Merger

Fiat Chrysler-Group PSA merger creates new company name - Stellantis

The merger between Fiat Chrysler and Groupe PSA is expected to be complete in the first quarter of 2021.

Fiat Chrysler Automobiles NV

A tweet has revealed the new name of one of the biggest automakers in the world. When Fiat Chrysler and Groupe PSA merge, they will all be under the Stellantis company name. The name has its roots in Latin where "Stello" means "to brighten with stars".

The name carries no connection to either company, nor does it have any ties to the deep, rich history both brands have related to the companies that gave their first letters to the Fiat Chrysler and Groupe PSA names.

Fiat is a name that is synonymous with Italian cars. The company was born in Turin in 1899. It's name is an acronym for the Italian "Fabbrica Italiana Automobili Torino", which translates to "Italian Automobiles Factory, Turin". For decades Fiat was the largest automaker in Europe. Today, it remains the largest carmaker in Italy. In 1910, the company built its first plant in the U.S.

2020 Fiat 500 New all-electric Fiat 500 was revealed earlier this year but it might not come to the U.S. Photo courtesy of FCA US LLCPhoto courtesy of Fiat Chrysler Automobiles NV

In 2014, Fiat merged with Chrysler forming Fiat Chrysler Automobiles NV, a company based in the Netherlands.

Chrysler got its start in 1925, taking its company name from founder Walter Chrysler - something commonplace for the time that followed in the steps of Henry Ford, the Dodge brothers, and Charles Nash. The company has spent most of its life as one of the "Big Three" along with Ford and General Motors. In 1998 it was bought by Daimler-Benz, but the company divested itself of Chrysler in 2007 where it was called variations of Chrysler LLC until the Fiat merger.

Chrysler 300 A vintage Chrysler 300 - the nameplate has been around for over 40 years. Photo courtesy of FCA US LLCPhoto courtesy of Fiat Chrysler Automobiles NV

Peugeot's corporate history starts in 1896 in Sochaux, France when it began making coffee mills and bicycles, which eventually lead to the steam-powered tricycle then, eventually, the internal combustion engine car. In the 1970s, Peugeot took over Citroën and Chrysler Europe. In 2012 GM purchased a seven percent share of Peugeot Citroën (as it was then known) but by 2013 it had sold the stake at a loss.

Groupe PSA has a number of divisions, including those that sell motorcycles and bicycles. You can see a list of the auto brand affected as part of the merger here.

Charles Rolls Peugeot English motor car manufacturer Charles Stewart Rolls (1877 - 1910) in his first motor car, a 3.75 hp Peugeot motor car imported from France, with a man walking in front with a red flag as the law of the time required. Photo by Topical Press Agency/Getty Images

You won't see any Stellantis branded cars on the streets anytime soon. The Stellantis name will be used exclusively at the group level, as a corporate brand, according to a release. Next up, the company plans to reveal its new logo, though they haven't made public the timetable for the announcement. No brand logos will change as part of the merger.

The Fiat Chrysler-Groupe PSA merger is expected to be complete in the first quarter of 2021.

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The commercial van is going all-electric in 2023

Stellantis

Many automakers have publicly committed to making the shift to fully electrified vehicle lineups with the decade, but until recently, Stellantis was an outlier. The global auto giant, whose brands include Jeep, Ram, Dodge, Chrysler, Alfa Romeo, and more, will follow suit, but has been less aggressive with its stated goals. However, the automaker is already making good on its promises, and one of the first vehicles to come will be an electrified version of the Ram ProMaster van in 2023.


Ram ProMaster The electric ProMaster will compete with the Ford E-Transit.Stellantis


The automaker will follow its ProMaster commercial van with an electric version of the Ram 1500 pickup truck in 2024. When the truck eventually lands, it will face off against the Ford F-150 Lightning, Chevrolet Silverado EV, and GMC Hummer EV – a massively crowded field of vehicles, considering none are on sale today.


Ram ProMaster EVs make tons of sense for fleets, where fuel expenses can be steep.Stellantis


We don't have any specs on the new van yet, but its main competition will come from the Ford E-Transit electric van, which just began testing in fleets this week. Ford sent 10 pre-production vans to municipal and other fleets across the UK and a couple of other European countries. The E-Transit is estimated to deliver a range of about 126 miles and to offer a payload capacity of up to 4,290 pounds.


Ram ProMaster The ProMaster is just one of several electrified vehicles that Stellantis will release in the coming years.Ram


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Biden will target 50 percent of all vehicle sales for EVs by 2030.

Ford

In the last several months, we've seen automakers from all corners of the globe commit to some degree of electrification by the end of the decade and beyond. That includes the American Big Three: Ford Motor Company, General Motors, and Stellantis (Chrysler, Dodge, Jeep, others). Today, President Joe Biden plans to throw his weight behind these efforts by signing an executive order that sets a goal of pushing the sales of zero-emissions vehicles to half of all vehicle sales in the U.S. by 2030.

Biden's target is not legally binding, but the industry is already jumping on board. In a joint statement, Ford, General Motors, and Stellantis confirmed that they aim to hit an EV sales volume of 40-50 percent annually. It's worth noting that the President's 50 percent goal and the automakers' sales targets also include plug-in hybrid vehicles, which still use a traditional gasoline engine.


Jeep PHEV The target also includes plug-in hybrid vehicles, which still use gas engines.Jeep


Auto unions and dealers are not opposed to the ambitious roadmaps laid out by the Big Three, but both have differing views on what is essential and how things will ultimately play out. While aware of the goals, the UAW is focused on wage growth and the preservation of jobs and benefits. It feels that an increase in EV production volume must happen here in the U.S. to include good-paying American union jobs.

Dealers, to a degree, are supportive of the goals but skeptical of their ultimate success. Some feel that electric vehicles do not present the earth-shattering shift in functionality and usability that other new products, such as smartphones, did in different industries. Regardless of concerns and skepticism, it appears that automakers are going all-in on the shift to electrification, so we're bound to see a wealth of new battery-electric and plug-in hybrid vehicles in the next few years.


GM battery facility rendering Automakers are pledging billions to increase EV and PHEV production volume.GM

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