Business

Mitsubishi launches Small Batch - Big Ideas Entrepreneur Network mentoring program

Mitsubishi has teamed up with a Nashville networking organization to launch a new initiative focused on small business startups.

Photo courtesy of Mitsubishi Motors North America

Mitsubishi Motors North America (MMNA) has teamed up with the Nashville Entrepreneur Center to create the Small Batch - Big Ideas Entrepreneur Network. The network will consist of a small cohort of entrepreneurs that will convene monthly for networking and monitorship experiences.

All Small Batch events will be virtual. They include networking opportunities, expert-led webinars, and direct access to MMNA executives for in-depth, one-on-one, co-learning time.

"Nashville is a special place, fueled by a bold, creative energy that is especially apparent in its entrepreneur community," said MMNA Chief Operating Officer Mark Chaffin. "Through this partnership, Mitsubishi Motors helps to celebrate individuals who choose to do things differently and think outside the box. Working in concert with the Nashville Entrepreneur Center is our tangible way of showing that."

The announcement comes as Mitsubishi gears up for a rapid release of new and refreshed models over the course of the next year.

Entrepreneurs and small businesses can apply to be part of the Small Batch - Big Ideas Entrepreneur Network by clicking here.

From the applicants roster, the partners will narrow the competition to 10 finalists. Those finalists will then pitch for a slot in the network during a live, online pitch competition on Oct. 23. The top five pitches will secure a slot in the Network, and a $2,000 prize will be awarded for the best overall pitch.

At the end of the year-long program, Mitsubishi will conduct a second contest, this time on social media, asking its followers to select a "fan favorite" business. The winner of the second and final competition will receive a six-month Mitsubishi Eclipse Cross loan.

"Our team worked closely with Mitsubishi Motors to build a completely unique program for the Nashville entrepreneur and small business community," said EC CEO Jane Allen. "This type of support, access and exposure is more critical now than ever, and we are proud to partner with Mitsubishi to deliver that."

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Mitsubishi Motors North America is adding 10 new dealerships in the U.S.

Photo courtesy of Mitsubishi Motors North America

Mitsubishi Motors North America has added 10 new dealer partners to its nationwide sales network. The company is also investing in dealership upgrades and launching a number of new models in the coming year.

The list of new dealerships includes:

  • Auto World Mitsubishi in Bedford, Ohio
  • Crossroads Mitsubishi-Lumberton in Lumberton, North Carolina
  • Foundation 45 Mitsubishi in Houston, Texas
  • KDK Mitsubishi in Brunswick, Ohio
  • Nielsen Mitsubishi in Rockaway, New Jersey
  • Redondo Mitsubishi in Redondo Beach, California
  • Route 17 Mitsubishi in Ramsey, New Jersey
  • South Shore Mitsubishi in Freeport, New York
  • Team Mitsubishi – Hartford in Hartford, Connecticut
  • Jim Shorkey Mitsubishi-Youngstown in Youngstown, Ohio
Foundation 45 Mitsubishi is located just off I-45 on the east side of the interstate about halfway between Houston and Spring, Texas. It is next to CarMax.
Arrotta's Mitsubishi in Spokane, Washington also just completed construction, undergoing an extensive renovation as part of the brand's new Visual Identity Program. Dealerships that undergo renovations evolve to feature a retail space colored in muted black and gray tones with red accents. There is clean branding throughout the showroom and "Drive Your Ambition" brand messaging is present.

"We continue to invest in and improve every aspect of the vehicle shopping experience with our dealer partners, and we are thrilled to have 10 new partners join the Mitsubishi Motors brand," said Mark Chaffin, Chief Operating Officer, MMNA. "2021 is a pivotal year for Mitsubishi Motors, with one all-new and three substantially revised vehicles that are now arriving in dealer showrooms. New or long-standing, it's an exciting time to be a Mitsubishi dealer, and we're looking forward to working together with all of our dealer partners to make the most of this opportunity for mutual success."

New versions of the Mitsubishi Eclipse Cross and Outlander will be making their way to dealer lots in the U.S. The revised Eclipse Cross and completely redesigned Outlander are just two of the new models that Mitsubishi is planning to sell in North America this year.

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The new ClickShop interface allows customers to shop for and purchase a vehicle online.

Photo courtesy of Mitsubishi Motors North America

If you like a Mitsubishi but don't like your local Mitsubishi dealership, there's good news. Today Mitsubishi Motors North America has launched a 24-hour digital showroom on mitsubishicars.com that allows customers to start, pause, restart, and complete the car buying process from the comfort and convenience of their home.

Called ClickShop, the process is designed to make the buying process as click, click, car." It rolls together the ability to browse real-time inventory; build a custom deal, with pre-populated, applicable incentives, including payment, trade, and taxes; submit their credit application and book an in-person or virtual appointment. Customers are also not required to submit their contact information to unlock deals.

"Mitsubishi Motors has so much to be proud of in 2021," said Mark Chaffin, Mitsubishi Motors North America Chief Operating Officer. "We are delivering a bold, capable and stylish lineup of vehicles that will result in one of the freshest showrooms in the industry, and we are delivering a fast, fair and fun car-buying experience to our customers. Tools like ClickShop allow us to deliver on what really matters to the modern customer by using data in a thoughtful, strategic way."

Still wondering how it works? Mitsubishi has a handy video you can watch the explains the process.

Between now and the end of the second quarter of 2021, Mitsubishi Motors will launch three revised vehicles and one all-new, ground-up redesign.

"We want people to feel good about buying a car, after all it is one of the most expensive purchases people will make in their lifetime," said Richard Herod III, White Bear Mitsubishi (White Bear Lake, Minn.) Dealer Principal. "This means we have to meet them where they are, be respectful of their time and sensitive to their budget, and we must be transparent. ClickShop allows us to show up for and support our customers, even before they walk in the door."

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