Fashion

All aboard the Wool Express! Polestar, John Sterner collaborate for safe delivery

The Stutterheim store in Öland is near where the company hosts its sheep.

Photo courtesy of Polestar

You may have heard of slow food. The movement focuses on the preservation of local and traditional dishes. Slow fashion is designed in a similar vein. It focuses on an entire supply chain and manufacturing base being in one region. John Sterner, a slow fashion knitwear brand from Alexander Stutterheim, founder of Stutterheim, does just that.

The company's hub is the wind battered island of Öland, off the Swedish coast. The second-largest Swedish island has 26,000 inhabitants and is home to the annual King's Rally vintage motorcade. On a single patch of land on the island, Stutterheim keeps a flock of sheep. Their wool is turned into warm and cozy knitwear, which make excellent gifts.

Stutterheim Polestar 2 Stutterheim and John Sterner share common ownership.Photo courtesy of Polestar

However, with strict COVID-19-related regulations in place, it's become a chore for shoppers to get to the company's "Flagsheep store", which is located right next to the field. Even though they were able to order online, the personal touch that slow fashion so often affords was lost.

Stutterheim wanted to personally deliver gifts to the buyers and partnered with Polestar to perform the task. Enter: the Wool Express. The Wool Express wasn't a train, rather a Polestar 2 charged with green energy and loaded with gobs of woolen scarves and jumpers. It left Öland last week, headed to Stockholm, a journey of about 430 kilometers.

The approach of slow fashion appeals to Stutterheim because of its sustainability. "We're trying to be an open, holistic brand," he says of his eco-luxury knitwear line, "one that challenges the mass production industry's values."

Polestar is also game for sustainability, applying it to automotive design and execution. "At Polestar, we challenge the old notions of what premium means in the car industry. In Polestar 2 you'll find vegan WeaveTech upholstery and reconstructed wood instead of leather and chrome, but we also hold our entire supply chain to high standards to address sustainability in all directions," said Maximilian Missoni, Head of Design at Polestar.

See more about the journey here:

The Wool Express with Alexander Stutterheim www.youtube.com

Trending News

 
 

Balmain's Creative Director Olivier Rousteing is a Porsche fan.

Photo courtesy of Porsche AG

What does it mean to "drive defined"? A new series of videos from Porsche and the Creative Director of the Paris fashion label Balmain, Olivier Rousteing, explorers the meaning of the phrase. Rousteing says that he's been "fascinated" by Porsche since childhood.

The designer, who grew up in France, worked at Roberto Cavalli before becoming the Creative Director at Balmain in 2011. The powerhouse fashion brand was founded in 1945 and was previously lead by Oscar de la Renta. Modern Balmain designs feature elements of French couture mixed with Asian influence. In 2019, the brand launched the KYLIE X BALMAIN, a makeup collaboration with social media influencer Kylie Jenner.

Olivier Rousteing sits in a Porsche Panamera during the filming of the short.Photo courtesy of Porsche AG

The short videos, published on Porsche's social media channels and on Rousteing's Instagram feed, focus on Rousteing's powerful inner driving force. In a release, the luxury car manufacturer says that there are "many similarities between the fashion designer and the sports car brand" including boundary pushing and an eye toward the tradition-rich history of the company Rousteing leads into the modern age.

"Olivier Rousteing is not just an authentic Porsche enthusiast, he is also a perfect fit for us with his desire to make Balmain a modern brand with the highest standards of quality and luxury," says Jelena Batic who is responsible for the cooperation at Porsche. "Together, we explore his exceptional driving force in the films by examining the connection between the worlds of sports cars and fashion, which creates relevance for our existing customers, as well as for younger and female target groups."

The series kicked off with a video featuring the Porsche Panamera. It was just the first step in a planned, longer collaboration between Rousteing and Porsche. Further aspects of the partnership are expected to be made public in due course.

Watch the first video below.

Drive Defined with Olivier Rousteing www.youtube.com

Trending News

 
 

The final versions of the McLaren 620R have been delivered to the U.S.

Photo courtesy of McLaren Automotive
McLaren recently shipped its last Sports Series cars to the U.S., marking the end of production of the popular models that have been staples of the luxury carmaker's lineup for the last half-decade. Over 8,500 cars were sold globally.

The Sports Series debuted in 2015 with the 570S, and also included the 540C, 570S Spider, 570GT, 600LT coupe, 600LT Spider, and 620R. The final examples of the series were built at the company's Woking, U.K. headquarters at the end of 2020. The 620R was the last off the line.

The McLaren 620R is a road legal version of a race car. It's based on the McLaren 570S GT4 and uses motorsport technology without the restriction of racing regulations. It is the most powerful Sports Series model ever, with a twin-turbocharged 3.8-liter V8 producing 611 brake horsepower and 457 pound-feet of torque.

Final examples of the McLaren 620R

Photo courtesy of McLaren Automotive

1 / 5

The 620R shares aerodynamic hardware with the 570S GT4, creating 408-pounds of downforce at 155 mph. It can handle the road (and you can hear it coming) thanks to its wider track, carbon ceramic brakes and center locking wheels, and low-exit stainless steel sports exhaust.

"As the McLaren range has matured, we've tailored our North American model line-up to closely match customers' requirements, with a car suitable for every personality," explained Tony Joseph, President, McLaren, the Americas. "Limited-numbers models with the highest levels of performance – cars like the 620R, which feels like a race car on the street or at a track day - are in demand not only because of the driving experience they offer but because they have even greater exclusivity. You can see how this has played out with the 765LT as well, with all of the available volume sold."

Of the 225 examples of the 620R produced, only 70 were slated for the North American market. All North American 620R models come with a special MSO upgrade package that features a gloss finish Visual Carbon Fibre roof with a roof scoop to maximize engine intake and exhaust sound, MSO Defined gloss finish carbon fibre roof cantrails and the McLaren Track Telemetry system with lap time function and three cameras to record on-track performance.

Trending News