Concept Cars

Polestar preaches sustainability as a distraction during social isolation, debuts Precept

Polestar's new concept car gives a glimpse at the future of the brand.

Photo county of Polestar

Polestar used to be known as a performance brand before Geely, the parent company of Volvo and Polestar, designated it as a high-end performance electric vehicle brand in 2017. Now, the company is laser focused on next-gen innovation that not only carries the Polestar badging but also that of Volvo in America where Polestar trimmed models are still sold.

In an effort to showcase that innovation, Polestar has debuted a series of concept models. Their 2020 plans were derailed a bit when the Geneva International Motor Show was cancelled in March. Now, in a virtual debut via video, we're getting our first peek at the Polestar Precept concept.

Polestar Precept concept car 2020 The car was to have debuted in March at the now-cancelled Geneva International Motor Show.Photo county of Polestar

The model showcases "sophisticated, high-tech minimalism that redefines beauty for the sustainable age," says Thomas Ingenlath, CEO of Polestar, at the beginning YouTube video as he leans up against the car, which sits in front of a wall of stacked flax.

Cue the auto show reveal music.

The cover comes off (though we've already seen the vehicle driving in the montage leading up to this point).

Starting with the front of the car, the Precept has a new take on Volvo's signature Thor's hammer headlights with sold body structure separating headlights and fog lamps.

Polestar Precept concept car 2020 Designers took a stab reinventing Volvo's Thor's hammer headlights for this concept.Photo county of Polestar

In place of a grille, traditionally designed for cooling internal combustion engines, is the "smart zone", a gathering place for technology. This is similar to what is found in the Nissan Ariya Concept. This zone, says Ingenlath, causes the car to "go from breathing to seeing."

"Strength and endurance" define the exterior aesthetics of the Precept, according to Ingenlath, who also says that the, "skin of the Polestar Precept radiates power without posing." In the age of COVID-19, it seems gimmicky jargon still has a place in society.

Many automakers are focusing on recycled materials and waste cut-downs in their concept vehicles. Bentley showed off an interior made of grape skins leftover from the wine making process last year. Ford has been talking about soy in seats and tomato skins in the trunk of the Mustang for the better part of a decade.

Polestar Precept concept car 2020 The interior of the concept car features sustainable materials.Photo county of Polestar

Leather, wood, and chrome are left behind in favor of high-tech solutions. The interior of the Precept features materials woven from flax, like that behind the model in the video. The interior door panels feature the material, which is 50-percent lighter than traditional inserts and contains 80-percent less plastic. Its seats feature a 3D knit material that is made of 100-percent recycled yarn that has its origins with PET bottles and that is cut from a single thread to exactly to fit the seats with no waste.

The car can also act like Big Brother, waring the driver and slowing the vehicle down if its technology detects that the driver isn't looking at the road enough. Similar technology (including frequent beeping alerts) is already available on the Subaru Outback and Forester.

Polestar Precept concept car 2020 The model features computer systems that run on Google's Android platform.Photo county of Polestar

Between the driver and passenger is a 15.5-inch touch screen interface has Google's Android system running in the background and features a clean aesthetic in fitting with the design of the car. It is on this screen that Ingenlath suggests watching streaming services as your car sits at the charging station refueling.

Cue to the auto show music (again).

Polestar Precept out.

Polestar Precept www.youtube.com

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New technology is embedded into the brake caliper.

Photo courtesy of Brembo

Brembo is celebrating 60 years of brand braking history with the debut of a bit of its future. The New G Sessanta Concept is a peek at what the company sees as the future of mobility. It was inspired by the first brake caliper for motorbikes produced by the company, an innovation in 1972.

The company says that the core of the concept is LED technology, which is applied directly to the body of the caliper, a feature that is adaptable to every type of caliper they craft. Brembo sees the tech as being able to enhance the caliper's form and function serving as both an interface and an aesthetic. It will be able to "communicate directly with the user" and "adapt to the user's tastes and preferences". A new video released by Brembo shows the LED color changing via a smartphone app.

 New G Sessanta Concept The New G Sessanta Concept features interactive tech.Photo courtesy of Brembo

Brembo is often known for using bright, flashy colors on its calipers and the new light plays on that. The New G Sessanta is designed to be customizable via wireless technology. When a vehicle equipped with the caliper is stopped, the user can control the desired shade of light to express mood, enhance the style of the bike, or adapt it to the surroundings.

Additionally, the LEDs could use color and light to relay data and information regarding the conditions of the vehicle and caliper itself, or even help localize a parked vehicle by emitting a courtesy light.

Watch the video below to see the vision of the New G Sessanta come to life.

BREMBO “NEW G SESSANTA”: THE NEW BRAKE CALIPER CONCEPT SET TO SHAPE THE FUTURE OF MOBILITY www.youtube.com

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An Infiniti Q60 drifts at Yokohama Harbor.

Photo courtesy of Infiniti

A new film showcases the drifting capabilities of a heavily modified Infiniti Q60. The coupe currently competes in the domestic top-tier drift championship in Japan even though the sports coupe is not sold there.

Before reaching the docks in Japan, the car was heavily modified having started its journey in America. The car was built to show off renowned restoration specialist Tatsuhiro Shibata's passion for the Infiniti brand.

The video features Shibata and his driver, Koudai Sobagiri putting the The hand-built model to the test and showing off near Infiniti's world headquarters in Yokohama, Japan. The closed course near Yokohama Harbor served as the set.

"In my eyes, the Q60 was the best looking of (the Infiniti lineup), but they didn't sell any in Japan. So we had to go to the U.S. to find one," Shibata says. "It's simple; I just wanted a good-looking racing car."

Tatsuhiro Shibata's Infiniti Q60

Photo courtesy of Infiniti

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This isn't the first time that Shibata has imported an Infiniti to Japan. His passion has led him to do so for the last decade. Shibata is not directly affiliated with Infiniti.

Following the film, Infiniti plans to release an exclusive behind-the-scenes look at the film and the Shibata Infiniti Q60. An exclusive story about Shibata's workshop, Sobagiri's path to drifting, and more will be released along with the behind-the-scenes film.

1,000HP INFINITI Q60: Drifting at the Docks www.youtube.com

The release of the film comes as Infiniti is playing catch up with much of their business plans. Amid falling sales and the COVID-19 pandemic, plans for two new models to be introduced had to be push to 2021 including the 2022 Infiniti QX55 and the forthcoming redesigned QX60.

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