Marketing

'2021' numerals arrive in Times Square after 5,500-mile cross-country road trip

The 2021 Kia Sorento towed the "2021" numerals to Times Square in time for them to be installed as part of the New Year's Eve celebration.

Photo courtesy of Kia Motors

Many started the countdown to 2021 months ago as a possible benchmark for the turning of the tides in the world's battle against COVID-19. The official countdown to the new year in Times Square has had one of its vital components safely arrive after a 5,500-mile road trip at the back of a 2021 Kia Sorento, the "2021" numerals.

Along the way, the "2021" sign stopped at locations in 15 states including Nevada, Arizona, Texas, Louisiana, Mississippi, Alabama, Florida, Georgia, North Carolina, Virginia, Maryland, Pennsylvania, New Jersey, and New York. At select points along the way, National Geographic documented the Sorento's journey, bringing stories from its stops to life through photography and video.

2021 Kia Sorento 2021 Kia Sorento departed Irvine, California towing the '2021' for Times Square's New Year's Eve ball drop. Photo courtesy of Kia Motors

"New Year's Eve is typically seen as a fresh start and a new beginning, and that holds true this year more than ever. With its rugged capability, the Kia Sorento will bring a little piece of the energy and fun of New Year's Eve in Times Square to people nationwide. This will also be a reminder that we're all in this together and that the New Year brings new opportunities and excitement," said Russell Wager, director, marketing operations, Kia Motors America, as the Sorento set off on its journey a few weeks ago.

The numerals will now be installed at the top of One Times Square awaiting the iconic ball drop ceremony.

The publicity stunt culminates in the launch of a new creative campaign for the 2021 Sorento, which will debut during "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021" on ABC.

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Safety and technology awards

Four Hyundai cars earn top marks for teen drivers

Best SUV for Teens $35 to $40k: 2021 Santa Fe Hybrid

Hyundai
Each year, U.S. News & World Report ranks vehicles in several categories. One relates to teen drivers and how well a vehicle performs in areas such as safety and available technology features. The 2021 rankings for Best New Cars for Teens were just released and one automaker hit it big. Four vehicles from Hyundai's 2021 lineup took top spots in various categories. They include:
  • Best Car for Teens $20k to $25k: 2021 Hyundai Elantra Hybrid
  • Best SUV for Teens $20k to $25k: 2021 Hyundai Kona
  • Best Car for Teens $25k to $30k: 2021 Hyundai Ioniq Hybrid
  • Best SUV for Teens $35k to $40k: 2021 Santa Fe Hybrid


2021 Hyundai Elantra Hybrid Best Car for Teens $20k to $25k: 2021 Hyundai Elantra HybridHyundai


All vehicles that earned awards in the 2021 survey are available with safety features that include forward collision warnings, forward automatic emergency braking, lane departure warnings, and lane keep assist. The vehicles also carry safety features and controls that allow parents to monitor their teen's behavior. Through the available smartphone app, parents can receive alerts when the vehicle goes over a set speed or if the teen leaves a set geographic area. The idea is that the functionality allows parents to coach their young drivers on their driving habits.


2021 Hyundai Ioniq Hybrid Best Car for Teens $25k to $30k 2021 Hyundai Ioniq HybridHyundai


To earn a spot on the U.S. News Best Cars for Teens rankings, a vehicle has to score well in several categories that include crash test scores and available advanced driver assistance features. The vehicle must also have scored well in the publication's rankings for its segment and price level.


2021 Hyundai Kona Best SUV for Teens $20k to $25k: 2021 Hyundai KonaHyundai

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New appearance package

2022 Kia Stinger gets new Scorpion Package

The range-topping GT2 trim is available with a new Scorpion Package.

Kia

Passenger cars have been losing ground to SUVs and trucks in the United States for years, but that hasn't stopped some automakers from continuing to build compelling, fun-to-drive coupes and sedans. Kia is among them, and has just announced a new addition to its Stinger lineup for 2022. The fastback sedan will still offer blazing performance from either a turbocharged four-cylinder or twin-turbocharged six-cylinder engine, but will also be available with a special edition package that adds unique exterior styling and interior trim pieces.


Kia Stinger GT2 with Scorpion Package The package includes exclusive wheels and exterior appearance changes.Kia


The Scorpion Special Edition will be limited to just 250 units per month and will only be available to customers in the United States. Kia says the package is expected to sell out quickly, and notes that it will be available for the Stinger GT2 RWD and AWD. The package will be offered in Snow White Pearl, Aurora Black, and Ceramic Silver paint colors.

The 2022 Stinger got several other meaningful updates to keep it fresh. They include a new LED exterior lighting scheme, geometric alloy wheels, and a sportier quad exhaust system. Kia also added a new GT-Line trim, which gets a turbocharged 2.5-liter four-cylinder engine that make 300 horsepower and 311 pound-feet of torque. The GT trim that can be equipped with the Scorpion package gets a twin-turbo 3.3-liter V6 that get a bump in power to 368 ponies and 375 pound-feet of torque. Power hits the rear or all four wheels through an eight-speed automatic transmission with paddle shifters.


Kia Stinger GT2 with Scorpion Package The Stinger GT2 is available with RWD or AWD.Kia


The Stinger can match its bark with some real bite, but it also happens to be a spacious, comfortable sedan with plenty to like inside. The car gets a standard 10.25-inch infotainment touchscreen, navigation, Apple CarPlay and Android Auto, a multi-device Bluetooth system, wireless charging, and more. The Scorpion Edition adds carbon fiber pattern trim pieces throughout the cabin.

The 2022 Kia Stinger is on sale now. The base GT-Line trim starts at $37,135, which includes a $1,045 destination charge. The Stinger GT1 starts at $44,735 and the GT2 trim starts at $52,335. Adding the Scorpion Package to the GT2 model bumps the price by $1,295.


Kia Stinger GT2 with Scorpion Package The Stinger got a new exhaust for 2022.Kia

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