Survey Says

Autolist Survey: Most don't like the Mustang name on a Ford EV, split on Mach-E vs. Model Y

The Ford Mustang Mach-E's natural competitor is the Tesla Model Y.

Photo courtesy of Ford Motor Company

Ford made big news ahead of the 2019 L.A. Auto Show this month with the debut of its first-ever Mustang Mach-E, an all-electric crossover that will go on sale in late 2020 and early 2021.

Though there are a variety of high-end luxury EV crossovers either already on the market or joining it shortly (from the likes of Tesla, Audi, Jaguar, and Mercedes-Benz), there's only a single mainstream rival to the Mach-E: Tesla's Model Y.

Like the Ford, the Model Y will start under $50,000, arrive in 2020, offer up to 300 miles of range, and will come in rear-wheel-drive or all-wheel-drive configurations.

Tesla Model Y Tesla's Model Y has yet to begin deliveries but promises similar range and features to the Ford Mustang Mach-E.Photo courtesy of Tesla Motors

So which one will be more popular? It turns out it might be a draw. But people did agree that they didn't like the Mustang name slapped onto an all-electric crossover.

Autolist.com surveyed roughly 1,000 car shoppers shortly after the Mach-E was revealed and asked them which they would choose: the Ford or the Tesla Model Y.

Fifty-one percent of people choose the Ford; the remaining 49 percent choose the Tesla.

Those who chose the Ford Mach-E cited the following reasons for doing so:

  • Prefer/trust Ford more
  • The Mach-E's exterior styling
  • Ford's established dealer and service network
  • The Mach-E's expected reliability
  • Concerns about Tesla's future

Meanwhile, those who chose the Tesla Model Y did so citing the following reasons:

  • Prefer/trust Tesla more
  • Expected reliability
  • The Model Y's expected performance
  • Tesla's Supercharging network
  • Dislike of the Ford brand

Turning to Ford's decision to use the iconic Mustang name on this Mach-E crossover, that proved less divisive in Autolist's poll.

Forty-six percent of respondents said they didn't like the fact that Ford chose to use the Mustang name on the Mach-E, 20 percent did like the decision, and 34 percent were undecided.

Ford Mustang Mach-E Ford offers a richer dealership network than Tesla, which sells from boutiques or online.Photo courtesy of Ford Motor Company

While the Mach-E certainly is a departure from what the Mustang muscle car has been known for over the past 55 years, there's some logic behind Ford's choice to use it here. Because the Mustang name has so much brand awareness unto itself, Ford can leverage it to get more attention paid to this all-new electric crossover than it would have if it had used a new name for the EV.

Tesla's Model Y is currently expected to begin deliveries in the middle of 2020.

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Have you ever seen such a big front lip spoiler?

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The Ford Mustang's nearly 60 years on the U.S. auto market has seen it evolve through several generations, body shapes, and powertrains. That means that if you're shopping for a used Mustang, you've got a huge variety of cars to choose from. Making things even better, Ford and its performance partners have created some truly impressive special editions of the car over the years.


2000 Ford Mustang SVT Cobra R The Cobra R got a prominent rear wing.Bring a Trailer


Back in the 1990s and 2000s, Ford's Special Vehicle Team had a big hand in building the Mustang's recent performance legacy. One of its coolest cars was the Mustang SVT Cobra R, which debuted in 2000 as the fastest Mustang ever built. That pedigree set the Cobra R apart from others in the crowded Mustang catalog, and this car's nearly $100,000 current auction price shows that the R is still quite desirable today.


2000 Ford Mustang SVT Cobra R A six-speed manual transmission was standard.Bring a Trailer


The Cobra R wasn't a common car to begin with. Ford only made 300 for the 2000 model year, so this car would be quite a find even with ten times the mileage. The R was SVT's only Mustang for 2000 and put down some impressive numbers for the time. The cars got a 5.4-liter V8 that produced 385 horsepower when new, but many outside performance tests showed that the R was capable of putting down more power than advertised. The engine was paired with a six-speed manual gearbox. Ford claimed the powertrain could propel the Cobra R to 60 mph from a standstill in just 4.7 seconds and noted that it could go on to reach a top speed of 170 mph.


2000 Ford Mustang SVT Cobra R The car is in nearly brand-new condition.Bring a Trailer


To the average person, the Cobra R could be written off as just run-of-the-mill Mustang with an aftermarket body kit, but there are subtle indicators that help identify it as the beast that it is. The Cobra R has a tall rear wing spoiler and an insanely long front lip spoiler. The hood has been bumped out with a large power bugle and there's a side-exit exhaust with chrome tips.


2000 Ford Mustang SVT Cobra R The 5.4-liter V8 was rated at 385 hp when new.Bring a Trailer


As cool and rare as this particular car is, it's hard to get too excited about it. With around 890 miles on the clock, the temptation to continue hiding it away in safe storage somewhere is strong. A large part of what makes this Cobra R special is its condition, so driving it might suck some of the fun out of ownership. That said, the R generated quite a bit of interest. There are just a few hours left for the car to crest the $100,000 mark, but regardless of its final selling price, we hope the next owner is willing to add some miles.

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Tesla claims that its Cybertruck will go into production this year.

Photo courtesy of Tesla, Inc.

In a presentation to investors this morning, Ford Motor Company revealed that it has received 70,000 reservations for its just-debuted F-150 Lightning electric truck. Its on-paper chief rival, the Tesla Cybertruck, has over one million according to data acquired by Finbold. Rivian, who is nearly ready to start production of its R1T all-electric truck, has over 30,000 reservations, according to reporting by InsideEVs.

Reservations are not orders or sales though they do serve as an indicator of the buying public's enthusiasm for a new model. More and more automakers are switching to online reservations to gauge buyer interest, determine proper product mix, and stay in touch with clients on a more personal level. Hyundai did this with the 2022 Tucson and Ford has successfully used it to launch the Mustang Mach-E.


2022 Ford F-150 Lightning The 2022 Ford F-150 Lightning has an all-electric powertrain in its familiar body. Photo courtesy of Ford Motor Company

Tesla opened reservations for the Cybertruck immediately following its debut around the same time as the 2019 Los Angeles Auto Show where the Mustang Mach-E also debuted. Last July, Finbold revealed that their data showed that there were around 650,000 reservations. In 2018 and 2019 Tesla produced 612,120 vehicles.

Finbold's fresh research indicates that as of May 25, 2021, estimated Cybertruck reservations had reached 1.08 million. That number is more than the 866,750 total vehicles delivered by Tesla in two years between 2019 and 2020.

Though construction at the future home of the Cybertruck, Tesla's Austin, Texas plant, is ongoing, Tesla no longer features the Cybertruck alongside its existing models. The truck's homepage is currently housed in a "see more" style hamburger menu as a singular link alongside the Roadster and Semi. The Cybertruck was originally slated to begin production later this year.

The F-150 Lightning is expected to reach consumers ahead of the Tesla Cybertruck despite the fact that the Cybertruck was unveiled years ahead of the F-Series model. Both have fully electric powertrains. Ford will also offer the electric truck in a fleet version.

Ford has given more specifics about the 2022 Ford F-150 Lightning than Tesla has about the Cybertruck. It will look much like a traditional F-150 but have an electric powertrain that gives it a maximum of 563 horsepower and 773 pound-feet of torque. The truck is being built to be capable of towing though doing so will likely decrease the truck's 300-mile maximum range considerably.

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