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Five lucky people get to pay €2.6 million for the new Pininfarina Battista Anniversario

The exclusive Battista Anniversario celebrates the 90th anniversary of the bespoke coachbuilding company.

Photo courtesy of Automobili Pininfarina

Automobili Pininfarina has debuted a new all-electric luxury supercar celebrating its 90th anniversary. Only Battista Anniversario models will be built and each will start at €2.6 million.

Each Battista Anniversario will be hand-crafted at the home of Pininfarina in Cambiano, Turin, Italy.

"For 90 years, the Pininfarina name has been at the forefront of automotive design and performance, and the Battista perfectly encapsulates these values," said Michael Perschke, CEO, Automobili Pininfarina. "This ultimate expression of Battista, the Anniversario, is the distillation of everything that the brand has stood for in the past and which we now strive for in the future, creating a new pinnacle of desirability for electric cars."

Pininfarina Battista Anniversario

Photo courtesy of Automobili Pininfarina

Each of the five models will be finished in a combination of three of the coachbuilder's signature colors, new and old: Bianco Sestriere, the never-seen-before Grigio Antonelliano, Iconica Blu. Each car will take several weeks to paint as the color is applied layer by later by artisans. The body is disassembled and reassembled three times so pinstripes in the three separate colours can be hand-painted directly onto the body.

"Battista Anniversario features one of the most complex paint finishes in the world," said Luca Borgogno, Chief Design Officer, Automobili Pininfarina. "The process of creating such a finish is akin to a great artist completing an Old Master painting. The result is more than just a visual work of art. Styling, balanced with ultimate performance, produces a genuine Pininfarina: the beauty of power and the power of beauty."

Each Battista Anniversario comes equipped with the new Furiosa package, which will be made available on any model in the Battista lineup moving forward. The package includes a evised carbon fibre front splitter, side blades and rear diffuser.

To add a touch of specialty to the anniversary model, those parts are finished in a two-tone combination of signature carbon and carbon tinted with Iconica Blu with pinstripe in Bianco Sestriere.

Besides the package, each Batista Anniversario is finished with a bespoke rear wing, rear aero fins, and other unique details. It is 10 kg lighter than the Battista thanks to a new wheels design, which moves to center-lock forge aluminum wheels that are now 21-inches as opposed to the previous model's 20-inchers.

Buyers also get unique seats that are finished in sustainably-crafted black leather and black Alcantara. An engraved chassis plate, headlight engraving, "Anniversario" script on the side wings, black anodized dedication door plaques, "Pininfarina 90"logos, and a specially engraved chassis plate between the seats of the coupe finish the details.

Like the Battista, the car is powered by a 120 kWh battery that is paired with four electric motors that generate 1,900 horsepower. This makes the model quicker than a Formula 1 car, getting from zero to 100 km/h in less than two seconds.

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Spider-man performers are seen at the premiere of Sony Pictures' "Spider-Man Far From Home" at TCL Chinese Theatre on June 26, 2019 in Hollywood, California.

Photo by Kevin Winter/Getty Images

Usually its the stars that are bragging about a multi-picture deal. This go-round it's Hyundai. The automaker has teamed up with Sony Pictures Entertainment that will place Hyundai's new models and technologies in coming productions. Hyundai will also offer marketing support and the companies will collaborate on a wide range of ancillary content-creation.

"This strategic partnership with Sony Pictures will allow customers to understand and experience our human-centered future mobility vision through innovative vehicles and technologies, illuminating a way forward for transforming how we move, interact, and design our lives for optimal benefits. We will offer various ways to inspire our customers and movie fans around the globe," said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor.

2020 Hyundai Sonata Hybrid The 2020 Hyundai Sonata Hybrid starts at $27,750, comes in three trim levels. Photo courtesy of Hyundai Motor America

Hyundai isn't the first automaker to collaborate with a production, nor is it the first to enter into a relationship of this kind. Nissan worked with Disney on a number of pictures including the recent Star Wars movies, the remake of "Mary Poppins" and "A Wrinkle in Time" among others. Audi has had its vehicles appear in animated features. Porsche presented a new vehicle at the last Star Wars movie premiere. Land Rover and Aston Martin are virtually synonymous with the James Bond brand.

Hyundai Motor's new models and technologies will be featured in five upcoming Sony Pictures films including "Uncharted" (July 2021); the sequel to "Spider-Man: Far From Home" (November 2021); the sequel to "Spider-Man: Into the Spider-Verse" (October 2022); and other tentpoles to be determined.

In the last Spider-Man movie, Audi had a supporting role. It looks like their time with the Spidey stories has come to an end.

"This deal embodies the true definition of the word partnership," said Jeffrey Godsick, EVP of Global Partnerships and Brand Management, and Head of Location Based Entertainment at Sony Pictures Entertainment. "The deal has many layers, including substantial marketing support, but its real potential and impact come from groundbreaking content that we will develop together."

Hyundai has a great deal of new-age tech on the horizon including hydrogen-powered transportation, cloud-based driving dynamics, and air travel.

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