COVID-19

Giveaway of new Morgan Plus Four raises millions for charity

The Plus Four is Morgan's newest car, joining the Plus Six and Plus Three.

Photo courtesy of Morgan Motoring Company

The Morgan Motor Company has helped raise $3.4 million USD with the giveaway of a new Plus Four during BBC Children in Need and Comic Relief's "The Big Night In" appeal. The car is worth £62,995 before options.

Around $1.7 million USD in chances to win the car were entered, by interested parties who texted the keyword CAR to a short code then were able to make a $10 voluntary donation to the cause. Those monies will be matched by the U.K. government. The money raised will be split between Comic Relief and Children in Need and will go on to support a variety of charities and projects in the U.K.

2020 Morgan Plus FourThe Plus Four debuted just a few months ago.Photo courtesy of Morgan Motoring Company

The winner of the model has been chosen and, after the lockdown has been lifted, they, along with a select group of their friends and family, will be welcomed to the Morgan factory in Malvern, Worcestershire, England to choose their final specification. Once the car has been delivered, Morgan will also cover the cost of the winner's first year of tax and insurance on the car, as well as servicing for two years.

The Plus Four was unveiled just two months ago. It has a bonded aluminum platform and gets its power from a twin-turbocharged 2.0-liter engine that produces 255 bhp. The car can get from zero to 62 mpg in 4.8 seconds and has a top speed of 149 mph. It comes with the buyer's choice of a six-speed manual or an eight-speed automatic gearbox.

Morgan has a long history, having craved automobiles in Britain since 1909. The company has recently undergone a revitalization following an investment by Investindustrial. Last year, 850 Morgans were built with 70 percent of them being exported to the company's dealerships in 32 countries.

Morgan recently celebrated six decades of partnership with their dealership in the Netherlands by creating an exclusive series of five special edition models.

Trending News

 
 

The 2023 Crosstrek starts at $23,645.

Subaru

Subaru is one of the best at listening to its customers' needs, and the Crosstrek is a great example of that mindset. It's a useful vehicle with plenty of interior space and enough ground clearance to take its passengers well of the beaten path. Today, Subaru announced pricing for the 2023 Crosstrek and Crosstrek Hybrid. The duo will go on sale this summer.

Subaru CrosstrekThe Crosstrek's cabin is adventure-ready and packed with great tech. Subaru

The standard Crosstrek starts at $23,645 before destination and the Crosstrek Hybrid starts at $36,845. Five trims are available for the standard model, including Base, Premium, a new Special Edition, Sport, and Limited. The Hybrid comes in a single trim level. All Crosstrek variants get all-wheel drive with active torque vectoring and 8.7 inches of ground clearance.

The Base, Premium, and Special Edition trims come with a 2.0-liter four-cylinder engine that produces 152 horsepower. The Sport and Limited trims get a 2.5-liter four-cylinder making 182 horsepower. Most models come with a continuously variable transmission, but the Base and Premium trims come standard with a six-speed manual gearbox. The Crosstrek Hybrid comes with a 2.0-liter four-cylinder paired with two electric motors. The plug-in system can deliver 17 miles of electric range.

Subaru CrosstrekThe Crosstrek delivers 8.7 inches of ground clearance.Subaru

True to Subaru form, the Crosstrek comes with a full suite of advanced driver aids, including automatic emergency braking, lane keep assist, lane departure alerts, adaptive cruise, and more. These features are only available for CVT-equipped models. The Limited trim and the Crosstrek Hybrid add automatic high beams, reverse automatic braking, blind spot monitoring, and rear cross-traffic alerts.

Trending News

 
 

The majority of new car buyers paid a markup in January 2022.

VW

It's no secret that new car prices are climbing every year, as new technology and features make their way into even the most basic models. The issue is compounded by massive supply chain issues that have caused vehicle shortages for nearly every major automaker. Some dealers are taking advantage of record low inventory levels by marking up prices, and unfortunately, the problem isn't limited to a handful of bad apples. In analyzing recent sale price data, automotive publication Edmunds found that buyers paid a markup in a whopping 82.2 percent of all new vehicle purchases in January 2022, compared to just 2.8 percent a year before. Overall, the average transaction price rose to $728 above MSRP for new car purchases.


Tesla factoryTesla is looking to expand production in the U.S. beyond the confines of its Fremont factory. Photo courtesy of Tesla Motors

Cadillac buyers saw the largest markups, to the tune of $4,048 on average in January. Land Rover and Kia weren't much better, with average markups of $2,565 and $2,289, respectively. On the other end of the spectrum, Alfa Romeo buyers got discounts that averaged $3,421, while people who bought Volvo or Lincoln vehicles got smaller discounts of $869 and $510, respectively.

Some automakers have taken a stand against dealer markups and the general lack of transparency seen in pricing across the board. Ford and General Motors have been vocal in recent months, threatening to withhold inventory from dealers found to be slapping markups on new vehicles. As Edmunds notes, both automakers have important vehicle launches on the horizon that neither can afford to flub, and inconsistent pricing or markups is a good way to alienate new customers out of the gate.


Cadillac EscaladeCadillac buyers paid the largest markups of any brand. Photo courtesy of Cadillac

If you're thinking of shopping for a new car, the best way to avoid paying a markup is to wait. The pandemic and ongoing supply chain issues have thrown kinks into every automaker's operations that will take time to iron out. That said, it's clear that some brands are committed to having no funny business when it comes to dealerships' pricing and communication. It's possible to get a vehicle at MSRP, or even below in some cases, so if you're in a position that requires you to buy a new car, shop around to get the best deal.

Trending News