Timepiece

Porsche Design adding custom chronographs to their lineup

Porsche's new custom chronograph takes its design cues from the 911.

Photo courtesy of Porsche AG

Personalization continues to grow in popularity, not just as an offering by automakers for the vehicles, but for the lifestyle arms of their business. Porsche is no exception. Beginning July 1, Porsche Design will offer customers in Germany the opportunity to design a custom chronograph. In September, the offering will begin expanding to Great Britain and the U.S.

"There is great global demand for custom personalisation from the factory. Around 90 percent of all 911 models are personalised for customers using equipment from Exclusive Manufaktur. Twenty-five percent of all vehicles delivered around the world from this product line pass through the Exclusive Manufaktur workshop, in which special customer wishes are also brought to life," says Alexander Fabig, Head of Personalization and Classic.

Porsche Design custom chronograph

Porsche Design custom chronograph

Photo courtesy of Porsche AG

"The cooperation with Porsche Design has been successful over the course of many years. From the 911 Turbo S Exclusive Series through to the current 911 Targa 4S Heritage Design Edition, seven limited-edition Porsche Design timepieces matching the individual vehicles have already been offered."

"With the innovative 'Porsche Design custom-built timepieces' concept, we are now offering customers the possibility of designing a timepiece to match their individual Porsche," adds Jan Becker, CEO Porsche Design Group. "No other timepiece brand or automotive manufacturer currently offers such a personalized and exclusive timepiece concept."

Each custom timepiece is manufacturer in the company's own workshop in Switzerland. Numerous visual and technical personalization elements are offered including the opportunity to choose the color of the case and dial; material of the wrist strap; and the design and color of the automatic movement rotor.

Porsche Design custom chronographThere are 1.5 million customization options available.Photo courtesy of Porsche AG

The case of each chronograph is titanium. Customers can choose between a glass bead-blasted or PVD titanium carbide-coated black case. The dial falls into line with the design of the 911, and is reminiscent of the cars' instrument cluster and rev counter. The wrist strap options include the choice of a titanium strap with black or titanium-coloured surface and a leather strap, whose material and color options are based on the interior and exterior of the 911. The leather strap can be finished with contrast stitching using genuine Porsche vehicle thread.

There are 1.5 million possible combinations.

The timepiece features the Porsche Design WERK 01.100, a chronograph movement with chronometer certification that was developed in-house. The timepiece winds itself automatically while worn.

A message, name, or the chassis number of the owner's vehicle can be engraved on the bottom of the timepiece

Porsche Design custom chronographThe leather is stitched using the same Porsche thread that is inside the 911.Photo courtesy of Porsche AG

Customers can build their model using the web-based Porsche Design Timepieces Configurator or design and order their chronograph as part of the vehicle consulting process in participating Porsche Centres (or with the experts at Porsche Exclusive Manufaktur in Zuffenhausen).

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This gorgeous 911 sports a rebuilt title.

Cars and Bids

Values of even less desirable Porsche 911 models have skyrocketed in recent years, but the early- to mid-1990s cars have always been special. This one falls well within the parameters, though it's got a backstory that will turn many buyers away. This 1991 Porsche 911 has a rebuilt Texas title, and as one commenter noted, the issue could be the result of a collision with a deer.

Rebuilt title or not, this car's quite the looker. It wears Grand Prix White over black leather, and it feature power windows and exterior mirrors, a sunroof, and a unique Turbo body kit. It has been modified, although lightly, with 18-inch wheels, power front seats, and a new stereo system. Under the rear engine cover lies a turbocharged 3.3-liter flat-six that makes 315 horsepower. It's connected to the rear wheels via a five-speed manual transmission.

1991 Porsche 911This is one of the most iconic sports car silhouettes ever.Cars and Bids

This car's apparently flaw-free appearance hides the rather nasty fact that it has a rebuilt title. A detail-oriented commenter on the auction mentioned finding information on the car's damage, including repairs performed after a collision with a deer and subsequent hair removal. We'll let you decide how that impacts your feelings on the car.

1991 Porsche 911The interior looks untouched, though those are replacement seats.Cars and Bids

If it's any indication of how valuable a good condition example of this car would be, it was bid to $95,000 with a rebuilt title and still didn't meet the reserve price. While it's a bummer for those hoping their bid would be the one, cars like this do occasionally pop up without deer damage, so it's worth keeping your eyes open.

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The Sport Classic comes to the U.S. for the first time next year.

Porsche

Porsche's bringing the 911 Sport Classic back to market, and it's headed to the United States for the first time. The car features distinctive styling, a rowdy twin-turbo flat-six engine, and plenty of go-fast gear from the 911 Turbo S upon which it is based. The car is scheduled for limited release late in 2022 as a 2023 model year.

2021 Porsche 911 Sport ClassicThe Sport Classic comes exclusively with a manual transmission and RWD.Porsche

The Sport Classic gets the Turbo S powertrain, which means a 3.7-liter twin-turbocharged flat-six engine producing 543 horsepower and 442 pound-feet of torque. It's paired exclusively with a seven-speed manual transmission and rear-wheel drive. Porsche says the combo makes the car the most powerful 911 with a manual gearbox currently on sale. The Sport Classic also gets a laundry list of parts from the Turbo S, including Porsche Ceramic Composite Brakes, rear-axle steering, a sport exhaust, and an active sport suspension system.

2021 Porsche 911 Sport ClassicThe car comes with an interior not seen since the Porsche 918 Spyder.Porsche

The car' comes with Sport Grey Metallic paint with grey accent stripes, a carbon fiber reinforced plastic hood, and unique graphics on both sides. It rides on 20-inch wheels up front and 21-inch wheels in back, which are designed as reinterpretations of the old-school Fuchs design. In back, the Sport Classic gets unique bodywork that sets it apart from the 911 Turbo, such as deleted air intakes and a large ducktail spoiler. Inside, the 911 gets open-pore wood trim and semi-aniline leather upholstery in cognac and black. Porsche says the Sport Classic is the first car to get that type of leather since the iconic 918 Spyder.

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