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Nikola founder dishes on timeline for Badger FCEV pickup truck debut, reservation numbers

This photo of the Nikola Badger greets customers on the company's website.

Photo courtesy of Nikola Corporation

The Nikola Badger, without ever being given a thorough once-over by the public (even in prototype form), is bringing in 1,500 reservations per day in the dawn of product's open-for-businenss timeline according to Trevor Milton, Founder and Executive Chairman of Nikola Corporation.

This week on Twitter, Milton divulged the reservation numbers, as well as Nikola's plans for the marketing rollout of the model. On August 24, the company will show off photos of the truck's interior. The public will see the truck's frame, batteries, and axles on September 21. Mid-October, teaser photos of the truck "in the wild" will be released and one month later video of the full truck will be published.

Then, on December 3-5, the Nikola Badge makes it big debut as part of #NikolaWorld2020.

Milton went further, engaging with Nikola enthusiasts inviting them to have input on which version of the truck he drives onto the stage as part of the debut- one in black or blue?

Nikola is selling battery-electric (BEV) and fuel cell electric (FCEV) versions of the midsize truck. Badger BEV starts at $60,000 and has a 300-mile range. Badger FCEV models are fueled by hydrogen, have a 600-mile range and start at $80,000.

Buyers can choose from three packages for each vehicle: Honey, Predator, or Instinct. Honey requires a $5,000 deposit and gets you one of the first models off the assembly line. It is signed by Milton. Additionally, buyers received $5,000 off the purchase price of their vehicle (Nikola matches the deposit), two backstage meet-and-greet passes for Nikola World 2020, and 25 entries in a Badger giveaway contest. The deposit is fully refundable. If the purchaser uses the passes before asking for a refund, the forfeit the $250 value of the passes.

The Predator package sells for $1,000. It includes $1,000 off the purchase price of their vehicle (Nikola matches the deposit), two tickets to Nikola World 2020, and five entries in a Badger giveaway contest. The deposit is fully refundable. If the purchaser uses the passes before asking for a refund, the forfeit the $250 value of the passes.

Nikola's Instinct package is structured similarly and is priced at $250. It features a Nikola-matched $250 off the purchase price of their vehicle, one ticket to Nikola World 2020, and one entry in a Badger giveaway contest. The deposit is fully refundable. If the purchaser uses the passes before asking for a refund, the forfeit the $250 value of the passes.

The Honey Badger packages is sold out with around 1,000 reservations taken. Milton says that sales have so far netted around $100 million in future revenue. According to his tweet thread, Milton is also publicly committing to being transparent regarding sales figures. something that chief rival Tesla has not done regarding Cybertruck reservations.

Nikola Badger interior Nikola released this rendering of the interior of the Badger last year. Photo courtesy of Nikola Corporation

According to data received by Finbold.com, reservations for the Tesla Cybertruck amount to more than the total number of vehicles the company made in 2018 and 2019, combined.

Production of both vehicle is slated to begin in 2021. Meanwhile, GMC has plans to put its Hummer all-electric truck on sale around the same time and an EV version of the Ford F-150 is on a similar timeline.

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Toyota Mall of Georgia, one of AutoNation's dealerships, has raised money to support the caregivers at Children's Healthcare of Atlanta.

Photo courtesy of AutoNation

You know the pink license plate brackets and the pink-leather jacket clad spokeswoman. All that pink is paying off. AutoNation announced that it has raised $25 million for cancer research and treatment through its Drive Pink (DRV PNK) Initiative. Drive Pink launched in 2015.

In 2020 alone, DRV PNK funds have been invested in seven major research projects through the Breast Cancer Research Foundation (BCRF), the largest private funder of breast cancer research in the world. BRCF focuses their efforts in six different areas: tumor biology, treatment, survivorship, metastasis, lifestyle and prevention, and heredity and ethnicity.

"AutoNation has played a valuable role in enabling BCRF to be at the vanguard of every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship," said Mrya Biblowit, BCRF President and CEO.

"Every October, we celebrate all that we have accomplished through DRV PNK" said Mike Jackson, AutoNation's Chairman and CEO. "This year, we've taken our mission to new levels, thanks to the incredible support of our Customers, our Associates and our partners."

As part of its DRV PNK efforts, AutoNation works to raise awareness of breast cancer. The company sponsored NTT Indycar Series drivers Jack Harvey, Alexander Rossi, and Marco Andretti who were behind the wheel of vehicles wearing pink liveries.

October is Breast Cancer Awareness Month and AutoNation will be stepping up its efforts throughout the month. Expect to see ad campaigns reflecting such. The company's annual DRV PNK Across America Day by selecting local cancer treatment facilities to receive care bags for patients battling cancer.

For longtime AutoNation Associate and breast cancer survivor, Lisa Logan, DRV PNK is personal. "Sadly, just about everyone has been touched by cancer. I am so proud to work for a company that not only supported me throughout my journey, but that also supports such an important cause."

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The material Jaguar Land Rover is adding to its vehicle interiors is called Econyl.

Photo courtesy of Jaguar Land Rover

As automaker work toward more sustainable business practices, Jaguar Land Rover is working with Econyl nylon to develop high-quality interiors made from ocean and landfill waste. The automaker promises that next-generation Jaguar and Land Rover models will feature floor mats and trims made with Econyl fiber from recycled industrial plastic, fabric offcuts from clothing manufacturers, fishing nets from the farming industry, and those abandoned in the ocean– known as 'ghost nets'.

Econyl nylon was created by Aquafil. It's already been sued in the high-end fashion, sportswear, and luxury watch industries to create handbags, backpacks, swimwear, and watch straps. In one year, the company recycles as much as 40,000 tons of waste, making it in to the nylon. For every 10,000 tonnes of Econyl raw material produced, 70,000 barrels of crude oil are saved and 65,100 tons of carbon emissions equivalent are avoided.

Jaguar Land Rover Econyl interior Jaguar Land Rover has committed to including more sustainable materials in its interiors.Photo courtesy of Jaguar Land Rover

Turning to sustainable materials isn't a new idea. For years Ford has been incorporating all manner of materials into its vehicles including tomatoes, soy, and coffee chaff from McDonald's. General Motors recently showcased a breakdown of how recycled materials are used inside their automobiles.

Bentley's facility in Crewe, England is collecting rainwater for use in its office building allowing the company to not have to draw from the local water system.

Each year automakers release their sustainability report, which champions all the ways that the company is moving forward in its resources conservation plans. This year's GM report sets forth numerous goals. Among them, by 2030, 50 percent of the parts used in General Motors vehicles will be made with sustainable materials. Additionally, GM's Spring Hill plant in Tennessee will run solely on solar power by 2022.

FCA made big strides in 2019. Their 2020 sustainability report touted their 40 percent reduction in water use and 27 percent carbon footprint reduction per vehicle.

Jaguar Land Rover Econyl interior Photo courtesy of Jaguar Land Rover

This week Polestar announced that its Precept concept vehicle is headed into production. When the Precept debuted a few months ago, the company bragged about its sustainable interior.

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