Dealerships

Mitsubishi launches 24/7 digital showroom making full online car buying process possible

The new ClickShop interface allows customers to shop for and purchase a vehicle online.

Photo courtesy of Mitsubishi Motors North America

If you like a Mitsubishi but don't like your local Mitsubishi dealership, there's good news. Today Mitsubishi Motors North America has launched a 24-hour digital showroom on mitsubishicars.com that allows customers to start, pause, restart, and complete the car buying process from the comfort and convenience of their home.

Called ClickShop, the process is designed to make the buying process as click, click, car." It rolls together the ability to browse real-time inventory; build a custom deal, with pre-populated, applicable incentives, including payment, trade, and taxes; submit their credit application and book an in-person or virtual appointment. Customers are also not required to submit their contact information to unlock deals.

"Mitsubishi Motors has so much to be proud of in 2021," said Mark Chaffin, Mitsubishi Motors North America Chief Operating Officer. "We are delivering a bold, capable and stylish lineup of vehicles that will result in one of the freshest showrooms in the industry, and we are delivering a fast, fair and fun car-buying experience to our customers. Tools like ClickShop allow us to deliver on what really matters to the modern customer by using data in a thoughtful, strategic way."

Still wondering how it works? Mitsubishi has a handy video you can watch the explains the process.

Between now and the end of the second quarter of 2021, Mitsubishi Motors will launch three revised vehicles and one all-new, ground-up redesign.

"We want people to feel good about buying a car, after all it is one of the most expensive purchases people will make in their lifetime," said Richard Herod III, White Bear Mitsubishi (White Bear Lake, Minn.) Dealer Principal. "This means we have to meet them where they are, be respectful of their time and sensitive to their budget, and we must be transparent. ClickShop allows us to show up for and support our customers, even before they walk in the door."

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The 2023 Sportage Hybrid starts at around $28,000.

Kia

Kia's moving full steam ahead to an all-electric future, but the automaker's intermediate models should not be overlooked. Kia and Hyundai do hybrids as well as anyone, and the 2023 Sportage Hybrid is coming soon with new tech, updated styling, and a value-forward price. The 2023 Kia Sportage Hybrid goes on sale in spring.

2023 Kia Sportage HybridThe Sportage Hybrid delivers up to 39 mpg.Kia

Kia offers the Sportage hybrid in three trims: The $28,505 LX, $32,205 EX, and $37,405 SX-Prestige. All models come with a turbocharged 1.6-liter engine and a 44kW electric motor that combine to produce 226 horsepower. A six-speed automatic transmission with a rotary shifter is standard, and all-wheel drive become standard at the EX trim. The powertrain is efficient for an SUV, delivering up to 39 mpg when paired with front-wheel drive.

Kia says the Sportage Hybrid's interior features a 12.3-inch infotainment touchscreen and a 12.3-inch digital gauge cluster for almost 25 inches of display. Standard tech is generous, and includes wireless Apple CarPlay and Android Auto. There's also plenty of safety tech. Kia adds standard gear that includes:

  • Driver attention warning system
  • LED headlights
  • Lane following assist and lane keep assist
  • Forward collision warnings with cyclist detection
  • Rear occupant alerts
  • Rearview monitor
  • Reverse parking distance warnings
Several optional features are available, including blind spot warnings, forward parking distance warnings, navigation-based cruise control, and more.

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The 2023 Eclipse Cross gets standard all-wheel drive.

Mitsubishi

Mitsubishi may not be the most popular automaker, but the brand is working hard to improve its models in the U.S. The Eclipse Cross debuted in 2018 and just got an overhaul in 2022. The 2023 model year brings further improvements to the line, including standard all-wheel drive.

Mitsubishi offers the 2023 Eclipse Cross in four trims: ES, LE, SE, and SEL. Pricing for the line starts at $27,090, which includes a $1,295 destination charge. The range-topping Eclipse Cross SEL with Touring Package starts at $32,690.

2022 Mitsubishi Eclipse Cross2022 Mitsubishi Eclipse Cross with myQ Photo courtesy of Mitsubishi Motors

The Eclipse Cross picks up standard all-wheel drive for 2023, which is Mitsubishi's Super All-Wheel control. The system uses Adaptive Stability Control, Anti-Lock Brakes, and Active Yaw Control to assist with torque vectoring, which shifts power between the rear wheels that need it most.

Mitsubishi updated the Eclipse Cross for the 2022 model year, which brought an updated grille and more LED lighting than anyone would ever need. The stacked light design combines headlights and foglight in a low-mounted position for better visibility and to avoid blinding oncoming traffic. The 2023 model year brings new available 18-inch wheels and standard body-color lower trim for the SE trim and above.

2022 Mitsubishi Eclipse Cross with myQ Photo courtesy of Mitsubishi Motors

Mitsubishi equips the Eclipse Cross with a few standard driver aids, including lane departure warnings, forward collision mitigation with pedestrian detection, and hill start assist. Higher trims add tech such as blind spot monitors, rain-sensing wipers, blind spot monitors with rear cross traffic alerts, lane change assist, adaptive cruise control, and forward collision mitigation with high-speed braking capability and pedestrian detection.

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