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Maserati MC20 prototype sports car spied testing in Italy

Maserati parked the car in a very interesting spot for this photo.

Photo courtesy of FCA US LLC

Don't call it a comeback. They've been here for years. Call it a reinvention. An evolution. A modernization. Whatever you call it, it's all part of a cash and design infusion into the Italian automaker that has be struggling to find a foothold in the marketplace for years.

Fresh on the heels of announcing an electrified future, Maserati has rebased its own series of spy shots featuring the MC20 prototype. The MC20 is a sports car that was designed and engineered at the Maserati Innovation Lab in Modena, Italy.

Photo courtesy of FCA US LLC

That bit about being straight from Italy is important to the brand. Despite being owned by a company headquartered in the Netherlands (Fiat Chrysler Automobiles) that is about to merge with a company headquartered in France (PSA Group), the Maserati team has been given the freedom to design using Italian sports car DNA.

The selection of photos Maserati publicized as part of the testing announcement were meant to illustrate the company's new global statement, "Master of Italian Audacity." In the infamous words of that classic American tale "Dodgeball", "That's a bold strategy, Cotton."

Maserati is calling the MC20 the "first and ultimate" expression of that new statement.

The prototype has been photographed at night in Piazza degli Affari in Milan, below a giant white marble hand statue with broken fingers called "L.O.V.E" by renowned artist Maurizio Cattelan. The statue was created in 2010 and its name is an acronym for the Italian words libertà, odio, vendetta, eternità (freedom, hate, vengeance, eternity).

The car's trip around Milan kicks off the start of a period of road and track tests, in various conditions of use, to acquire vital data for the preparation of the car's final setup.

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Nuts & Bolts

 
 

Subaru Motorsports takes center stage in the newest season of "Launch Control".

Photo courtesy of Subaru of America Inc.

The award-winning "Launch Control" documentary series will return December 2 for its eighth season. The show will air on YouTube and Amazon Prime Video.

Season 8 of "Launch Control" picks up where Season 7 left off. The Subaru team has just won the rally and rallycross championships but the future of the team is uncertain.

The program, which has been chronicling the Subaru Motorsports teams since 2013, documents the challenging 2020 season of the driving sports, which included a new rally driver lineup, a shortened and delayed season due to COVID-19, and the return of ace driver Scott Speed following a season-ending back injury in 2019.

Season 8: "Launch Control"

Photo courtesy of Subaru of America Inc.

"Launch Control" will also include a two-part sneak peek at the one-off WRX STI build that Subaru worked with Vermont SportsCar to create for the next installment of the "Gymkhana" franchise, where Subaru driving star Travis Pastrana will take over the feature roll from Ken Block.

New episodes documenting the stage rally season will release every other Wednesday through December and January, with the two-part Gymkhana STI build special arriving in February.

"'Launch Control' has always been an unflinching look at the reality of running a top-level motorsports program," said William Stokes, Motorsports Manager for Subaru of America. "This year brought more challenges than anyone expected, but we're a rally team, and in rally we press on regardless. As tough as this season was, we're thrilled to bring the series back—especially for the fans who couldn't come to events in 2020, who we've missed most of all."

The program is a production of Formula Photographic and Bowes Media with the support of Subaru of America.

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Little Sesame's Volkswagen Bus allows the restaurant's chefs to travel the country in search of new flavors.

Photo courtesy of Volkswagen AG

Holiday shoppers this year, once again, have shopping small on the mind. For some businesses, their idea of small is smaller than most. From a hummus shop to a coffee shop, to a mobile bookstore, many small business owners rely on vintage Volkswagen products to help their businesses run.

Little Sesame

Little Sesame Volkswagen Bus

Photo courtesy of Volkswagen AG

In 2015, chefs Nick Wiseman and Ronen Tenne opened their hummus shop in Washington, D.C. They didn't just want another restaurant, they wanted to create a different way of doing business than they'd experienced in some of the New York City area kitchens they'd cooked in over the years. They wanted travel.

In order to inspire new flavors , Wiseman and Tenne hop into their robin's egg blue 1978 Volkswagen Bus and explore the country. Their current Bowl of the Week brings in autumn and wintertime flavors with ingredients like maple roasted winter squash, pomegranate molasses, crispy chickpeas, za'ata, and herbs.

The restaurant, with locations in the Golden Triangle and Chinatown, is currently open for breakfast, lunch, and dinner. They offer catering and meal kits as well as online ordering for pickup and delivery.

Dom's Coffee

In Farmington Valley, Connecticut, a European-style coffee shop sits on a strip of real estate next to buildings similar to what you'd find in nearly anyone's hometown - a car dealership and a church. The brick-and-mortar shop was opened by Andrius Plankis and Asta Plankiene in May 2015, two years after the couple emigrated to the U.S. from Lithuania.

In addition to their shop, they run a fully-equipped mobile espresso bar out of the back of a Volkswagen Atlas R-Line. Their specialty is artistically crafted drinks including espressos, affogatos, specialty lattes, cold brews, and hot chocolates.

The Cincy Book Bus

The Cincy Book Bus

Photo courtesy of Volkswagen AG

After retiring from 25 years of teaching, Melanie Moore decided it was time to pursue her dream: opening a bookstore. But she didn't just want to own the shop around the corner, she wanted to have a business that would work to get books into the hands of children that need them the most. Just as she was about to sign a lease for a storefront, she got cold feet.

Inspired by a novel centered around a fictional, female horse-drawn carriage bookseller, Moore decided to launch the Cincy Book Bus – a mobile bookstore – out of the bed of her husband's teal 1962 Volkswagen Transporter. The van holds about 150 books, and Moore regularly rotates titles to cater to her audiences.

Moore dedicates her profits to stocking classroom libraries.

While these three businesses are small, three large corporations (including Nike) were founded from humble beginnings thanks in no small part to their Volkswagens. Click here to read their stories.

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