Museum

Tour the Porsche Museum for free today and tomorrow on Instagram

The Porsche Museum is opening its doors to the masses - digitally.

Photo courtesy of Porsche AG

In celebration of International Museum Day, the Porsche Museum will throw open its virtual doors for digital visitors on May 17. Shown exclusively on Instagram, the event features two guides working as docent guiding viewers through a special exhibition.

"Digital diversity is more important than ever in times like these, where travel is a greater challenge than ever before", says Achim Stejskal, Head of Heritage and Porsche Museum. "We have been consistently driving forward the expansion of digital offerings not just since the corona crisis, but for years. We have committed ourselves to the 'Mission Future Heritage'. We would like to use modern channels to demonstrate the heritage and future of the brand, not just at our site in Zuffenhausen, but beyond the museum as well".

Porsche Museum The Porsche Museum was seen earlier this year in Porsche's Super Bowl commercial. Photo courtesy of Porsche AG

The tours will be offered in German and English.

The digital live tours will include prototypes, small exhibits, racing cars, and series production cars. Anyone who is interested can watch the first tour on Instagram which starts in German at 12:30 p.m. EST or the second one which starts in English at 6:00 a.m. EST on Monday.

The tours will also be recorded in the following languages and be available on Porsche News TV from Sunday on: Chinese, French, Italian, Japanese, Croatian, Romanian, Spanish, Portuguese and Turkish.

"There is a native speaker for each of these languages in the Porsche Museum. We would like to use the videos that have live character to thank our fans around the world and to bring a bit of the Porsche Museum into their homes," explains Stejskal.

An Instagram account is not required to participate. Tune in to the museum on Instagram at @porsche.museum.

Additional virtual tours of the Porsche Museum have been saved to the museum's Instagram stories, highlighting unique content inside the museum, and are available to view online anytime.

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The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

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President Joe Biden visited Ford Motor Company’s Dearborn plant today

Photo courtesy of Ford Motor Compan

When the president of the United States shows up to give a speech at an automotive factory, you might expect to hear talk about jobs, the environment, and international trade. You might even hear stories about the economy. What you probably aren't expecting is to see the president hop behind the wheel of a pre-production vehicle for an unscripted test drive. That unlikely event took place yesterday, as President Joe Biden buckled into the driver's seat of a Ford F-150 Lightning and took off down the company's test track.

As it turns out, being president does have a few upsides, one of which appears to be the ability to commandeer unreleased electric pickup trucks for a quick joyride. While touring Ford's historic Rouge complex, which has been tapped to produce the automaker's new electric F-150, Biden remarked that he'd like to test drive the pickup truck. Beyond the fact that presidents just don't drive, the truck hasn't even been officially unveiled to the public (that's scheduled to happened May 19 at 9:30 p.m. EST).

Ford CEO Jim Farley told The Detroit Free Press that a White House staff member approached him after the tour and asked him to accompany Biden's motorcade to a nearby test track. A short bit later, there was the president, sitting behind the wheel of a camouflaged F-150 Lightning. After a lap or two, a visibly impressed Biden remarked "this sucker's quick!" before flooring the truck for an acceleration test in front of members of the media.

An impromptu drive by the president is great publicity, but it's not as if the F-150 Lightning was going to be a low-key vehicle launch to begin with. Ford's F-150 sales average more than 100 units every hour, so an all-new electrified version of one of the world's best-selling vehicles is big news.

The new truck is expected to carry a large battery pack and two electric motors, which will send power to all four wheels. In the glimpses of the truck we can catch behind Biden at the podium, the new truck appears to have bodywork that is very close to its gas-powered counterparts, but the grille and front lighting are different. The F-150 Lightning's grille features an LED light bar that runs from one headlight unit to the other, which is consistent with leaks that we've seen from The Blue Oval in recent months.


The electrified F-150 is set to be revealed tonight, May 19 at 9:30 p.m. EST. If you're hoping to catch the event, you can watch it live on Ford's YouTube page. We'll also have an in-depth post on the truck around that same time, so stay tuned.

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