Concours de Zoom

Mercedes-Benz Concours de Zoom car show featuring Ludacris, Jay Leno, Rickie Fowler

Celebrities will be showing off their vehicles

Photo courtesy of Mercedes-Benz

The inaugural Mercedes-Benz Concours de Zoom will go live on Friday, May 1 at 5:00 pm EST (2:00 pm PST) and feature iconic vehicles and their high-profile owners. The event is free to attend and watch.

Notable participants include Jay Leno, Rickie Fowler, Martha Stewart, Madelaine Petsch, Ludacris, Hannah Elliott, and Cole Walliser. Each participant will showcase their favorite Mercedes-Benz vehicle, which regularly reside in their garage, and discuss what they love about it.

Among the vehicles to be showcased are a 908 chain-drive Mercedes with a Benz Aero engine (nicknamed Rabbit-the-First), a 1956 300 SL Gullwing, a 1988 560 SL and a 1991 G 300 D. In addition, dynamic new models that will also be highlighted include the A 220, the GLS 550, the AMG S 63 Coupe, the AMG G 63 and the AMG GT C Coupe.

Many auto shows have already been cancelled for the year, including the Geneva Motor Show. The New York International Auto Show has been postponed to late August. Organizers have canceled most of the activities surrounding Monterey Car Week, including the Pebble Beach Concours d'Elegance.

These cancellations have put a pinch on automakers who traditionally use these events to debut new product.

Viewers can click the following link and will be admitted to the Zoom webinar once the event begins: https://zoom.us/j/99721462795. To participate you'll need to download the Zoom app for your computer, tablet, or smartphone, which can be done at Zoom's website.

Jay Leno Mercedes-Benz SLR Host Jay Leno stands by his Mercedes SLR during the Robb Report's "Best of the Best" at Hangar Eight on August 28, 2004 in Santa Monica, California. Photo by Frederick M. Brown/Getty Images

Mercedes-Benz USA will make a donation to the American Red Cross on behalf of the participants.

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Spider-man performers are seen at the premiere of Sony Pictures' "Spider-Man Far From Home" at TCL Chinese Theatre on June 26, 2019 in Hollywood, California.

Photo by Kevin Winter/Getty Images

Usually its the stars that are bragging about a multi-picture deal. This go-round it's Hyundai. The automaker has teamed up with Sony Pictures Entertainment that will place Hyundai's new models and technologies in coming productions. Hyundai will also offer marketing support and the companies will collaborate on a wide range of ancillary content-creation.

"This strategic partnership with Sony Pictures will allow customers to understand and experience our human-centered future mobility vision through innovative vehicles and technologies, illuminating a way forward for transforming how we move, interact, and design our lives for optimal benefits. We will offer various ways to inspire our customers and movie fans around the globe," said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor.

2020 Hyundai Sonata Hybrid The 2020 Hyundai Sonata Hybrid starts at $27,750, comes in three trim levels. Photo courtesy of Hyundai Motor America

Hyundai isn't the first automaker to collaborate with a production, nor is it the first to enter into a relationship of this kind. Nissan worked with Disney on a number of pictures including the recent Star Wars movies, the remake of "Mary Poppins" and "A Wrinkle in Time" among others. Audi has had its vehicles appear in animated features. Porsche presented a new vehicle at the last Star Wars movie premiere. Land Rover and Aston Martin are virtually synonymous with the James Bond brand.

Hyundai Motor's new models and technologies will be featured in five upcoming Sony Pictures films including "Uncharted" (July 2021); the sequel to "Spider-Man: Far From Home" (November 2021); the sequel to "Spider-Man: Into the Spider-Verse" (October 2022); and other tentpoles to be determined.

In the last Spider-Man movie, Audi had a supporting role. It looks like their time with the Spidey stories has come to an end.

"This deal embodies the true definition of the word partnership," said Jeffrey Godsick, EVP of Global Partnerships and Brand Management, and Head of Location Based Entertainment at Sony Pictures Entertainment. "The deal has many layers, including substantial marketing support, but its real potential and impact come from groundbreaking content that we will develop together."

Hyundai has a great deal of new-age tech on the horizon including hydrogen-powered transportation, cloud-based driving dynamics, and air travel.

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