Survey Says

Autolist Survey: Most don't like the Mustang name on a Ford EV, split on Mach-E vs. Model Y

The Ford Mustang Mach-E's natural competitor is the Tesla Model Y.

Photo courtesy of Ford Motor Company

Ford made big news ahead of the 2019 L.A. Auto Show this month with the debut of its first-ever Mustang Mach-E, an all-electric crossover that will go on sale in late 2020 and early 2021.

Though there are a variety of high-end luxury EV crossovers either already on the market or joining it shortly (from the likes of Tesla, Audi, Jaguar, and Mercedes-Benz), there's only a single mainstream rival to the Mach-E: Tesla's Model Y.

Like the Ford, the Model Y will start under $50,000, arrive in 2020, offer up to 300 miles of range, and will come in rear-wheel-drive or all-wheel-drive configurations.

Tesla Model YTesla's Model Y has yet to begin deliveries but promises similar range and features to the Ford Mustang Mach-E.Photo courtesy of Tesla Motors

So which one will be more popular? It turns out it might be a draw. But people did agree that they didn't like the Mustang name slapped onto an all-electric crossover.

Autolist.com surveyed roughly 1,000 car shoppers shortly after the Mach-E was revealed and asked them which they would choose: the Ford or the Tesla Model Y.

Fifty-one percent of people choose the Ford; the remaining 49 percent choose the Tesla.

Those who chose the Ford Mach-E cited the following reasons for doing so:

  • Prefer/trust Ford more
  • The Mach-E's exterior styling
  • Ford's established dealer and service network
  • The Mach-E's expected reliability
  • Concerns about Tesla's future

Meanwhile, those who chose the Tesla Model Y did so citing the following reasons:

  • Prefer/trust Tesla more
  • Expected reliability
  • The Model Y's expected performance
  • Tesla's Supercharging network
  • Dislike of the Ford brand

Turning to Ford's decision to use the iconic Mustang name on this Mach-E crossover, that proved less divisive in Autolist's poll.

Forty-six percent of respondents said they didn't like the fact that Ford chose to use the Mustang name on the Mach-E, 20 percent did like the decision, and 34 percent were undecided.

Ford Mustang Mach-EFord offers a richer dealership network than Tesla, which sells from boutiques or online.Photo courtesy of Ford Motor Company

While the Mach-E certainly is a departure from what the Mustang muscle car has been known for over the past 55 years, there's some logic behind Ford's choice to use it here. Because the Mustang name has so much brand awareness unto itself, Ford can leverage it to get more attention paid to this all-new electric crossover than it would have if it had used a new name for the EV.

Tesla's Model Y is currently expected to begin deliveries in the middle of 2020.

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Lincoln will not make a performance variant to compete with Cadillac.

Lincoln

TheLincoln Navigator and Cadillac Escalade have been duking it out at the top of luxury SUV rankings for decades, but there’s one area of the Caddy’s development that Lincoln won’t touch. In a recent interview, a company executive told Ford Authority that it has no plans to create a performance variant of the Navigator to compete with the upcoming Escalade V from Cadillac.

2022 Lincoln NavigatorThe new Navigator features several upscale touches and excellent tech. Lincoln

That means the Navigator will stick with the powertrain it’s carried for years, which is a twin-turbocharged 3.5-liter EcoBoost engine that makes 440 horsepower and 510 pound-feet of torque. It’s paired with a smooth ten-speed automatic and either rear- or four-wheel drive. While there’s more than enough power to get the hulking Lincoln moving, it’s not a powertrain that inspires excitement or engagement, and though beefy, it’s tuned much more for comfort and quietness than drama.

Though more than adequate, those specs are a far cry from the numbers we expect from the Escalade V. The full-size bruiser from Cadillac is expected to get a supercharged 6.2-liter V8, similar to the unit seen in the CT5-V Blackwing and Chevrolet Camaro ZL1. We don’t know power numbers yet, but the engine should deliver horsepower and torque numbers in the high 600s.

Cadillac Escalade VThe Escalade V will be massively powerful. Cadillac

That Lincoln is taking a different approach isn’t surprising. The automaker has already announced its intention to go all-electric, so pouring more time and resources into creating a performance gas-powered SUV isn’t in line with its goals. Company executives have also expressed a desire to avoid imitating rivals, so the decision to leave a performance Navigator behind is not surprising.

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First-year Ford F-150 Lightning production numbers doubled
Ford

Ford has begun serial production of the new F-150 Lightning electric pickup truck, marking what could be one of the most important days in recent automotive history. The first trucks rolled off the assembly line at Ford's Rouge Electric Vehicle Center in Michigan today, so America's best-selling truck has finally gone electric. Ford wants to sell two million EVs per year by 2026 and have half of its global sales volume to be electric by 2030.

Ford F-150 LightningPast meets future: Ford's new electric pickup will be the F-150 Lightningautomotivemap.com

Ford has seen extreme demand for the trucks, with 200,000 reservations since the books opened. To deliver, the automaker plans to increase production to an annual rate of 150,000 units by next year, which involved huge investments in the Rouge Center and created hundreds of jobs. Ford's total investment for the F-150 Lightning crests $1 billion across Michigan alone, and has created 1,700 jobs across various facilities in the state.

Ford F-150 LightningThe first production trucks left the factory today.
Ford Motor Company

Though the Lightning starts around $40,000, the most mainstream models will cost much more than that. The F-150 Lightning Pro, while affordable, is a stripped-down truck intended for commercial buyers. It's still a forward-looking electric truck with amazing capabilities, but it lacks much of the creature comforts and features that everyday drivers expect. Higher trims get the latest driver assistance features, including BlueCruise, which is Ford's semi-autonomous hands-free driving assistant. A 12-inch touchscreen is standard, along with Apple CarPlay and Android Auto, navigation, a Wi-Fi hotspot, and more.

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