Marketing

'2021' numerals arrive in Times Square after 5,500-mile cross-country road trip

The 2021 Kia Sorento towed the "2021" numerals to Times Square in time for them to be installed as part of the New Year's Eve celebration.

Photo courtesy of Kia Motors

Many started the countdown to 2021 months ago as a possible benchmark for the turning of the tides in the world's battle against COVID-19. The official countdown to the new year in Times Square has had one of its vital components safely arrive after a 5,500-mile road trip at the back of a 2021 Kia Sorento, the "2021" numerals.

Along the way, the "2021" sign stopped at locations in 15 states including Nevada, Arizona, Texas, Louisiana, Mississippi, Alabama, Florida, Georgia, North Carolina, Virginia, Maryland, Pennsylvania, New Jersey, and New York. At select points along the way, National Geographic documented the Sorento's journey, bringing stories from its stops to life through photography and video.

2021 Kia Sorento 2021 Kia Sorento departed Irvine, California towing the '2021' for Times Square's New Year's Eve ball drop. Photo courtesy of Kia Motors

"New Year's Eve is typically seen as a fresh start and a new beginning, and that holds true this year more than ever. With its rugged capability, the Kia Sorento will bring a little piece of the energy and fun of New Year's Eve in Times Square to people nationwide. This will also be a reminder that we're all in this together and that the New Year brings new opportunities and excitement," said Russell Wager, director, marketing operations, Kia Motors America, as the Sorento set off on its journey a few weeks ago.

The numerals will now be installed at the top of One Times Square awaiting the iconic ball drop ceremony.

The publicity stunt culminates in the launch of a new creative campaign for the 2021 Sorento, which will debut during "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021" on ABC.

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What was your best car-related experience this year?

Chris Teague

This year has been a lot of things, but it hasn't been boring. Even if we focus only on the car world, there's plenty to talk about, from microchip-related new vehicle shortages to the wave of new electric vehicles hitting the market. That leaves us with a question for all of you: What was the best or most memorable car moment for you in 2021? I'll get the conversation started.

Porsche Cayenne GTS My SoCal Cayenne śaw snow for the first time in its nearly 200k-mile life last week.Chris Teague

I'd spent a good portion of 2021 wanting a new-old car to drive when I wasn't testing a new vehicle. That's harder than you'd think for someone who thinks, talks, and writes about cars all day, because there are so many interesting, risky, and downright funky options out there in every price range. The added headache for me was that I'd chosen to shop for a "fun" car in one of the most volatile car markets ever seen. Even the extremely high-mileage "untouchable" European cars I wanted to buy were commanding ridiculous prices.

After a solid few months of waffling between various rattletrap Mercedes-AMG, BMW M, and Audi S/RS cars, I landed on an option that had escaped me before: The Porsche Cayenne. First-generation Cayennes are a real bargain now, but the 955/957 (Porsche's internal code for the SUVs) can experience major problems that occur with or without regular maintenance and care. I was determined to buy one, and wasn't overly concerned about mileage, as long as I could count the number of owners on one hand. There was a beautiful 2009 Cayenne GTS with 90,000 miles but nine owners, a gorgeous 2004 Cayenne Turbo with a concerning engine tick, and many more just like them. Finally, I decided to risky-click a 196,000-mile Cayenne GTS in Southern California. It had one owner and one dealer-owner for a month or two prior to sale, its condition looked decent in photos, and I was able to negotiate a reasonable enough price that shipping it from San Diego to Maine wasn't a huge problem.

Porsche Cayenne GTS The pics look great, but hands-on tells another story.Chris Teague

I had two traveling Euro mechanics check the car out, and both confirmed that it was well-worn but mechanically sound, so I jumped. Ten days later, on a snowy, icy, dark Maine afternoon, the Cayenne arrived. Cosmetically, there were a few things the dealer and mechanics failed to mention, but overall, it looked good. The SUV passed Maine safety and emissions testing without problem, got a new set of Michelins, and I was on my way.

Porsche Cayenne GTS I'm in danger, but thankfully this should be a reasonable fix.Chris Teague

A few days of driving revealed what I was really in for. A check engine light revealed a camshaft position sensor error and the Cayenne displayed a nasty vibration at idle. A new sensor and motor mounts, and I'm on my way. I'll update you as more things break or miraculously work, but I want to hear your memories from 2021.

Email me at chris@automotivemap.com, and I will compile the best and most interesting stories for a story on New Year's Day. May you all have a wonderful 2022.

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Hyundai released pricing for the Ioniq 5 today.

Hyundai

The first of Hyundai's Ioniq-branded electric vehicles is almost here, and the automaker finally released pricing information. The Ioniq 5 starts off at a reasonable price and reaches deep into premium territory, but it's got the capability and the equipment to justify its price tag.

Hyundai Ioniq 5 Owners will get two years of free charging. Hyundai

Pricing for the line includes:

  • Hyundai Ioniq 5 SE Standard range with 168 hp and RWD: $40,925
  • SE single motor with 225 hp and RWD: $44,875
  • SE dual-motor with 320 hp and AWD: $48,375
  • SEL single-motor with 225 hp and RWD: $47,125
  • SEL dual-motor with 320 hp and AWD: $50,625
  • Limited single-motor with 225 hp and RWD: $51,825
  • Limited dual-motor with 320 hp and AWD: $55,725
All prices include a $1,225 destination charge. It's also worth noting that the Ioniq 5 is eligible for up to $7,500 in government tax credits, though the size of the final tax rebate depends on the customer's individual situation. Range estimates for the Ioniq 5 span from 220 miles for the SE Standard Range to 303 miles for other single-motor models. Hyundai's party trick with the new crossover is its charging system, which is claimed to replenish the batteries from 10 to 80 percent in just 18 minutes.

Standard features for the Ioniq 5 include 19-inch aero wheels, a 12.3-inch touchscreen with EV information, Apple CarPlay and Android Auto, blind spot monitoring with safe exit assist, lane keeping assist with lane following assist, parametric pixelated LED headlights, flush door handle, and more. To ease customers' transition into EV life, Hyundai partnered with Electrify America to provide unlimited 30-minute charting sessions for two years following purchase.

Interior of Hyundai's Ioniq 5 revealed ahead of Feb. 23 debut automotivemap.com

Hyundai offers complimentary maintenance for up to three years or 36,000 miles, which includes tire rotations and other services. The car's battery and electric system are covered by a ten-year/100,000-mile powertrain warranty. The Ioniq 5 is scheduled to go on sale this month.

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