Advertising

Nissan launches multi-year partnership with actress Brie Larson

A new commercial starring Brie Larson and the 2021 Nissan Rogue launches this month.

Photo courtesy of Nissan North America
Nissan’s new “Rogue Gone Rogue” advertising campaign has a very familiar face as its star. The star of the show, in addition to the 2021 Rogue, is actress Brie Larson, who has just inked a multi-year deal to become the face of the brand.

In March it was announced that Larson would star in a new campaign for the redesigned 2020 Nissan Sentra. But, a lot has happened since then (you may have noticed). That campaign included the “Refuse to Compromise” ad starring Larson. The concept of the spot was moment in time that captures a young professional woman who is about to compromise on her career plans.

20 A March ad featured Academy Award-winning actress Brie Larson paired with the 2020 Nissan Sentra. Photo courtesy of Nissan North America

The new deal moves Larson to a brand ambassador role with Nissan allowing her to take an active role in select creative campaigns, support new model launches, and participate in employee and dealer events. Larson will also support the Nissan Foundation using her platform to bring visibility to the educational programming its grantees introduce in respective cities.

“I am thrilled to be expanding my role as Nissan's brand ambassador and collaborating on their philanthropic endeavors," said Brie Larson. "Finding a brand with mission-aligned values and an authentic connection to its workforce and customers is very important to me. Everything I've learned about Nissan supports those relationships at its core. I look forward to continuing our partnership both on- and off-camera."

"Brie embodies the Nissan spirit in her desire to challenge the status quo off-screen and her ability to bring thrill and excitement to on-screen roles," said Allyson Witherspoon, vice president and chief marketing officer, Nissan U.S. "When we previously worked with Brie on the Sentra campaign, she brought a unique point of view to the creative during the production process, advocating for diversity and inclusivity, which aligns with her interest in supporting the work of the Nissan Foundation."

The 360-degree “Rogue Gone Rogue” campaign kicks off November 9 with TV and online integrations, as well as strategic partnerships with Amazon and Atlas Obscura. The campaign’s “What Should We Do Today” TV spot features an adventure-seeking family that travels across numerous environments showing off the Rogue’s capabilities. Ultimately, they end up at the movies where Larson makes her cameo appearance, pulling up alongside them in her own 2021 Rogue.

The multi-tier Rogue campaign will also feature YouTube and Amazon takeovers alongside TV integrations on Univision, Discovery, and NBC. It includes TV, online video, print, radio, digital and social placements around family-focused content.

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What was your best car-related experience this year?

Chris Teague

This year has been a lot of things, but it hasn't been boring. Even if we focus only on the car world, there's plenty to talk about, from microchip-related new vehicle shortages to the wave of new electric vehicles hitting the market. That leaves us with a question for all of you: What was the best or most memorable car moment for you in 2021? I'll get the conversation started.

Porsche Cayenne GTS My SoCal Cayenne śaw snow for the first time in its nearly 200k-mile life last week.Chris Teague

I'd spent a good portion of 2021 wanting a new-old car to drive when I wasn't testing a new vehicle. That's harder than you'd think for someone who thinks, talks, and writes about cars all day, because there are so many interesting, risky, and downright funky options out there in every price range. The added headache for me was that I'd chosen to shop for a "fun" car in one of the most volatile car markets ever seen. Even the extremely high-mileage "untouchable" European cars I wanted to buy were commanding ridiculous prices.

After a solid few months of waffling between various rattletrap Mercedes-AMG, BMW M, and Audi S/RS cars, I landed on an option that had escaped me before: The Porsche Cayenne. First-generation Cayennes are a real bargain now, but the 955/957 (Porsche's internal code for the SUVs) can experience major problems that occur with or without regular maintenance and care. I was determined to buy one, and wasn't overly concerned about mileage, as long as I could count the number of owners on one hand. There was a beautiful 2009 Cayenne GTS with 90,000 miles but nine owners, a gorgeous 2004 Cayenne Turbo with a concerning engine tick, and many more just like them. Finally, I decided to risky-click a 196,000-mile Cayenne GTS in Southern California. It had one owner and one dealer-owner for a month or two prior to sale, its condition looked decent in photos, and I was able to negotiate a reasonable enough price that shipping it from San Diego to Maine wasn't a huge problem.

Porsche Cayenne GTS The pics look great, but hands-on tells another story.Chris Teague

I had two traveling Euro mechanics check the car out, and both confirmed that it was well-worn but mechanically sound, so I jumped. Ten days later, on a snowy, icy, dark Maine afternoon, the Cayenne arrived. Cosmetically, there were a few things the dealer and mechanics failed to mention, but overall, it looked good. The SUV passed Maine safety and emissions testing without problem, got a new set of Michelins, and I was on my way.

Porsche Cayenne GTS I'm in danger, but thankfully this should be a reasonable fix.Chris Teague

A few days of driving revealed what I was really in for. A check engine light revealed a camshaft position sensor error and the Cayenne displayed a nasty vibration at idle. A new sensor and motor mounts, and I'm on my way. I'll update you as more things break or miraculously work, but I want to hear your memories from 2021.

Email me at chris@automotivemap.com, and I will compile the best and most interesting stories for a story on New Year's Day. May you all have a wonderful 2022.

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Updated premium crossover

2022 Infiniti QX50 picks up new standard features

The new QX50 gets more tech and safety features.

Infiniti

Infiniti is one of a handful of automakers that have continued developing and building cars instead of focusing only on higher-profit and much more popular SUVs and trucks. That said, Infiniti's catalog is crossover- and SUV-heavy. Its smallest and least expensive crossover, the QX50 gets a handful of new features for 2022, and today Infiniti announced pricing.

Infiniti offers the 2022 QX50 in five trims: $40,025 Pure, $43,375 Luxe, $47,825 Essential, $52,525 Sensory, and $57,975 Autograph. All trims get Infiniti's variable compression (VC-Turbo) engine that makes 268 horsepower and returns up to 26 mpg combined. The advanced engine shifts its compression ratio to match the driver's behavior. When more power is needed, the compression changes, and when efficiency is the priority, it changes again. It's a marvel of engineering, but it's not as fuel-efficient as a hybrid. Power reaches the front or all four wheels through a continuously variable transmission.

2022 Infiniti QX50 Pricing starts at around $40,000.Infiniti

Beyond the new standard features for 2022, buyers of the new QX50 will have to step up to the Luxe trim to get the most desirable features such as auto-folding exterior side mirrors, power lumbar support, and perforated leather upholstery. Standard comfort gear includes eight-way power front seats, dual-zone climate controls, a leather-wrapped steering wheel, and a Wi-Fi hotspot.

Infiniti stuck with its dual-screen infotainment configuration with the 2022 QX50. The top eight-inch screen handles wireless Apple CarPlay and Android Auto duties, as well as navigation. The bottom seven-inch screen handles vehicle controls, radio stations, and other settings. Though the system looks great and adds a high-tech feel to the cabin, two screens can be distracting and confusing while driving. The good news is that the QX50 gets an excellent 16-speaker Bose stereo starting with the Luxe trim.

2022 Infiniti QX50 ProPilot Assist and Wireless Apple CarPlay/Android Auto are now standardInfiniti

The 2022 QX50 hasn't been crash tested by either major ratings organization yet, but the 2021 model performed well. It earned Good ratings in crash testes and a Superior score for its standard crash prevention systems. The 2022 QX50 comes standard with Infiniti's ProPilot Assist system, which brings advanced adaptive cruise control functions that can center the car in its lane, brake, and accelerate. Other standard tech includes blind spot monitoring, rear cross-traffic alerts, rear automatic braking, predictive forward collision warnings, and forward automatic emergency braking with pedestrian detection.


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