Community Outreach

TITAN of the Community's legacy lives on through The Send It Foundation

Nissan has posthumously named Jamie Schou a TITAN of the Community.

Photo courtesy of Nissan North America

In 2012, 33-year old Jamie Schou was living in Truckee, California, spending time outdoors, working as a realtor, and driving around in his beloved 2006 Nissan Titan. To the casual observer, he was the picture of health.

That March he found a lump in his back. It was diagnosed as synovial sarcoma, a cancer that primarily affects young adults near their joints. It's rare – each year one to three people per 1 million are diagnosed.

The 6'8" former collegiate rower was not about to let cancer stop him from the things he loved the most.

Schou grew up three hours southwest of Truckee in Mill Valley, California, the oldest of four siblings. He loved exploring the nearby mountains with his three younger sisters – Katie, Caroline, and Margot. After graduating, he moved back to his home state, and soon purchased a 2006 Nissan Titan.

Jamie Schou Jamie Schou with sisters (from left to right) Margot, Katie and Caroline.Photo courtesy of Nissan North America

"I have so many memories of Jamie showing up with this truck, piling in a bunch of our friends and heading to the hill or the trail," said his sister Katie Schou. "Every time I or anyone saw this truck roll up, you knew – Jamie's here! And it'd make you so excited."

Schou and his truck were there during the less enjoyable parts of life too.

"Any time anybody needed help with a move – help with anything – Jamie would show up with this truck," Katie reminisced. "He was always there to help at the drop of a hat. Jamie and his truck were there not only for adventures, but life changes. The truck was always part of it."

2006 Nissan Titan Jamie Schou Jamie's 2006 Nissan Titan has over 200,000 miles on it.Photo courtesy of Nissan North America

This was the case for Schou himself. After his diagnosis, Schou began treatment at Stanford University Medical Center. He did not allow cancer to slow him down – he faced the disease head-on and continued his outdoor pursuits. Driving his trusty Titan around the state, Schou climbed Half Dome in Yosemite, went skydiving, and skied Mt. Lassen.

Despite his supportive family and friends, Schou began feeling isolated, Katie explained. Most other young adults were figuring out careers and relationships, not fighting cancer.

Schou channeled his desire for a like-minded community and his love of the outdoors into creating a clothing brand, Send It, and a nonprofit, The Send It Foundation. A portion of the proceeds from the clothing brand benefit the foundation. The clothing brand and foundation both embody Schou's desire to live life full throttle.

The Send It Foundation Caroline Schou (front) grabs a photo with the Send It Surf & Ride group on the final night of the program.Photo courtesy of Nissan North America

The foundation allows young adult cancer fighters and survivors (ages 21-40) to experience deep friendships and fun outdoor adventures away from the daily grind of life with cancer. Through the foundation, young adult cancer fighters and survivors enjoy the great outdoors through a sport such as skiing or surfing and bond with others who have gone through similar experiences. To this day, Schou's Titan is used to help transport participants and gear on these trips. Schou's three sisters are all involved with the foundation.

May 2019 Send It Surf & Ride participant Alexandra Fine, who survived Hodgkin's lymphoma, says, "Nothing you say here surprises anybody. You can just be open and honest and be yourself, and I think that's important for everybody."

Tragically, Jamie passed away, at age 35, in July 2014. The Schou family kept Jamie's Titan and continued using it for Send It trips, but by summer 2018, the 12-year-old truck needed expensive repairs. The family had an emotional decision to make. One of their last tangible attachments to their son and brother needed to be either sold or fixed.

In the midst of making their decision, in September 2018, Katie met employees from Nissan North America at an outdoor lifestyle trade show. Katie mentioned the story of her brother and the "Send It Titan" to the Nissan team.


Katie Schou 2006 Nissan Titan Send It Foundation Katie Schou still uses Jamie's Titan for foundation business.Photo courtesy of Nissan North America

That month, Nissan had announced its Calling All Titans campaign, which "celebrate[s] people using their trucks to help those around them". Jamie's mission fit the spirit of the campaign, and as a way to honor the legacy of this titan of his community, Nissan elected to assist the Schou family in keeping Jamie's Titan road-worthy, ensuring Jamie's legacy and mission are able to continue many more years and miles.

The Send It Foundation has served 150 cancer survivors and completed 31 programs in the last four years. Schou himself summed it up best in a journal entry written before his passing:

"Send It was formed by my story and my joys, but I hope the future is written by all that choose to wear it, share it, and find experiences from it. The terrors of this diseases have provided me with the wonderful opportunity and desire to create something greater that I know will benefit so many! I leave it in your hands."

The Nissan Titan has been significantly refreshed for the 2020 model year.

Photo courtesy of Nissan North America

Forget the challenge of having the fastest lap around the Nürburgring. There may be no greater feat in the automotive industry at the moment than gaining full-size truck market share from the Big Three. That's exactly what Nissan is aiming to do with its refreshed 2020 Titan.

To get to the 2020 Nissan Titan, the automaker listened to its customers, who were vocal about a number of issues they had with everything from the truck's infotainment system to the dealership experience.

2020 Nissan Titan PRO-4X Nissan has given the PRO-4X trim a distinct new exterior design.Photo courtesy of Nissan North America

On the outside of the truck there are more differences between trim levels than before. The PRO-4X grade is the most aesthetically robust with a big, black grille that features a blacked-out Nissan logo for the first time alongside 18-inch wheels; lava red badging, stitching, and tow hooks; and a skid plate. Other trim levels got flashy chrome trim and new chrome grilles.

There are numerous other highlights of the refresh. The Titan's new headlight design doubles the light output on low beams and reduces the glare for oncoming traffic. There are new LED fog lights that add an additional 15 degrees of visibility. Nissan has also given the Titan an available panoramic moonroof that is the largest in the segment. The company also employed new acoustic laminated glass to keep road and engine noise at bay.

2020 Nissan Titan Platinum Reserve headlights front Nissan showed off their new LED headlight design as part of the first drive event.Photo courtesy of Nissan North America

Each trim level of the Titan is powered by a 400-horsepower 5.6-liter V8 engine that has 413 pound-feet of torque. That's a significant upgrade from the 2019 model and makes the engine the most powerful base offering of all full-size pickups. In testing on the roads and trails of Utah, Titan's nine-speed automatic transmission was sufficiently smooth shifting and its improved ratios worked in the Titan's favor. With 4,500 pounds of weight towed behind the truck and when traveling up steep off road climbs, the 2020 Titan did not show any strain while being tested.

2020 Nissan Titan Platinum Reserve With its powertrain enhancements, the Nissan Titan didn't flinch when towing 4,500 pounds.Photo courtesy of Nissan North America

Inside, the Titan is improved where it matters. A new 9-inch touch screen is available and features the latest version of Nissan Connect and hardware. Apple CarPlay and Android Auto are standard. The system looks good, especially in its handsome housing, and works as advertised with much more responsiveness and quicker command activation than what you'll find in any other Nissan infotainment system to date.

Nissan has included numerous safety and driver assistance technologies in the Titan as part of the automaker's commitment to what they call "intelligent mobility." Automatic emergency braking with pedestrian detection, rear automatic braking, high beam assist, lane departure warning, blind spot warning, rear cross traffic alert, and eight airbags are standard equipment on every 2020 Titan.

2020 Nissan Titan infotainment screen system The truck now comes with an available 9-inch infotainment screen.Photo courtesy of Nissan North America

With the revisions, the Titan is a complete package that doesn't feel left behind. It's not as nice on the inside as the Ram 1500, nor is it as easy to drive. It's also not as capable as the Ford F-150. However, the Titan is nicer all-around than the Chevrolet Silverado and GMC Sierra, mainly because of its interior.

Pricing and fuel economy numbers will be released closer to the model's on-sale date in early 2020. Those factors will be the tipping factor as to whether or not Nissan truly boast about its improvements and value. Either way, the Titan is worth cross-shopping, especially if you're getting into a full-size truck for the first time.

The Nissan Frontier Desert Runner is one of four custom vehicles the automaker is showing off at SEMA.

Photo courtesy of Nissan North America

With the prevalence of the Altima, Sentra, Versa, and Murano in the marketplace, it might take a second thought to see the Nissan community as a powerful presence in the aftermarket modifications world. Nissan's SEMA builds were created to put performance front and center in a way that involves none of the automaker's usual fuel economy talking points.

Here are the Nissan builds that can be found at the annual convention.

Nissan Global Time Attack TT 370Z

Photo courtesy of Nissan North America

Z1 Motorsports of Carrollton, Georgia built this 750-horsepower 370Z in conjunction with the Nissan Motorsports team.

Every aspect of the vehicle is designed to be functional and durable, as well as low weight. The team stripped and acid-dripped the 370Z unibody to start then added a full roll cage. The exterior got a custom carbon fiber aerodynamic package that includes a 3D front splitter, rear diffuser, and sideboards.

Its stock 3.7-liter V6 engine was prepped for competition adding Garrett GTX 3076 turbochargers, a new fuel management and electronics system, and a Z1 Motorsports race exhaust system. The engine is paired with a six-speed sequential transmission with a Tilton custom clutch and NISMO GT-R Pro 1.5 way differential to help direct power to the wheels.

The car's suspension and steering where completely custom-built for the competition using NISMO components. Then a custom Brembo brake system, NISMO radiatior, and oil, transmission, and differential cooling systems were added.

It rides on RAYS Volk ZE40 Diamond Dark Gunmetal 18 x 11-inch aluminum-alloy wheels and Yokohama Advan A052 315/30R18 high performance tires.

The driver sits on a OMP HRC-R Carbon Air FIA race seat.

This car will compete in the 2020 Time Attack racing season after its time on the SEMA show floor.

Nissan Frontier Desert Runner

Photo courtesy of Nissan North America

This Frontier Desert Runner took a turn at the edge of the dunes and never looked back. This model was crafted by the team at MA Motorsports in Glen Arm, Maryland working in conjunction with the Nissan Motorsports team. It is a Frontier in name only, with a body, powertrain, and equipment designed specifically for off road racing.

The truck's original 4.0-liter V6 engine has been replaced with a 5.6-liter V8 from a Nissan Titan. It isn't your standard Titan engine, however. This one has gotten a race-spec rebuild that added a Garrett GTX3584RS turbocharger, custom intercooler, Jim Wolf Technology camshafts, pistons and valves, and MA Motorsports custom turbo header and exhaust system. It now achieves over 600 horsepower and 700 pound-feet of torque. The engine is paired with a six-speed manual transmission with Jim Wolf Technology clutch and lightweight flywheel.

Its suspension now includes a BTF Fabrication long travel front suspension kit, King Racing Triple Bypass front shocks and coil-overs, rear King Racing Triple Bypass shocks and Giant Motorsports Link Killer rear leaf springs.

The truck runs on Fifteen52 TurboMac HD wheels and 37-inch BFGoodrich Baja T/A tires. Its shock hoops, engine cage and bed cage were fabricated by MA Motorsports.

On its body, the truck wears Fiberworx Pre Running fenders and fabricated new front and rear bumpers along with a custom spare tire carrier. There is off road lighting by Ridgid Industries and a Speed Designs body wrap.

The model's no-frills cockpit includes a MA Motorsports custom harness bar and Sparco harnesses. There are also Sparco racing seats and a steering wheel with quick release steering wheel adapter.

Nissan Kicks Street Sport

Photo courtesy of Nissan North America

Nissan has kicked the Kicks up a notch with this build, giving the model life with Kicks Color Studio touches and custom features by 360 Composites including an oversize front air dam, rear roof spoiler and side skirts.

MA Motorsports had their hands on this model too, adding fabricated wide fender flares that cover Volk Racing TE37V 17x8.5 +30 offset wheels mounted with Falken Azenis RT615K +245/45R17 tires.

A custom Kicks suspension was constructed using a combination of NISMO/Ohlins coil-over shock absorbers.

The powertrain in the Kicks found on dealer lots isn't known for its peppiness so MA Motorsports worked to give the Kicks some zest adding a custom turbocharger kit to the 1.6-liter four-cylinder power plant. It has a custom fabricated NISMO exhaust.

The Kicks' interior now has Sparco SPX carbon bucket seats and custom upholstery.

Speed Design added exterior graphics to the model.

2020 Nissan TITAN with Genuine Nissan Accessories

Photo courtesy of Nissan North America

Performance isn't always about power. The 2020 Nissan Titan is being shown off at SEMA following its debut at the State Fair of Texas in September. The version on the show floor is much different than the version at the premier, though with a wide range of Genuine Nissan Accessories, including:

  • All Season Floor Mats
  • Rear Bumper Step Assist
  • Sliding Bed Extender
  • Tie-Down Cleats
  • Assist handle (tailgate access)
  • Mud flaps – front and rear (PRO-4X)
  • Front and rear mud flaps (PRO-4X)
  • Sport bar with off-road lights and light covers
  • Illuminated kick plates
  • Door scuff protector
  • Rugged Step Boards
  • Marker lights for fenders and grille
  • 4-inch drop hitch ball mount, Class III
  • Hitch Ball Class III (2-inch coupler)

All the parts were custom fit to the vehicle and are available to be ordered when the truck arrives on dealer lots later this year.