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Pininfarina, Naim Audio pair 1,874 horsepower with 1,300 watts of sound

The Pininfarin Battista starts at 2.6 million euros.

Photo courtesy of Pininfarina

Automobili Pininfarina has chosen Naim Audio to create the in-car sonic experience for the most powerful Italian sports car of all time. The move will give the Battista 1,300 watts of sound.

The bespoke audio system delivers 1,300 watts of power through 10 speakers. It has a dual voice call subwoofer between the driver and passenger seats and super-tweeters are located behind the seats of the coupe in the panels of the car's butterfly doors.

Pininfarina Battista

Photo courtesy of Pininfarina

"Our clients are eagerly anticipating the unprecedented 1,900 PS driving performance of Battista, and now we will provide an equally thrilling 1,300-watt in-car sound experience for their pleasure," said Rene Wollmann, Automobili Pininfarina Director of Sportscars. "We will also harness the sound of Battista's four e-motors, which will provide a unique and exciting soundtrack when this hypercar accelerates at speeds up to 350 km/h. Electrification creates an entirely new dimension and opportunity for sound tuning throughout Battista."

Naim Audio, a division of VerVent Audio, is relying on its sister brand Focal to optimize the speakers for their environment. The teammates have tuned the car's amplification and built-in Digital Signal Processing system to deliver an immersive experience with auditorium-like effect. In a release, the company says that this "will make it seem as if musicians are playing inside Battista itself."

At cruising speeds, the nature of Battista will be serene and peaceful and in this scenario, sound quality will be critical," said Charlie Henderson, Naim Audio Managing Director. "We see this as a fantastic opportunity to create an all-new sound experience that is as revolutionary as Battista itself. Using the finest components from audiophile-grade automotive speakers, alongside our expertise in DSP and audio tuning, Battista will offer an exceptional sonic experience."

Each Pininfarina Battista will be hand-crafted in Cambiano, Italy. No more than 150 will be made. The car starts at 2.6 millions euros.

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Nuts & Bolts

 
 

Panasonic, Klipsch, and Dolby have teamed up to create a new audio system, Klipsch Premium Audio.

Photo courtesy of Panasonic

Panasonic Automotive Systems of America, Klipsch, and Dolby Atmos Music have teamed up to create a new proof-of-concept that features immersive sound technology named Klipsch Premium Audio.

Each of the parties brings unique assets to the table. Panasonic Automotive has the know-how for vehicle product design while Klipsch specializes in technonlogy-driven sound performance. Dolby has long been a stable of at-home audio systems.

"I have personally participated in bringing to market a range of products which feature Dolby Atmos capability. The sonic realism and envelopment of the listener into the on-screen action for films opens up new dimensions of entertainment," said Mark Casavant, vice president of Brand & Business Development, Klipsch Group, "Working with the audio experts at Panasonic Automotive we have achieved a similar experience for the in-vehicle listener with Dolby Atmos music. The music is more immersive, with additional space clarity, and depth."

Klipsch uses four sound principles to achieve its award-winning sound:

  • High efficiency/low distortion - Klipsch technology is highly efficient, providing more accurate sound with less power and less distortion – resulting in louder, cleaner audio. Klipsch's Law: Efficiency is inversely proportional to distortion.
  • Wide dynamic range - The softest sounds are reproduced with remarkable clarity and the loudest is delivered without harshness or distortion – with the greatest possible range between the softest and loudest sounds.
  • Controlled directivity - Klipsch technology accurately directs sound to the proper locations, which, in turn, creates a more lifelike soundstage without wasting acoustic energy where sound is not needed or desired.
  • Flat frequency response - Audio delivery is without frequency bias – no unnatural highs, miss or lows – reproducing recorded sound as accurately as possible without colorization.

Dolby Atmos sound is designed to go beyond the traditional limits of mono and stereo, placing the listener in an immersive soundscape.

"Panasonic Automotive has built a reputation pushing the boundaries of in-vehicle entertainment," said Tom Dunn, director of Panasonic Global Premium Audio, "Our award-winning automotive audio systems are recognized for creating unforgettable listening experiences based on engineering, artistry and emotion. Market leading innovations are what drive the technical teams at Panasonic and Klipsch, and delivering our first in-vehicle demonstration of Dolby Atmos music reflects our aligned goals and commitment to achieving a higher standard of music enjoyment."

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As part of its CES presentation, General Motors showed off its future electric vehicles.

Photo courtesy of General Motors

General Motors has made no secret of the fact that they see the future of the company is electric. Their presentation at CES this year put their future products out there for public consumption, but hidden in the shadows. Let's turn up the brightness and take a peek at what is there.

Scroll down to the bottom of this article to see a lightened, clearer view of all the models.

GMC Hummer EV

General Motors EV preview CES 2021

Photo courtesy of General Motors

Front and center is the 2022 GMC Hummer EV. The Hummer EV is slated to have 1,000 horsepower, a 350-mile range, and a $112,959 price tag when it arrives at dealership lots in 2021. Other forthcoming Hummer variants are set to have unique powertrain setups and lower price points.

Cadillac Lyriq

General Motors EV preview CES 2021

Photo courtesy of General Motors

The 2023 Cadillac Lyriq debuted in prototype form mid-2020. When it comes to market, Cadillac expects the Lyriq SUV to offer drivers 300+ miles of all-electric range, luxurious accommodations, and the buyers choice of rear-wheel drive or performance all-wheel drive. The Lyriq will come with Super Cruise, the General Motors hands-free driving system that allows for 200,000 miles of hands-free highway driving and automated lane change.

Cadillac Celestiq

General Motors EV preview CES 2021

Photo courtesy of General Motors

In addition to showing the Celestiq here, Cadillac decided to show off its flagship electric car with some close ups. They don't give too much detail about the car, but we do know some interesting tidbits. Cadillac says that the car embodies their commitment to "reimagine what's possible in design and technology". The GM division will offer the Celestiq with a curated selection of hand-crafted materials and they've has hinted that there will be some customization options available for owners.

Chevrolet pickup

General Motors EV preview CES 2021

Photo courtesy of General Motors

We don't yet know if it will be called the Silverado, but a Chevrolet pickup truck that runs on all-electric power is on the way. It's been confirmed that the plan is for the truck to have a maximum 400-mile range (likely when it's not towing or hauling much weight). Originally slated for a 2025 debut date, indications are that GM is pushing to get the truck to market sooner.

Buick EVs

General Motors EV preview CES 2021

Photo courtesy of General Motors

In 2020, GM described the two new Buick models that are coming by 2023. They're both electric vehicles. The first, an SUV will be a model that offers "more conventional crossover proportion that maximizes interior space and cargo." The second is a Buick CUV that has "expressive proportions with a greater emphasis on form and athletic fashion." It looks like the SUV is on the right in the photo while the CUV is on the left.

"Mystery EV"

General Motors EV preview CES 2021

Photo courtesy of General Motors

What is this mystery EV? We know the Cadillac XT4 is getting an electrified brother so there's a chance that this could that. Brightening and zooming in on the picture appears to reveal an SUV-like body design. We'll just have to stay tuned.

... and now let's turn the lights on.

General Motors EV preview CES 2021

Photo courtesy of General Motors

Last year, General Motors divulged while models it plans to introduce by 2023, including a number of EVs. You can see that full list here.

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