New Logo

Nissan debuts new logo as company looks to turn the page on the fallout from the Ghosn era

Nissan’s design team spent years crafting the new logo

Photo courtesy of Nissan Motor Corporation

Since the arrest of former Nissan CEO Carlos Ghosn, it's no secret that the company has been struggling. They've gone through four CEOs in four years, endured the constant news cycle surrounding Ghosn and his subsequent escape in an audio equipment box, and struggled to keep up with an evolving marketplace and global financial downturn.

Now, however, things are starting to change. Nissan recent revealed that it's planning on debuting 12 new products in the next 20 months (it was 18 months but some of that planning looks to have been pushed due to coronavirus-related delays).

2021 Nissan Kicks The 2021 Nissan Kicks Recently debuted in Thailand and just went on sale in Japan. Photo courtesy of Nissan Motor Corporation

This year, the automaker has already revealed that the company has redesigned the popular Kicks subcompact SUV and compact Rogue, and has plans to debut a redesigned Pathfinder and two Infiniti vehicles in the second halfInfiniti vehicles in the second half of 2020.

There's also been an evolution of the Infiniti brand. In an effort to cut costs and make a premium product that customers are more receptive of, Nissan will evolve the brand into a “Nissan plus" version that relies on common architecture and power plants to achieve its sales and production goals.

Just in time for the arrival of the company's first all-electric SUV, the Ariya, Nissan is changing its outward identity, giving its logo a thorough redesign. The current logo had been in place for 20 years.

2020 Nisan Logo design The logo design was complex because it had to take into account numerous applications from digital to letterhead to on-vehicle branding.Photo courtesy of Nissan Motor Corporation

The design process began in the summer of 2017 with Alfonso Albaisa, Nissan's senior vice president of global design exploring the possibility of changing the brand's identity. He set up a design team led by Tsutomu Matsuo, deputy general manager of Nissan's advanced design department, to study changes small and large, giving the group the keywords "thin, light, and flexible" to use as inspiration.

As part of its process, the team also had to take into consideration what the design would look like on the curved surface of a vehicle, on paper, illuminated, and in 3D. Two-dimensional design was first, followed by 3D and, finally, illumination.

2020 Nisan Logo design The logo will soon roll out to storefronts worldwide.Photo courtesy of Nissan Motor Corporation

Two years of sketches, meetings, digitization, and presentations later, a new logo was decided upon.

The new logo retains elements of the last one. It still has a familiar circular boundary, this time with openness at the midsection. The “NISSAN" is centered in the circle. On some vehicles, like the Ariya, it appear as that the logo will illuminate like a Mercedes-Benz three-point star, as it sits at the front of the vehicle.

To support the logo evolution, Nissan has already changed its online branding. Next, letterhead and dealership signs, social media, and digital advertising will feature the new logo in one of its four forms.

A New Day for Nissan www.youtube.com

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The 2022 Frontier gets a brand-new face and updated tech.

Nissan

After 16 years on sale in its current form, the Nissan Frontier is a familiar face on our roads. The truck, which is technically old enough to get a driver's license and drive itself, is being totally overhauled for 2022, and the new look is a big departure from the ute we've seen for so many years. Nissan announced that production has started, so we don't have much longer to wait to see it in action for ourselves.

The new truck's 3.8-liter V6 has already been in action powering the 2021 Frontier. It produces a class-leading 310 horsepower and 281 pound-feet of torque, and sends its power to either the rear or all four wheels through a nine-speed automatic transmission.


2022 Nissan Frontier Production is underway in Mississippi.Nissan


This is the first new Frontier we've seen in over a decade, so the upgrade in technology is steep over the previous truck. The 2022 Frontier can be optioned with a surround-view camera system with off-road mode that automatically displays terrain around the truck when it's shifted into 4LO. The system displays guidelines and can help the driver navigate tough obstacles on the trail. A host of safety features will be available that includes automatic emergency braking, blind spot monitoring, rear cross-traffic alerts, lane departure warnings, high beam assist, and more.

Other than its age, there was nothing particularly wrong with the previous Frontier's interior, but the new truck looks to be considerably more upscale and modern. Various trims come with interesting contrasting color schemes and the truck gets Nissan's excellent Zero Gravity seats as standard. New hydraulic cab mounts should help quell vibrations inside, and traditional hydraulic power steering will provide excellent steering feel and feedback.

Nissan is building the new frontier in its Canton, MS facility, while the truck's engine is being built at the automaker's powertrain plant in Tennessee. We'll start seeing the new model on dealers' lots sometime in late summer 2021, and you can find a first drive review of the truck right here in a few weeks.


2022 Nissan Frontier The new trucks will arrive on dealers' lots later this summer.Nissan

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The Nissan Pathfinder is just at home on the trial as it is on the road.

Photo courtesy of Nissan North America

One of my favorite poems is Robert Frost's "The Road Not Taken". The message is about making choices and, how the road taken made all the difference. Often in life and on the road, we have to make one choice. Take one road. No turning back. I thought of this poem on my recent test drive in the 2022 Nissan Pathfinder in the hinterlands of Montana, when I could take two different roads—paved and dirt—and that made all the difference!

Nissan has redesigned and retooled its fifth-generation Pathfinder instilling greater latitude for buyers who want to travel both types of roads and expand their adventure footprint. After seven decades of off-road development, 35 years in the business of selling Pathfinders, and with more than 1.8 million sold in the U.S., this Japanese automaker has moved the needle with a ground-up revision of the previous-gen model.

2022 Nissan Pathfinder The 2022 Nissan Pathfinder is a capable off-roader.Photo courtesy of Nissan North America

The full-sized sport utility is available in four trims (S, SV, SL and Platinum) and two- and four-wheel drive versions; Nissan expects that nearly 60 percent of buyers will choose four-wheel drive. The Pathfinder is in a segment that has grown larger each year as more families want a vehicle for around-town, school and playdate runs and for weekend getaways with traction technology that allows travel in the backcountry and good towing capability. Direct competitors are the Toyota Highlander, Honda Pilot, and Ford Explorer.

A day-long drive of approximately 150 miles on tarmac and over a variety of dirt roads and tracks provided the opportunity to assess the Pathfinder's updates. A late-spring snowstorm added slickness to all the road surfaces in the region and allowed the Pathfinder to show off its traction capabilities at both slow and higher speeds and with lane change and emergency-braking maneuvers, when towing. I concentrated my evaluation on the augmented hardware and software designed to enhance the crossover's capabilities for backcountry travel and towing.

What I found most notable over every road surface was the comfortable ride and responsive handling that come from a collection of upgrades—and, in particular, as a result of the following: the gearing on the new nine-speed transmission, with paddle shifters for personal and more precise shifting for sport driving and slowing over rough terrain; the new terrain mode system that's engineered for different driving conditions; the four-wheel drive system that moves torque more quickly to avoid wheel slip; the improved suspension system; and new tires with a larger contact patch and more aggressive tread pattern, among other changes.

2022 Nissan Pathfinder Pathfinder's drive modes are designed to inspire confidence. Photo courtesy of Nissan North America

The Pathfinder provided sure-footed motoring and comfort over uneven surfaces. Its 7.1 inches of ground clearance easily maneuvered over the small obstacles on the trail and hill descent control took the reigns without hesitation for steeper and longer downhills on traction-compromised surfaces.

I was also impressed with the Pathfinder's towing competence and appreciated the standard trailer sway control onboard all trims. It offered notably strong, mannered acceleration from a standing start and excellent straight-line braking without porpoising for either exercise.

The new 2022 Pathfinder brings off-road and towing attributes that are important to families who are seeking to spend time in the backcountry for days trips and longer and for overlanding in terrain that doesn't require a true off-road vehicle with a low range. It's will appeal to buyers who want don't want to have to choose only one road.

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