Mobility

Hyundai models, displays its smart mobility ecosystem in miniature

Hyundai has displayed the model in its headquarters, but will soon showcase it worldwide.

Photo courtesy of Hyundai Motor America

When architects set about on a large-scale project, they create a miniature model of their creation in order to ascertain proper scope and impact, as well as show the project's funders a vision. Hyundai Motor Company is doing something similar, showing off a smart mobility ecosystem in miniature in the lobby of its headquarters.

Through June 12, the 1:8-scale model on display is a miniature version of the exhibit Hyundai showed at CES 2020. It includes the integration of the Urban Air Mobility (UAM), purpose built vehicles, and mobility transit base smart mobility solution that are envisioned as part of a dynamic, human-centric future cityscape.

Hyundai smart mobility ecosystem model city In the model, Hyundai is showcasing human-centric design.Photo courtesy of Hyundai Motor America

That human-centric bit is a big deal. While some futurists are predicting mass robot takeover, Hyundai is still basing its future planning around the most intelligent species on the planet.

"Hyundai's UAM Division is leading necessary technological developments and working towards realizing the introduction of Urban Air Mobility, which has been people's dream for decades," said Jaiwon Shin, Executive Vice President and Head of Hyundai's Urban Air Mobility Division. "S-A1 Personal Air Vehicle concept on display shows our dedication to bring forth Urban Air Mobility for the benefit of humanity."

Hyundai describes the model:

"The miniature model demonstrates Hyundai's vision of a future mobility ecosystem in urban use. The UAM is shown with its rotors tilting, enabling vertical take-off and landing and rotating horizontally for flight. On the ground, PBVs can be seen running on the road, traveling around the Hub, becoming part of the building when connecting to the Hub's docking station. The Hub is not only a space that connects UAM and PBVs, but also serves as a new concept for connecting people, reflecting Hyundai's determination to give people more quality time while providing seamless freedom of movement and the opportunity to enjoy diverse experiences."

Mirrors have been installed on the ceiling of the exhibition space to allow viewers to see the exhibit from numerous angles. Videos of a future city that has been transformed through mobility solutions such as those offered in the model are playing on adjacent walls.

"For our smart mobility solutions, we considered what truly matters in cities and in people's lives. UAM, PBV and Hub will revitalize cities by removing urban boundaries, giving people time to pursue their goals, and creating a diverse community. Our goal is to help build dynamic human-centered future cities and continue our legacy of progress for humanity. CES 2020 is just the start and we will continue to realize this vision," said Euisun Chung, Executive Vice Chairman of Hyundai Motor Group during CES earlier this year.

Hyundai, like Toyota, is betting big on hydrogen. Hyundai has recently outlined the company's strategy for transitioning away from fossil fuels. Toyota is going big with plans to build a 145-acre prototype city at the base of Mt. Fuji.

Once its run at Hyundai HQ is up, the company has plans to take the model across the globe to show it off.

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The Hyundai Santa Cruz will debut next week but ahead of that, the design department is giving a closer look at the truck in a new video.

Photo courtesy of Hyundai Motor America

We'll see the Hyundai Santa Cruz in full for the first time when it debuts on April 15 but ahead of time, Hyundai is setting the stage for expectations with the model. To help with that, the company released a video today featuring the truck's design manager discussing the inspiration for the utility vehicle.

The quick one-minute video is hosted by Brad Arnold, design manager at Hyundai North America. The Southern California native is the leader of the team that created the Santa Cruz, a project that began years ago. He's joined in the video by Senon Franco, the lead designer at Hyundai North America.

2022 Hyundai Santa Cruz

Photo courtesy of Hyundai Motor America
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As Arnold explains in the video, the design of the Santa Cruz started with a simple premise: "this is not a typical truck". Based on how Arnold describes the capabilities of the truck, that sounds true. It is meant to "thrive in dense urban environments and the open outdoors". One could argue that no full-size truck on the market today does that. Neither do most of the midsize models, though their sizing is better for that landscape.

Arnold says that the Santa Cruz is "small in size", a call that serves to remind viewers that the Santa Cruz isn't a big truck. It's more similar in size to the forthcoming Ford Maverick, a small truck that slots below the Ranger in Ford's lineup.

However, the company isn't even calling it a truck. The new model is being referred to as the Santa Cruz Sport Adventure Vehicle. This sounds a lot like how Kia is referring to the new generation of its Carnival minivan as a multi-purpose vehicle (MPV).

Arnold says that the design is meant to make the Santa Cruz not look like a truck. Rather, it's supposed to look "like a Santa Cruz". Part of that includes the front end, which looks like a carryover from the fascia of the 2022 Hyundai Tucson.

Among the other secrets Hyundai is giving away ahead of the product's reveal is that there will be more than one "efficient" powertrain, a flexible bed, "cutting-edge" connectivity, and all-wheel drive.

Watch the video for yourself below.

Design Inspiration | 2022 Santa Cruz | Hyundai www.youtube.com

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The WarnerMediaRIDE App provides thousands of hours of streaming content to Toyota and Lexus vehicle owners.

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

If there's one thing parents want, it's a way to keep kids from fighting in the car. Not only that, it has to work. Toyota and AT&T have teamed up to deliver just such a solution to Toyota and Lexus vehicle owners.

When connected to AT&T in-car Wi-Fi, the WarnerMedia RIDE App allows Toyota and Lexus owners to connect up to five compatible devices to browse, stream and share content from the open road. Passengers can view a rotating selection of live and on-demand content, including thousands of hours of hit TV shows and movies from top channels and services such as Cartoon Network, CNN, HBO Max, and TruTV, spanning animation, news and sports programming and more.

Owners of select 2020 model year and newer Toyota and Lexus vehicles are eligible for a complimentary Wi-Fi data plan trial for up to 90 days. Owners can activate their trial within the Toyota and Lexus owners app.

2021 Toyota Highlander Select Toyota vehicles will get the tech. Expect the Toyota Sienna to be one of them. Photo courtesy of Toyota Motor Sales U.S.A. Inc.

"By working with AT&T to provide access to WarnerMedia RIDE, we are reimagining the in-vehicle entertainment experience and ensuring that passengers have access to their favorite content wherever the road may take them," said Steve Basra, group vice president, Toyota Motor North America, Connected Technologies. "We're also excited to offer additional enhancements within our customer app and to provide one resource for our customers to access their in-vehicle features."

"Customers are hungry for access to new experiences with integrated, everywhere connectivity. Our relationship with Toyota is helping us deliver more for our customers – whether they're on a long road trip or short commute," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T Business. "Since the launch of WarnerMedia RIDE, passengers are enjoying their favorite animated friends with 'Looney Tunes', 'Tom & Jerry', and 'The Jetsons' as some of our most watched content."

The WarnerMedia RIDE is available now in the App Store and Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers. The Toyota and Lexus Owner App download is available for iPhone or Android smartphones.

Toyota isn't the only company getting into the streaming game. Stellantis recently announced that select customers will be able to stream Amazon Prime TV programming in their new Jeep Wagoneers.

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