Community Outreach

TITAN of the Community's legacy lives on through The Send It Foundation

Nissan has posthumously named Jamie Schou a TITAN of the Community.

Photo courtesy of Nissan North America

In 2012, 33-year old Jamie Schou was living in Truckee, California, spending time outdoors, working as a realtor, and driving around in his beloved 2006 Nissan Titan. To the casual observer, he was the picture of health.

That March he found a lump in his back. It was diagnosed as synovial sarcoma, a cancer that primarily affects young adults near their joints. It's rare – each year one to three people per 1 million are diagnosed.

The 6'8" former collegiate rower was not about to let cancer stop him from the things he loved the most.

Schou grew up three hours southwest of Truckee in Mill Valley, California, the oldest of four siblings. He loved exploring the nearby mountains with his three younger sisters – Katie, Caroline, and Margot. After graduating, he moved back to his home state, and soon purchased a 2006 Nissan Titan.

Jamie Schou Jamie Schou with sisters (from left to right) Margot, Katie and Caroline.Photo courtesy of Nissan North America

"I have so many memories of Jamie showing up with this truck, piling in a bunch of our friends and heading to the hill or the trail," said his sister Katie Schou. "Every time I or anyone saw this truck roll up, you knew – Jamie's here! And it'd make you so excited."

Schou and his truck were there during the less enjoyable parts of life too.

"Any time anybody needed help with a move – help with anything – Jamie would show up with this truck," Katie reminisced. "He was always there to help at the drop of a hat. Jamie and his truck were there not only for adventures, but life changes. The truck was always part of it."

2006 Nissan Titan Jamie Schou Jamie's 2006 Nissan Titan has over 200,000 miles on it.Photo courtesy of Nissan North America

This was the case for Schou himself. After his diagnosis, Schou began treatment at Stanford University Medical Center. He did not allow cancer to slow him down – he faced the disease head-on and continued his outdoor pursuits. Driving his trusty Titan around the state, Schou climbed Half Dome in Yosemite, went skydiving, and skied Mt. Lassen.

Despite his supportive family and friends, Schou began feeling isolated, Katie explained. Most other young adults were figuring out careers and relationships, not fighting cancer.

Schou channeled his desire for a like-minded community and his love of the outdoors into creating a clothing brand, Send It, and a nonprofit, The Send It Foundation. A portion of the proceeds from the clothing brand benefit the foundation. The clothing brand and foundation both embody Schou's desire to live life full throttle.

The Send It Foundation Caroline Schou (front) grabs a photo with the Send It Surf & Ride group on the final night of the program.Photo courtesy of Nissan North America

The foundation allows young adult cancer fighters and survivors (ages 21-40) to experience deep friendships and fun outdoor adventures away from the daily grind of life with cancer. Through the foundation, young adult cancer fighters and survivors enjoy the great outdoors through a sport such as skiing or surfing and bond with others who have gone through similar experiences. To this day, Schou's Titan is used to help transport participants and gear on these trips. Schou's three sisters are all involved with the foundation.

May 2019 Send It Surf & Ride participant Alexandra Fine, who survived Hodgkin's lymphoma, says, "Nothing you say here surprises anybody. You can just be open and honest and be yourself, and I think that's important for everybody."

Tragically, Jamie passed away, at age 35, in July 2014. The Schou family kept Jamie's Titan and continued using it for Send It trips, but by summer 2018, the 12-year-old truck needed expensive repairs. The family had an emotional decision to make. One of their last tangible attachments to their son and brother needed to be either sold or fixed.

In the midst of making their decision, in September 2018, Katie met employees from Nissan North America at an outdoor lifestyle trade show. Katie mentioned the story of her brother and the "Send It Titan" to the Nissan team.


Katie Schou 2006 Nissan Titan Send It Foundation Katie Schou still uses Jamie's Titan for foundation business.Photo courtesy of Nissan North America

That month, Nissan had announced its Calling All Titans campaign, which "celebrate[s] people using their trucks to help those around them". Jamie's mission fit the spirit of the campaign, and as a way to honor the legacy of this titan of his community, Nissan elected to assist the Schou family in keeping Jamie's Titan road-worthy, ensuring Jamie's legacy and mission are able to continue many more years and miles.

The Send It Foundation has served 150 cancer survivors and completed 31 programs in the last four years. Schou himself summed it up best in a journal entry written before his passing:

"Send It was formed by my story and my joys, but I hope the future is written by all that choose to wear it, share it, and find experiences from it. The terrors of this diseases have provided me with the wonderful opportunity and desire to create something greater that I know will benefit so many! I leave it in your hands."

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The 2022 Nissan Pathfinder is an off-road ready family hauler.

Photo courtesy of Nissan North America

The Nissan Pathfinder is the company's three-row crossover, sitting below the Armada and above the Rogue in the company's lineup. It's a rival to the Hyundai Palisade, Kia Telluride, Toyota Highlander, and Honda Pilot. Check out the Nissan's most compelling features by scrolling down.

Every Pathfinder comes loaded with safety technology.

The Nissan Safety Shield 360 suite of safety and driver assist technology comes standard on the Rogue. It includes automatic emergency braking with pedestrian detection, blind spot warning, rear cross-traffic alert, land departure warning, high beam assist, and rear automatic braking.

Additionally, the company's Intelligent Driver Alertness and Rear Door Alert technologies are standard.

ProPilot Assist takes the wheel.

2022 Nissan Pathfinder

Photo courtesy of Nissan North America

Nissan's ProPilot Assist technology doesn't allow for hands-free driving and it's not self-driving, but it does fuse together many functionalities that make daily drive functions easier, especially when your children are doing their best to distract you.

ProPILOT Assist combines steering assist and Intelligent Cruise Control to help control acceleration. It can be used in heavy traffic and on open highways.

For 2021, ProPilot Assist has been enhanced. It has next-generation radar and camera technology that is designed to allow for smoother braking, better steering assist, and improved detection performance when vehicles cut into the lane.

There's a removable second-row center console.

Between the second-row captain's chairs in the seven-passenger Pathfinder, there's a thin center console (enough storage space for two cupholders and some small items) that is removable without using any tools. Removing this console allows for easier access in/out of the third-row for small children and adults. With the console in place, the seats can still be tipped and moved forward for quick ingress/egress to/from the third row.

The second row is spacious.

2022 Nissan Pathfinder

Photo courtesy of Nissan North America

Sitting in the second-row captain's chairs is very much like sitting in those that you'd find in a full-size SUV. Adults will find that hip-room is plenty big enough while children will relish the opportunity to feel like they're being treated to upscale accommodations.

Three people fit across the back seat.

Second-row captain's chairs are being offered for the first time on Pathfinder with this new model. Nissan has added rear seating flexibility with the ability to fit three across the back seat. While three adults are a tight fit in the third row, children, tweens, and some teens that don't have long legs won't likely have a problem with it.

Pathfinder's drive modes are designed to inspire confidence.

2022 Nissan Pathfinder

Photo courtesy of Nissan North America

Nissan has made the Rogue available with all-wheel drive. Those models also get five drive modes: Off-road, Snow, Standard, Eco, and Sport. The modes are engaged using the drive-mode selector mounted on the center console. The all-wheel drive system uses new technology that is designed to respond quicker when slippage is detected.

It has a 6,000-pound towing capability.

Nissan boasts that the 2022 Pathfinder has best-in-lass available 6,000-pound maximum towing capacity. That's enough to allow boats, ATVs, camp tents, or trailers to be connected out back. Trailer Sway Control is standard on the Pathfinder and allows for more towing confidence, especially when winds pick up.

Moving the second-row seat is as easy as the push of one button.

Nissan has equipped the second-row bench seat in the Pathfinder with EZ-Flex one-touch mechanics. It takes just one press of a button to activate fold and slide functionalities for the second-row seats. The button can be reached from both the driver and passenger sides of the vehicle for ease.

The cargo area is plenty spacious.

2022 Nissan Pathfinder

Photo courtesy of Nissan North America


Behind the SUV's third-row seats Pathfinder can fit a 120-quart cooler or four golf bags - all with the third row full of occupants. The interior can also accommodate 4x8-foot plywood sheets.

The ride is sublimely quiet.

Nissan has equipped the Pathfinder with acoustic laminated front glass, thicker second-row glass, increased door and floor isolation, and a 60-percent increase in engine noise absorption materials. The result is a vehicle that provides a quieter ride, meaning less likelihood parents will have to should to be heard by third-row passengers.

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The 2022 Subaru Outback Wilderness is one of the Hyundai Santa Cruz's biggest rivals..

Photo courtesy of Subaru of America Inc.

The 2022 Hyundai Santa Cruz faces stiff competition from many vehicles that are already on the market and a few that are coming down the road. Part of figuring out what its biggest competition is, is figuring out exactly what type of vehicle it is.

Once you've done that, the deciphering gets a bit easier, but it isn't apple to apples. There's really no truck quite like it on the market today.

Subaru Outback

2022 Subaru Outback Wilderness: Exterior trail driving Photo courtesy of Subaru of America Inc.

The utility of the rear space afforded by a wagon like the Subaru Outback isn't anything to sniff at. Make the cargo area a bed and you'll see why nostalgia plays long and hard for the Subaru Baja. The Outback and the Santa Cruz share many similar technologies, including all-wheel drive, but the Outback has something the Santa Cruz does not, a passionate built-in fan base.

Ford Bronco Sport

2021 Ford Bronco Sport rooftop tent Photo courtesy of Ford Motor Company

Getting to the trailhead, then taking your car with you is something that the Ford Bronco Sport excels at. The surprisingly capable compact SUV delivers the capability adventurers are looking for, innovations overlanders love, and smooth ride over rough pavement.

Nissan Pathfinder

2022 Nissan Pathfinder Photo courtesy of Nissan North America

The freshly redesigned Nissan Pathfinder was meant to be more rugged. It also has three rows of seating (to the Santa Cruz's two) and seats eight, something you usually only find in full-size SUVs. Nissan has changed out the CVT for a nine-speed automatic transmission in this new generation, upping the appeal of the already-popular midsize family hauler.

Honda Ridgeline

2021 Honda Ridgeline Photo courtesy of American Honda Motor Co., Inc

The Honda Ridgeline shares most of its interior with the Pilot but has unique tech like an in-bed speaker system. It's trunk was no doubt an inspiration for Hyundai designers. What makes the Honda so sellable is its available all-wheel drive and overall comfort - two things that the Santa Cruz has as well.

Subaru Crosstrek

2021 Subaru Crosstrek Photo courtesy of Subaru of America Inc.

With its two engine options, standard all-wheel drive, and gobs of cargo space, the Subaru Crosstrek is primed for use in settings urban, suburban, and beyond. It's easily modified for more rugged endeavors with popular enhancements including a lift, knobby tires, a roof rack, and a brush guard. Subaru doesn't make a Wilderness version of the Crosstrek yet, but it's safe to assume that one is coming.

Ford Maverick

What is the Ford Maverick? Well, officially we're still in wait-and-see mode, but there's one thing for sure, Ford views the Santa Cruz as Maverick competition if for no other reason than it's a compact pickup truck.

While these five vehicles are some of the most obvious competitors, a solid list of aftermarket accessories could easily make the Santa Cruz even more competitive.

Hyundai has let it be known that they'd be into developing a more rugged version of the Santa Cruz if demand is there. What could that include? Take a look at what is on the Subaru Outback Wilderness for a good example of what upgraded off-road capability could look like. There's also some chatter about making an "N" version of the truck.

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