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Watch: University of Texas professor stars in new Lincoln Aviator commercial

A popular Texan stars in the newest Lincoln Aviator commercial.

Photo courtesy of Lincoln Motor Company

Heavy clouds of pink and purple fill the screen, swirling around the 2020 Lincoln Aviator. Then, the camera cuts to the interior where the eyes of University of Texas professor and Academy Award winning actor Matthew McConaughey appear to be staring directly into the soul of the viewer.

As McConaughey thoughtfully sits behind the wheel of Lincoln's new midsize SUV, it's hard not to notice the supple appointments of the vehicle and how close the notoriously nude bongo player is to the steering wheel.

While the actor decries in-your-face horsepower, the sounds of an original score by the Detroit Symphony Orchestra plays in the background.

The SUV emerges from the smoke to arrive in the desert, reminding viewers that Lincoln is about performance that, "just makes you feel better."

Take a look for yourself.

The All-New 2020 Lincoln Aviator | Fresh Take On Movement | Lincoln www.youtube.com

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Matthew Dear, a Detroit-based DJ and musician, has created new music using oscillations from the 2021 Ford Mustang Mach-E.

Photo courtesy of Ford Motor Company

Detroit-based electronic music artist Matthew Dear has transformed the sounds of the 2021 Ford Mustang Mach-E into a fresh track. The sounds, inspired by classic '80s sci-fi cinema, create the soundtrack for the sounds required by law as the crossover is in motion.

Ford sound designers worked with the studio Ozone Sound to craft the electronic oscillations. Dear, a founding member of electronic music label Ghostly International, used the synth-heavy sounds to create "New Breed," a hypnotic electronic arrangement that's distinctly Mustang Mach-E.

"The idea of remixing the sounds from the Mustang Mach-E was immediately interesting because I've always considered myself to be a 'sound tinkerer,'" said Dear. "But after I got to actually hear and experience the digital propulsion sounds that Ford created, I was sold on the project. The sounds are cooler than I thought they'd be — cinematic and sci-fi — and all the noises the car makes have a sense of modern musicality. Creating "New Breed" was a new experience and I think the song — like the car — takes its passengers on a voyage."

The company also made a short documentary featuring the process.

The Making of New Breed: Matthew Dear and the Mustang Mach-E | Ford www.youtube.com

This isn't the first time Ford has relied on local talent to produce sounds for one of its vehicles. Ford's luxury arm, Lincoln, partnered with the Detroit Symphony Orchestra to record sounds for the chimes in the Lincoln Aviator SUV.

2019 Lincoln Aviator chimes recorded by the Detroit Symphony Orchestra www.youtube.com

The Aviator is on sale now. Buyers are currently able to reserve a Mustang Mach-E. The all-electric crossover will begin arriving at dealerships in late 2022/early 2021 as first-come, first-served reservations are filled as specific grades become available.

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