Design

New tech allows Porsche to give 911 buyers the ultimate personalization option

The technique is only available on the Porsche 911.

Photo courtesy of Porsche AG

You could say you're putting your truest stamp on it. Porsche has designed a direct printing method for graphic elements on their vehicles that allows customers to have a personalized bonnet straight from the manufacturer. Porsche is first offering the innovation by advertising that they can put your fingerprint on the hood of the car.

Via a service available through Porsche Centers, clients are connected with consultants at the Exclusive Manufaktur in Zuffenhausen. The consultants complete the entire process from conception to printing and delivery.

Porsche fingerprint design The fingerprint-like design ensures that each model is unique.Photo courtesy of Porsche AG

"Individuality is very important for Porsche customers. And no design can be more personal than your own fingerprint," said Alexander Fabig, Vice President Individualization and Classic. "Porsche is a pioneer in personalisation and has developed the direct printing method together with partners. We're especially proud of having developed a completely new product offering based on new technologies. A key factor in this was the different disciplines working together in the project team."

The process was developed in a "technology cell" at Porsche's paint shop in the Zuffenhausen training center. There, new hardware and software, as well as paint blends and the manufacturing process were tested. The process ensured a quality and hardiness that is superior to film application, according to Porsche.

To apply, a direct printing technique is used. It is logistically similar to inkjet printing and uses a print head to apply paint and three-dimensional products without overspray.

"The ability to control the nozzles individually permits targeted application of every paint droplet," explains Christian Will, Vice President Production Development at Porsche AG. "The complexity is due to the necessity of harmonizing three technologies: robot technology (control, sensors, programming), application technology (print head, graphic handling) and paint technology (application process, paint)."

Porsche fingerprint design hood technology Porsche's unique technology functions similarly to an inkjet printer.Photo courtesy of Porsche AG

If a buyer opts for the special design, which will set them back 7,500 euros (including VAT) in Germany, their 911 is completed by the plant then transferred to the technology cell where the hood is removed. The customer's biometric data is processed securely and then a proof is made of the design, approved by the owner, then integrated into a printed graphic that is applied to the hood. A clear coat is added then the bonnet is reinstalled and delivery commences.

To order this unique process on your 911, contact your local Porsche dealership.

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Nuts & Bolts

 
 

The new Mitsubishi Eclipse Cross used the Internet of Things to connect to the My Mitsubishi Connect app

Photo courtesy of Mitsubishi Motors North Americ

Mitsubishi has enlisted Aeris and Dealer-FX to better connect owners to their vehicles. Using integrations with the Aeris Mobility Services and Dealer-FX ONE platforms, the My Mitsubishi Connect mobile app will now enable Mitsubishi Eclipse Cross drivers to view real-time service and maintenance needs, as reported by their vehicles.

The system will push timely notifications from the vehicle to the app and the owner's smart mobile device allowing them to act in a matter of seconds rather than trying to remember that a warning light cane in while operating the vehicle.

"Mitsubishi customers are dreamers, achievers, entrepreneurs – active in their communities and in their family homes, and their time is extremely valuable," said Mark Chaffin, Chief Operating Officer of MMNA. "The My Mitsubishi Connect app allows us to enhance their experience, be more efficient with their time and continue to demonstrate our commitment to delivering high quality, top value vehicles with leading-edge technology in the U.S."

This isn't the company's first IoT foray. When it debuted, Mitsubishi Road Assist+ was the first hardware-free, smartphone-based app provided by an OEM that allowed owners to realize the cost savings of usage-based insurance without having to own "connected car" with built-in telematics capabilities or aftermarket-installed telematics hardware.

Mitsubishi continues to grow its presence in the U.S. market. The company recently relocated its headquarters from California to the Nashville, Tennessee area near where Renault-Nissan- Mitsubishi Alliance member Nissan has its North American headquarters.

The company recently announced a partnership with the Nashville Entrepreneur Center to create the Small Batch - Big Ideas Entrepreneur Network, which gives entrepreneurs the opportunity to learn from Mitsubishi executives, among other benefits.

The My Mitsubishi Connect and Mitsubishi Road Assist+ apps are currently available on the Google Play store and the Apple's App Store for use on Android and iOS devices.

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The Sierra HD Denali Black Diamond Edition is a new addition to the lineup for 2021.

Photo courtesy of GMC

Truck drivers are no stranger to the challenges of towing. With updates to the GMC Sierra 1500 and Sierra Heavy Duty pickup trucks for 2021, the premium division of General Motors is adding a suite of customer-focused technologies to the make trailering easier.

"Trailering is essential for pickup truck customers. More than half of our Sierra customers use their trucks to primarily tow equipment for outdoor adventures," said GMC Marketing Director Rich Latek. "We continually listen to customer feedback, which tells us they want class-leading safety, technology and comfort to tow what they need, whether it's a boat, an RV or a trailer hauling off-road toys."

2021 GMC Sierra: Jack-Knife Alert

Photo courtesy of GMC

New or enhanced trailering tech available on both 2021 GMC Sierra light-duty and heavy-duty models includes:

  • Trailer Length Indicator - New for 2021, when enabled and driving forward with the turn signal activated, the center console screen displays a red overlay twice the length of the compatible trailer and shows when other vehicles are present and may interfere with a lane-change maneuver.
  • Jack-Knife Alert - New for 2021, Jack-Knife Alert tracks the position of the compatible trailer in relation to the vehicle. If the front of the trailer approaches the rear of the vehicle, an alert is displayed when there may be a potential jack-knife situation.
  • Rear Trailer View now features guidelines and Trailer-Angle Indicator: Rear Trailer View has been enhanced to include guidelines that assist when backing a trailer into place and a Trailer-Angle Indicator to show the relationship between the truck and compatible trailer. Rear Trailer View requires the customer-installed available GM auxiliary accessory camera.
  • Rear Side View enhancement - When driving forward on the 2020 GMC Sierra, Rear Side View provides a split view of the left and right sides of the truck and compatible trailer that is automatically biased based on the trailer's angle. In the 2021 GMC Sierra, drivers will have access to this view while driving in reverse, making it easier to see surrounding vehicles and objects while positioning a trailer.
  • Cargo Bed View enhancement - New Cargo Bed Zoom View and Bed Hitch Guidance are now available, which can be helpful for aligning and hooking up a gooseneck/fifth-wheel trailer.

Select trailering features require a conventional-hitched box or camping trailer and additional setup may be required. Customers can see their dealers for full details.

Additionally, GMC is expanding the availability of their MultiPro Tailgate to Sierra 1500 SLE and Elevation trim models, which will also be offered in a number of new paint colors. The 2021 GMC Sierra 1500 AT4 will be available with 20-inch Goodyear Wrangler Territory tires and off-road high-clearance step.

GMC is also reducing the price of its available 3.0-liter Duramax Turbo-Diesel engine by $1,500 for 2021 making it just $995 above the the Sierra 1500's 5.3L V-8 with Dynamic Fuel Management.

The 2021 GMC Sierra Heavy Duty Denali gets new standard equipment including HD Surround Visionn and Bed Video camera technology. The new Sierra HD Denali Black Diamond Edition will have several unique features, including exclusive 20-inch high-gloss black wheels and new power-retractable assist steps. Similar to the Sierra 1500, the Sierra Heavy Duty AT4 will now have available 18-inch Mud Terrain tires and an available off-road high clearance step accessory.

Other additions to Sierra HD include the MultiPro Tailgate standard on the SLE grade and three new available paint color options.

The 2021 GMC Sierra goes on sale later this year. Pricing will be announced closer to its on-sale date.

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