Giveaway

Here's how to nominate a local hero to win a Mazda Miata 100th Anniversary Special Edition

Mazda is asking people across the U.S. to nominate a community hero.

Photo courtesy of Mazda North American Operations

It's safe to say that 2020 has been a year of firsts for most of us. Whether it's working from home, not being able to visit friends and family, or becoming the teacher for your household. Some are going above and beyond and Mazda wants to recognize them.

The Mazda Heroes: Honoring the Human Spirit program looks to recognize individuals who have "selflessly dedicated themselves to their communities throughout 2020". Through Mazda Heroes, Mazda North American Operations will select 50 deserving people and provide each hero with a piece of its history, a Mazda MX-5 Miata 100th Anniversary Special Edition.

100th Anniversary Special Edition Mazda MX-5 Miata side The company recently celebrated its history with the release of the Mazda MX-5 Miata100th Anniversary Special Edition. Photo courtesy of Mazda North American Operations

"This year marks Mazda's 100th Anniversary. We had hoped this time would be filled with moments of celebration and appreciation for our fans, employees and partners. But given the many tragic events of 2020, we decided to express, in another way, our brand's unique heritage of trying to make things better," MNAO President Jeff Guyton said.

"In April, we launched our Essential Car Care Program to give free oil changes and car cleaning to healthcare workers across the U.S. Throughout this initiative we heard how grateful our dealers and employees were to be in service to those selflessly giving back every day. This inspired us to develop the Mazda Heroes program, which will honor individuals supporting communities and share their stories in a moment when people desire inspiration in their lives."

Those nominated can be teachers, community members, doctors, nurses, first responders, faith leathers, restaurant owners, compassionate carers, or, really, any persons who have stood out for their efforts during this intense time.

Here's how to enter a nominee. Stories can be submitted now through Oct. 25 at www.MazdaUSA.com/mazda-heroes for a chance to be honored as a Mazda Hero. Fifty individuals will be selected based on their demonstrated selfless acts, creative approaches, and contributions to community. Honorees will be announced beginning Dec. 2.

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Volvo has teamed up with the City of Gothenburg to create an emissions-free zone.

Photo courtesy of Volvo Car USA

Volkswagen recently announced that it's turning a Greek island green. Volvo is taking their efforts a little closer to home. Volvo Cars has teamed up with the City of Gothenburg, in Sweden, to create new urban zones that will be used as testbeds for future sustainable technologies. Volvo's headquarters is located just west of the town center.

Gothenburg Green City Zone aims to create an emissions-free zone within Sweden's largest port city, taking a holistic approach that will combine the efforts of many technological and government entities working together. To achieve this, the partnership is looking toward climate-neutral transportation modes and a connected infrastructure. As part of the testbed, Volvo plans to run robotaxis operated by its fully-owned mobility provider M, within the zone.

2-Volvo XC40 Recharge The all-electric Volvo XC40 Recharge recently went on sale in the U.S.Photo courtesy of Volvo Car USA

"Essentially, we initiate a project that intends to limit the number of cars in the city – which is fully in line with our company's purpose," said Håkan Samuelsson, chief executive of Volvo Cars. "This is already proven by our investment in the shared mobility service M, who have developed proprietary A.I. technology to improve efficiency and utilization. We want to be involved in creating the cities of the future and keep them livable. This initiative gives us an opportunity to do that and take on responsibility in our own hometown at the same time."

Technology that will be tested in the zone includes geo-enabling solutions and services ensuring that cars in the zone operate in electric-only mode and remain within speed limits, as well as traffic infrastructure that can connect to active safety features in cars and share information between road users. Audi is testing similar vehicle-to-infrastructure technology in Georgia and Virginia.

"We want to use our knowledge and technology to help create a future city that is electrified, connected, shared and climate-neutral," said Henrik Green, Chief Technology Officer at Volvo Cars. "This is an opportunity to lead by example, by testing new technologies and services in a live large scale environment, we can show that if it is possible here, it is possible anywhere."

The partnership is also exploring fully electric mobility hubs, autonomous taxis, and an easy-to-use charging network for electric cars. One aspect of this technology may be park-and-charge sans cord, a method that is getting tested in Norway right now.

Volvo isn't the first city to develop an incubator for emerging tech. Toyota recently announced that it will expand the company's research into renewable energy by creating a city at the base of Mt. Fuji.

The Green City Zone initiative starts in spring 2021 and will gradually scale up going forward.

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A general view of the Mercedes Laver Cup cars in front of TD Garden in promotion of Laver Cup Boston 2020 on March 2, 2020 in Boston, Massachusetts.

Photo by Adam Glanzman/Getty Images for The Laver Cup

The 2050 Decorbonization Roadmap laid out by the Commonwealth of Massachusetts in December makes it clear, the sale of new gasoline-powered cars will end by 2035. It's all part of the Commonwealth government's push to Net Zero greenhouse gas emissions by 2050.

Though it's not law, the guidelines set forth in the plan make it clear that the internal combustion vehicle is marked for dead despite the current very low rate of electric and hydrogen-powered vehicle adoption. Despite pushes from government, advocacy groups, and the automakers themselves, the public just isn't buying electric vehicles at a high volume. In the last 10 years, there have been just 1.6 million plug-in electric vehicles sold in the U.S.(BEVs and PHEVs) out of over 156 million light-duty vehicles sold in the U.S. during the same time period according to the U.S. Department of Energy. Ford sold more than 1.6 million F-150s in 2018-2019 alone.

2020 Hyundai Nexo The Hyundai Nexo runs on a hydrogen fuel cell rather than a traditional electric battery setup. Photo courtesy of Hyundai Motor America

Effectively, Massachusetts is set to eliminate choice for its residents, a move that echos recent action by the State of California.

The Roadmap looks to slowly reduce the amount of greenhouse gas emissions using the measurement of million metric tons of carbon dioxide equivalent (MMTCO2e). The baseline the study uses for measurement is 1990, where there was 94.5 MMTCO2e in the Commonwealth. 2005 was the last year where emissions were above that level. They've been sinking since.

By 2017, emissions were 22.7 percent below 1990 numbers nearing the 70.8 MMTCO2e goal set by the commonwealth for 2020. Sixty-nine percent of that is from households and light-duty vehicles. Light-duty vehicles make 27 percent of the state's emissions.

Efforts to decarbonize come in four areas: end use energy (transitioning away from fossil fuels), energy flexibility and efficiency (aggressively pursuing energy efficiency and flexibility to enable cost-effective decarbonization), decarbonizing energy supply (production of zero and low-carbon energy supplies), and carbon sequestration (facilitating carbon dioxide removal from the atmosphere).

The Roadmap contends that "although several clean options already exist for both light-duty transportation and for home and small business building services, across our in-depth analysis, electrification tends to be the most cost-effective - both individually and system-wide - and easiest to deploy." Basically, if the government requires buyers to purchase more electric cars, their cost will go down and that area of the graph is "fixed".

A 2021 Toyota Mirai fills up with fuel at a station in Southern California.Photo courtesy of Toyota Motor Sales U.S.A.

The report doesn't completely neglect hydrogen use in vehicles. It says that "zero-carbon fuels like hydrogen help power the rest of the transportation system". By "the rest" they mean vehicles that aren't cars, trucks, or buses. That means high-load transportation vehicles like tractor trailers will be able to use hydrogen but the public would be discouraged from purchasing and driving a Toyota Mirai or Hyundai Nexo, both of which run on hydrogen fuel cell (FCEV) technology, are available for sale today, and produce only water vapor out of the tailpipe.

Massachusetts and other states in the northeast face a unique barrier to widespread hydrogen fuels adoption. According to Toyota, in the 1980s, many municipalities in the area outlawed the transportation of combustable fuels over bridges and through tunnels. Using hydrogen as a fuel in vehicles is not as risky as traditional transportation methods because of the technology that has evolved to protect the fuel, vehicle, and passengers. However, these laws have not changed to accommodate the advances. This means that driving a FCEV over a bridge or through a tunnel in some areas is illegal despite the fact that a neighboring jurisdiction may have modernized their regulations.

Most automakers are willing to publicly admit that their company views FCEVs as the endgame while battery electric vehicles (BEVs) like the Ford Mustang Mach-E and Tesla Model 3 as merely roadways to the full FCEV future.

The Roadmap spells out other ways in which the Commonwealth is committed to reducing the amount of fossil fuels emitted by vehicles including maintenance and support of existing public transportation systems, reducing single occupancy vehicles "where possible", making complementary land use decisions, and supporting active transportation architecture like bike lanes and sidewalks.

The report lays out the biggest obstacle facing wider spread adoption of electric vehicles by residents, the development of dependable and accessible charging infrastructure throughout the Commonwealth and in residents' homes. Europe, which is far ahead of the U.S in terms of regulating certain types of vehicles into popularity and the government subsidization of energy initiatives, still struggles with charging infrastructure woes.

Uncovered in the plan are the business consequences of the actions set forth. Assuming not as many people will need gasoline to run their vehicles, it is likely that gas stations will go out of business. The transportation of fossil fuels has its own sector of the industry that will be made mostly redundant. Vehicle service centers, often independent retailers, will be forced to spend big on equipment so that they can service electric vehicles as they gain popularity due to government regulation. Recently, many Cadillac dealerships balked at the quarter-million dollar cost of installing EV repair and service technology at their dealerships instead electing to give up their dealership rights entirely.

The report does say that "close attention and vigilant care is given to mitigate any undue or avoidable impact or burden on Massachusetts' residents across the Commonwealth's entire economic, social, and geographic diversity."

However, t does not cover what could happen if new vehicle buyers simply cross the border into Maine, Rhode Island, or Connecticut and purchase their new internal combustion vehicle there.

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