New Model Nenws

Maserati commits to electrified future - starting with next-gen Ghibli, details new models

Eileen Falkenberg-Hull
Mar 2, 2020, 10:39 am

Maserati is on the cusp of greatly expand its product portfolio.

Photo courtesy of FCA US LLC

With performance and sleek styling in focus, Maserati has announced that all their new models will be electrified, adopting either hybrid or battery electric power. This begins with the redesigned Maserati Ghibli, which is set to debut this year.

The company is also committing to the vehicles being 100 percent developed, engineered, and built in Italy. This is an especially important commitment as Maserati's parent company, Fiat Chrysler Automobiles, is in the process of merging with PSA Group.

Throughout 2020, Maserati is expected to strengthen its position in the luxury electric vehicles market as it works to allocate more of its production space to electrified cars.

Maserati has confirmed that the Ghibli will be a hybrid. The Maserati GranTurismo and GranCabriolet will begin production in 2021 as the automaker's first all-electric cars. The next-gen GranTurismo and GranCabrio will be built at the Mirafiori production hub.

Maserati's Modena facility is in the process of a remodel, which will allow it to be modified enough to begin producing what the company is calling a "super sports car" in 2020.

A forthcoming Maserati utility vehicle is set to be built at Cassino in 2021. The automaker is already teasing the model saying that it is, "intended to play a leading role for the brand, thanks to its innovative technologies." Technological innovation is not something Maserati has been known for lately so this could be a welcome change.

Maserati intends to reveal more plans in May.

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Community

AutoNation has raised $25 million for cancer research through its DRV PNK initiative

Toyota Mall of Georgia, one of AutoNation's dealerships, has raised money to support the caregivers at Children's Healthcare of Atlanta.

Photo courtesy of AutoNation

You know the pink license plate brackets and the pink-leather jacket clad spokeswoman. All that pink is paying off. AutoNation announced that it has raised $25 million for cancer research and treatment through its Drive Pink (DRV PNK) Initiative. Drive Pink launched in 2015.

In 2020 alone, DRV PNK funds have been invested in seven major research projects through the Breast Cancer Research Foundation (BCRF), the largest private funder of breast cancer research in the world. BRCF focuses their efforts in six different areas: tumor biology, treatment, survivorship, metastasis, lifestyle and prevention, and heredity and ethnicity.

"AutoNation has played a valuable role in enabling BCRF to be at the vanguard of every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship," said Mrya Biblowit, BCRF President and CEO.

"Every October, we celebrate all that we have accomplished through DRV PNK" said Mike Jackson, AutoNation's Chairman and CEO. "This year, we've taken our mission to new levels, thanks to the incredible support of our Customers, our Associates and our partners."

As part of its DRV PNK efforts, AutoNation works to raise awareness of breast cancer. The company sponsored NTT Indycar Series drivers Jack Harvey, Alexander Rossi, and Marco Andretti who were behind the wheel of vehicles wearing pink liveries.

October is Breast Cancer Awareness Month and AutoNation will be stepping up its efforts throughout the month. Expect to see ad campaigns reflecting such. The company's annual DRV PNK Across America Day by selecting local cancer treatment facilities to receive care bags for patients battling cancer.

For longtime AutoNation Associate and breast cancer survivor, Lisa Logan, DRV PNK is personal. "Sadly, just about everyone has been touched by cancer. I am so proud to work for a company that not only supported me throughout my journey, but that also supports such an important cause."

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Sustainability

Next-gen Jaguar, Land Rover models to incorporate sustainable materials

The material Jaguar Land Rover is adding to its vehicle interiors is called Econyl.

Photo courtesy of Jaguar Land Rover

As automaker work toward more sustainable business practices, Jaguar Land Rover is working with Econyl nylon to develop high-quality interiors made from ocean and landfill waste. The automaker promises that next-generation Jaguar and Land Rover models will feature floor mats and trims made with Econyl fiber from recycled industrial plastic, fabric offcuts from clothing manufacturers, fishing nets from the farming industry, and those abandoned in the ocean– known as 'ghost nets'.

Econyl nylon was created by Aquafil. It's already been sued in the high-end fashion, sportswear, and luxury watch industries to create handbags, backpacks, swimwear, and watch straps. In one year, the company recycles as much as 40,000 tons of waste, making it in to the nylon. For every 10,000 tonnes of Econyl raw material produced, 70,000 barrels of crude oil are saved and 65,100 tons of carbon emissions equivalent are avoided.

Jaguar Land Rover Econyl interior Jaguar Land Rover has committed to including more sustainable materials in its interiors.Photo courtesy of Jaguar Land Rover

Turning to sustainable materials isn't a new idea. For years Ford has been incorporating all manner of materials into its vehicles including tomatoes, soy, and coffee chaff from McDonald's. General Motors recently showcased a breakdown of how recycled materials are used inside their automobiles.

Bentley's facility in Crewe, England is collecting rainwater for use in its office building allowing the company to not have to draw from the local water system.

Each year automakers release their sustainability report, which champions all the ways that the company is moving forward in its resources conservation plans. This year's GM report sets forth numerous goals. Among them, by 2030, 50 percent of the parts used in General Motors vehicles will be made with sustainable materials. Additionally, GM's Spring Hill plant in Tennessee will run solely on solar power by 2022.

FCA made big strides in 2019. Their 2020 sustainability report touted their 40 percent reduction in water use and 27 percent carbon footprint reduction per vehicle.

Jaguar Land Rover Econyl interior Photo courtesy of Jaguar Land Rover

This week Polestar announced that its Precept concept vehicle is headed into production. When the Precept debuted a few months ago, the company bragged about its sustainable interior.

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