Sustainability

Here's how Michelin will make its tires 100% sustainable by 2050

The Michelin VISION tire is the tire of the future for the company

Photo courtesy of Michelin

Sustainability is in focus for most of the world's automakers. Making cars, trucks, SUVs, and vans that pollute the Earth less than their predecessors is their focus alongside emerging safety and driver assistance technology. Others in the auto industry supply chain are also looking to become more sustainable, including Michelin.

The tire company has announced that by 2050, Michelin tires will be made entirely from renewable, recycled, bio sourced, and otherwise sustainable materials. Today, nearly 30 percent of the materials used in manufacturing Michelin Group tires is are sustainable.

A study released last year, Emissions Analytics, an independent global testing and data company that studies real-world emissions and fuel efficiency for passenger and commercial vehicles, found that pollution from tire wear can be 1,000 times worse than what comes out of a vehicle's exhaust pipe. Unlike exhaust pollution, tire and brake pollution is mostly unregulated.

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In 2017, Michelin introduced the VISION tire, a concept that is airless, connected, rechargeable, and entirely sustainable. Since then, the company has invested in recycling efforts, buying up rubber pellet recyclers in the State of Georgia and in Spain.

The current lineup of Michelin tires consists of products that contain more than 200 ingredients each. The main part of the equation is natural rubber, which is harvested from rubber trees via a process that requires tapping a tree much in the same way that maple syrup comes from maple trees. Rubber trees traditionally need to be at least six years old before they are harvested.

Other materials in Michelin tires include synthetic rubber, metal, fibers, and components that are designed to strengthen the tire's structure like carbon black, silica, and plasticizers.

In a statement, a spokesperson fro Michelin said, "Michelin's maturity in materials technology stems from the strength of its R&D capabilities, which are supported by 6,000 people working in seven research and development centers around the world and mastering 350 areas of expertise. The commitment of these engineers, researchers, chemists and developers has led to the filing of 10,000 patents covering tyre design and manufacturing. They work hard every day to find the recipes that will improve tyre safety, durability, ride and other performance features, while helping to make them 100-percent sustainable by 2050."

Michelin has partnered with a number of companies to create materials of the future. Axens and IFP Energies Nouvelles, the two companies that are spearheading the BioButterfly project, have been working with Michelin since 2019 on producing bio-sourced butadiene to replace petroleum-based butadiene. Using the biomass from wood, rice husks, leaves, corn stalk, and other plant waste, 4.2 million tons of wood chips could be incorporated into Michelin tires every year with the materials replacement.

A partnership between Michelin and Pyroware can produce recycled styrene from plastics found in packaging. Styrene is used to produce synthetic rubber. Eventually, tens of thousands of tonnes of polystyrene waste could be recycled back into its original products as well as into Michelin tires every year.

Additionally, Michelin will launch the construction of its first tire recycling plant in the world with Encivo, a Swedish company that has developed a patented technology to recover carbon black, pyrolysis oil, steel, gas and other new, high-quality reusable materials from end-of-life tires.

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The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

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The engine bay is decorated with images of the American flag.

Photo courtesy of Karl Kustoms

A new customized 2016 Chevrolet Corvette Z06 pays tribute to members of the U.S. military. Karl Kustoms, a Chevrolet Performance retailer and custom shop, recently completed the build in partnership with Bad Boy Vettes. Nearly every panel of the Corvette has been modified to honor a military branch. Even the underside of the hood and engine bay have been artistically sprayed.

"It is a privilege to take on a custom project like this and use our skills to honor our nation's military," Clint Quesinberry, Digital Marketing Specialist. "This Memorial Day, we are proud to recognize those who served."

Karl Kustons US military 2016 Chevrolet Corvette The model started its life as a 2016 Chevy Corvette.Photo courtesy of Karl Kustoms

Unique features include detailed lettering of the words "Honor, Duty, Country", three words given an important place in military history after they were uttered by General Douglas MacArthur in 1962 at the U.S. Military Academy at West Point as part of his farewell address. There's also imagery of a U.S. Army helicopter firing at a Russian helicopter, a serviceman with a German Shepard, the U.S.S. Iowa battleship, and Arlington Cemetery stones with Medal of Honor recipients from each major conflict.

Karl Kustons US military 2016 Chevrolet Corvette Military imagery features throughout the body work.Photo courtesy of Karl Kustoms

The car was created as a full-time show car and is currently on display at the Corvette Museum in Bowling Green, Kentucky. It will remain there through the end of 2021 before traveling throughout the country at a variety of car events throughout 2022.

The customized Corvette is also a contender for the 2021 International Show Car Association (ISCA) Car of the Year.

Karl Kustons US military 2016 Chevrolet Corvette Imagery is featured on the body and under the hood.Photo courtesy of Karl Kustoms

"We did what we could to take this thing over the top," said Ed Birmingham, Karl Kustoms Painter. "I sat there for hours doing the detail work. I spent more time than I would normally spend on a hood, but it all paid off."

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