Business

Mitsubishi launches Small Batch - Big Ideas Entrepreneur Network mentoring program

Mitsubishi has teamed up with a Nashville networking organization to launch a new initiative focused on small business startups.

Photo courtesy of Mitsubishi Motors North America

Mitsubishi Motors North America (MMNA) has teamed up with the Nashville Entrepreneur Center to create the Small Batch - Big Ideas Entrepreneur Network. The network will consist of a small cohort of entrepreneurs that will convene monthly for networking and monitorship experiences.

All Small Batch events will be virtual. They include networking opportunities, expert-led webinars, and direct access to MMNA executives for in-depth, one-on-one, co-learning time.

"Nashville is a special place, fueled by a bold, creative energy that is especially apparent in its entrepreneur community," said MMNA Chief Operating Officer Mark Chaffin. "Through this partnership, Mitsubishi Motors helps to celebrate individuals who choose to do things differently and think outside the box. Working in concert with the Nashville Entrepreneur Center is our tangible way of showing that."

The announcement comes as Mitsubishi gears up for a rapid release of new and refreshed models over the course of the next year.

Entrepreneurs and small businesses can apply to be part of the Small Batch - Big Ideas Entrepreneur Network by clicking here.

From the applicants roster, the partners will narrow the competition to 10 finalists. Those finalists will then pitch for a slot in the network during a live, online pitch competition on Oct. 23. The top five pitches will secure a slot in the Network, and a $2,000 prize will be awarded for the best overall pitch.

At the end of the year-long program, Mitsubishi will conduct a second contest, this time on social media, asking its followers to select a "fan favorite" business. The winner of the second and final competition will receive a six-month Mitsubishi Eclipse Cross loan.

"Our team worked closely with Mitsubishi Motors to build a completely unique program for the Nashville entrepreneur and small business community," said EC CEO Jane Allen. "This type of support, access and exposure is more critical now than ever, and we are proud to partner with Mitsubishi to deliver that."

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Nuts & Bolts

 
 

The Mitsubishi Eclipse Cross is getting a makeover.

Photo courtesy of Mitsubishi Motors

When Mitsubishi debuted the Eclipse Cross in 2017, the model was revealed to show no similarities to the Eclipse that had garnered generations of enthusiasts for the Japanese automaker. Now, the Eclipse Cross is due for a makeover.

Ahead of a redesign, Mitsubishi is teasing the Eclipse Cross with a new photo.

The photo appears to show the Eclipse Cross with an elongated nose, restyled chrome accents on the front fascia, slanted and slim LED daytime running lights, and a new wheel design. The backside and side panels look very similar to the 2020 Eclipse Cross.

Mitsubishi 2020 lineup Mitsubishi is committed to debuting five models in the next 12 months. Photo courtesy of Mitsubishi Motors

"The new design draws inspiration from the Mitsubishi e-Evolution Concept emphasizing the strength and dynamics from our SUV heritage, while enhancing the cleanliness and elegance of a coupe-like SUV," said Seiji Watanabe, division general manager of Design, MMC. "The Eclipse Cross is the first step toward the next generation of Mitsubishi Design, and there is so much more to come."

The e-Evolution Concept is an all-electric high-performance SUV prototype that showcases technology and body styling that Mitsubishi plans to bring to market in the near future.

Mitsubishi is set to have the new Eclipse Cross arrive in showrooms in the first quarter of 2021.

Earlier this year, Mitsubishi released details of an aggressive roster of product rollouts it has planned for the next year. Every model in its U.S. lineup will be touched as part of the redesign and refresh efforts as Mitsubishi looks to gain more market share.

The company recently relocated its headquarters to Nashville, Tennessee and entered into the Small Batch - Big Ideas Entrepreneur Network mentoring program in conjunction with the Nashville Entrepreneur Center.

The new My Mitsubishi Connect mobile app will enable Mitsubishi Eclipse Cross drivers to view real-time service and maintenance needs, as reported by their vehicles.

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The new Mitsubishi Eclipse Cross used the Internet of Things to connect to the My Mitsubishi Connect app

Photo courtesy of Mitsubishi Motors North Americ

Mitsubishi has enlisted Aeris and Dealer-FX to better connect owners to their vehicles. Using integrations with the Aeris Mobility Services and Dealer-FX ONE platforms, the My Mitsubishi Connect mobile app will now enable Mitsubishi Eclipse Cross drivers to view real-time service and maintenance needs, as reported by their vehicles.

The system will push timely notifications from the vehicle to the app and the owner's smart mobile device allowing them to act in a matter of seconds rather than trying to remember that a warning light cane in while operating the vehicle.

"Mitsubishi customers are dreamers, achievers, entrepreneurs – active in their communities and in their family homes, and their time is extremely valuable," said Mark Chaffin, Chief Operating Officer of MMNA. "The My Mitsubishi Connect app allows us to enhance their experience, be more efficient with their time and continue to demonstrate our commitment to delivering high quality, top value vehicles with leading-edge technology in the U.S."

This isn't the company's first IoT foray. When it debuted, Mitsubishi Road Assist+ was the first hardware-free, smartphone-based app provided by an OEM that allowed owners to realize the cost savings of usage-based insurance without having to own "connected car" with built-in telematics capabilities or aftermarket-installed telematics hardware.

Mitsubishi continues to grow its presence in the U.S. market. The company recently relocated its headquarters from California to the Nashville, Tennessee area near where Renault-Nissan- Mitsubishi Alliance member Nissan has its North American headquarters.

The company recently announced a partnership with the Nashville Entrepreneur Center to create the Small Batch - Big Ideas Entrepreneur Network, which gives entrepreneurs the opportunity to learn from Mitsubishi executives, among other benefits.

The My Mitsubishi Connect and Mitsubishi Road Assist+ apps are currently available on the Google Play store and the Apple's App Store for use on Android and iOS devices.

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