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Nissan Heisman House ads return for NCAA football season, go pro for first time

Nissan is bringing back the Heisman House commercials for the 10th season

Photo courtesy of Nissan North America

Nissan's decade-long Heisman House ad campaign is back to the 2020 NCAA football season and going pro for the first time. The campaign celebrates its 10th season with a series of advertisements featuring eight trophy winners including Tim Tebow, Kyler Murray, Charles Woodson and Lamar Jackson. The ads will feature the 2021 Nissan Rogue, Sentra, Titan, and Kicks.

All the spots were filmed adhering to social distancing guidelines. Nissan has provided a fun behind-the-scenes look at the filming to show the technology and social distancing techniques used.

Heismans Find a Way | Nissan Heisman House youtu.be

"Over the past six months, Nissan has pivoted multiple times to adjust to new realities, and that agility has enabled us to come up with new and entertaining ways to reach our audiences," said Allyson Witherspoon, vice president, Marketing Communications and Media, Nissan North America. "Case in point: the 'It's a Heisman thing' campaign.

"While there's no doubt that the 2020 college football season will look different, the humor, camaraderie and excitement of the Nissan Heisman House remain relevant, perhaps even more so during this time when audiences are craving some semblance of normalcy."

Nissan will not be activating its on-site Heisman House setup for fans during the college football season this year

The first two spots, "It's Heisman Time" and "Bird-Watching", begin airing on September 12. Two days later the company will air ads during professional football broadcasts.

It's Heisman Time | Nissan Heisman House www.youtube.com

Bird Watching with Mark Ingram and Tim Tebow | Nissan Heisman House www.youtube.com

The 2021 Nissan Rogue will arrive at dealerships later this year. The Titan was significantly refreshed for the 2020 model year, and the Sentra was redesigned. The Nissan Kicks is a new-ish subcompact SUV that Nissan added to its lineup a few years ago. All 2020 models are on sale at dealerships now.

Before you go to get the chips, dip, and burgers that are on your game day shopping list, before sure to check out the best Heisman House ads that have ever aired here.

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Nuts & Bolts

 
 

Niels van Roij Design created the Breadvan Hommage from a vintage Ferrari.

Photo courtesy of Niels van Roij Design

It all started with a 1962 Ferrari 250 GT Breadvan. Now it's an Italian design-inspired, V12-powered gran truismo coupe with coach building by Niels van Roij Design.

"We see it as a great privilege that we can celebrate the '62 Breadvan through this Hommage commission," said Niels van Roij. "It was a complex task to translate the essence of the legendary car into a contemporary design. We intended to be inspired by the original, but ensured we were not limited by it in our creativity. The Breadvan Hommage is a new original."

The Niels van Roij Design Breadvan Hommage started as an idea. A sketch by hand. Then, the company moved to fit the design over the technical layout of the base car, refining as they went. This included the bespoke exhaust and unique headlights.

Breadvan Hommage - official video - our one-off V12 coachbuilt car design | Niels van Roij Design www.youtube.com

Renderings were then turned into a clay model. A framework was installed onto the donor car, to which clay was applied. As this occurred, the design was ironed out.

"A car is a complex, three dimensional sculpture, which has to look right from all angles and under different light circumstance," said Roij. "Like sketching, the clay modeling process is iterative and the Breadvan Hommage was reshaped many times, to get it spot on. After establishing the correct proportions the search for sophistication in the surfacing, or skin, started: finding the right subtleties for transitions from one element to another. It includes the exterior graphics like the richly sculpted air vents on the front fenders.'

From there, the body of the car was beaten into shape by a coachbuilder by hand. By the time he was through, only the windscreen of the original vehicle remained as an OEM part.

Moving from the outside to the inside shows off a handmade interior. The outline of the exterior design has been embroidered on to the blue Alcantara carbon fiber-backed seats and there's a monograph on the dials, which have pure silver inlays. All switchgear is made out of milled aluminum, as is the gated shifter. Door panels feature an unpainted, hand beaten aluminum element. A small embroidered Italian flag in the corner of the aluminum insert highlights the design roots of the vehicle.

Niels van Roij Design Breadvan Hommage

Photo courtesy of Niels van Roij Design

The original 60s Breadvan was outfitted with KONI single adjustable shock absorbers. The design team asked KONI to create a modern set of absorbers for the Breadvan Hommage. KONI's engineers used the double adjustable 8211-series as a basis for the parts. This series has been used in Formula 1 for years and the result is a model that is racetrack-ready, just as the original Breadvan was.

Vredestein contributed the tires to the build. Each wheel is wrapped in an Ultrac Vorti+ tire, an ultra-high-performance summer tire.

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Volvo is allowing Super Bowl LV fans to enter to win a free car - terms and conditions apply.

Photo courtesy of Volvo Car USA

Volvo Car USA Is bringing back its Volvo Safety Sunday campaign for this year's big game. This time around, they're giving away up to $2 million worth of cars.

When the Kansas City Chiefs take on the Tampa Bay Buccaneers at Super Bowl LV on February 7, 2021, Volvo fans won't be talking about the old guard/new guard quarterback battle. They'll instead be hoping for a safety.

Here's how it works. For a chance to win a free car, contestants visit VolvoSafetySunday.com between January 25 and February 7, 2021 to design, in any trim and color available in the U.S. Entrants can build their car in the Volvo vehicle configurator or take a short quiz that will recommend a model based on their lifestyle. Once configured, users must click "Try to win this Volvo" on the summary page to enter. Full rules, terms and conditions can be found at VolvoSafetySunday.com.

Potential winners must enter the contest ahead of Super Bowll LV.Photo courtesy of Volvo Car USA

Volvo Safety Sunday 2021

Then, it's all up to the Chiefs and Bucs. It doesn't matter which team scores the safety. As long as one football lands in the end zone to score two points, there will be winners. Think it's a long shot? Remember that just last week the Buffalo Bills scored their first points of the game via a safety.

The giveaway is part of a larger push by Volvo to focus on the safety offered by their vehicles. The company is currently innovating to address the challenges of speed, intoxication, and distraction. Some of this work includes looking at how smart speed control and geofencing can automatically limit vehicle speeds near schools and hospitals in the future.

A new vehicle, designed to rise to meet some of this with hands-free driving software built in, is the redesigned 2022 Volvo XC90, which is expected to go on sale later this year. The XC90 is Volvo's best-selling SUV in the U.S. It comes in two- and three-row configurations, is available with a plug-in hybrid electric powertrain, and routinely is evaluated as having one of the poshest cabins in its class.

Last year, Volvo put $1 million worth of cars on the line to celebrate the more than one million lives saved by the three-point safety belt, a Volvo invention.

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