New Logo

Nissan debuts new logo as company looks to turn the page on the fallout from the Ghosn era

Nissan’s design team spent years crafting the new logo

Photo courtesy of Nissan Motor Corporation

Since the arrest of former Nissan CEO Carlos Ghosn, it's no secret that the company has been struggling. They've gone through four CEOs in four years, endured the constant news cycle surrounding Ghosn and his subsequent escape in an audio equipment box, and struggled to keep up with an evolving marketplace and global financial downturn.

Now, however, things are starting to change. Nissan recent revealed that it's planning on debuting 12 new products in the next 20 months (it was 18 months but some of that planning looks to have been pushed due to coronavirus-related delays).

2021 Nissan Kicks The 2021 Nissan Kicks Recently debuted in Thailand and just went on sale in Japan. Photo courtesy of Nissan Motor Corporation

This year, the automaker has already revealed that the company has redesigned the popular Kicks subcompact SUV and compact Rogue, and has plans to debut a redesigned Pathfinder and two Infiniti vehicles in the second halfInfiniti vehicles in the second half of 2020.

There's also been an evolution of the Infiniti brand. In an effort to cut costs and make a premium product that customers are more receptive of, Nissan will evolve the brand into a “Nissan plus" version that relies on common architecture and power plants to achieve its sales and production goals.

Just in time for the arrival of the company's first all-electric SUV, the Ariya, Nissan is changing its outward identity, giving its logo a thorough redesign. The current logo had been in place for 20 years.

2020 Nisan Logo design The logo design was complex because it had to take into account numerous applications from digital to letterhead to on-vehicle branding.Photo courtesy of Nissan Motor Corporation

The design process began in the summer of 2017 with Alfonso Albaisa, Nissan's senior vice president of global design exploring the possibility of changing the brand's identity. He set up a design team led by Tsutomu Matsuo, deputy general manager of Nissan's advanced design department, to study changes small and large, giving the group the keywords "thin, light, and flexible" to use as inspiration.

As part of its process, the team also had to take into consideration what the design would look like on the curved surface of a vehicle, on paper, illuminated, and in 3D. Two-dimensional design was first, followed by 3D and, finally, illumination.

2020 Nisan Logo design The logo will soon roll out to storefronts worldwide.Photo courtesy of Nissan Motor Corporation

Two years of sketches, meetings, digitization, and presentations later, a new logo was decided upon.

The new logo retains elements of the last one. It still has a familiar circular boundary, this time with openness at the midsection. The “NISSAN" is centered in the circle. On some vehicles, like the Ariya, it appear as that the logo will illuminate like a Mercedes-Benz three-point star, as it sits at the front of the vehicle.

To support the logo evolution, Nissan has already changed its online branding. Next, letterhead and dealership signs, social media, and digital advertising will feature the new logo in one of its four forms.

A New Day for Nissan www.youtube.com

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Nuts & Bolts

 
 

The Ford F-Series Super Duty is a potent pickup.

Photo courtesy of Ford Motor Company

For many, a pickup truck is as much a daily drivable vehicle as it is a tool for getting the job done. How much horsepower and torque a powertrain puts out is a big part of that. Most want enough to get the job done while keeping an eye toward fuel economy.

What's the difference between horsepower and torque? In simple terms, torque is the pull of the powertrain that gets you off the line from a full stop. Horsepower is what gets you going the speed you want and keeps you there.

Diesel engines tend to have more torque than gasoline-powered engines but have less horsepower. There's no perfect torque to horsepower ratio. It's all about which combination works best for you.

The engines on this list have the highest amount of horsepower and are available in 2021 model year pickup trucks in the U.S. See the 2020 horsepower champs by clicking here and the 2020 torque winners by clicking here.

No. 5 (tie) - 2021 Chevrolet Silverado 1500: 6.2-liter V8

2020 Chevrolet Silverado 1500

Photo courtesy of Chevrolet

Seven different engines are available in the 2021 Silverado 1500 range, any of which provides strong payload and towing capabilities. The range-topping gas engine is the real showstopper, however, as the 6.2-liter V8 makes 420 horsepower and 460 pound-feet of torque. Those numbers are good enough to help the truck deliver a 13,300-pound towing capacity and a 2,060-pound payload rating.

No. 5 (tie) - 2021 GMC Sierra 1500: 6.2-liter V8

2021 GMC Sierra 1500 Denali Carbon Pro

Photo courtesy of GMC

Like its Chevy brother, the 2021 GMC Sierra 1500 has an available 6.2-liter V8 that achieves 420 horsepower and 460 pound-feet of torque. It has a 2,000-pound payload rating and a 11,800-pound trailering capacity.

No. 4 - 2021 Ford F-150: PowerBoost hybrid powertrain

2021 Ford F-150 PowerBoost Photo courtesy of Ford Motor Company

430 horsepower

Ford's brand-new hybrid F-150 hits the market in 2021 and will bring some legitimate power numbers to back up its high-tech fuel system. The PowerBoost hybrid powertrain uses a twin-turbo 3.5-liter V6 with electric motors to produce a strong 430 horsepower and 570 pound-feet of torque.

No. 3 (tie) - 2021 Chevrolet Silverado 2500 HD: 6.6-liter Duramax diesel

2021 Chevrolet Silverado 2500 HD

Photo courtesy of Chevrolet

445 horsepower

Diesel engines are usually best known for their torque delivery, but Chevrolet is offering a 6.6-liter Duramax diesel in the 2021Silverado 2500 HD that defies the tradition. It makes 445 horsepower and a whopping 910 pound-feet of torque, which allows the Chevy truck to tow up to 18,500 in certain configurations.

No. 3 (tie) - 2021 GMC Sierra 2500 HD: 6.6-liter Duramax diesel

2021 GMC Sierra 2500 HD\u200b

Photo courtesy of GMC

445 horsepower

The engine in the GMC Sierra 2500 HD is the same as in the Silverado 2500 HD. It produces the same 445 horsepower and 910 pound-feet of torque from the 6.6-liter Duramax diesel that's paired with a 10-speed automatic transmission. It can tow up to 18,150 pounds.

No. 2 - 2021 Ford F-Series Super Duty: 6.7-liter Power Stroke diesel V8

2021 Ford F-Series Super Duty

Photo courtesy of Ford Motor Company

475 horsepower

The 6.7-liter Power Stroke diesel V8 that powers the top-of-the-line trucks in Ford's F-Series Super Duty lineup produces 475 horsepower, but that's not even the most special thing about it. The Blue Oval has built a diesel engine to dominate the towing and payload wars, and as a result it produces 475 horsepower and 1,050 pound-feet of torque.

No. 1 - 2021 Ram 1500 TRX: 6.2-liter supercharged HEMI V8

2021 Ram 1500 TRX

Photo courtesy of FCA US LLC

702 horsepower

There's no competition here. The Ram 1500 TRX is far and away the most powerful truck on the market today – or any other day, for that matter. The 6.2-liter supercharged HEMI V8 that powers the 2021 TRX produces 702 horsepower and 650 pound-feet of torque, and makes the Ram the most powerful and fastest mass-produced truck in the world. All of that power helps the truck deliver an 8,100-pound towing capacity and a zero to 60 mph time of just 4.5 seconds.

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The Avenir trim level joins the Buick Envision lineup for 2021.

Photo courtesy of Buick

The redesigned 2021 Buick Envision builds on the success of its little brother, the 2020 Buick Encore GX, giving customers more premium features and making the two-row SUV more competitive in its class.

Buick will sell the 2021 Envision, which slots below the three-row Enclave in the Buick lineup, in trim levels with more distinctions between them than the previous generation Envision offered, including the Preferred, Essence, and Avenir grades. Preferred and Essence trim levels are available with a Sport Touring package, which gives the car darkened exterior finishes and dark 20-inch wheels.

The Envision Avenir is distinguished by an exclusive mesh grille design, with tinted chrome trim and unique 20-inch wheels with a Pearl Nickel finish.

2021 Buick Envision Avenir

Photo courtesy of Buick

Each Envision comes with a more athletic body design for the new generation. At the front, there are LED headlights with LED daytime running light signatures. LED taillamps are at the back. Welcome/walkaway lighting and animation is activated via key fob.

Buick has put a turbocharged 2.0-liter four-cylinder engine under the hood of the Envision that makes 228 horsepower and 258 pound-feet of torque. It's paired with a nine-speed automatic transmission. Push/pull buttons shift the vehicle in the place of a traditional shifter.

All-wheel drive (AWD) is available. Model with AWD get selectable drive modes: Tour, AWD, Snow/Ice, and Sport. Front-wheel drive models have all those with the exception of the AWD mode. Hill descent control is standard on AWD Envisions. A continuous damping control suspension is available on top-tier Envision Avenir models.

Buyers can get their Envision's interior with either a light or dark interior color scheme. Perforated leather upholstery is available on Envision Essence models. Heated front seats are standard on Essence and available on Preferred. Heated and ventilated front seats, diamond-quilted perforated leather upholstery, driver's seat massage, heated rear outboard seats, navigation, and wireless smartphone charging are standard on the Envision Avenir.

The Envision is the first model in the Buick lineup to incorporate the company's new 10.2-inch infotainment touch screen, which faces more toward the driver than the front seat passenger. A covered compartment below the instrument panel is home to the SUV's wireless charging pad, SD card slot, accessory outlet, and USB ports. Amazon Alexa, wireless Apple CarPlay, and Android Auto are available.

The system also has Buick-exclusive apps including Reese's Book Club and NCAA March Madness.

The dual-wing armrest is back by popular demand on the center console between the front seats. A heated steering wheel and air ionizer are standard on Essence and Avenir, and available on Preferred versions of the SUV. A power moonroof is available on Essence and Avenir models.

The five-passenger Envision has a 60/40 split-folding rear seat that can fold flat. There is 52.7 cubic feet of cargo space behind the first-row seats and 25.2 cubic feet behind the second-row seats. A hands-free programmable power liftgate is standard on Essence and Avenir and available on Preferred models.

Buick is making the SUV available with the Buick Drive Confidence Plus package, which includes a suite of nine standard advanced safety and driver assistance technologies like forward colliosn alert, front pedestrian braking, and rear park assist. Additional available driver assistance technologies include HD Surround Vision, enhanced automatic parking assist, adaptive cruise control, and a head-up display.

The 2021 Buick Envision is on sale now, with a starting MSRP of $32,995.

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