Concept Cars

New Nissan concept reveals future Rogue, Murano design, EV plans

Nissan has revealed its Ariya Concept, signaling an evolution in the company's design language.

Photo courtesy of Nissan North America

It's called the Ariya Concept. The electrified SUV with twin electric motors and driver assistance technology doesn't break the Nissan mold. It evolves it.

Appearing first at the 2019 Tokyo Motor Show, Nissan's Ariya Concept furthers the design language first shown in the IMx concept at the 2017 Tokyo Motor Show. Its expressive and electrified V-motion signature front shield (where a grille would typically be), angular rear light blades, short overhangs, a fastback-style roofline, and a supple interior were hallmarks then and continue into this new vehicle. It also has wide front fenders, rear fender flares, a high-mounted rear wing, and super-thin LED headlights. The body's paint job is called Suisei Blue.

Nissan Ariya Concept wheel copper Nissan is infused copper design elements throughout the vehicle and says that the color will become a hallmark for the company in the coming years.Photo courtesy of Nissan North America

"The exterior strikes a balance between dynamic beauty and 'tech sharpness,' with proportions that show what's possible with Nissan's 100% electric vehicle platform," Albaisa said. "The surprisingly short overhangs, large cabin, large wheels and tailored two-tone paint scheme provide an elegant appearance that balances sport and luxury."

The Ariya Concept rides on 21-inch aluminum wheels with custom tires. Its wheels and roofline are painted a copper color, which Nissan says will be a signature color in the company's lineup in the future.

"A new vehicle architecture means fresh opportunities to redefine how vehicles interact with society, how an EV paired with advanced driving capabilities can offer a new perspective," said Alfonso Albaisa, Nissan's senior vice president of global design. "With this vehicle ... we wanted to ensure that the soul of every Nissan car possess a distinctive Japanese DNA conveyed in a simple-yet-powerfully modern way, something we call 'Timeless Japanese Futurism.'"

Nissan Ariya Concept inteiror cabin The interior of the Nissan Ariya Concept features minimalist design.Photo courtesy of Nissan North America

The Concept is based on new vehicle architecture, which is EV-ready, something that other automakers, like Volvo, have already switched to and implemented in their lineup.

Nissan's new concept car has the futurist hallmarks most brands are flaunting these days. Its minimalist dashboard shuns buttons for haptic touch functionality. Its only physical controls are a start button, a single knob ghat operates the 12.3-inch display monitor, and climate controls.Super thin seats are designed to help create a feeling of spaciousness throughout the cabin while the flat load floor (possible because of the lack of exhaust system and other traditional powertrain components), leather upholstery, copper fabric, and aluminum and real wood accents.

Guiding the car's design is Nissan's commitment to safety technology. It features ProPILOT 2.0, the next-generation of Nissan's driver assistance and safety technologies. It works by, "engaging the vehicle's navigation system to help maneuver the car on a predefined route on designated roads, the system can assist the driver with passing, lane diversions and lane exiting on multi-lane highways."

Nissan Ariya Concept The Ariya Concept is an electric vehicle.Photo courtesy of Nissan North America

The system allows for hands-off driving while cursing in a given lane. This is different than autonomous technology, which is traditionally defined as allowing a camera and sensor system to drive a vehicle for its passengers. ProPILOT 2.0 can give a driver audio and visual guidance, and prompts them when they need to put their hands back on the steering wheel.

The car's electric drive system features a dual front/rear motor drive configuration with power to all four wheels. Nissan developed the all-wheel drive system using years of research from other vehicles, including the Nissan GT-R and Patrol. It uses CHAdeMO quick charging technology on the go and supports Nissan Energy technology at home, which uses the vehicle's battery as a backup to the home's power system in the event of an emergency.

Nissan has employed smartphone data transfer, remote preference honing, parking locator, and phone as key technology in the concept.

All of these enhancements give key clues to what buyers will be able to expect from Nissan's coming SUV design. With a new Nissan Rogue, Rogue Sport, and Murano on the horizon in the coming years, we're likely to see many of these technologies in the vehicle. Also, it's probable that Nissan's fresh design language will be translated to the new model, so expect to see thin LED headlamps, a more coupe-like rear, and a larger grille.

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Brie Larson got into costume for an ad celebrating Nissan's history.

Photo courtesy of Nissan North America

On the court, you know what you need to do. Get the win. You may have to pivot, stop to catch your breath, and change up the plan along the way, but that's all part of the game. Whether it's March Madness or a Nissan company plan, both follow a similar route.

Nissan, an official NCAA partner, debuted "Thrill", a new ad campaign starring Brie Larson during the NCAA Men's Final Four over the weekend. The new spot, named "The New Nissan" aims to showcase the company's heritage and future.

The New Nissan www.youtube.com

The spot opens with Larson experiencing some of Nissan's most iconic heritage vehicles through the decades, asserting that cars once played important roles in pop culture, but noting that the feeling has been lost in recent years. The story takes a sudden turn to feature Larson driving spiritedly in a Z Proto, then off-roading in a Frontier, driving an all-electric LEAF, and behind the wheel of a Rogue. The spot ends with Larson driving away in the Nissan Ariya, followed by a wide shot displaying the new Nissan product portfolio.

"At Nissan, we want to thrill people at every turn and we're excited to showcase this with our completely refreshed product lineup," said Allyson Witherspoon, vice president and chief marketing officer, Nissan U.S. "We've been working with Brie for more than a year and she definitely brings the spirit of our message to life in this latest campaign."

This isn't the first time that Larson has worked with Nissan. She was the face of the "Refuse to Compromise" campaign for the redesigned Sentra. She also was part of the launch of the 2021 Nissan Rogue.

In the coming months, Nissan will launch the redesigned 2022 Pathfinder and Frontier, and debut the next-gen Nissan Z. That's all before the Nissan Ariya arrives on U.S. shores closer to the start of 2022.

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The Genesis X Concept gives us a really good idea of what to expect from the automaker in the coming decade.

Photo courtesy of Genesis MOtors

The Genesis X Concept is a master class in all the things that a concept car should be. It shows off future design and technology pushing the envelope but never getting so far away from the mission that it looks like it's from the space age. Instead, what Genesis presented is a pointed glimpse into the future of the brand.

That brand is struggling to define itself and create a market in the U.S. While its cars have been featured in advertising for years, including this Super Bowl ad featuring John Legend and Chrissy Teigen, the company received perhaps the most publicity when golfer Tiger Woods crashed the GV80 SUV that he was driving leaving himself seriously injured, which is the perfect IRL example of "there's no such thing as bad publicity".

Genesis X Concept

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The new Gran Turismo concept takes some of the shapely curves from the Genesis Mint and Genesis Essentia prototype builds and puts them into a more realistic light. With the Genesis X Concept, it's obvious to see the direction Genesis is headed.

That starts with the theme of Two Lines. It's applied throughout the interior and exterior, bringing the look of the company's Quad Lamps into a more universal form.

The luxury arm of Hyundai says that the 'Genesis X' name comes from a combination of the brand's name and the letter X, which in this case symbolizes a "hidden hero".

"The Genesis X Concept can be described as the ultimate vision of Athletic Elegance, the inherent design language of Genesis," said SangYup Lee, Head of Genesis' Global Design. "The signature Two Lines theme and sustainable luxury will be blueprints for the futuristic designs and state-of-the-art technologies that Genesis seeks to adopt in its future models."

The car exudes traditional GT design. There's a long hood and short rear.

At the front of the car is the company's signature Crest Grille with two-lined headlights on either side that direct the eye from the front to the sides, as they extend into the doors. The grille features a G-Matrix pattern that is currently on the company's G70, G80, G90, and GV80 models. The internal pattern of the grille has been painted in the same color as the exterior in order to create a sense of unity.

Designers have double layered the car's bumpers. The hood and fender are integrated to create a single, clamshell hood. The bottom front air vent intake features a thin mesh form and aids in cooling the vehicle while reducing air resistance.

The rear features linear lamps that flank unique body styling.

Genesis has designed this car as an electric vehicle (EV). Its slide-to-open charging door creates no parting lines.

The entire car rides on turbine-type, five-spoke alloy wheels. Lime brake calipers accent the car's Lençóis Blue paint color. The paint color way was inspired by Maranhenses National Park in Brazil, where a lake forms only during the rainy season.

Genesis maximized the concept car's sporty sensibility by incorporating two-layered, turbine-type alloy wheels with five spokes. The brake calipers' lime accenting hints at the high-performance character of the Genesis X Concept.

The car has been designed with simplicity at its core. The driver-orientated cockpit design surrounds the driver with all operating systems and displays. A floating center console and a dashboard designed to create the sense that it is enveloping passengers are among the highlights as are slim, indirect air vents.

A Free-Form display manages gauge clusters, navigation, and climate controls while a Crystal Sphere Electronic Shift Level integrates driving mode functionality alongside PNRDL functionality.

Bucket seats and four-point seat belts are part of the cabin's design, as is a weave-patterned fabric made from leftover leather.

The Genesis X Concept is not intended for sale, but it does point solidly in the direction of what is coming as the automaker introduces new products.

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