a custom chronograph. In September, the offering will begin expanding to Great Britain and the U.S.

"There is great global demand for custom personalisation from the factory. Around 90 percent of all 911 models are personalised for customers using equipment from Exclusive Manufaktur. Twenty-five percent of all vehicles delivered around the world from this product line pass through the Exclusive Manufaktur workshop, in which special customer wishes are also brought to life," says Alexander Fabig, Head of Personalization and Classic.

Porsche Design custom chronograph

Photo courtesy of Porsche AG

"The cooperation with Porsche Design has been successful over the course of many years. From the 911 Turbo S Exclusive Series through to the current 911 Targa 4S Heritage Design Edition, seven limited-edition Porsche Design timepieces matching the individual vehicles have already been offered."

"With the innovative 'Porsche Design custom-built timepieces' concept, we are now offering customers the possibility of designing a timepiece to match their individual Porsche," adds Jan Becker, CEO Porsche Design Group. "No other timepiece brand or automotive manufacturer currently offers such a personalized and exclusive timepiece concept."

Each custom timepiece is manufacturer in the company's own workshop in Switzerland. Numerous visual and technical personalization elements are offered including the opportunity to choose the color of the case and dial; material of the wrist strap; and the design and color of the automatic movement rotor.

Porsche Design custom chronograph There are 1.5 million customization options available.Photo courtesy of Porsche AG

The case of each chronograph is titanium. Customers can choose between a glass bead-blasted or PVD titanium carbide-coated black case. The dial falls into line with the design of the 911, and is reminiscent of the cars' instrument cluster and rev counter. The wrist strap options include the choice of a titanium strap with black or titanium-coloured surface and a leather strap, whose material and color options are based on the interior and exterior of the 911. The leather strap can be finished with contrast stitching using genuine Porsche vehicle thread.

There are 1.5 million possible combinations.

The timepiece features the Porsche Design WERK 01.100, a chronograph movement with chronometer certification that was developed in-house. The timepiece winds itself automatically while worn.

A message, name, or the chassis number of the owner's vehicle can be engraved on the bottom of the timepiece

Porsche Design custom chronograph The leather is stitched using the same Porsche thread that is inside the 911.Photo courtesy of Porsche AG

Customers can build their model using the web-based Porsche Design Timepieces Configurator or design and order their chronograph as part of the vehicle consulting process in participating Porsche Centres (or with the experts at Porsche Exclusive Manufaktur in Zuffenhausen).

Trending News

Nuts & Bolts

 
 

The Twisted NAS-E California Series is a new all-electric 4x4.

Photo courtesy of Twisted

Earlier this year, a luxury 4x4 retailer in Austin, Texas showed off the Twisted NA-V8, a vehicle based on a classic Defender that comes in five different body styles. Now a limited run of 30 Twisted NAS-E all-electric 4x4 is bowing.

The NAS-E is born of the classic Land Rover Defender 90 body with a soft top and features an electric powertrain, a luxurious interior, and impressive off-roading capability. Each model is compliant with all North American EV Regulations and California CARB regulations.

Twisted NAS-E and NAS-E Plus

Photo courtesy of Twisted

"As the world moves steadily toward mass electrification, the Californian market has been missing a uniquely stylish electric 4x4 option that can stand out at the beach, off-road and at stoplights with a level of exclusivity and prestige that can only come from the timeless British Defender form," said Bruce Riggs, COO, Twisted North America. "With color schemes reflecting the natural beauty of California, a removable soft top shape to fully live the elements, advanced electric powertrain engineering exclusive to Twisted, zero-emission power, practical battery range and luxuriously modern interior touches, the Twisted NAS-E is the ultimate expression of the American coastal lifestyle."

The model is the first hero vehicle of the Twisted Legacy collection. It will be sold in two trim levels: NAS-E and NAS-E Plus. The difference mainly comes down to the power allocation. The NAS-E will be powered by a Remy Borg-Warner motor delivering more than 280 pound-feet of torque and 214 brake horsepower. The NAS-E Plus sees its output upped to 309 pound-feet of torque and 320 brake horsepower.

Twisted NAS-E Malibu Photo courtesy of Twisted

Twisted says that the model has a 200-mile range from its 60 kilowatt-hour battery pack.

The SUVs have custom-valved dampers, six-piston front brakes, four-piston rear brakes, hard-use RS29 brake pads, and a traction control system. Four-wheel drive is standard. There are Sport, Eco, and Off-Road drive modes.

The model will be offered in three color options: Malibu, Yosemite, and Tahoe. They will make up the California Series of the models, a limited time 30-vehicle offering.

Twisted NAS-E Tahoe Photo courtesy of Twisted

The NAS-E comes with a good list of features: cream leather seats featuring Alston Alcantara inserts, a three-seat bench across the front row with detachable headrests, 4x tip ups located in the load area, Twisted Sport Wheels finished in silver, a Twisted Stage One front end, NAS roll cage, Bimini hood, an infotainment system, EV management system touch screen, raptored 'spray down' unique flooring, eight-channel audio system, rearview camera with wideview angle, GPS tracker, immobilizer, and air conditioning.

The NAS-E Plus builds on that to include a NAS brush bar, NAS side steps, roll-bar spotlights, NAS-E body stripe decal, and black side sills.

Twisted offers the model with a comprehensive 24-month/20,000-mile warranty. Extensions are available.

Twisted NAS-E Malibu Photo courtesy of Twisted

The Twisted NAS-E starts at $185,000 while the NAS-E Plus comes in at $210,000. Each has a lead time of approximately nine months and requires a fully refundable deposit to reserve. Limited test drives will be available early October 2020.

Trending News

 
 

This image of a young child was considered so perverted by some that Audi decided to apologize for it.

Photo courtesy of Audi A

Audi has apologized for an advertisement that shows an image of a young girl eating a banana while she stands in front of an Audi RS 4 Avant.

The apology was issued after outcry from critics on Twitter who pointed to perceived numerous flaws in the ad from the overt sexualization of the child because of the banana involved to the potential danger the child was in because she was standing in front of a parked vehicle that can go up to 174 mph.

In the three-part apology, Audi stated, "We care for children. We hear you and let's get this straight: We care for children. The Audi RS 4 is a family car with more than thirty driver assistance systems including an emergency break system. That's why we showcased it with various family members for the campaign."
The statement continues, “We hoped we could convey these messages, showing that even for the weakest traffic participants it is possible to relaxingly lean on the RS technology. That was a mistake! Audi never intended to hurt anyone's feelings. We sincerely apologize for this insensitive image and ensure that it will not be used in future. We will also immediately examine internally, how this campaign has been created and if control mechanisms failed in this case.“
Some of Audi's Twitter followers said that, in their view, the criticism was likely unwarranted while others chose to concentrate on the fact that the model in the photo features a potent power plant. Others pointed out that they felt that the image was pro-pedophilia writing, in German, “I see a pedophile ad here. And child abuse. Disgusting and reprehensible.“

Though this is the first advertising slip up this year for the Audi brand, it's the second major ad folly for Volkswagen Group, Audi's parent company. In May, the company became embroiled in a controversy surrounding an advertisement that features a dark-skinned man being maneuvered around by the hands of a white woman. As the ad developed, the dark-skinned man ended up being flicked away from a yellow Volkswagen Golf, all while upbeat music played in the background.

Trending News