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Nikola founder dishes on timeline for Badger FCEV pickup truck debut, reservation numbers

This photo of the Nikola Badger greets customers on the company's website.

Photo courtesy of Nikola Corporation

The Nikola Badger, without ever being given a thorough once-over by the public (even in prototype form), is bringing in 1,500 reservations per day in the dawn of product's open-for-businenss timeline according to Trevor Milton, Founder and Executive Chairman of Nikola Corporation.

This week on Twitter, Milton divulged the reservation numbers, as well as Nikola's plans for the marketing rollout of the model. On August 24, the company will show off photos of the truck's interior. The public will see the truck's frame, batteries, and axles on September 21. Mid-October, teaser photos of the truck "in the wild" will be released and one month later video of the full truck will be published.

Then, on December 3-5, the Nikola Badge makes it big debut as part of #NikolaWorld2020.

Milton went further, engaging with Nikola enthusiasts inviting them to have input on which version of the truck he drives onto the stage as part of the debut- one in black or blue?

Nikola is selling battery-electric (BEV) and fuel cell electric (FCEV) versions of the midsize truck. Badger BEV starts at $60,000 and has a 300-mile range. Badger FCEV models are fueled by hydrogen, have a 600-mile range and start at $80,000.

Buyers can choose from three packages for each vehicle: Honey, Predator, or Instinct. Honey requires a $5,000 deposit and gets you one of the first models off the assembly line. It is signed by Milton. Additionally, buyers received $5,000 off the purchase price of their vehicle (Nikola matches the deposit), two backstage meet-and-greet passes for Nikola World 2020, and 25 entries in a Badger giveaway contest. The deposit is fully refundable. If the purchaser uses the passes before asking for a refund, the forfeit the $250 value of the passes.

The Predator package sells for $1,000. It includes $1,000 off the purchase price of their vehicle (Nikola matches the deposit), two tickets to Nikola World 2020, and five entries in a Badger giveaway contest. The deposit is fully refundable. If the purchaser uses the passes before asking for a refund, the forfeit the $250 value of the passes.

Nikola's Instinct package is structured similarly and is priced at $250. It features a Nikola-matched $250 off the purchase price of their vehicle, one ticket to Nikola World 2020, and one entry in a Badger giveaway contest. The deposit is fully refundable. If the purchaser uses the passes before asking for a refund, the forfeit the $250 value of the passes.

The Honey Badger packages is sold out with around 1,000 reservations taken. Milton says that sales have so far netted around $100 million in future revenue. According to his tweet thread, Milton is also publicly committing to being transparent regarding sales figures. something that chief rival Tesla has not done regarding Cybertruck reservations.

Nikola Badger interiorNikola released this rendering of the interior of the Badger last year. Photo courtesy of Nikola Corporation

According to data received by Finbold.com, reservations for the Tesla Cybertruck amount to more than the total number of vehicles the company made in 2018 and 2019, combined.

Production of both vehicle is slated to begin in 2021. Meanwhile, GMC has plans to put its Hummer all-electric truck on sale around the same time and an EV version of the Ford F-150 is on a similar timeline.

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VW purchased the rights to the iconic Scout name and plans to make new EVs under the brand.

Volkswagen

Automakers bring back names and brands from the past all the time, but it's not every day that a major company purchases a brand name specifically for the purpose of reviving it. That's exactly what Volkswagen just did with Scout, the name of an ultra-popular off-road SUV that was built by International Harvester in the 1960s and 1970s.

As for the types of vehicles we'll see from the brand, we currently only have the renders to go on. The pickup truck and SUV both feature throwback styling that is reminiscent of the original Scout shapes. Beefy off-road tires and lifted suspension are the only other clues available in the drawings.

Volkswagen has its own EVs, and its other brands like Audi and Porsche have made significant progress with electric vehicles as well. That said, VW doesn't really have a solid off-road option from any of its brands at the moment, so the Scout purchase opens doors for the automaker in that arena.

The announcement sounds exciting, but we've still got plenty of time to wait before there's a Scout-branded EV on the roads. Volkswagen said the plan is to release vehicles by 2026, but it won't be sitting idle between now and then. The VW ID.4 is still very fresh and the automaker says it will launch a total of 25 new EVs in the U.S. by 2030.

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First-year Ford F-150 Lightning production numbers doubled
Ford

Ford has begun serial production of the new F-150 Lightning electric pickup truck, marking what could be one of the most important days in recent automotive history. The first trucks rolled off the assembly line at Ford's Rouge Electric Vehicle Center in Michigan today, so America's best-selling truck has finally gone electric. Ford wants to sell two million EVs per year by 2026 and have half of its global sales volume to be electric by 2030.

Ford F-150 LightningPast meets future: Ford's new electric pickup will be the F-150 Lightningautomotivemap.com

Ford has seen extreme demand for the trucks, with 200,000 reservations since the books opened. To deliver, the automaker plans to increase production to an annual rate of 150,000 units by next year, which involved huge investments in the Rouge Center and created hundreds of jobs. Ford's total investment for the F-150 Lightning crests $1 billion across Michigan alone, and has created 1,700 jobs across various facilities in the state.

Ford F-150 LightningThe first production trucks left the factory today.
Ford Motor Company

Though the Lightning starts around $40,000, the most mainstream models will cost much more than that. The F-150 Lightning Pro, while affordable, is a stripped-down truck intended for commercial buyers. It's still a forward-looking electric truck with amazing capabilities, but it lacks much of the creature comforts and features that everyday drivers expect. Higher trims get the latest driver assistance features, including BlueCruise, which is Ford's semi-autonomous hands-free driving assistant. A 12-inch touchscreen is standard, along with Apple CarPlay and Android Auto, navigation, a Wi-Fi hotspot, and more.

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