New Logo

Nissan debuts new logo as company looks to turn the page on the fallout from the Ghosn era

Nissan’s design team spent years crafting the new logo

Photo courtesy of Nissan Motor Corporation

Since the arrest of former Nissan CEO Carlos Ghosn, it's no secret that the company has been struggling. They've gone through four CEOs in four years, endured the constant news cycle surrounding Ghosn and his subsequent escape in an audio equipment box, and struggled to keep up with an evolving marketplace and global financial downturn.

Now, however, things are starting to change. Nissan recent revealed that it's planning on debuting 12 new products in the next 20 months (it was 18 months but some of that planning looks to have been pushed due to coronavirus-related delays).

2021 Nissan Kicks The 2021 Nissan Kicks Recently debuted in Thailand and just went on sale in Japan. Photo courtesy of Nissan Motor Corporation

This year, the automaker has already revealed that the company has redesigned the popular Kicks subcompact SUV and compact Rogue, and has plans to debut a redesigned Pathfinder and two Infiniti vehicles in the second halfInfiniti vehicles in the second half of 2020.

There's also been an evolution of the Infiniti brand. In an effort to cut costs and make a premium product that customers are more receptive of, Nissan will evolve the brand into a “Nissan plus" version that relies on common architecture and power plants to achieve its sales and production goals.

Just in time for the arrival of the company's first all-electric SUV, the Ariya, Nissan is changing its outward identity, giving its logo a thorough redesign. The current logo had been in place for 20 years.

2020 Nisan Logo design The logo design was complex because it had to take into account numerous applications from digital to letterhead to on-vehicle branding.Photo courtesy of Nissan Motor Corporation

The design process began in the summer of 2017 with Alfonso Albaisa, Nissan's senior vice president of global design exploring the possibility of changing the brand's identity. He set up a design team led by Tsutomu Matsuo, deputy general manager of Nissan's advanced design department, to study changes small and large, giving the group the keywords "thin, light, and flexible" to use as inspiration.

As part of its process, the team also had to take into consideration what the design would look like on the curved surface of a vehicle, on paper, illuminated, and in 3D. Two-dimensional design was first, followed by 3D and, finally, illumination.

2020 Nisan Logo design The logo will soon roll out to storefronts worldwide.Photo courtesy of Nissan Motor Corporation

Two years of sketches, meetings, digitization, and presentations later, a new logo was decided upon.

The new logo retains elements of the last one. It still has a familiar circular boundary, this time with openness at the midsection. The “NISSAN" is centered in the circle. On some vehicles, like the Ariya, it appear as that the logo will illuminate like a Mercedes-Benz three-point star, as it sits at the front of the vehicle.

To support the logo evolution, Nissan has already changed its online branding. Next, letterhead and dealership signs, social media, and digital advertising will feature the new logo in one of its four forms.

A New Day for Nissan www.youtube.com

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The QX60 is all-new for 2022.

Infiniti

Infiniti has released detailed specs and features for its all-new QX60 SUV. The upscale family hauler will land later this year with a reasonable starting price, updated tech, a nicely appointed cabin, and plenty more. The automaker offers its new SUV in four trims, each of which is available with all-wheel drive: Pure, Luxe, Sensory, and Autograph.

The QX60 is powered by a 3.5-liter V6 that makes 295 horsepower and 270 pound-feet of torque. Front-wheel drive is standard, but all-wheel drive is available, and all models get a new nine-speed automatic transmission. Infiniti says that the gearbox has a low first gear that helps deliver better acceleration and power off the line, and taller upper gears for smoother cruising on the highway. The revised all-wheel drive system is more responsive and engages more quickly than the system in the previous model.


2022 Infiniti QX60 The QX60 gets leather and several luxury features as standard kit. Infiniti


An upgraded interior is in the cards for the new QX60, as all models now get leather, heated front seats, and a heated steering wheel as standard equipment. Front passengers' backsides are treated to Infiniti's excellent zero-gravity seats and a stiffer second-row seat frame reduces vibration and noise in the cabin. Infiniti says that the cabin itself has more sound-deadening materials and thicker glass in the second row, which together yield a 7 percent improvement in noise on the highway.


2022 Infiniti QX60 A digital gauge cluster comes on all but the base model.Infiniti


A 12.3-inch infotainment touchscreen is standard that runs wireless Apple CarPlay and Android Auto. Six USB ports, nine speakers, HD Radio Bluetooth, voice commands, and SiriusXM radio are also standard. All but the base Pure trim level come with a 12.3-inch digital gauge cluster, and the top Autograph model gets a 10.8-inch full-color head-up display and a smart rearview mirror.

The new QX60 goes on sale this fall in the U.S. and Canada. Pricing starts at $47,875 for the base Pure model and tops out at $64,275 for the top Autograph AWD trim.

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Initial quality study

Nissan Maxima earns top spot in J.D. Power study

The Maxima earned the best model score in J.D. Power's 2021 quality study.

Nissan

J.D. Power has released the results of its 2021 Initial Quality Study (IQS), and found that the Nissan Maxima achieved the highest score of any single model. The car earned a score of just 85 problems experienced per 100 vehicles (PP100) and Nissan performed well overall in the study. The Maxima entered its sixth generation in 2016 and has remained on sale relatively unchanged since, though Nissan has updated the car with new tech and safety equipment over the years.

Nissan's scores landed it at fourth among mass market brands. The Altima, Maxima, and Murano took the top spots in their respective segments as well. The automaker also took home a top score for its Smyrna Assembly facility in Tennessee, which houses production for the Murano SUV. The six-million square-foot plant earned a gold award for producing vehicles with the fewest defects in the Americas.


2021 Nissan Maxima Infotainment was cited a a major problem area for new car owners.Nissan


Nissan's results are impressive, but Ram has an even bigger reason to celebrate. With a score of 128 PP100, the automaker was the highest-ranking brand in overall quality for the first time ever. Sister company Dodge earned the number-two spot with 139 PP100. Lexus tied with Mitsubishi at number three with a score of 144 PP100, which also made Lexus the highest-ranking premium brand.

J.D. Power surveyed over 110,000 purchasers and lessees of new vehicles for the 2021 study. Owners were asked 223 questions across nine categories on vehicle features, infotainment, seats, and others. On average, scores for the industry as a whole improve by about 3 percent each year, but progress slowed in 2021 to 2 percent. J.D. Power says that infotainment issues were the primary cause of slowing quality improvement levels.


2021 Nissan Maxima Three other Nissan models scored well in the study.Nissan

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