Creative Partnership

New Land Rover Defender inspires Musto performance clothing range

Land Rover has partnered with Australian gear company Musto.

Photo courtesy of Land Rover

For more than 70 years, Land Rover has been crafting high-performance 4x4s. For more than 50 years, Musto has been selling high-performance gear, suited for adventurers. Now, the two are teaming up for a new line inspired by the 2020 Land Rover Defender.

"The New Land Rover Defender is pushing the boundaries of automotive design, and we took this as inspiration to work with Musto to create our most advanced, technical and capable performance collection yet," said Joe Sinclair, director of branded goods and licensing, Jagar and Land Rover, "Our ambition was to launch a specialist range of clothing and equipment that united the world-class capabilities of the Defender with our customers' thirst for adventure."

The Above and Beyond collection of men's and women's clothing and technical equipment features innovative products like a Welded Thermo jacket with a RECCO integrated reflective antenna, which can help rescue teams locate a person in difficult terrain. That same jacket includes PrimaLoft Aeroget-lined pockets that works to help mobile phones stay charged.

Land Rover Musto Land Rover and Musto are taking outdoor gear to new heights with their new line of clothing and gear, Above and Beyond.Photo courtesy of Land Rover

The Rodinia Hybrid jacked includes YKK Quickburst zipper technology that quickly changes the jacket into a vest. It also has PrimaLoft Black Eco insulation, a down alternative material.

"Designing technical performance clothing is at the very core of our expertise at Musto and this partnership with Land Rover brings together two innovative British brands, both with a strong heritage," said Paul Stoneham, Executive Chairman, Musto. "The Above and Beyond collection will provide adventurers of all types with the protection on the outside that will allow them to perform at their very best from the inside thanks to the state-of-the-art material technology, durability and comfort of the range."

In addition to clothing, the range includes rugged flasks and bottles, a pen designed to tolerate harsh conditions, and an activity belt with an ANSI COBRA buckle and webbing with 6,000 kg tensile strength.

Musto products are sold in 40 countries. The Above and Beyond collection is available now.

Trending News

Nuts & Bolts

 
 

Stunt driver Jess Hawkins and British royal family member Arthur Chatto went head to head in a new competition

Photo courtesy of Land Rover

Earlier this year the grandson of the Queen of England’s late sister, Princess Margaret, was one in a foursome that captured the Guinness Book of World Records title as being the youngest team to row around Great Britain, a 2,000-mile feat.

Team Exe Endurow set off on the journey by launching their quad boat into the water near Tower Bridge in London using a 2020 Land Rover Defender, while wearing Land Rover x Elliot Brown Holton Professional watches.

Another unique athletic venture has paired up Chatto and the watch again. The young royal challenged challenged stunt driver and W Series racing driver Jess Hawkins to a race: each would travel across the wilderness and the first one to the destination would be the winner. Hawkins entered the race fresh off serving as a stunt driver for the new James Bond movie “No Time to Die”. She took the wheel of a 2020 Defender for the challenge. Chatto went on foot.

Before setting out, the two placed a wager. If Hawkins won, she would turn her Defender over to Chatto. If he won, he would turn his watch over to her.

A new video from Land Rover showcases the battle, marketing style, with the duo covering muddy tracks, rivers, and other natural obstacles. Watch the video below.

Land Rover x Elliot Brown www.youtube.com

The new Land Rover Defender is on sale now. The Land Rover x Elliot Brown Hilton Professional watch was built to withstand harsh environments. It retails for $624 in the U.S. as part of Land Rover’s Above and Beyond Collection of technical clothing and equipment.

Chatto isn’t the only British royal family member with ties to Land Rover. His cousin, Zara Tindall had an ongoing professional relationship with the company for years as a brand ambassador (Tindall is a world champion horse rider and won a silver Olympic medal in Eventing in 2012).

Trending News

 
 

The new Jeep Wrangler Rubicon is coming soon to a LEGO store near you.

Photo courtesy of LEGO

The Jeep Wrangler has fans the world over. For those fans whose extracurricular activities include LEGO building along with Jeeping, there's a new LEGO Technic model they'll want to take a look at. The LEGO Technic Jeep Wrangler Rubicon is the first LEGO model of a Jeep SUV.

Ask any Jeep Wrangler owner and they'll tell you that their vehicle is just a bigger version of this new LEGO set," said Mark Allen, Head of Jeep Design. "The design of the Jeep Wrangler allows them to take it apart, top off, doors off, reconfigure it, add new pieces from our Mopar team, and then put it back together again. This LEGO Technic Jeep Wrangler should bring a new level of joy to our Jeep enthusiasts and help inspire future designers to the brand."

LEGO Technic Jeep Wrangler Rubicon

Photo courtesy of LEGO

The 665-piece model features all the classic Jeep hallmarks - a performance 4x4 system, rugged tires, fold-down rear seats, and a seven-slot grille. It features a button operated front steering system and axle-articulation suspension. It has a yellow-and-black color scheme.

"The Jeep Wrangler is an icon in the off-road world" says Lars Thygesen, Designer, LEGO Technic. "The Rubicon has a lot of the iconic details loved by 4x4 fans the world over, so it was important to me to pack as many of the authentic, powerful features of the real vehicle into the LEGO Technic replica. I hope LEGO fans and vehicle lovers enjoy all aspects including the suspension, winch and open air design that we developed alongside the talented Jeep design team."

The LEGO Technic Jeep Wrangler is designed for Jeep and LEGO fans alike, aged 9 and above. It will be available from January 1st 2021 from LEGO.com, LEGO stores and other retailers globally, priced at [49.99€/49.99$/£44.99].

Trending News