A+E Networks, Land Rover team up for 'All You Need To Know: Overlanding' special
A new 60-minute documentary will explore the ins and outs of overlanding. "All You Need to Know: Overlanding" is a joint effort from A+E Networks and Land Rover North America and will be presented on FYI on Sunday, April 18.
The special dives into the trend of overlanding, a type of outdoor adventuring that is rooted in off-the-grid travel and exploration sans hotel, motel, or Holiday Inn.
Created in partnership with the Land Rover brand's media agency of record, Dentsu X, the documentary explores how the newest generation Land Rover Defender can take three adventurers to their limit as they travel through Arizona and Utah.
"Popular interest in overlanding is exploding worldwide and set to become the next really big thing in the outdoor and SUV space," said Christian Murphy, head of Enthusiast brands, A+E Networks. "Through this unique partnership with Land Rover, the Defender becomes a character in the adventure - not only enabling the journey but capturing the spirit of outdoor exploration. We've created content that inserts unique expertise into this huge trend, features American landmarks and hopefully spurs audiences to explore the great outdoors."
The show is hosted by Murphy, a native Australian, outdoor enthusiast, and professional presenter who has been storytelling via video for over 20 years.
Murphy is joined by overland expert Scott Brady, an overloading pro, for a five-day off-the-grid overloading adventure. The duo explore North America's landscape taking in iconic and beautiful scenery.
"Overlanding brings a unique joy and nuance to travel, providing access to all of the experiences, culture, and natural beauty between points A and Z," said Brady, CEO of Overland International, Inc. "Using an overland vehicle like the Defender allows us to get off the beaten path, to venture further into the unknown, and the connect with adventure in entirely different ways. As travelers, we need experiences like that more than ever."
The program is aimed at educating and equipping outdoor enthusiast viewers with practical aspects of overlanding - background and history, planning, driving techniques, expert advice, products, tools and resources.
The Defender, a legendary off-roader, was remade for the 2020 model year. It comes in both Defender 90 and Defender 110 versions. The 90s are three-door models while the 110s have five-doors. The 2021 version of the Defender is now on sale in the U.S.
"AYNTK: Overlanding" premieres in the Outdoor block Sunday, April 18th at 10 p.m. ET on FYI followed by an encore on The HISTORY Channel Saturday, April 24th at 9 a.m. ET.