The Price is Right

2021 Nissan Titan gets a slight price increase, keeps America’s Best Truck Warranty

The Nissan Titan will be a carryover for the 2021 model year.

Photo courtesy of Nissan North America

There's nothing new about the 2021 Nissan Titan except its price. The automaker has given the model a very slight price increase for the new model year. The truck starts at $36,550 - a $360 bump.

The Titan will continue to be available in five trim levels for 2021: S, SV, SL, PRO-4X, and Platinum Reserve. There are two cab configuration available: king and crew. Most models are available in the buyer's choice of two- or four-wheel drive.

The Titan King Cab pricing options range from $36,550 to $48,070 for a King Cab Pro-4X. The Platinum Reserve trim level is not available on King Cab models. Opting for a Titan Crew Cab will run you anywhere from $39,280 to $59,280.

2021 Nissan Titan Platinum ReserveNissan will sell the Titan in five trim levels including the range-topping Platinum Reserve.Photo courtesy of Nissan North America

Nissan has priced the 2021 Nissan Titan XD similarly, giving its base model a $450 price increase. All Titan XDs come with a crew cab. They are available in S, SV, SL, PRO-4X, and Platinum Reserve grades, which are only available with four-wheel drive. The 2021 Titan XD is priced to start at $45,030 and tops out at $62,310.

These prices are before any packages or options boxes are checked, and do not include dealer incentives.

Each Titan and Titan XD model is powered by a 5.6-liter V8 engine that delivers 400 horsepower and 413 pound-feet of torque. It comes standard with Nissan Safety Shield 360 technology, which includes automatic emergency braking with pedestrian detection, blind spot warning, rear cross-traffic alert, lane departure warning, high beam assist, and rear automatic braking. An 8.0-inch infotainment touch screen is also available.

Nissan gives each new model bumper-to-bumper coverage of 5-years/100,000-miles, whichever comes first (includes basic and powertrain coverage).

2021 Nissan Titan Platinum ReservThe interior of the Titan XD Pro-4X features unique accents and a sportier design.Photo courtesy of Nissan North America

All Titan and Titan XD trucks are subject to a $1,595 destination and handling charge. This is unchanged from 2020.

Nissan continues to build the Titan in the U.S. for 2021. All models are assembled at the Nissan Canton Vehicle Assembly Plant in Mississippi, with engines sourced from Nissan's Powertrain Assembly Plant in Decherd, Tennessee.

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The new Z starts at under $40,000.

Nissan

The new Nissan Z is finally here, and the 400-horsepower sports car is hitting the market with a reasonable price. The car starts at just $39,990 before a $1,025 destination charge. That's significantly cheaper than the least expensive Toyota Supra for a car with impressive specs and great style.

2023 Nissan ZThe Z gets a 400-horsepower V6 from Infiniti.Nissan

The 2023 Z comes with a twin-turbocharged 3.0-liter V6 that makes 400 horsepower. It's paired with either a six-speed manual or nine-speed automatic transmission and rear-wheel drive. That's the enthusiast's dream setup, and it's one of few cars available in the U.S. with a manual gearbox. The body is stiffer and features more reinforcements from prior cars, and the steering system now features electric assistance instead of hydraulics. 18-inch wheels are standard and 19-inchers are available.

When it announced the car, Nissan made a point to talk about its retro-inspired styling and classic proportions. The coupe features a sweeping roofline, a distinct front fascia, and is unmistakeably a Z car, through and through. Inside, the car features a three anlog gauges for a classic look, 12.3-inch configurable digital gauge cluster and a 9-inch touchscreen display. The cabin looks upscale and tech-forward, with deep bucket seats.

2023 Nissan ZThe 2023 Z lands this summer. Nissan

Nissan says the new Z will go on sale in summer 2022. Pricing starts at $39,990 for the base Sport trim, $49,990 for the mid-range Performance trim, and $52,990 for the limited-edition range-topping Proto Spec trim.

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The majority of new car buyers paid a markup in January 2022.

VW

It's no secret that new car prices are climbing every year, as new technology and features make their way into even the most basic models. The issue is compounded by massive supply chain issues that have caused vehicle shortages for nearly every major automaker. Some dealers are taking advantage of record low inventory levels by marking up prices, and unfortunately, the problem isn't limited to a handful of bad apples. In analyzing recent sale price data, automotive publication Edmunds found that buyers paid a markup in a whopping 82.2 percent of all new vehicle purchases in January 2022, compared to just 2.8 percent a year before. Overall, the average transaction price rose to $728 above MSRP for new car purchases.


Tesla factoryTesla is looking to expand production in the U.S. beyond the confines of its Fremont factory. Photo courtesy of Tesla Motors

Cadillac buyers saw the largest markups, to the tune of $4,048 on average in January. Land Rover and Kia weren't much better, with average markups of $2,565 and $2,289, respectively. On the other end of the spectrum, Alfa Romeo buyers got discounts that averaged $3,421, while people who bought Volvo or Lincoln vehicles got smaller discounts of $869 and $510, respectively.

Some automakers have taken a stand against dealer markups and the general lack of transparency seen in pricing across the board. Ford and General Motors have been vocal in recent months, threatening to withhold inventory from dealers found to be slapping markups on new vehicles. As Edmunds notes, both automakers have important vehicle launches on the horizon that neither can afford to flub, and inconsistent pricing or markups is a good way to alienate new customers out of the gate.


Cadillac EscaladeCadillac buyers paid the largest markups of any brand. Photo courtesy of Cadillac

If you're thinking of shopping for a new car, the best way to avoid paying a markup is to wait. The pandemic and ongoing supply chain issues have thrown kinks into every automaker's operations that will take time to iron out. That said, it's clear that some brands are committed to having no funny business when it comes to dealerships' pricing and communication. It's possible to get a vehicle at MSRP, or even below in some cases, so if you're in a position that requires you to buy a new car, shop around to get the best deal.

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