15 new Polestar showrooms to open in 2021 and 2 are in Texas
Polestar, an electric performance car brand, will be opening 15 new sales locations in the U.S. by the end of 2021. Called Polestar Spaces, the showrooms are more in line with what Tesla offers and less like a traditional auto dealership.
Each Polestar Space features minimalist Scandinavian-like design, pulling together the heritage of the company with a modern sales environment. Each location is staffed by non-commissioned Polestar Specialists. Test drives can be coordinated on-site or at home.
In the next few months, locations in Austin, Texas; Boston; Denver, Seattle; South Florida; and Washington D.C. will open. Those new showrooms will be established in connection with established retailer groups in the area. Additional information regarding the D.C. and Florida locations is expected soon.
The second-half of 2021 will welcome the opening of additional showrooms in Atlanta; Central and South New Jersey; Connecticut; Dallas; Detroit; Minneapolis; Phoenix; and Orange County, California.
Specific showroom details are available at Polestar.com/Spaces.
"In 2019 we stated our goal of servicing 85% of the addressable EV market within a year of the Polestar 2 launch," said Gregor Hembrough, Head of Polestar in North America. "With these 2021 appointments, we will accomplish that and more- especially with our free pickup and delivery servicing within 150 miles of a brick-and-mortar Polestar location."
Polestar Spaces are already open in Los Angeles (Santa Monica) and Manhattan, plus two locations in the San Francisco Bay Area (Corte Madera and Santa Clara).
The automaker currently offers the Polestar 2 for sale in the U.S. AutomotiveMap recently had the opportunity to test drive the car for review.
It was recently confirmed that the Polestar Precept concept is headed to production. The concept version of the car is noted for its sustainable materials and minimalist design.
Additionally, Polestar and Koenigsegg are working on a project.
Further markets for expansion will be announced later in 2021.