Community Outreach

TITAN of the Community's legacy lives on through The Send It Foundation

Nissan has posthumously named Jamie Schou a TITAN of the Community.

Photo courtesy of Nissan North America

In 2012, 33-year old Jamie Schou was living in Truckee, California, spending time outdoors, working as a realtor, and driving around in his beloved 2006 Nissan Titan. To the casual observer, he was the picture of health.

That March he found a lump in his back. It was diagnosed as synovial sarcoma, a cancer that primarily affects young adults near their joints. It's rare – each year one to three people per 1 million are diagnosed.

The 6'8" former collegiate rower was not about to let cancer stop him from the things he loved the most.

Schou grew up three hours southwest of Truckee in Mill Valley, California, the oldest of four siblings. He loved exploring the nearby mountains with his three younger sisters – Katie, Caroline, and Margot. After graduating, he moved back to his home state, and soon purchased a 2006 Nissan Titan.

Jamie Schou Jamie Schou with sisters (from left to right) Margot, Katie and Caroline.Photo courtesy of Nissan North America

"I have so many memories of Jamie showing up with this truck, piling in a bunch of our friends and heading to the hill or the trail," said his sister Katie Schou. "Every time I or anyone saw this truck roll up, you knew – Jamie's here! And it'd make you so excited."

Schou and his truck were there during the less enjoyable parts of life too.

"Any time anybody needed help with a move – help with anything – Jamie would show up with this truck," Katie reminisced. "He was always there to help at the drop of a hat. Jamie and his truck were there not only for adventures, but life changes. The truck was always part of it."

2006 Nissan Titan Jamie Schou Jamie's 2006 Nissan Titan has over 200,000 miles on it.Photo courtesy of Nissan North America

This was the case for Schou himself. After his diagnosis, Schou began treatment at Stanford University Medical Center. He did not allow cancer to slow him down – he faced the disease head-on and continued his outdoor pursuits. Driving his trusty Titan around the state, Schou climbed Half Dome in Yosemite, went skydiving, and skied Mt. Lassen.

Despite his supportive family and friends, Schou began feeling isolated, Katie explained. Most other young adults were figuring out careers and relationships, not fighting cancer.

Schou channeled his desire for a like-minded community and his love of the outdoors into creating a clothing brand, Send It, and a nonprofit, The Send It Foundation. A portion of the proceeds from the clothing brand benefit the foundation. The clothing brand and foundation both embody Schou's desire to live life full throttle.

The Send It Foundation Caroline Schou (front) grabs a photo with the Send It Surf & Ride group on the final night of the program.Photo courtesy of Nissan North America

The foundation allows young adult cancer fighters and survivors (ages 21-40) to experience deep friendships and fun outdoor adventures away from the daily grind of life with cancer. Through the foundation, young adult cancer fighters and survivors enjoy the great outdoors through a sport such as skiing or surfing and bond with others who have gone through similar experiences. To this day, Schou's Titan is used to help transport participants and gear on these trips. Schou's three sisters are all involved with the foundation.

May 2019 Send It Surf & Ride participant Alexandra Fine, who survived Hodgkin's lymphoma, says, "Nothing you say here surprises anybody. You can just be open and honest and be yourself, and I think that's important for everybody."

Tragically, Jamie passed away, at age 35, in July 2014. The Schou family kept Jamie's Titan and continued using it for Send It trips, but by summer 2018, the 12-year-old truck needed expensive repairs. The family had an emotional decision to make. One of their last tangible attachments to their son and brother needed to be either sold or fixed.

In the midst of making their decision, in September 2018, Katie met employees from Nissan North America at an outdoor lifestyle trade show. Katie mentioned the story of her brother and the "Send It Titan" to the Nissan team.


Katie Schou 2006 Nissan Titan Send It Foundation Katie Schou still uses Jamie's Titan for foundation business.Photo courtesy of Nissan North America

That month, Nissan had announced its Calling All Titans campaign, which "celebrate[s] people using their trucks to help those around them". Jamie's mission fit the spirit of the campaign, and as a way to honor the legacy of this titan of his community, Nissan elected to assist the Schou family in keeping Jamie's Titan road-worthy, ensuring Jamie's legacy and mission are able to continue many more years and miles.

The Send It Foundation has served 150 cancer survivors and completed 31 programs in the last four years. Schou himself summed it up best in a journal entry written before his passing:

"Send It was formed by my story and my joys, but I hope the future is written by all that choose to wear it, share it, and find experiences from it. The terrors of this diseases have provided me with the wonderful opportunity and desire to create something greater that I know will benefit so many! I leave it in your hands."

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Nuts & Bolts

 
 

The 2021 Nissan Rogue is designed with families in mind.

Photo courtesy of Nissan North America

The Nissan Rogue has been redesigned for the 2021 model year. It continues to bring a lot of what families like to the table. As one of America's top-selling SUVs, the Rogue competes directly with the Toyota RAV4, Honda CR-V, Mazda CX-5, and Ford Escape, among others. Check out the Nissan's most compelling features by scrolling down.

Every Rogue comes loaded with safety technology.

2021 Nissan Rogue

Photo courtesy of Nissan North America

The Nissan Safety Shield 360 suite of safety and driver assist technology comes standard on the Rogue. It includes automatic emergency braking with pedestrian detection, blind spot warning, rear cross-traffic alert, land departure warning, high beam assist, and rear automatic braking.

Additionally, the company's Intelligent Driver Alertness and Rear Door Alert technologies are standard.

The rear doors open wide.

2021 Nissan Rogue

Photo courtesy of Nissan North America

Nissan's engineering team has enabled the rear doors on the 2021 Rogue to open to nearly 90 degrees. That not only makes it easy to get luggage and groceries in and out, but also kids and car seats. All three rear seating positions allow for child seat installation.

Keyless entry has been expanded to the rear doors.

2021 Nissan Rogue

Photo courtesy of Nissan North America

No need to pull out the key to open the doors of the Rogue. Traditionally the keyless entry function works for the driver's door (and sometimes the front passenger's door) and then the driver must open the door and press the unlock button to unlock the rear doors.

Now, the Nissan Intelligent Key will allow rear doors to unlock by holding the key near the door and pressing the button on the rear door handle. All doors can be unlocked by pressing the button twice in quick succession.

Remote technology keeps you and your family warm or cool, right away.

2021 Nissan Rogue

Photo courtesy of Nissan North America

Avaialbe Remote Engine Start technology with Intelligent Climate Control allows parents to heat or cool the cabin of the Rogue from a remote location prior to entering the vehicle. This allows young children and others relief from enduring climate extremes.

Zero Gravity fills the Rogue's universe.

2021 Nissan Rogue

Photo courtesy of Nissan North America

Nissan's ultra-comfortable NASA-inspired Zero Gravity seats are no longer for front-row passengers. For 2021, the Rogue gets the seats in the second row - standard. The seats feature low-fatigue spinal support and are available with heated seat functionality.

Privacy and comfort, please.

2021 Nissan Rogue

Photo courtesy of Nissan North America

You, your passenger, and your kids can enjoy the three zones of climate control in the 2021 Rogue. The front passenger and driver each have a zone while the third is for rear-seat occupants.

Class-exclusive pull-up sunshades help keep the sun out, aiding in climate control system functionality.

Cargo storage has gotten easier.

2021 Nissan Rogue

Photo courtesy of Nissan North America

Nissan's team has redesigned the Divide-n-Hide cargo storage system for the 2021 model year, allowing it to provide hidden storage. On the inner right side of the cargo area (behind the wheel arch), there is a space for securing wider items like a. bag of groceries or a gallon of milk.

A motion-activated tailgate is newly available for 2021.

Cords are so last year.

2021 Nissan Rogue

Photo courtesy of Nissan North America

Now owners can connect without cords. The 2021 Rogue comes with available wireless Apple CarPlay as well as a wireless smartphone charger.

If you're an Android user, then you'll have to use a cord to connect. For those users, there are USB Type-C and Type-A charging ports.

ProPilot Assist takes the wheel.

2021 Nissan Rogue

Photo courtesy of Nissan North America

Nissan's ProPilot Assist technology doesn't allow for hands-free driving and it's not self-driving, but it does fuse together many functionalities that make daily drive functions easier, especially when your children are doing their best to distract you.

ProPILOT Assist combines steering assist and Intelligent Cruise Control to help control acceleration. It can be used in heavy traffic and on open highways.

For 2021, ProPilot Assist has been enhanced. It has next-generation radar and camera technology that is designed to allow for smoother braking, better steering assist, and improved detection performance when vehicles cut into the lane.

Rogue's drive modes are designed to inspire confidence.

2021 Nissan Rogue

Photo courtesy of Nissan North America

Nissan has made the Rogue available with all-wheel drive. Those models also get five drive modes: Off-road, Snow, Standard, Eco, and Sport. The modes are engaged using the drive-mode selector mounted on the center console. The all-wheel drive system uses new technology that is designed to respond quicker when slippage is detected.

Production of the 2021 Nissan Rogue is underway now in Smyrna, Tennessee. It will arrive at dealerships later this fall.

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This autumn, Nissan celebrates the 40th Anniversary of its Maxima flagship sedan with a milestone-marking model. The 2021 Nissan Maxima 40th Anniversary Edition joins the company's stable and builds on the Maxima Platinum grade.

The Maxima is the longest continuous running Nissan nameplate in the U.S. It made its debut on American shores in 1981 as the 1982 Datsun Maxima, replacing the Datsun 810. The original Maxima had the engine of the 240Z and a 5-speed manual transmission.

2021 Nissan Maxima 40th Anniversary Edition

Photo courtesy of Nissan North America

The Datsun brand's presence in North America was phased out just a few years later and for the 1985 model year, the Nissan Maxima emerged also sporting a new V6 engine and front-wheel drive. The 1988 model was the last to be offered in a wagon body style.

The third-generation Maxima was launched in 1989 with a 3.0-liter V6 that achieved 160 horsepower helping it keep up with the German cars of its time. By 1995 the model got larger and had a new engine, which resulted in a power boost.

Nissan's large car is now in its eighth generation. It debuted in 2016 sporting Nissan's fashionable V-motion grilled and a more aggressive design complete with a floating roof. The car received styling and safety updates for the 2020 model year.

A new Maxima 40th Anniversary Edition includes a unique two-tone Ruby Slate Gray Pearl exterior paint job with black roof, exclusive 19-inch gloss black aluminum-alloy wheels, black exterior finishers and trim badges, a 40th Anniversary badge, black exhaust finishers, red semi-aniline leather-appointed seating with 40th Anniversary embossing, red contrast interior stitching, Satin Dark Chrome interior faceted finishers, white speedometer and tachometer faces reminiscent of past Maxima models, and heated rear seats.

In addition to the 40th Anniversary Edition, the 2021 Maxima will be offered in SV, SR and Platinum grade levels. Every Maxima has a 3.5-liter V6 engine under the hood that is capable of achieving 300 horsepower. The engine is paired with a continuously variable transmission (CVT).

Pricing and on-sale information will be revealed soon. The 2021 Nissan Maxima will arrive at dealership lots this autumn.

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