Design

Nissan debuts new logo as company looks to turn the page on the fallout from the Ghosn era

Nissan’s design team spent years crafting the new logo

Photo courtesy of Nissan Motor Corporation

Since the arrest of former Nissan CEO Carlos Ghosn, it's no secret that the company has been struggling. They've gone through four CEOs in four years, endured the constant news cycle surrounding Ghosn and his subsequent escape in an audio equipment box, and struggled to keep up with an evolving marketplace and global financial downturn.

Now, however, things are starting to change. Nissan recent revealed that it's planning on debuting 12 new products in the next 20 months (it was 18 months but some of that planning looks to have been pushed due to coronavirus-related delays).

2021 Nissan Kicks The 2021 Nissan Kicks Recently debuted in Thailand and just went on sale in Japan. Photo courtesy of Nissan Motor Corporation

This year, the automaker has already revealed that the company has redesigned the popular Kicks subcompact SUV and compact Rogue, and has plans to debut a redesigned Pathfinder and two Infiniti vehicles in the second halfInfiniti vehicles in the second half of 2020.

There's also been an evolution of the Infiniti brand. In an effort to cut costs and make a premium product that customers are more receptive of, Nissan will evolve the brand into a “Nissan plus" version that relies on common architecture and power plants to achieve its sales and production goals.

Just in time for the arrival of the company's first all-electric SUV, the Ariya, Nissan is changing its outward identity, giving its logo a thorough redesign. The current logo had been in place for 20 years.

2020 Nisan Logo design The logo design was complex because it had to take into account numerous applications from digital to letterhead to on-vehicle branding.Photo courtesy of Nissan Motor Corporation

The design process began in the summer of 2017 with Alfonso Albaisa, Nissan's senior vice president of global design exploring the possibility of changing the brand's identity. He set up a design team led by Tsutomu Matsuo, deputy general manager of Nissan's advanced design department, to study changes small and large, giving the group the keywords "thin, light, and flexible" to use as inspiration.

As part of its process, the team also had to take into consideration what the design would look like on the curved surface of a vehicle, on paper, illuminated, and in 3D. Two-dimensional design was first, followed by 3D and, finally, illumination.

2020 Nisan Logo design The logo will soon roll out to storefronts worldwide.Photo courtesy of Nissan Motor Corporation

Two years of sketches, meetings, digitization, and presentations later, a new logo was decided upon.

The new logo retains elements of the last one. It still has a familiar circular boundary, this time with openness at the midsection. The “NISSAN" is centered in the circle. On some vehicles, like the Ariya, it appear as that the logo will illuminate like a Mercedes-Benz three-point star, as it sits at the front of the vehicle.

To support the logo evolution, Nissan has already changed its online branding. Next, letterhead and dealership signs, social media, and digital advertising will feature the new logo in one of its four forms.

A New Day for Nissan www.youtube.com

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The 2021 Ford F-150 will come in a hybrid variant

Photo courtesy of Ford Motor Company

If Ford is making anything clear these days, it’s that the future all-electric F-150 won’t just just a mundane street car. The future model will be capable of achieving the same feats as the rest of the company’s family of full-size pickup trucks, if not with more gusto than its relatives.

Ford has confirmed that the battery-electric (BEV) F-150 will be on sale in just a few years. To get to that point, there’s a lot of work that isn’t just going into product development, but also into facilities development. Demand for the F-150 BEV is expected to be high and Ford’s Rouge Complex can’t absorb it as the plant stands now.

Ford Rouge Complex The Ford plant in Dearborn will be the home of the F-150 electric truck.Photo courtesy of Ford Motor Company

The company will invest $700 million in the Dearborn, Michigan plant to include a new high-tech manufacturing home for the model. The investment will add 300 jobs. This $700 million is on top of the $1.45 billion that Ford is spending to equip its Michigan Assembly Plant in Wayne, Michigan to produce the Ranger and Bronco.

"We are proud to once again build and innovate for the future here at the Rouge with the debut of our all-new F-150 and the construction of a modern new manufacturing center to build the first-ever all-electric F-150," said Bill Ford, executive chairman, Ford Motor Company. "This year's COVID-19 crisis made it clear why it is so important for companies like Ford to help keep our U.S. manufacturing base strong and help our country get back to work."

The all-electric Ford F-150 is expected to come to market in mid-2022. The redesigned 2021 F-150 will come to market later this year and include a new hybrid powertrain option dubbed the F-150 PowerBoost.

Recently, the company captured video of the F-1500 BEV testing in the wild.

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The Chevrolet Silverado will be offered with a new, multi-way tailgate for the 2021 model year.

Photo courtesy of Chevrolet

Buyers love the GMC Sierra’s MultiPro Tailgate so it was only a matter of time before General Motors brought it over to the Chevrolet Silverado. That time has arrived.

Chevy will introduce the six-way tailgate on the 2021 Chevrolet Silverado at the end of the year. Instead of being known as the MultiPro Tailgate, the feature will be rebranded and called the Multi-Flex Tailgate. Yes, with the hyphen and everything.

The Chevrolet version of the tailgate really isn’t much different than the GMC version. The biggest difference is that it wears bow tie badging.

It’s functionality includes:

  • Primary gate — opens from the key fob, from inside the truck or via a button on the gate.
  • Primary gate load stop — helps prevent items from sliding out of the box.
  • Easy access — the inner gate folds down, allowing a deeper reach into the box.
  • Full-width step — the inner gate folds into a large step for easy access and holds up to 375 pounds.
  • Inner gate load stop — helps prevent second-tier items from sliding out of the box.
  • Inner gate with work surface — when opened, provides a work surface as well as second-tier loading.
It is likely that the Multi-Flex Tailgate will cost a premium when it arrives on dealer lots and it probably won’t be available on all Silverado models. In the video above, Chevrolet shows the tailgate on the Silverado High Country, its highest trim level.
In addition to the tailgate news, Chevrolet has already revealed that it will offer a Realtree Edition of the Silverado 1500 for the 2021 model year. It will feature familiar features and appointments that exemplify the Realtree brand.

The 2021 Chevrolet Silverado is slated to go on sale later this year.

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