Marketing

'2021' numerals arrive in Times Square after 5,500-mile cross-country road trip

The 2021 Kia Sorento towed the "2021" numerals to Times Square in time for them to be installed as part of the New Year's Eve celebration.

Photo courtesy of Kia Motors

Many started the countdown to 2021 months ago as a possible benchmark for the turning of the tides in the world's battle against COVID-19. The official countdown to the new year in Times Square has had one of its vital components safely arrive after a 5,500-mile road trip at the back of a 2021 Kia Sorento, the "2021" numerals.

Along the way, the "2021" sign stopped at locations in 15 states including Nevada, Arizona, Texas, Louisiana, Mississippi, Alabama, Florida, Georgia, North Carolina, Virginia, Maryland, Pennsylvania, New Jersey, and New York. At select points along the way, National Geographic documented the Sorento's journey, bringing stories from its stops to life through photography and video.

2021 Kia Sorento 2021 Kia Sorento departed Irvine, California towing the '2021' for Times Square's New Year's Eve ball drop. Photo courtesy of Kia Motors

"New Year's Eve is typically seen as a fresh start and a new beginning, and that holds true this year more than ever. With its rugged capability, the Kia Sorento will bring a little piece of the energy and fun of New Year's Eve in Times Square to people nationwide. This will also be a reminder that we're all in this together and that the New Year brings new opportunities and excitement," said Russell Wager, director, marketing operations, Kia Motors America, as the Sorento set off on its journey a few weeks ago.

The numerals will now be installed at the top of One Times Square awaiting the iconic ball drop ceremony.

The publicity stunt culminates in the launch of a new creative campaign for the 2021 Sorento, which will debut during "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021" on ABC.

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The final versions of the McLaren 620R have been delivered to the U.S.

Photo courtesy of McLaren Automotive
McLaren recently shipped its last Sports Series cars to the U.S., marking the end of production of the popular models that have been staples of the luxury carmaker's lineup for the last half-decade. Over 8,500 cars were sold globally.

The Sports Series debuted in 2015 with the 570S, and also included the 540C, 570S Spider, 570GT, 600LT coupe, 600LT Spider, and 620R. The final examples of the series were built at the company's Woking, U.K. headquarters at the end of 2020. The 620R was the last off the line.

The McLaren 620R is a road legal version of a race car. It's based on the McLaren 570S GT4 and uses motorsport technology without the restriction of racing regulations. It is the most powerful Sports Series model ever, with a twin-turbocharged 3.8-liter V8 producing 611 brake horsepower and 457 pound-feet of torque.

Final examples of the McLaren 620R

Photo courtesy of McLaren Automotive

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The 620R shares aerodynamic hardware with the 570S GT4, creating 408-pounds of downforce at 155 mph. It can handle the road (and you can hear it coming) thanks to its wider track, carbon ceramic brakes and center locking wheels, and low-exit stainless steel sports exhaust.

"As the McLaren range has matured, we've tailored our North American model line-up to closely match customers' requirements, with a car suitable for every personality," explained Tony Joseph, President, McLaren, the Americas. "Limited-numbers models with the highest levels of performance – cars like the 620R, which feels like a race car on the street or at a track day - are in demand not only because of the driving experience they offer but because they have even greater exclusivity. You can see how this has played out with the 765LT as well, with all of the available volume sold."

Of the 225 examples of the 620R produced, only 70 were slated for the North American market. All North American 620R models come with a special MSO upgrade package that features a gloss finish Visual Carbon Fibre roof with a roof scoop to maximize engine intake and exhaust sound, MSO Defined gloss finish carbon fibre roof cantrails and the McLaren Track Telemetry system with lap time function and three cameras to record on-track performance.

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The WarnerMediaRIDE App provides thousands of hours of streaming content to Toyota and Lexus vehicle owners.

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

If there's one thing parents want, it's a way to keep kids from fighting in the car. Not only that, it has to work. Toyota and AT&T have teamed up to deliver just such a solution to Toyota and Lexus vehicle owners.

When connected to AT&T in-car Wi-Fi, the WarnerMedia RIDE App allows Toyota and Lexus owners to connect up to five compatible devices to browse, stream and share content from the open road. Passengers can view a rotating selection of live and on-demand content, including thousands of hours of hit TV shows and movies from top channels and services such as Cartoon Network, CNN, HBO Max, and TruTV, spanning animation, news and sports programming and more.

Owners of select 2020 model year and newer Toyota and Lexus vehicles are eligible for a complimentary Wi-Fi data plan trial for up to 90 days. Owners can activate their trial within the Toyota and Lexus owners app.

2021 Toyota Highlander Select Toyota vehicles will get the tech. Expect the Toyota Sienna to be one of them. Photo courtesy of Toyota Motor Sales U.S.A. Inc.

"By working with AT&T to provide access to WarnerMedia RIDE, we are reimagining the in-vehicle entertainment experience and ensuring that passengers have access to their favorite content wherever the road may take them," said Steve Basra, group vice president, Toyota Motor North America, Connected Technologies. "We're also excited to offer additional enhancements within our customer app and to provide one resource for our customers to access their in-vehicle features."

"Customers are hungry for access to new experiences with integrated, everywhere connectivity. Our relationship with Toyota is helping us deliver more for our customers – whether they're on a long road trip or short commute," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T Business. "Since the launch of WarnerMedia RIDE, passengers are enjoying their favorite animated friends with 'Looney Tunes', 'Tom & Jerry', and 'The Jetsons' as some of our most watched content."

The WarnerMedia RIDE is available now in the App Store and Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers. The Toyota and Lexus Owner App download is available for iPhone or Android smartphones.

Toyota isn't the only company getting into the streaming game. Stellantis recently announced that select customers will be able to stream Amazon Prime TV programming in their new Jeep Wagoneers.

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