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Nissan launches multi-year partnership with actress Brie Larson

A new commercial starring Brie Larson and the 2021 Nissan Rogue launches this month.

Photo courtesy of Nissan North America
Nissan’s new “Rogue Gone Rogue” advertising campaign has a very familiar face as its star. The star of the show, in addition to the 2021 Rogue, is actress Brie Larson, who has just inked a multi-year deal to become the face of the brand.

In March it was announced that Larson would star in a new campaign for the redesigned 2020 Nissan Sentra. But, a lot has happened since then (you may have noticed). That campaign included the “Refuse to Compromise” ad starring Larson. The concept of the spot was moment in time that captures a young professional woman who is about to compromise on her career plans.

20 A March ad featured Academy Award-winning actress Brie Larson paired with the 2020 Nissan Sentra. Photo courtesy of Nissan North America

The new deal moves Larson to a brand ambassador role with Nissan allowing her to take an active role in select creative campaigns, support new model launches, and participate in employee and dealer events. Larson will also support the Nissan Foundation using her platform to bring visibility to the educational programming its grantees introduce in respective cities.

“I am thrilled to be expanding my role as Nissan's brand ambassador and collaborating on their philanthropic endeavors," said Brie Larson. "Finding a brand with mission-aligned values and an authentic connection to its workforce and customers is very important to me. Everything I've learned about Nissan supports those relationships at its core. I look forward to continuing our partnership both on- and off-camera."

"Brie embodies the Nissan spirit in her desire to challenge the status quo off-screen and her ability to bring thrill and excitement to on-screen roles," said Allyson Witherspoon, vice president and chief marketing officer, Nissan U.S. "When we previously worked with Brie on the Sentra campaign, she brought a unique point of view to the creative during the production process, advocating for diversity and inclusivity, which aligns with her interest in supporting the work of the Nissan Foundation."

The 360-degree “Rogue Gone Rogue” campaign kicks off November 9 with TV and online integrations, as well as strategic partnerships with Amazon and Atlas Obscura. The campaign’s “What Should We Do Today” TV spot features an adventure-seeking family that travels across numerous environments showing off the Rogue’s capabilities. Ultimately, they end up at the movies where Larson makes her cameo appearance, pulling up alongside them in her own 2021 Rogue.

The multi-tier Rogue campaign will also feature YouTube and Amazon takeovers alongside TV integrations on Univision, Discovery, and NBC. It includes TV, online video, print, radio, digital and social placements around family-focused content.

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Nuts & Bolts

 
 

The Hispano Suiza Carmen Boulogne is an all-electric hypercar

Photo courtesy of Hispano Suiza

The Hispano Suiza brand has been around for more than a century. Now primarily known as an aerospace company, the automotive side of the business is attempting a revival, first with the Carmen's introduction and now with the Carmen Boulogne, a sportier take on the Carmen.

The Carmen Boulogne is a fully electric and exclusive hypercar that was designed, developed, and manufactured in Barcelona, Spain. The company will create just five examples for sale.

Its name origin stretches back to 1921 when Hispano Suiza made a racing version of its high-performance H6 Coupé and entered it in the George Boillot Cup, an endurance race lasting more than 3.5 hours around the French city of Boulogne. Hispano Suiza took the win at the race in 1921, 1922, and 1923.

Hispano Suiza Carmen Boulogne Photo courtesy of Hispano Suiza

The Hispano Suiza Carmen Boulogne delivers 1,098 horsepower and has an electronically limited maximum speed of 180 mph. The car can get form zero to 60 mph in 2.6 seconds and weighs 3,593 pounds. Its weight is 60 pounds less than the traditional Carmen, a number that was achieved by changing out traditional structural elements for a carbon fiber subframe, among other parts. Additionally, the entire body of the car is carbon fiber.

The car's 80 kilowatt hour battery gives it a driving range of up to 248 miles. That's similar to the range of the 2021 Ford Mustang Mach-E. Its battery is designed and produced in-house, and has fast-charging capability of more than 80 kilowatts, taking just 30 minutes to charge from 30 to 80 percent via a CCS2 fast charger. It also has CHAdeMO and GB/T charging options.

Each rear wheel of the car has two permanent-magnet synchronous motors. The torque deliver of each motor is controlled through a vectoring system honed by experience in Formula E racing. Off the line through 6,500 rpm, the car is capable of reaching 1,180 pound-feet of torque.

The face of the car has the same semi-circular headlights and scowl as the Carmen, with the difference of a copper-colored grille. Buyers can customize their model to include either suede or black Alcantara on the dashboard and door panels.

Hispano Suiza Carmen Boulogne

Photo courtesy of Hispano Suiza

The price of the Hispano Suiza Carmen Boulogne starts at $2 million USD, and its manufacturing process requires approximately twelve month of lead time.

The five units of the Carmen Boulogne hypercar join the 14 units of the Carmen to reach a total of 19 units in production, with the first unit ready to be delivered in 2022.

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The 2021 Kia Sorento is towing the numerals for the 2020 Times Square New Year's Eve ball drop ceremony across the country.

Photo courtesy of Kia Motors

The journey is underway. As many Americans are eager to close out 2020, Kia is working to make the end of the year happen in style. A 2021 Kia Sorento is hauling the iconic numerals for the One Times Square ball drop ceremony across the country with planned stops in Nevada, Arizona, Texas, Louisiana, Mississippi, Alabama, Florida, Georgia, North Carolina, Virginia, Maryland, Pennsylvania, New Jersey, and New York.

"New Year's Eve is typically seen as a fresh start and a new beginning, and that holds true this year more than ever. With its rugged capability, the Kia Sorento will bring a little piece of the energy and fun of New Year's Eve in Times Square to people nationwide. This will also be a reminder that we're all in this together and that the New Year brings new opportunities and excitement," said Russell Wager, director, marketing operations, Kia Motors America.

2007 New Year's Eve Ball Drop Numerals Workers unload the giant '7' completing the "2-0-0-7" sign for the New Year's Eve celebration in Times Square December 13, 2006 in New York City.Photo by Mario Tama/Getty Images

The fourth-generation Sorento started its journey at Kia's North American headquarters in Irvine, California. Its journey will end in Times Square, the New Year's Eve heart of New York City, where the SUV and its cargo will be on display for three days along with other vehicles, before being installed on the top of One Times Square awaiting the iconic ball drop ceremony.

Kia lists the vehicle as being able to tow up to 3,500 pounds in the SX Prestige X-Line trim when equipped with the available factory-installed tow hitch, a $475 add-on.

At select points along the way, National Geographic will document the Sorento's journey, bringing stories from its stops to life through photography and video.

The publicity stunt culminates in the launch of a new creative campaign for the 2021 Sorento, which will debut during "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021" on ABC. During the broadcast, you may see some Kia employees in the Times Square. They are there courtesy of the company, who will be hosting them at the event.

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