Dealerships

15 new Polestar showrooms to open in 2021 and 2 are in Texas

Polestar currently operates four showrooms in the U.S.

Photo courtesy of Polestar

Polestar, an electric performance car brand, will be opening 15 new sales locations in the U.S. by the end of 2021. Called Polestar Spaces, the showrooms are more in line with what Tesla offers and less like a traditional auto dealership.

Each Polestar Space features minimalist Scandinavian-like design, pulling together the heritage of the company with a modern sales environment. Each location is staffed by non-commissioned Polestar Specialists. Test drives can be coordinated on-site or at home.

In the next few months, locations in Austin, Texas; Boston; Denver, Seattle; South Florida; and Washington D.C. will open. Those new showrooms will be established in connection with established retailer groups in the area. Additional information regarding the D.C. and Florida locations is expected soon.

2021 Polestar 2 The fastback Polestar 2 is a head-turner. Photo courtesy of Polestar

The second-half of 2021 will welcome the opening of additional showrooms in Atlanta; Central and South New Jersey; Connecticut; Dallas; Detroit; Minneapolis; Phoenix; and Orange County, California.

Specific showroom details are available at Polestar.com/Spaces.

"In 2019 we stated our goal of servicing 85% of the addressable EV market within a year of the Polestar 2 launch," said Gregor Hembrough, Head of Polestar in North America. "With these 2021 appointments, we will accomplish that and more- especially with our free pickup and delivery servicing within 150 miles of a brick-and-mortar Polestar location."

Polestar Spaces are already open in Los Angeles (Santa Monica) and Manhattan, plus two locations in the San Francisco Bay Area (Corte Madera and Santa Clara).

The automaker currently offers the Polestar 2 for sale in the U.S. AutomotiveMap recently had the opportunity to test drive the car for review.

It was recently confirmed that the Polestar Precept concept is headed to production. The concept version of the car is noted for its sustainable materials and minimalist design.

Additionally, Polestar and Koenigsegg are working on a project.

Further markets for expansion will be announced later in 2021.

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The Arteon is VW's take on modern art.

Victoria Scott

The way I like to review cars is to imagine myself as the target buyer. Rather than ripping a high-end sports car as an adrenaline-and-estrogen-addled 26 year old girl driving it like she stole it, I imagine that I'm a classy, restrained mid-50s woman with a career, grown kids, and a mortgage - the person that they're trying to sell the car to. Whether or not I think it's fun is almost moot - I want to tell people with the actual coin to purchase one if I could see them enjoying it.

So when Volkswagen offered me a 2021 Arteon R-Line, their current flagship model, I decided to play up the luxurious lifestyle to enter the right mindset. Make no mistake - this is not a Passat, an entry-level sedan I could actually afford. It's priced and designed for a wholly different clientele. The Arteon is styled like modern art - there are none of the girl-racer fender musculature and gaping vents of the GTI and GLI; despite the R-Line moniker, it's clearly designed to impress with restraint and taste rather than shock and awe. And rather than the volume-sales aspirations of most modern Mexico-built VWs, the Arteon's cleanly designed but feature-filled interior is a throwback to the days when VW was a less ostentatious BMW or Lexus. The Passat has long since fallen into the mass-produced, low-price trap, with generic styling to match, but the Arteon seems like it's been built by a different company entirely. This company remembers their roots in Teutonic comfort and form, and it's a welcome change of pace.


2021 Volkswagen Arteon The Arteon is the perfect companion for a day out in Los Angeles.Victoria Scott


With this as my ride for a weekend, I lived it up. I took a close friend of mine to dinner and the Omni Hotel, a welcome respite from the camping and couch-surfing I'd been doing in LA, because this car encourages the mantra of "treat yourself". On our initial drive, I indulged further, letting the Travel Assist mode on the Arteon handle the stop-and-go traffic of the 101 while I talked with my partner. The car handled it surprisingly well, even as the sun set, accelerating and winding through the traffic-choked Los Angeles highways seamlessly. Most premium manufacturers offer an adaptive cruise mode that's usually passable on freeways, but the Arteon's version surprised me with its adeptness even in situations where I'd have expected it to fail. In "Comfort" mode, the atrocious California highways were at least passable, even with the mammoth 20" wheels the R-Line is equipped with as standard. The Harman Kardon stereo pumped Left at London's newest album through the cabin with clarity as we approached our destination isolated from the commotion of LA rush hour.

We pulled up to the hotel for the evening and as trite an ad-agency trope it seems, the valet seemed stunned that we rolled up in a Volkswagen this nice. "Brand new?" he questioned. "Yes, just got it", I replied, enjoying my roleplay as a somehow wealthy yet restrained twenty-something perhaps slightly too much. But it truly is a little hard to believe that it's a Volkswagen - it's more luxurious than the outgoing CC it replaces, and it's vastly prettier than the Bentley-based halo car Phaeton of the mid-00s ever was. Still, his compliment set us up for a lovely evening of wining and dining, and at this point, my literary technique of envisioning myself as the target buyer for this gorgeous car was as much for my own enjoyment as it was for any imagined story.

And of course, enjoying yourself in Los Angeles is what you're supposed to do, and we did. All of that wining and dining that a night of indulgence at a fancy hotel offers meant that we slept through two alarms. We made the checkout just fine, but my friend had a train to catch that morning. Now, unfortunately, all pretense had to drop - she legitimately needed to get to Union Station about 15 minutes before we woke up. When the valet gave us our Volkswagen back, I stomped it. I changed it to Sport mode at a red light, hoping that it would give me more rapid throttle response or faster shifts, and it did. Gone was the relaxed cruise of the night before - this was white-knuckle city carving at its finest; my entire demeanor had changed, but so had the Arteon's.


2021 Volkswagen Arteon All-wheel drive and 268 horsepower add up to surprising performance.Victoria Scott


When we finally skidded into Union Station and my knuckles started to regain their color, I realized the Arteon had performed vastly better than I'd expected. Granted, the Arteon R-Line has 4-Motion - VW's all-wheel-drive system - and the 268 HP 2.0 liter TSI turbocharged four-cylinder, both of which are proven technology from the Golf R and the GTI, respectively. Those cars are sporty - they're hot hatches that I wouldn't have to envision myself as anyone else to review well. I am the target market for VW's five-door four-banger hatches. So perhaps I was doing the Arteon a disservice to imagine myself as anyone else at all when I drove it.

And for the rest of the day I left it in Sport mode, slid the seat back, and let Paul Wall blast from the 700 watt, 12-speaker system with the windows down as I headed for the switchbacks of the iconic Angeles Crest Highway. No longer was I Miss Victoria, Wealthy Businesswoman - I was Tori, and I was here to shred. And it was time to figure out just how quickly it would make work of the twisting hairpins that wound through the mountains.

And I found out it's not too bad, honestly. It's not quite a Golf R, of course, and it feels a bit weightier than a GTI, but the underlying handling dynamics of Volkswagen - phenomenal steering feel right up to about 8/10ths, which is as far as I'll push it in the canyons anyway - are still present and prominent when pushing it hard through the twisties. It's not perfect, because VW's insistence on a heavily-delayed accelerator response somewhat kills the ability to nail it out of a corner, and the eight-speed's shifting even in Sport mode is never going to match the violence and rapidity of a true DSG, but at the price point with all the other features, there's a need to pick and choose what you're getting, and it was fun enough that I didn't feel like I was lugging a rental car through the mountains.


2021 Volkswagen Arteon Image matters, and the Arteon understands this.Victoria Scott


As I piloted the bright red sedan through the canyons, chasing another auto journalist in his loaner Lotus Evora GT, I had a flashback from another era. I worked at a software job in a previous life, and I used to daily-drive a horrid Mitsubishi Mirage and then my heavily-modified Supra. My coworkers constantly ribbed me for my youth and foolishness in car choices. This was my introduction to the professional world, and I soon learned that driving a 30-year-old car with a welded diff and a leaky main rear seal is not the path to career advancement. Image matters, and the Arteon understands this. This was a refined, classy car meant for the office five days a week, and just dabble in a little fun in those precious weekend moments. Ironically, there was no mindset shift required to understand the true purpose or target for this sedan - it was simply me a few years ago, working in those green cubicles, a lust for speed and a healthy paycheck landing in my account every few weeks, but with a desire to move up the corporate ladder. I just didn't want to sacrifice my love of cars and driving. The Arteon would fit the bill perfectly for that past self.

But, unfortunately, for fifty-grand, I have to nitpick. The Arteon suffers from some obvious modern day Volkswagen cost-cutting that feels jarringly out of place in such an otherwise well-finished car: The volume knob is a single piece; when rotated, the iconography rotates. This, quite frankly, drives me insane. The cluster screen flashing ECO TIP: Close the sunroof for reduced wind resistance! made me question why they'd included such a gorgeous, expansive sunroof if they were going to instill me with guilt for using it. The center console touchscreen required a hard press to activate, and its placement relative to the wheel made it hard to operate seamlessly, which seems to defeat the purpose and ease of standard CarPlay.


2021 Volkswagen Arteon Volkswagen still clearly remembers their roots in German quality and design that established them in America.Victoria Scott


And then, finally, the closest thing to a dealbreaker for me: The steering wheel. The capacitive-touch steering wheel holds no fewer than a dozen buttons, all cryptic and way too easily activated. I lost count of the number of times I turned on the steering-wheel-heater with the edge of my thumb in the middle of the LA summer, only to realize it was cooking me once my palms started burning. The genuinely helpful Travel Assist cruise control becomes downright annoying to activate by being hidden in a steering wheel menu of vaguely demarcated buttons. It was a constant aggravation in an otherwise pleasant car; if I owned this thing I'd have to forgo an airbag and swap in a Nardi just to prevent a stroke from pure frustration.


2021 Volkswagen Arteon The capacitive-touch steering wheel holds no fewer than a dozen buttons, all cryptic and way too easily activated.Victoria Scott


Outside of these minor irritations and the war-crime steering wheel, I found myself pleasantly surprised. Volkswagen still clearly remembers their roots in German quality and design that established them in America, and the Arteon drives like a callback to those better times. In short - VW has built a competent enough sporty sedan with looks paralleled by none, and comfort only rivalled by a few. It shows the flaws of a manufacturer still trying to recall the glory days of high-end automaking, but it's close enough to the mark in a nearly empty market segment to be worthy of at least a test drive. Just watch those thumbs on the steering wheel.

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Biden will target 50 percent of all vehicle sales for EVs by 2030.

Ford

In the last several months, we've seen automakers from all corners of the globe commit to some degree of electrification by the end of the decade and beyond. That includes the American Big Three: Ford Motor Company, General Motors, and Stellantis (Chrysler, Dodge, Jeep, others). Today, President Joe Biden plans to throw his weight behind these efforts by signing an executive order that sets a goal of pushing the sales of zero-emissions vehicles to half of all vehicle sales in the U.S. by 2030.

Biden's target is not legally binding, but the industry is already jumping on board. In a joint statement, Ford, General Motors, and Stellantis confirmed that they aim to hit an EV sales volume of 40-50 percent annually. It's worth noting that the President's 50 percent goal and the automakers' sales targets also include plug-in hybrid vehicles, which still use a traditional gasoline engine.


Jeep PHEV The target also includes plug-in hybrid vehicles, which still use gas engines.Jeep


Auto unions and dealers are not opposed to the ambitious roadmaps laid out by the Big Three, but both have differing views on what is essential and how things will ultimately play out. While aware of the goals, the UAW is focused on wage growth and the preservation of jobs and benefits. It feels that an increase in EV production volume must happen here in the U.S. to include good-paying American union jobs.

Dealers, to a degree, are supportive of the goals but skeptical of their ultimate success. Some feel that electric vehicles do not present the earth-shattering shift in functionality and usability that other new products, such as smartphones, did in different industries. Regardless of concerns and skepticism, it appears that automakers are going all-in on the shift to electrification, so we're bound to see a wealth of new battery-electric and plug-in hybrid vehicles in the next few years.


GM battery facility rendering Automakers are pledging billions to increase EV and PHEV production volume.GM

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