New tech allows Porsche to give 911 buyers the ultimate personalization option
You could say you're putting your truest stamp on it. Porsche has designed a direct printing method for graphic elements on their vehicles that allows customers to have a personalized bonnet straight from the manufacturer. Porsche is first offering the innovation by advertising that they can put your fingerprint on the hood of the car.
Via a service available through Porsche Centers, clients are connected with consultants at the Exclusive Manufaktur in Zuffenhausen. The consultants complete the entire process from conception to printing and delivery.
The fingerprint-like design ensures that each model is unique.Photo courtesy of Porsche AG
"Individuality is very important for Porsche customers. And no design can be more personal than your own fingerprint," said Alexander Fabig, Vice President Individualization and Classic. "Porsche is a pioneer in personalisation and has developed the direct printing method together with partners. We're especially proud of having developed a completely new product offering based on new technologies. A key factor in this was the different disciplines working together in the project team."
The process was developed in a "technology cell" at Porsche's paint shop in the Zuffenhausen training center. There, new hardware and software, as well as paint blends and the manufacturing process were tested. The process ensured a quality and hardiness that is superior to film application, according to Porsche.
To apply, a direct printing technique is used. It is logistically similar to inkjet printing and uses a print head to apply paint and three-dimensional products without overspray.
"The ability to control the nozzles individually permits targeted application of every paint droplet," explains Christian Will, Vice President Production Development at Porsche AG. "The complexity is due to the necessity of harmonizing three technologies: robot technology (control, sensors, programming), application technology (print head, graphic handling) and paint technology (application process, paint)."
Porsche's unique technology functions similarly to an inkjet printer.Photo courtesy of Porsche AG
If a buyer opts for the special design, which will set them back 7,500 euros (including VAT) in Germany, their 911 is completed by the plant then transferred to the technology cell where the hood is removed. The customer's biometric data is processed securely and then a proof is made of the design, approved by the owner, then integrated into a printed graphic that is applied to the hood. A clear coat is added then the bonnet is reinstalled and delivery commences.
To order this unique process on your 911, contact your local Porsche dealership.
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