'2021' numerals arrive in Times Square after 5,500-mile cross-country road trip
Many started the countdown to 2021 months ago as a possible benchmark for the turning of the tides in the world's battle against COVID-19. The official countdown to the new year in Times Square has had one of its vital components safely arrive after a 5,500-mile road trip at the back of a 2021 Kia Sorento, the "2021" numerals.
Along the way, the "2021" sign stopped at locations in 15 states including Nevada, Arizona, Texas, Louisiana, Mississippi, Alabama, Florida, Georgia, North Carolina, Virginia, Maryland, Pennsylvania, New Jersey, and New York. At select points along the way, National Geographic documented the Sorento's journey, bringing stories from its stops to life through photography and video.
"New Year's Eve is typically seen as a fresh start and a new beginning, and that holds true this year more than ever. With its rugged capability, the Kia Sorento will bring a little piece of the energy and fun of New Year's Eve in Times Square to people nationwide. This will also be a reminder that we're all in this together and that the New Year brings new opportunities and excitement," said Russell Wager, director, marketing operations, Kia Motors America, as the Sorento set off on its journey a few weeks ago.
The numerals will now be installed at the top of One Times Square awaiting the iconic ball drop ceremony.
The publicity stunt culminates in the launch of a new creative campaign for the 2021 Sorento, which will debut during "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021" on ABC.