New Land Rover Defender inspires Musto performance clothing range
For more than 70 years, Land Rover has been crafting high-performance 4x4s. For more than 50 years, Musto has been selling high-performance gear, suited for adventurers. Now, the two are teaming up for a new line inspired by the 2020 Land Rover Defender.
"The New Land Rover Defender is pushing the boundaries of automotive design, and we took this as inspiration to work with Musto to create our most advanced, technical and capable performance collection yet," said Joe Sinclair, director of branded goods and licensing, Jagar and Land Rover, "Our ambition was to launch a specialist range of clothing and equipment that united the world-class capabilities of the Defender with our customers' thirst for adventure."
The Above and Beyond collection of men's and women's clothing and technical equipment features innovative products like a Welded Thermo jacket with a RECCO integrated reflective antenna, which can help rescue teams locate a person in difficult terrain. That same jacket includes PrimaLoft Aeroget-lined pockets that works to help mobile phones stay charged.
Land Rover and Musto are taking outdoor gear to new heights with their new line of clothing and gear, Above and Beyond.Photo courtesy of Land Rover
The Rodinia Hybrid jacked includes YKK Quickburst zipper technology that quickly changes the jacket into a vest. It also has PrimaLoft Black Eco insulation, a down alternative material.
"Designing technical performance clothing is at the very core of our expertise at Musto and this partnership with Land Rover brings together two innovative British brands, both with a strong heritage," said Paul Stoneham, Executive Chairman, Musto. "The Above and Beyond collection will provide adventurers of all types with the protection on the outside that will allow them to perform at their very best from the inside thanks to the state-of-the-art material technology, durability and comfort of the range."
In addition to clothing, the range includes rugged flasks and bottles, a pen designed to tolerate harsh conditions, and an activity belt with an ANSI COBRA buckle and webbing with 6,000 kg tensile strength.
Musto products are sold in 40 countries. The Above and Beyond collection is available now.
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