Design

New tech allows Porsche to give 911 buyers the ultimate personalization option

The technique is only available on the Porsche 911.

Photo courtesy of Porsche AG

You could say you're putting your truest stamp on it. Porsche has designed a direct printing method for graphic elements on their vehicles that allows customers to have a personalized bonnet straight from the manufacturer. Porsche is first offering the innovation by advertising that they can put your fingerprint on the hood of the car.

Via a service available through Porsche Centers, clients are connected with consultants at the Exclusive Manufaktur in Zuffenhausen. The consultants complete the entire process from conception to printing and delivery.

Porsche fingerprint design The fingerprint-like design ensures that each model is unique.Photo courtesy of Porsche AG

"Individuality is very important for Porsche customers. And no design can be more personal than your own fingerprint," said Alexander Fabig, Vice President Individualization and Classic. "Porsche is a pioneer in personalisation and has developed the direct printing method together with partners. We're especially proud of having developed a completely new product offering based on new technologies. A key factor in this was the different disciplines working together in the project team."

The process was developed in a "technology cell" at Porsche's paint shop in the Zuffenhausen training center. There, new hardware and software, as well as paint blends and the manufacturing process were tested. The process ensured a quality and hardiness that is superior to film application, according to Porsche.

To apply, a direct printing technique is used. It is logistically similar to inkjet printing and uses a print head to apply paint and three-dimensional products without overspray.

"The ability to control the nozzles individually permits targeted application of every paint droplet," explains Christian Will, Vice President Production Development at Porsche AG. "The complexity is due to the necessity of harmonizing three technologies: robot technology (control, sensors, programming), application technology (print head, graphic handling) and paint technology (application process, paint)."

Porsche fingerprint design hood technology Porsche's unique technology functions similarly to an inkjet printer.Photo courtesy of Porsche AG

If a buyer opts for the special design, which will set them back 7,500 euros (including VAT) in Germany, their 911 is completed by the plant then transferred to the technology cell where the hood is removed. The customer's biometric data is processed securely and then a proof is made of the design, approved by the owner, then integrated into a printed graphic that is applied to the hood. A clear coat is added then the bonnet is reinstalled and delivery commences.

To order this unique process on your 911, contact your local Porsche dealership.

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Electric sports car

Porsche Taycan has outsold the 911 in 2021

The Taycan has outsold a few Porsche models so far this year.

Porsche

The Porsche Taycan is an impressive EV with speed and build quality to shame almost anything else on the road. As we learned from Porsche today, those attributes resonated with buyers, as the Taycan outsold the Porsche 911 during the first nine months of 2021.

Porsche Taycan The Taycan's steep starting price doesn't seem like much of a sticking point for buyers.Porsche

Yes, the electric car that starts at almost $83,000 outsold the most iconic sports car of all time. However, Porsche's had a good year, and it's not all thanks to the Taycan. In today's SUV-crazed world, it's not surprising to see that the Cayenne is still Porsche's most popular model. The automaker sold 62,451 of its flagship SUV in the first nine months of the year. The Macan sold a respectable 61,944.

Now, consider that the Taycan – a brand new, expensive, all-electric car – sold almost half as many units as those two iconic SUVs. Further cementing its place in the Porsche lineup, the car outsold the 911 by almost 700 units and decimated sales of the 718 Boxster and 718 Cayman, which combined sold 15,916 units. The Panamera, which offers a similar body style to the Taycan, sold 20,275.

Porsche SUVs The Cayenne and Macan both sold very well.Porsche

Porsche has had a good year in all markets it serves, but the U.S. market showed the strongest sales growth, climbing to 51,615 vehicles sold in the first nine months of the year. That's a 30 percent jump from 2020, and the rest of North America was just as strong with a combined 29 percent increase in growth. China did the most to propel Porsche's sales skyward, with almost 70,000 cars sold there.

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The entire VW lineup sees new features and tech.

Volkswagen

The 2022 Volkswagen lineup will be tech-forward and will have more standard features than before. That's the message the automaker sent with its most recent announcement, which gives us a solid look at the company's 2022 catalog and the standard features that will be distributed across it.

Most new VW models feature the brand's Digital Cockpit system, which is a digital gauge cluster that can display maps, audio and entertainment features, and more. The Atlas, Atlas Cross Sport, Golf GTI, and Golf R all come with the feature.


2022 Golf R VW's Digital Cockpit is not standard on several models.Volkswagen


VW's IQ.DRIVE system is also widely standard in the automaker's catalog. The technology includes a hands-on semi-automated driving function with lane centering and capacitive feedback on the steering wheel. Volkswagen says that in town, the system can help alert drivers to upcoming obstacles or to sudden changes in traffic activity ahead. IQ.DRIVE uses front and rear radar, a front camera, and several ultrasound sensors.

Several advanced driver assist features are also included in the IQ.DRIVE system. They include forward collision warnings, automatic emergency braking with pedestrian monitoring, active blind spot monitoring, rear cross-traffic alerts, adaptive cruise control with stop and go, lane keep assist, and a semi-automated vehicle assistance system.


2022 Volkswagen Tiguan The Tiguan gets updated styling for the new model year.Volkswagen


Beyond tech updates for the new model year, Volkswagen has made changes to several other models' styling and powertrains. The Jetta, Jetta GLI, and Tiguan received fresh styling for the new model year, while the Arteon sedan now comes with a more powerful turbocharged 2.0-liter four-cylinder engine that makes 300 horsepower and 295 pound-feet of torque. It's paired with a seven-speed dual-clutch gearbox.


2022 Volkswagen Taos The Taos is brand-new for 2022.Volkswagen


Finally, a new vehicle hits the VW lineup for 2022. The Taos is a compact SUV with styling similar to that of the Atlas SUV. It also gets the Digital Cockpit system as standard kit, as well as a turbocharged 1.5-liter engine and optional all-wheel drive. The Taos starts at around $23,000 before destination.

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