Community Outreach

TITAN of the Community's legacy lives on through The Send It Foundation

Nissan has posthumously named Jamie Schou a TITAN of the Community.

Photo courtesy of Nissan North America

In 2012, 33-year old Jamie Schou was living in Truckee, California, spending time outdoors, working as a realtor, and driving around in his beloved 2006 Nissan Titan. To the casual observer, he was the picture of health.

That March he found a lump in his back. It was diagnosed as synovial sarcoma, a cancer that primarily affects young adults near their joints. It's rare – each year one to three people per 1 million are diagnosed.

The 6'8" former collegiate rower was not about to let cancer stop him from the things he loved the most.

Schou grew up three hours southwest of Truckee in Mill Valley, California, the oldest of four siblings. He loved exploring the nearby mountains with his three younger sisters – Katie, Caroline, and Margot. After graduating, he moved back to his home state, and soon purchased a 2006 Nissan Titan.

Jamie Schou Jamie Schou with sisters (from left to right) Margot, Katie and Caroline.Photo courtesy of Nissan North America

"I have so many memories of Jamie showing up with this truck, piling in a bunch of our friends and heading to the hill or the trail," said his sister Katie Schou. "Every time I or anyone saw this truck roll up, you knew – Jamie's here! And it'd make you so excited."

Schou and his truck were there during the less enjoyable parts of life too.

"Any time anybody needed help with a move – help with anything – Jamie would show up with this truck," Katie reminisced. "He was always there to help at the drop of a hat. Jamie and his truck were there not only for adventures, but life changes. The truck was always part of it."

2006 Nissan Titan Jamie Schou Jamie's 2006 Nissan Titan has over 200,000 miles on it.Photo courtesy of Nissan North America

This was the case for Schou himself. After his diagnosis, Schou began treatment at Stanford University Medical Center. He did not allow cancer to slow him down – he faced the disease head-on and continued his outdoor pursuits. Driving his trusty Titan around the state, Schou climbed Half Dome in Yosemite, went skydiving, and skied Mt. Lassen.

Despite his supportive family and friends, Schou began feeling isolated, Katie explained. Most other young adults were figuring out careers and relationships, not fighting cancer.

Schou channeled his desire for a like-minded community and his love of the outdoors into creating a clothing brand, Send It, and a nonprofit, The Send It Foundation. A portion of the proceeds from the clothing brand benefit the foundation. The clothing brand and foundation both embody Schou's desire to live life full throttle.

The Send It Foundation Caroline Schou (front) grabs a photo with the Send It Surf & Ride group on the final night of the program.Photo courtesy of Nissan North America

The foundation allows young adult cancer fighters and survivors (ages 21-40) to experience deep friendships and fun outdoor adventures away from the daily grind of life with cancer. Through the foundation, young adult cancer fighters and survivors enjoy the great outdoors through a sport such as skiing or surfing and bond with others who have gone through similar experiences. To this day, Schou's Titan is used to help transport participants and gear on these trips. Schou's three sisters are all involved with the foundation.

May 2019 Send It Surf & Ride participant Alexandra Fine, who survived Hodgkin's lymphoma, says, "Nothing you say here surprises anybody. You can just be open and honest and be yourself, and I think that's important for everybody."

Tragically, Jamie passed away, at age 35, in July 2014. The Schou family kept Jamie's Titan and continued using it for Send It trips, but by summer 2018, the 12-year-old truck needed expensive repairs. The family had an emotional decision to make. One of their last tangible attachments to their son and brother needed to be either sold or fixed.

In the midst of making their decision, in September 2018, Katie met employees from Nissan North America at an outdoor lifestyle trade show. Katie mentioned the story of her brother and the "Send It Titan" to the Nissan team.


Katie Schou 2006 Nissan Titan Send It Foundation Katie Schou still uses Jamie's Titan for foundation business.Photo courtesy of Nissan North America

That month, Nissan had announced its Calling All Titans campaign, which "celebrate[s] people using their trucks to help those around them". Jamie's mission fit the spirit of the campaign, and as a way to honor the legacy of this titan of his community, Nissan elected to assist the Schou family in keeping Jamie's Titan road-worthy, ensuring Jamie's legacy and mission are able to continue many more years and miles.

The Send It Foundation has served 150 cancer survivors and completed 31 programs in the last four years. Schou himself summed it up best in a journal entry written before his passing:

"Send It was formed by my story and my joys, but I hope the future is written by all that choose to wear it, share it, and find experiences from it. The terrors of this diseases have provided me with the wonderful opportunity and desire to create something greater that I know will benefit so many! I leave it in your hands."

Trending News

Nuts & Bolts

 
 

The Nissan Rogue has been completely redesigned for the 2021 model year.

Photo courtesy of Nissan Motor America

It's easy to glance across the compact SUV landscape and characterize them all as being perfect for soccer moms. In the field, however, there are few that actually blend together. All have highs and lows as part of the design process that is their company's plan to stand out.

The 2021 Nissan Rogue is no exception to that rule. It was fully redesigned for the 2021 model year, bringing updated looks, an upgraded interior, and more powerful engine to the table. That's not all. The Rogue has stepped out of the bubble-body bubble. Though it still has typical SUV proportions, its nose is beefier and more muted while its backside stands taller and flatter.

2021 Nissan Rogue Nissan offers the Rogue with a two-tone paint scheme.Photo courtesy of Nissan Motor America

Under the hood is a 2.5-liter four-cylinder engine that is paired with a continuously variable transmission and neither the most fuel efficient nor the most energetic power plant available in a compact SUV. What it is, is capable. There are few times in the Rogue's lifespan where the average buyer is likely to take advantage of the full 181 horsepower and 181 pound-feet of torque and think, "You know, I wish this thing was quicker."

Drivers have their choice of Off-Road, Standard, Eco, and Sport drive modes when behind the wheel of an all-wheel drive variant of the SUV. Sport genuinely kicks the experience up a notch and gives the crossover a little more asphalt-eating enthusiasm.

Like the previous-generation Rogue, this one goes right where you want it. The steering is properly weighted and effortless. Parking in a typical store lot is a breeze, as is maneuvering it around traffic.

There's a new-to-Nissan shifter in the Rogue that takes up far less room than the previous generation's did and offers quick and easy maneuverability with accuracy, which is about all you can hope for from a modern shifter yet so many automakers get it so wrong (hello, rotary dial).

2021 Nissan Rogue The shifter in the Rogue is new for 2021.Photo courtesy of Nissan Motor America

A crossover is more about functionality than looks and the Rogue has that covered. From the standard multi-level LED headlights to the wide opening doors (easy in-out for little ones, car seats, and groceries), a split one-touch fold-down rear seat with remote capability, easy-to-wash cargo liner, and Divide-n-Hide divided rear cargo storage system.

It's also about keeping people safe. The Rogue works to do that with its standard Nissan Safety Shield 360 suite of safety technology that includes automatic emergency braking with pedestrian detection, blind spot warning, rear cross traffic alert, lane departure warning, high beam assist, and rear automatic braking.

The company's ProPilot Assist driver assist technology is available and performs just as well as it did on the previous generation Rogue. Though its functionality has become more commonplace on vehicles in years since its debut, the system remains one of the better ones on the market and it truly makes driving long distances a heck of a lot easier on the brain.

2021 Nissan Rogue Nissan has improved the car's digital footprint with a large infotainment screen, all-digital driver information display, and a head-up display.Photo courtesy of Nissan Motor America

For 2021, the system is available with Navi-Link, a navigation-based component that uses real-time data to help predict traffic ahead and route accordingly. Additionally, the system makes adjustments to allow the driver to remain at ease in changing situations including Speed Limit Assist, and extended auto restart timing.

That technology pairs with the creature comforts that abound in the Rogue. Its seats are of the famously comfortable NASA-inspired Zero Gravity variety. Rear seat passengers can enjoy a recline function as well as available tri-zone climate control. Pull-up sunshades are also available for the second-row windows.

Its cabin is far more premium than what you'll find in the Toyota RAV4 or Ford Escape at an trim level, and is most comparable to the Mazda CX-5. Though clearly built to withstand the daily rigors of family life, the Rogue's cabin isn't overpowered by materials built for hardiness rather than aesthetics.

The SUV's new all-digital 12.3-inch driver information screen is easy to read and appealing. The same goes for the full-color 10.8-inch head-up display and 9-inch infotainment touch screen. Nissan has brought back its helpful surround view monitor for this generation.

2021 Nissan Rogue Nissan has reconfigured the SUV's cargo area for 2021.Photo courtesy of Nissan Motor America

Other technology amenities include wireless Apple CarPlay, wireless phone charging, USB-A and USB-C charging ports, Google Maps, and Waze.

The 2021 Nissan Rogue doesn't reinvent the wheel. It keeps doing what the Rogue has always done – offer family-friendly functionality that is hard to beat in its class. For that reason, it deserves to be on your test drive list.

Trending News

 
 

Honda has teamed up with Omaze to auction off a 2021 Honda Civic Type R to benefit HBCUs.

Photo courtesy of American Honda Motor Co. Inc.

Starting today, Honda fans can enter to win the 2021 Honda Civic Type R Limited Edition Serial Plate 001. Honda has teamed with online fundraising platform Omaze to offer the car alongside a unique driving experience on the track with Honda IndyCar driver, Colton Herta. Flights and hotel are included for the winner and a friend.

"We're excited to link Honda's 'racing spirit' and the all-new Civic Type R Limited Edition to benefit Historically Black Colleges and Universities and the Thurgood Marshall College Fund," said Yvette Hunsicker, vice president, Corporate Social Responsibility and the Office of Inclusion and Diversity, American Honda Motor Co., Inc. "One lucky Type R fan is going to take home a very special vehicle and have an exclusive driving experience at a Honda track with Colton Herta, while helping support the needs of HBCU students navigating their education during COVID-19."

2021 Honda Civic Type R Limited Edition Serial Plate 001

Photo courtesy of American Honda Motor Co. Inc.

Here's how it works. Bidders donate to the chose cause via Omaze and gain entries to win the car. The number of entries given is based on the dollar amount donated. For this auction, $10 gets you 100 entries, $25 gets $250 entries, $50 gets 1,000 entries, and $100 gets 2,000 entries. You can also donate without entering, or pay a smaller amount for less entries.

The 2021 Civic Type R Limited Edition that has been put up for the giveaway is one of just 600 that will be made. It's painted Phoenix Yellow and has a gloss black roof, hood scoop, and mirror caps. The Civic badge at the rear is dark chrome and it runs on lightweight BBS wheels.

This Type R has been optimized for track performance. It has had 46 pounds of weight removed (sound deadening, rear seat heater vents, rear window wiper) ad given unique suspension and steering settings.

It includes the roster of updates that were made on 2020 Type R and carry over to 2021 including updated front and rear styling, a larger grille opening and high-capacity radiator, Alcantara-wrapped steering wheel, weighted shift knob, and a standard suite of Honda Sensing safety and driver assist technologies.

Fans can enter for a chance to win, starting today through Feb. 18, 2021 at 11:59 p.m. PST: Omaze.com/CivicTypeR.

Trending News