Advertising

How posh! David Beckham becomes Maserati's new brand ambassador

David Beckham is the new face of Maserati.

Photo courtesy of Maserati

David Beckham is turning his passion for supercars into a side gig. The former Manchester United midfielder has become the new face of Maserati.

Beckham has a long history as a car nut. He's owned Rolls-Royces, Bentleys, McLarens, Cadillacs, Audis, Aston Martins, Jaguars, BMWs, Lamborghinis, Ferraris, Hummers, and Jeeps, just to name a few. A year ago an Aston Martin Volante owned by Golden Balls went under the hammer and a little later in the year he was named one of the top five celebrities people would prefer to have deliver their new car to their home.

Maserati has a number of new projects up its sleeve besides partnering with Beckham. The company recently launched the new Ghibli Hybrid, a vehicle that the Modena-based manufacturer sees as a jumping off point for the new version of the brand - one where electrification and performance take center stage. Call it the Italian version of Akio Toyoda's famous "no boring cars" statement.

"The Brand is moving forward, inaugurated a new Era. Maserati is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design. The partnership with David is the embodiment of all these values,: said Paolo Tubito, Maserati Chief Marketing Officer.

For 2021, Maserati also added a trio of Trofeos to its lineup. The The Maserati Levante Trofeo,. Ghibli Trofeo,and Quattroporte Trofeo are the most extreme versions of the vehicles available new from the manufacturer.

Beckham makes his debut in a new movie featuring the Levante Trofeo, performing the "audacious" act of driving a Maserati. The setting is Miami, the home city of Club Internacional de Fútbol Miami, an MLS soccer club that Becks co-owns with Marcelo Claure, Jorge Mas, Masayoshi Son, and José R. Mas.

Maserati and David Beckham: two of a kind www.youtube.com

Trending News

 
 

The new Grand Cherokee L is on its way to dealers now.

Stellantis

The all-new three-row Grand Cherokee L was unveiled earlier this year, and features an ultra-premium interior, a load of new tech, and sharp styling that shouts back to Jeep models of the past. Just a few weeks ago, we learned pricing and feature details for the new model, and now Jeep says the vehicle is on its way to dealerships across the country.


Jeep Grand Cherokee L The L is the first three-row Grand Cherokee.Stellantis


In terms of styling, the L's shape has been reworked from previous Grand Cherokee models to be more reminiscent of the Jeep Grand Wagoneer. The automaker says that the grille has been tilted forward and is now wider for better air flow and a more dramatic appearance. The idea was to make the Grand Cherokee L look rugged, but keep it sleek and technical in the process.

The stretched Grand Cherokee retains the engines that powered its predecessors. That means a 3.6-liter V6 is standard, which delivers 293 horsepower and 260 pound-feet of torque. A 5.7-liter V6 is optional, and makes 357 horsepower and 390 pound-feet of torque. Both engines come paired with an eight-speed automatic transmission and either rear- or al-wheel drive. Either powertrain option will provide decent towing capability, but the V8 is unsurprisingly more powerful. With a V6 on board, the Grand Cherokee L can tow 6,200 pounds, while V8-powered models can pull 7,200 pounds.


Jeep Grand Cherokee L The L's styling is modern but nostalgic.Stellantis


Inside, Jeep says the L can be equipped with the latest tech and entertainment features. Running the latest Uconnect infotainment software, the Grand Cherokee L will be capable of wireless Apple CarPlay and Android Auto, and can be had with a head-up display, a rear-seat monitoring camera system, and a 950-watt 19-speaker McIntosh audio system. At the top end of the lineup, the Summit Reserve model gets Palermo quilted leather, open-pore waxed walnut wood, and 21-inch wheels.

Pricing for the L starts at $38,690 after destination, which buys the base Laredo trim. The range-topping Summit Reserve model starts at $61,690 after destination. Dealer deliveries are underway now, supported by almost 5,000 employees at Stellantis' Detroit Assembly Complex.

Trending News

 
 

Musical artist H.E.R. has worked with Honda designers to customize a Civic Type R.

Photo courtesy of American Honda Motor Co. Inc.
H.E.R. graced the stage at the 2021 Honda Civic Tour but before that happens, the R&B singer-songwriter has put her stamp on a custom-designed Honda Civic Type R. This one-off is part of a longstanding tradition of Civic Tour headliners designing a custom Civic.

The unique-looking model is a reflection of H.E.R.'s personal values. Nuance, subtlety, and "sharing your heart" are held high. This all starts with the car's exterior where a deep black matte finish washes over the model while chameleon-tinted headlamps and windows, purple brake calipers and nebula painted trim are presented as intriguing highlights.

Designers worked to customize the cabin as well, adding nebula painted accents and special LED interior lighting that changes colors based on music and sound inside the vehicle by featuring custom colors, moods, brightness levels and rotating color patterns, adjustable by a smartphone.

H.E.R. Unveils Custom ‘Honda Civic Type R’ Presented by the 2021 Honda Civic Tour www.youtube.com

"One of the things that drew me toward the Honda Civic Tour was knowing that I'd be able to design my own vehicle, and out of all Civics, I picked the pinnacle Civic Type R," said H.E.R. "Infusing my personality into all aspects of my performances, and also expressing it through my favorite products, is something that I am passionate about. So being able to create and share my custom Honda Civic Type R with my fans is just so special to me."

H.E.R.'s custom Civic Type R joins Honda vehicles designed by past Civic Tour headliners, including Maroon 5, OneRepublic, Demi Lovato, blink-182, Black Eyed Peas, One Direction, Charlie Puth and more.

Trending News