Supercars

How would you spec your McLaren Elva? New state-of-the-art visualizer allows fresh themes

McLaren has launched a new online visualizer tool that allows customers to spec their Elva virtually.

Photo courtesy of McLaren Automobiles

The elite list of customers wishing to plunk down a mere $1.69 million on their new McLaren Elva are able to digitally spec it using new themes developed by the automaker using state-of-the-art visualizer technology.

McLaren Special Operations personnel are working one-on-one with customers, albeit remotely, to explore every possible customization for their windscreen-less vehicle. McLaren sees this as an integral part of the purchase process.

The McLaren Advanced Visualiser (MAV) brings to life ideas and concepts as ultra-high-quality virtual images that show a customer what proposed design themes would look like in a finished car. It uses ultra-HD resolution rendering to display individual Elva elements and then combine them to create a full specification.

McLaren Elva: Explore Electrify

Photo courtesy of McLaren Automobiles

Customers can switch colors and materials in and out and see how they will look nearly instantaneously. It also allows customers to virtually open and close doors, get Innside the vehicle and look under the bodywork as far deep as the suspension and braking systems.

Among the options McLaren customers can choose are Ultrafabrics, a durable, lightweight, and weather-resistant material that draws inspiration from high-end performance materials used in private jets and luxury yachts. Soft coverings can be embellished with reflective micro-piping to create unique flourishes of light in the dark, while on harder surfaces, carbon fibres and precious metals can be used individually or combined to spectacular effect, as pioneered on the McLaren Speedtail.

McLaren's design team has released two new Elva design concepts meant to inspire customers, Timeless and Explore. Each includes a range of visual themes, incorporated into the MAV programme, to generate ideas and prompt discussion.

According to the automaker,

"The themes in Explore evoke the spirit of adventure expressed by Elva ownership; Magma, for example, suggests the power of a molten lava in a Satin Azores and Satin Memphis Red Velocity blend of exterior colours, a look that continues inside with Caviar Black Ultrafabrics to create an unapologetically dramatic appearance.

Timeless, meanwhile, focuses on the sense of history encapsulated in the Elva's design, balanced by a fascination with the future. The laid-back Urbane combination of Liquid Alloy Gloss exterior paint and Cortado Tan Enhanced Full Aniline leather interior is one of the themes, visually suggesting elegance coupled with relentless performance."

"The Explore and Timeless concepts offer a contemporary aesthetic contrasting the heritage M1A Elva themes previously devised for our latest Ultimate Series car," said Robert Melville, Design Director McLaren Automotive. "Both of these new concepts are tailored to showcase the Elva's incredible form, be it Timeless' classic elegance or Explore's technical finishes. Both capture our core design principle of 'everything for a reason'."

Those customers looking to re-create an iconic McLaren racing livery may also be inspired by the MSO M1A and M6A themes – an homage to Bruce McLaren's legendary race cars. Opting for the The M1A Elva theme adds a Magnesium Silver racing stripe that sweeps along the sills, runs around the front splitter and up over the hood, accompanied by an Accent Red pinstripe and completed by Bruce McLaren's iconic number 4 racing graphic.

Deciding on the, the MSO M6A replicates the McLaren Can-Am icon of 1967 with an Anniversary Orange exterior color adorned with a Dove Grey stripe, McLaren Cars decal, and Bruce McLaren's signature in blue, as well as his race number "4". Full Satin carbon fiber bodywork and 10-spoke Diamond cut wheels complete the model.

Just 149 McLaren Elvas will be built.

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Nuts & Bolts

 
 

Three Bugatti Divos have been delivered to U.S. customers.

Photo courtesy of Bugatti Beverly Hills

Three Bugatti customers on the West Coast have started 2021 off on a better note than the rest of us. Bugatti of Beverly Hills was recently able to deliver three of the four Bugatti Divo supercars that have been commissioned through the dealership to their new owners.

Each of the models has been customized to deliver the high-performance, exclusive drive and ride experience required by its commissioner. Ahead of their delivery, the three Divos took to the track together completing laps at The Thermal Club in Palm Desert, California.

The Divo itself is a unique Bugatti even before customization. It rides on new architecture that features more air inlets than other Bugatti models and a wide front spoiler that works to provide optimal air supply and aid with downforce. The car looks lower and longer than other Bugattis due to its slimmer side line. At the front of the grille is the traditional, 159-gram Bugatti emblem.

U.S.-bound Bugatti Divos

Photo country of Bugatti Beverly Hills

Each model is powered by a 8.0-liter W16 engine that achieves 1500 horsepower. That engine can propel the car up to its 236 mph top speed.

Bugatti's Atelier in Molsheim is charged with the creation of each Divo. The first deliveries of the hyper sports cars took place in August 2020. By the end of the first months of 2021, all Divos will have been delivered to their new homes.

"To see these spectacular automobile works of art go from a piece of paper to sitting here in front of me is a phenomenal feeling," says Tim O'Hara, General Manager Bugatti Beverly Hills. "It was a very involved and lengthy process that demanded our best skills and expertise. To deliver 4 of only 40 to be built in the world and see the project through fruition is deeply gratifying."

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General Motors has launched a new business initiative, BrightDrop.

Photo courtesy of General Motors

General Motors is expanding its business offerings to include first-to-last mile delivery solutions for delivery and logistics companies. The new business is called BrightDrop and will offer its own all-electric vehicles and software solutions beginning in early 2021.

"BrightDrop offers a smarter way to deliver goods and services," said Mary Barra GM Chairman and CEO. "We are building on our significant expertise in electrification, mobility applications, telematics and fleet management, with a new one-stop-shop solution for commercial customers to move goods in a better, more sustainable way."

GM estimates that by 2025, the combined market opportunity for parcel, food delivery and reverse logistics in the U.S. will be over $850 billion. According to the World Economic Forum, demand for urban last-mile delivery, fueled by e-commerce, is expected to grow by 78 percent by 2030, leading to a 36 percent increase in delivery vehicles in the world's top 100 cities. At the same time, this increase in demand is expected to cause delivery-related carbon emissions to rise by nearly one-third.

To take advantage of these market opportunities, BrightDrop is developing an integrated set of solutions. BrightDrop will initially serve customers in the U.S. and Canada.

BrightDrop EP1

BrightDrop EP1

Photo courtesy of General Motors

The BrightDrop EP1 will be the company's first product to market. It will be a propulsion-assisted, electric pallet developed to easily move goods over short distances. It can reduce package touch points, costs, and physical strain on delivery drivers. It has built-in electric hub motors with adjustable speed up to 3 mph, the ability to secure and carry approximately 23 total cubic feet of cargo, a 200-pound payload capacity, adjustable shelving, lockable cabinet doors, and tight space maneuverability.

An EP1 pilot program has been completed in partnership with FedEx Express. During the pilot, FedEx Express couriers were able to handle 25 percent more packages per day when using the EP1s. FedEx Express couriers shared feedback that the EP1s were easy to maneuver and reduced physical strain.

The BrightDrop EP1 will be available early this year.

BrightDrop EV600

BrightDrop EV600

Photo courtesy of General Motors

The BrightDrop EV600 will be the company's second product to market. It's an electric light commercial vehicle that will be purpose-built on GM's Ultium platform for the delivery of goods and services with up to 250 miles of range. It has a peak charge rate of up to 170 miles of EV range per hour via 120 kilowatt DC fast charging.

The vehicle also has 600 cubic feet of cargo area, a cargo area security system with motion sensors, auto-open cargo bulkhead door, wide cabin walkways, and front sliding pocket doors. It is available at a GVWR of less than 10,000 pounds.

GM is installing a number of safety features in the vehicle including front and rear park assist, automatic emergency braking, forward collision alert, following distance indicator, front pedestrian braking, lane keep assist with lane departure warning, automatic high beams, and a high-definition rearview camera. It comes with a 13.4-innch full-color infotainment screen.

The EV600 is set to take on the 2022 Ford E-Transit, which has a targeted range of 126 miles. GM will deliver the first EV600 models by the end of the this year. BrightDrop expects to make the EV600s available to more customers to order starting in early 2022.

Software-enabled services

BrightDrop app

Photo courtesy of General Motors

In addition to vehicles, BrightDrop offers an integrated, cloud-based software platform, which provides customers visibility and access to their BrightDrop products through both web and mobile interfaces. Built-in connectivity provides businesses with detailed data and insights that can help improve overall operations, including route efficiency, asset utilization and product upgrades. Drivers and couriers can utilize the mobile application for a variety of tasks.

Ford offers something similar with its Ford Telematics data system for Transit fleet owners.

FedEx Express is slated to be the first customer of the EV600, receiving their vehicles later this year.

Future product

​GM says that EP1 and EV600 are just the beginning. The business is committed to growing its product offerings to include a portfolio of integrated, zero-emissions products. Among the concepts currently being explored are a medium-distance solution that transports multiple EP1s, and a rapid load delivery vehicle.

BrightDrop will establish a customer support team to assist with every aspect of operating and servicing BrightDrop products, including supporting charging and infrastructure installation, advising on upfitting services, and retrofitting a current fleet vehicle to integrate with BrightDrop products. BrightDrop support services will also assist with maintenance needs, including securing parts and scheduling repairs.

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