Survey Says

Autolist Survey: Most don't like the Mustang name on a Ford EV, split on Mach-E vs. Model Y

The Ford Mustang Mach-E's natural competitor is the Tesla Model Y.

Photo courtesy of Ford Motor Company

Ford made big news ahead of the 2019 L.A. Auto Show this month with the debut of its first-ever Mustang Mach-E, an all-electric crossover that will go on sale in late 2020 and early 2021.

Though there are a variety of high-end luxury EV crossovers either already on the market or joining it shortly (from the likes of Tesla, Audi, Jaguar, and Mercedes-Benz), there's only a single mainstream rival to the Mach-E: Tesla's Model Y.

Like the Ford, the Model Y will start under $50,000, arrive in 2020, offer up to 300 miles of range, and will come in rear-wheel-drive or all-wheel-drive configurations.

Tesla Model Y Tesla's Model Y has yet to begin deliveries but promises similar range and features to the Ford Mustang Mach-E.Photo courtesy of Tesla Motors

So which one will be more popular? It turns out it might be a draw. But people did agree that they didn't like the Mustang name slapped onto an all-electric crossover.

Autolist.com surveyed roughly 1,000 car shoppers shortly after the Mach-E was revealed and asked them which they would choose: the Ford or the Tesla Model Y.

Fifty-one percent of people choose the Ford; the remaining 49 percent choose the Tesla.

Those who chose the Ford Mach-E cited the following reasons for doing so:

  • Prefer/trust Ford more
  • The Mach-E's exterior styling
  • Ford's established dealer and service network
  • The Mach-E's expected reliability
  • Concerns about Tesla's future

Meanwhile, those who chose the Tesla Model Y did so citing the following reasons:

  • Prefer/trust Tesla more
  • Expected reliability
  • The Model Y's expected performance
  • Tesla's Supercharging network
  • Dislike of the Ford brand

Turning to Ford's decision to use the iconic Mustang name on this Mach-E crossover, that proved less divisive in Autolist's poll.

Forty-six percent of respondents said they didn't like the fact that Ford chose to use the Mustang name on the Mach-E, 20 percent did like the decision, and 34 percent were undecided.

Ford Mustang Mach-E Ford offers a richer dealership network than Tesla, which sells from boutiques or online.Photo courtesy of Ford Motor Company

While the Mach-E certainly is a departure from what the Mustang muscle car has been known for over the past 55 years, there's some logic behind Ford's choice to use it here. Because the Mustang name has so much brand awareness unto itself, Ford can leverage it to get more attention paid to this all-new electric crossover than it would have if it had used a new name for the EV.

Tesla's Model Y is currently expected to begin deliveries in the middle of 2020.

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Nuts & Bolts

 
 

A new ad puts DJ D-Nice in the driver's seat of a 2021 Ford F-150.

Photo courtesy of Ford Motor Company

A new ad campaign from Ford Motor Company taps into a bit of hip hop history for its latest TV spot promoting the 2021 Ford F-150. The commercial features Derrick Jones, better known by his stage name D-Nice, a legendary music artist, producer and DJ in its main role.

Jones's history doesn't go as far back as Ford's, but there's some notable entries that fans of pre-Diddy hip hop will look fondly on. The Harlem and Bronx native formed Boogie Down Productions in 1986. He soon signed a deal with Jive Records and his debut record featured collaborations by KRS-One, Naughty by Nature, and Too Short.

In the late 90s and early 2000s Jones transferring out of the music world, forming a creative services company. In March 2020, Jones began hosting "Homeschool at Club Quarantine" on Instagram Live. He won a Webby Award for the effort.

The All-New 2021 F-150: Work It Out | Ford (:30) www.youtube.com

"The 'More Than Tough' campaign recognizes and celebrates the spirit of American ingenuity," said Dibrie Guerrero, multicultural marketing manager, Ford Motor Company. "By developing many innovative features to accommodate the diverse needs of its F-150 owners, Ford elevates what's possible with a little creativity and the right pickup truck."

The "Work It Out" 3-second television spot airs today on OWN, BET and TV One. It features Jones driving to a gig in a 2021 F-150 filled with DJ equipment. Respecting social distancing rules and his responsibilities toward masking up, D-Nice brings the party to the partygoers, utilizing the F-150's available Pro Power Onboard generator to run his equipment.

The ad runs with the hip-hop classic "Call Me D-Nice" serving as the soundtrack.

"Being tough has new meaning to me after partying in Club Quarantine with some of the strongest people I have ever met," said D-Nice. "I'm proud to help introduce the all-new 2021 Ford F-150 that they built tougher to take your hustle to the next level."

The new F-150 has unique features including a fold-out work self, fold-down shifter, tailgate with designated clamp-down areas, and the on-board generator.

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The 2021 Ford Mustang Mach-E came up with a trophy at the annual NACTOY awards.

Photo courtesy of Ford Motor Company

While it's an honor just to be nominated as a finalist, three vehicles stood out to the jurors of the North American Car, Truck, and SUV of the Year (NACTOY) awards. All NACTOY nominees are vehicles that have either been introduced for the 2021 model year or undergone a significant redesign.

Ford and Hyundai earned top honors with the Ford F-150 earning the North American Truck of the Year award, Ford Mustang Mach-E taking the North American SUV of the Year trophy, and the Hyundai Elantra getting the North American Car of the Year nod.

2021 North American Car of the Year: Hyundai Elantra

2021 Hyundai Elantra

Photo courtesy of Hyundai Motor America

Hyundai has redesigned the Hyundai Elantra for the 2021 model year taking it from a passive daily driver to an engaging small car with a lot of zip, especially in the Elantra N model where it gets a standard manual transmission and tuning to make it a sleeper. It also has a boatload of high-tech features that make it punch far above its price tag, which starts under $20,000.

2021 North American Truck of the Year: Ford F-150

2021 Ford F-150 Tremor Photo courtesy of Ford Motor Company

Ford didn't just redesign its F-150, it listened to its customers and made it better for them. Sure, that seems simple enough but while they may get accused of not going far enough, NACTOY jurors appear to have recognized how innovative the redesign is for the average F-150 customer. On-board generator? Check. Collapsable shifter? Check. Fold out work station for the driver? Check. Clamp zones in the tailgate? Check.

Ford recently made news saying that the F-150 will be the latest model that is available with the Tremor off-roading package.

2021 North American SUV of the Year: Ford Mustang Mach-E

2022 Ford Mustang Mach-E

Photo courtesy of Ford Motor Company

The Ford Mustang Mach-E is the first all-electric crossover the company has offered and Ford is aiming to do it 100 percent right the first time. Like other electric SUVs, the Mustang Mach-E comes in a variety of battery range levels. Ford is pairing those with options for all-wheel drive and premium appointments, treating the Mustang Mach-E more as a traditional vehicle than an electric outlier.

Ford recently announced a new Mustang Mach-E GT Performance Edition will be added for the 2022 model year.

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