Supercars

How would you spec your McLaren Elva? New state-of-the-art visualizer allows fresh themes

McLaren has launched a new online visualizer tool that allows customers to spec their Elva virtually.

Photo courtesy of McLaren Automobiles

The elite list of customers wishing to plunk down a mere $1.69 million on their new McLaren Elva are able to digitally spec it using new themes developed by the automaker using state-of-the-art visualizer technology.

McLaren Special Operations personnel are working one-on-one with customers, albeit remotely, to explore every possible customization for their windscreen-less vehicle. McLaren sees this as an integral part of the purchase process.

The McLaren Advanced Visualiser (MAV) brings to life ideas and concepts as ultra-high-quality virtual images that show a customer what proposed design themes would look like in a finished car. It uses ultra-HD resolution rendering to display individual Elva elements and then combine them to create a full specification.

McLaren Elva: Explore Electrify

Photo courtesy of McLaren Automobiles

Customers can switch colors and materials in and out and see how they will look nearly instantaneously. It also allows customers to virtually open and close doors, get Innside the vehicle and look under the bodywork as far deep as the suspension and braking systems.

Among the options McLaren customers can choose are Ultrafabrics, a durable, lightweight, and weather-resistant material that draws inspiration from high-end performance materials used in private jets and luxury yachts. Soft coverings can be embellished with reflective micro-piping to create unique flourishes of light in the dark, while on harder surfaces, carbon fibres and precious metals can be used individually or combined to spectacular effect, as pioneered on the McLaren Speedtail.

McLaren's design team has released two new Elva design concepts meant to inspire customers, Timeless and Explore. Each includes a range of visual themes, incorporated into the MAV programme, to generate ideas and prompt discussion.

According to the automaker,

"The themes in Explore evoke the spirit of adventure expressed by Elva ownership; Magma, for example, suggests the power of a molten lava in a Satin Azores and Satin Memphis Red Velocity blend of exterior colours, a look that continues inside with Caviar Black Ultrafabrics to create an unapologetically dramatic appearance.

Timeless, meanwhile, focuses on the sense of history encapsulated in the Elva's design, balanced by a fascination with the future. The laid-back Urbane combination of Liquid Alloy Gloss exterior paint and Cortado Tan Enhanced Full Aniline leather interior is one of the themes, visually suggesting elegance coupled with relentless performance."

"The Explore and Timeless concepts offer a contemporary aesthetic contrasting the heritage M1A Elva themes previously devised for our latest Ultimate Series car," said Robert Melville, Design Director McLaren Automotive. "Both of these new concepts are tailored to showcase the Elva's incredible form, be it Timeless' classic elegance or Explore's technical finishes. Both capture our core design principle of 'everything for a reason'."

Those customers looking to re-create an iconic McLaren racing livery may also be inspired by the MSO M1A and M6A themes – an homage to Bruce McLaren's legendary race cars. Opting for the The M1A Elva theme adds a Magnesium Silver racing stripe that sweeps along the sills, runs around the front splitter and up over the hood, accompanied by an Accent Red pinstripe and completed by Bruce McLaren's iconic number 4 racing graphic.

Deciding on the, the MSO M6A replicates the McLaren Can-Am icon of 1967 with an Anniversary Orange exterior color adorned with a Dove Grey stripe, McLaren Cars decal, and Bruce McLaren's signature in blue, as well as his race number "4". Full Satin carbon fiber bodywork and 10-spoke Diamond cut wheels complete the model.

Just 149 McLaren Elvas will be built.

Trending News

 
 

The final versions of the McLaren 620R have been delivered to the U.S.

Photo courtesy of McLaren Automotive
McLaren recently shipped its last Sports Series cars to the U.S., marking the end of production of the popular models that have been staples of the luxury carmaker's lineup for the last half-decade. Over 8,500 cars were sold globally.

The Sports Series debuted in 2015 with the 570S, and also included the 540C, 570S Spider, 570GT, 600LT coupe, 600LT Spider, and 620R. The final examples of the series were built at the company's Woking, U.K. headquarters at the end of 2020. The 620R was the last off the line.

The McLaren 620R is a road legal version of a race car. It's based on the McLaren 570S GT4 and uses motorsport technology without the restriction of racing regulations. It is the most powerful Sports Series model ever, with a twin-turbocharged 3.8-liter V8 producing 611 brake horsepower and 457 pound-feet of torque.

Final examples of the McLaren 620R

Photo courtesy of McLaren Automotive

1 / 5

The 620R shares aerodynamic hardware with the 570S GT4, creating 408-pounds of downforce at 155 mph. It can handle the road (and you can hear it coming) thanks to its wider track, carbon ceramic brakes and center locking wheels, and low-exit stainless steel sports exhaust.

"As the McLaren range has matured, we've tailored our North American model line-up to closely match customers' requirements, with a car suitable for every personality," explained Tony Joseph, President, McLaren, the Americas. "Limited-numbers models with the highest levels of performance – cars like the 620R, which feels like a race car on the street or at a track day - are in demand not only because of the driving experience they offer but because they have even greater exclusivity. You can see how this has played out with the 765LT as well, with all of the available volume sold."

Of the 225 examples of the 620R produced, only 70 were slated for the North American market. All North American 620R models come with a special MSO upgrade package that features a gloss finish Visual Carbon Fibre roof with a roof scoop to maximize engine intake and exhaust sound, MSO Defined gloss finish carbon fibre roof cantrails and the McLaren Track Telemetry system with lap time function and three cameras to record on-track performance.

Trending News

 
 

New driver assist technology is coming to the Lexus lineup later this year.

Photo courtesy of Lexus

New Lexus Teammate driver assistance technology will debut on the 2022 Lexus LS 500h later this year. Its availability is constrained to all-wheel drive models.

The technology was developed based on the Mobility Teammate Concept. This automated driving concept is unique to Toyota sough to enhance communication between drivers and cars, "enabling them to reach out to each other for mutual assistance". The concept sees cars and humans interacting and partnering rather than having automation take over for drivers. This approach allows drivers to enjoy the experience of driving but allowing the vehicle to take over some functions of driver's duties at times. In this way, the tech works as both guardian and chauffeur.

2022 Lexus The company's flagship sedan will get the technology first.Photo courtesy of Lexus

2022 Lexus LS 500h

On the 2022 Lexus 500h, Lexus Teammate will offer two functions: Advanced Drive and Advanced Park.

Advanced Drive is design to "accurately detect driving conditions to plan and execute acceleration, braking, and steering commands to maintain the vehicle within the lane, follow other vehicles, change lanes, navigate certain interchanges and traffic jams and overtake slower vehicles." It's a Level 2 functionality that "allows for driving on limited-access highways with partial hands-free, eyes-on-the-road operation".

This description makes it sound a lot like the suite of lane keeping, lane centering, and adaptive cruise control technology that Hyundai offers rather than true Level 3 technology that General Motors's Super Cruise delivers.

Lexus will show operation of the technology on a screen with information displayed like this.Photo courtesy of Lexus

Advanced Park operates similar to how the Genesis GV80's hands-free parking assist technology works. The Lexus tech automatically controls steering, acceleration, braking, and gear changes with parallel parking or backing into a parking space. It uses a combination of 360-degree sensing technologies and a bird's eye view display to perform the task while allowing the driver to monitor progress.

"We are very proud of Lexus Teammate, which is the culmination of five years of close collaboration between our technical centers in Japan and the US. We conducted simultaneous development and rigorous testing in both markets with the goal of achieving industry-leading advanced driver assistance functionality," says Derek Caveney, executive engineer at Toyota Motor North America's Integrated Vehicle Systems team.

Trending News