New Logo

Nissan debuts new logo as company looks to turn the page on the fallout from the Ghosn era

Nissan’s design team spent years crafting the new logo

Photo courtesy of Nissan Motor Corporation

Since the arrest of former Nissan CEO Carlos Ghosn, it's no secret that the company has been struggling. They've gone through four CEOs in four years, endured the constant news cycle surrounding Ghosn and his subsequent escape in an audio equipment box, and struggled to keep up with an evolving marketplace and global financial downturn.

Now, however, things are starting to change. Nissan recent revealed that it's planning on debuting 12 new products in the next 20 months (it was 18 months but some of that planning looks to have been pushed due to coronavirus-related delays).

2021 Nissan KicksThe 2021 Nissan Kicks Recently debuted in Thailand and just went on sale in Japan.Photo courtesy of Nissan Motor Corporation

This year, the automaker has already revealed that the company has redesigned the popular Kicks subcompact SUV and compact Rogue, and has plans to debut a redesigned Pathfinder and two Infiniti vehicles in the second halfInfiniti vehicles in the second half of 2020.

There's also been an evolution of the Infiniti brand. In an effort to cut costs and make a premium product that customers are more receptive of, Nissan will evolve the brand into a “Nissan plus" version that relies on common architecture and power plants to achieve its sales and production goals.

Just in time for the arrival of the company's first all-electric SUV, the Ariya, Nissan is changing its outward identity, giving its logo a thorough redesign. The current logo had been in place for 20 years.

2020 Nisan Logo designThe logo design was complex because it had to take into account numerous applications from digital to letterhead to on-vehicle branding.Photo courtesy of Nissan Motor Corporation

The design process began in the summer of 2017 with Alfonso Albaisa, Nissan's senior vice president of global design exploring the possibility of changing the brand's identity. He set up a design team led by Tsutomu Matsuo, deputy general manager of Nissan's advanced design department, to study changes small and large, giving the group the keywords "thin, light, and flexible" to use as inspiration.

As part of its process, the team also had to take into consideration what the design would look like on the curved surface of a vehicle, on paper, illuminated, and in 3D. Two-dimensional design was first, followed by 3D and, finally, illumination.

2020 Nisan Logo designThe logo will soon roll out to storefronts worldwide.Photo courtesy of Nissan Motor Corporation

Two years of sketches, meetings, digitization, and presentations later, a new logo was decided upon.

The new logo retains elements of the last one. It still has a familiar circular boundary, this time with openness at the midsection. The “NISSAN" is centered in the circle. On some vehicles, like the Ariya, it appear as that the logo will illuminate like a Mercedes-Benz three-point star, as it sits at the front of the vehicle.

To support the logo evolution, Nissan has already changed its online branding. Next, letterhead and dealership signs, social media, and digital advertising will feature the new logo in one of its four forms.

A New Day for Nissanwww.youtube.com

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Updated EV

2023 Nissan Leaf pricing announced

The Leaf got a mild facelift for 2023.

Nissan

Nissan is nearing the release of the Ariya, its first new EV in several years. Even so, the brand hasn't forgotten about its first mass-market EV, the Leaf. It was an early entrant in the space, and has been an efficient, affordable, commuter car for over a decade. The car got a mild facelift for 2023, with updated wheels and exterior styling accents. Today, Nissan announced pricing for the Leaf, which starts at just under $29,000.

2023 Nissan LeafThe Leaf feels lively, despite middling power numbers.Nissan

The base Leaf comes with a 40-kWh battery capable of delivering a 149-mile range. Its 110-kW electric motor produces 147 horsepower and 236 pound-feet of torque. The Leaf SV Plus features a 60-kWh battery for a range of 212 miles. It comes with a 160-kW motor that makes 214 horsepower and 250 pound-feet of torque. Nissan backs all Leaf models with an eight-year/100,000-mile battery warranty.

ProPilot Assist comes standard for the Leaf SV Plus, and brings a full suite of advanced driver aids that include adaptive cruise control, driver alertness features, and a surround-view monitor. All Leaf models get Nissan Safety Shield 360, which includes automatic emergency braking with pedestrian detection, lane departure warnings, blind spot monitoring with rear cross-traffic alerts, automatic high beams, and rear automatic braking.

2023 Nissan LeafThe Leaf SV Plus offers up to 212 miles of range.Nissan

The new Leaf starts at $28,895, which includes a $1,095 destination charge. The Leaf SV Plus starts at $36,895. The 2023 Nissan Leaf is on sale now, and may be eligible for federal tax credits of up to $7,500. Depending on where you live, you may also be able to receive a state tax credit or other incentives.

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Comfortable midsize sedan

2022 Nissan Altima: Three things to know

The Nissan Altima is a good value and a comfortable car.

Nissan

The Nissan Altima may not get the attention or the praise that the Toyota Camry and Honda Accord get, but it's a solid entry in an ultra-competitive segment. It's also one of few options in its class with available all-wheel drive. We spent a week with the 2022 Nissan Altima SR Midnight Edition with AWD and came away from the experience impressed. Here are three things to know about the car.

The 2022 Nissan Altima is a Good Value

With a starting price in the mid-$20,000 range and available all-wheel drive, it's hard to complain about value here. The Altima is still reasonably priced at the top end, where it maxes out at around $35,000 before options and fees. That's a great value for a spacious, comfortable car like the Altima, and with all-wheel drive it's a great all-weather commuter.

2022 Nissan AltimaNissan offers the Altima in several configurations.Nissan

2022 Altima Interior Space and Comfort are Generous

It's easy to ignore Nissan's Zero Gravity seats as another marketing buzzword, but they are legitimately comfortable and supportive in a way that not many others are. Available leather upholstery and contrast stitching give the interior an upscale feel, but even lower trims' cloth upholstery feels nice and works well from a visual standpoint. Up front, there's room for both passengers to stretch out, and the driver won't feel cramped on leg or headroom. Back-seat passengers get a similar treatment, as there's plenty of space for adults and kids. Parents will find an easy time loading and unloading car seats as well.

2023 Nissan AltimaThe Altima gets an update for 2023 with fresh styling and more tech.Nissan

The 2023 Nissan Altima Gets an Update

Nissan is refreshing the Altima for 2023 with a facelift, new tech, and better safety features. The new car will go on sale in the fall of 2022 and will come in several trims, including one with Nissan's truck VC-Turbo engine. The Altima's most noticeable update will be its front fascia, which is all-new for 2023. Nissan gives the car a fresh grille design that varies depending on the trim, and LED headlights will be standard. Nissan Safety Shield 360 is standard, and the Altima is available with all-wheel drive, ProPilot Assist, and more.

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