New Logo

Nissan debuts new logo as company looks to turn the page on the fallout from the Ghosn era

Nissan’s design team spent years crafting the new logo

Photo courtesy of Nissan Motor Corporation

Since the arrest of former Nissan CEO Carlos Ghosn, it's no secret that the company has been struggling. They've gone through four CEOs in four years, endured the constant news cycle surrounding Ghosn and his subsequent escape in an audio equipment box, and struggled to keep up with an evolving marketplace and global financial downturn.

Now, however, things are starting to change. Nissan recent revealed that it's planning on debuting 12 new products in the next 20 months (it was 18 months but some of that planning looks to have been pushed due to coronavirus-related delays).

2021 Nissan Kicks The 2021 Nissan Kicks Recently debuted in Thailand and just went on sale in Japan. Photo courtesy of Nissan Motor Corporation

This year, the automaker has already revealed that the company has redesigned the popular Kicks subcompact SUV and compact Rogue, and has plans to debut a redesigned Pathfinder and two Infiniti vehicles in the second halfInfiniti vehicles in the second half of 2020.

There's also been an evolution of the Infiniti brand. In an effort to cut costs and make a premium product that customers are more receptive of, Nissan will evolve the brand into a “Nissan plus" version that relies on common architecture and power plants to achieve its sales and production goals.

Just in time for the arrival of the company's first all-electric SUV, the Ariya, Nissan is changing its outward identity, giving its logo a thorough redesign. The current logo had been in place for 20 years.

2020 Nisan Logo design The logo design was complex because it had to take into account numerous applications from digital to letterhead to on-vehicle branding.Photo courtesy of Nissan Motor Corporation

The design process began in the summer of 2017 with Alfonso Albaisa, Nissan's senior vice president of global design exploring the possibility of changing the brand's identity. He set up a design team led by Tsutomu Matsuo, deputy general manager of Nissan's advanced design department, to study changes small and large, giving the group the keywords "thin, light, and flexible" to use as inspiration.

As part of its process, the team also had to take into consideration what the design would look like on the curved surface of a vehicle, on paper, illuminated, and in 3D. Two-dimensional design was first, followed by 3D and, finally, illumination.

2020 Nisan Logo design The logo will soon roll out to storefronts worldwide.Photo courtesy of Nissan Motor Corporation

Two years of sketches, meetings, digitization, and presentations later, a new logo was decided upon.

The new logo retains elements of the last one. It still has a familiar circular boundary, this time with openness at the midsection. The “NISSAN" is centered in the circle. On some vehicles, like the Ariya, it appear as that the logo will illuminate like a Mercedes-Benz three-point star, as it sits at the front of the vehicle.

To support the logo evolution, Nissan has already changed its online branding. Next, letterhead and dealership signs, social media, and digital advertising will feature the new logo in one of its four forms.

A New Day for Nissan www.youtube.com

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The 2022 Lexus ES will debut next week.

Photo courtesy of Lexus

The meat and potatoes of the Lexus sedan lineup, the ES, is due for a refresh, and it will get one. The 2022 Lexus ES will be shown publicly for the first time this Sunday as part of the festivities of the Shanghai auto show.

While the photo doesn't tell a lot, there's some things you can bet on in the 2022 ES. For starters, look for all the improvements that the auto has gotten over the last two years to carry over into the new model. That includes the addition of all-wheel drive to the lineup and standard blind spot monitor and rear cross traffic alert.

The ES Black Line may not make its way to the 2022 version of the midsize sedan. Generally, blacked out editions are available only at the tail end of a model run ahead of a refresh or generational redesign. However, the blacked out elements could become available as part of a package.

The headlight photo that Lexus has offered as a teaser shows a housing that is not dissimilar to the one that the Lexus IS wears. However, the daytime running light is on the bottom here, instead off the top. Like the IS, there are strong hood lines.

At the back, the preview video shows a vehicle that is very similar to the current model. It's taillights, a strong chrome line that runs the width of the year, and rear lip spoiler all look mostly same as before.

As for what to expect underneath the body of the car, there's not a lot of indication from the teasers, which leads one to believe that's where the biggest changes are coming. There's a good chance that we'll finally say goodbye to the Lexus touch pad in favor of a touch screen display that's within a comfortable distance.

It's also likely that Lexus will fine tune the dynamics of the ES in a similar fashion to how the Lexus IS got more performance-focused driving dynamics in its latest redo.

Stay tuned for more specifics are the curtain is pulled back on April 19 in China (April 18 in the U.S.).

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Honda is working with Verizon on self-driving cars technology.

Photo courtesy of American Honda Motor Co. Inc.

The Mcity campus was designed to be a proving ground for new technologies. Honda and Verizon are utilizing it as such as they partner to explore how Verizon's 5G Ultra Wideband and 5G Mobile Edge Compute (MEC) can be used to ensure quick and reliable communication between road infrastructure, vehicles, and pedestrians.

The 5G technology leverages cloud technology to deliver lower latency, a large amount of bandwidth, and improved communication. This communication includes the way that vehicles interact with ther cars, traffic lights, pedestrians and emergency vehicles to improve threat detection and avoid accidents when seconds matter most. That's where the "V2" in acronyms like "V2V" (vehicle-to-vehicle) and "V2X" (vehicle- to-everything).

Honda and Verizon Test How 5G Enhances Safety for Connected and Autonomous Vehicles www.youtube.com

Honda has been working since 2017 to develop a technology that will help to create a collision-free society. The technology, called Safe Swarm, uses V2X communication to enable vehicles to communicate with other road users and share key information such as location, speed, and vehicle sensor data.

There are some obstacles, not the least of which is the need to outfit each vehicle with onboard artificial intelligence capabilities. The use of 5G helps move the AI capabilities from the vehicle to the MEC, reducing the need for AI onboard each vehicle.

"The ability to move computing power to the edge of our 5G network is an essential building block for autonomous and connected vehicles, helping cars to communicate with each other in near real-time and with sensors and cameras installed in streets and traffic lights," said Sanyogita Shamsunder, vice president of Technology Development and 5G Labs at Verizon. "When you consider that roughly 42,000 people were killed in car accidents last year and 94% of accidents are caused by human error, our new technologies including 5G and MEC can help drivers 'see' things before the human eye can register and react helping to prevent collisions and save lives."

Three safety scenarios have been explored as part of the testing:

  • Pedestrian Scenario - A pedestrian is crossing a street at an intersection. An approaching driver cannot see the pedestrian due to a building obstructing the view. Smart cameras mounted in the intersection relay information to MEC using the 5G network. Verizon's MEC and V2X software platforms detect the pedestrian and vehicle and determine the precise location of road users assisted by Verizon's Hyper Precise Location services. A visual warning message is then sent alerting the driver of the potential danger.
  • Emergency Vehicle Warning Scenari - A driver cannot see an approaching emergency vehicle and cannot hear its siren due to the high volume of in-vehicle audio. Verizon's MEC and V2X software receive a safety message from the emergency vehicle and send a warning message to nearby vehicles. The driver receives a visual warning.
  • Red Light Runner Scenario - A vehicle fails to stop at a red light. Using data from the smart cameras, MEC and V2X software detect the vehicle and send a red-light-runner visual warning message to other vehicles approaching the intersection.

You can watch the video of Honda and Verizon's Mcity tests at http://honda.us/5GResearch.

Honda isn't the only company exploring what 5G communication can offer. Pirelli has installed the tech in its tires and BMW recently updated its My BMW app to make it compatible with the new technology. Audi is working on similar technology out on the road in Virginia and Georgia.

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