Museum

Tour the Porsche Museum for free today and tomorrow on Instagram

The Porsche Museum is opening its doors to the masses - digitally.

Photo courtesy of Porsche AG

In celebration of International Museum Day, the Porsche Museum will throw open its virtual doors for digital visitors on May 17. Shown exclusively on Instagram, the event features two guides working as docent guiding viewers through a special exhibition.

"Digital diversity is more important than ever in times like these, where travel is a greater challenge than ever before", says Achim Stejskal, Head of Heritage and Porsche Museum. "We have been consistently driving forward the expansion of digital offerings not just since the corona crisis, but for years. We have committed ourselves to the 'Mission Future Heritage'. We would like to use modern channels to demonstrate the heritage and future of the brand, not just at our site in Zuffenhausen, but beyond the museum as well".

Porsche Museum The Porsche Museum was seen earlier this year in Porsche's Super Bowl commercial. Photo courtesy of Porsche AG

The tours will be offered in German and English.

The digital live tours will include prototypes, small exhibits, racing cars, and series production cars. Anyone who is interested can watch the first tour on Instagram which starts in German at 12:30 p.m. EST or the second one which starts in English at 6:00 a.m. EST on Monday.

The tours will also be recorded in the following languages and be available on Porsche News TV from Sunday on: Chinese, French, Italian, Japanese, Croatian, Romanian, Spanish, Portuguese and Turkish.

"There is a native speaker for each of these languages in the Porsche Museum. We would like to use the videos that have live character to thank our fans around the world and to bring a bit of the Porsche Museum into their homes," explains Stejskal.

An Instagram account is not required to participate. Tune in to the museum on Instagram at @porsche.museum.

Additional virtual tours of the Porsche Museum have been saved to the museum's Instagram stories, highlighting unique content inside the museum, and are available to view online anytime.

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Balmain's Creative Director Olivier Rousteing is a Porsche fan.

Photo courtesy of Porsche AG

What does it mean to "drive defined"? A new series of videos from Porsche and the Creative Director of the Paris fashion label Balmain, Olivier Rousteing, explorers the meaning of the phrase. Rousteing says that he's been "fascinated" by Porsche since childhood.

The designer, who grew up in France, worked at Roberto Cavalli before becoming the Creative Director at Balmain in 2011. The powerhouse fashion brand was founded in 1945 and was previously lead by Oscar de la Renta. Modern Balmain designs feature elements of French couture mixed with Asian influence. In 2019, the brand launched the KYLIE X BALMAIN, a makeup collaboration with social media influencer Kylie Jenner.

Olivier Rousteing sits in a Porsche Panamera during the filming of the short.Photo courtesy of Porsche AG

The short videos, published on Porsche's social media channels and on Rousteing's Instagram feed, focus on Rousteing's powerful inner driving force. In a release, the luxury car manufacturer says that there are "many similarities between the fashion designer and the sports car brand" including boundary pushing and an eye toward the tradition-rich history of the company Rousteing leads into the modern age.

"Olivier Rousteing is not just an authentic Porsche enthusiast, he is also a perfect fit for us with his desire to make Balmain a modern brand with the highest standards of quality and luxury," says Jelena Batic who is responsible for the cooperation at Porsche. "Together, we explore his exceptional driving force in the films by examining the connection between the worlds of sports cars and fashion, which creates relevance for our existing customers, as well as for younger and female target groups."

The series kicked off with a video featuring the Porsche Panamera. It was just the first step in a planned, longer collaboration between Rousteing and Porsche. Further aspects of the partnership are expected to be made public in due course.

Watch the first video below.

Drive Defined with Olivier Rousteing www.youtube.com

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Bugatti has kicked off its tour of Europe with a stop in France.

Photo courtesy of Bugatti

To very different types of passion drive monks and Bugatti owners. For monks, it's the love of Christ and service. For Bugatti owners, it's the love of speed and power. A recent show of power at Abbaye des Vaux de Cernay, a former Cistercian abbey from the 11th century brought 3,000 horsepower and history.

The monestary-cum-hotel lies deep in the Rambouillet forest, about 35 miles southwest of Paris. Bugatti's Paris outpost took advantage of its location to stage a day of driving experiences for its customers.

"We are delighted to share, with an authentic simplicity, this passion that keeps us together", said Edouard Schumacher, CEO of Groupe Schumacher and LS Group. "La Maison Bugatti Paris has the purpose to create special experiences, that bring people to live the French Art de vivre. The Chiron Sport and Pur Sport are extraordinary vehicles, with superlative performances, a real dream that links together all the automotive passions."

Bugatti at Abbaye des Vaux de Cernay

Photo courtesy of Bugatti

Bugatti has a long history in France. It was founded in 1909 in Molsheim, Alsace, an area that was then part of Germany but is now part of France. The company still has its atelier there. Ettore Bugatti, the company's founder, established the brand's first showroom in Paris on Avenue Montaigne nearly 100 years ago. Bugatti's new showroom in Neuilly-sur-Seine is just 500 meters from the American Hospital of Paris where Ettore Bugatti died in 1947.

The Cité de l'Automobile, an automobile museum in Mulhouse, France is home to the Schlumpf Collection of classic automobiles, considered to be the largest and most comprehensive collection of Bugattis in the world.

"For myself personally, it's a particular pleasure to be part of this Bugatti Paris event and showcase the Chiron Sport and Chiron Pur Sport to our customers", said Guy Caquelin, Regional Director Europe at Bugatti. "After long abstinence and merely digital presentations, aficionados of our brand finally have the chance here to test and experience the two hyper sports cars. Customers need to be able to see, drive and feel Bugatti vehicles so they can internalize their unique and special character."

The test drives in Paris service as the kick-off of a Bugatti Road Show for the Chiron Sport and Pur Sport in Europe.

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