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How posh! David Beckham becomes Maserati's new brand ambassador

David Beckham is the new face of Maserati.

Photo courtesy of Maserati

David Beckham is turning his passion for supercars into a side gig. The former Manchester United midfielder has become the new face of Maserati.

Beckham has a long history as a car nut. He's owned Rolls-Royces, Bentleys, McLarens, Cadillacs, Audis, Aston Martins, Jaguars, BMWs, Lamborghinis, Ferraris, Hummers, and Jeeps, just to name a few. A year ago an Aston Martin Volante owned by Golden Balls went under the hammer and a little later in the year he was named one of the top five celebrities people would prefer to have deliver their new car to their home.

Maserati has a number of new projects up its sleeve besides partnering with Beckham. The company recently launched the new Ghibli Hybrid, a vehicle that the Modena-based manufacturer sees as a jumping off point for the new version of the brand - one where electrification and performance take center stage. Call it the Italian version of Akio Toyoda's famous "no boring cars" statement.

"The Brand is moving forward, inaugurated a new Era. Maserati is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design. The partnership with David is the embodiment of all these values,: said Paolo Tubito, Maserati Chief Marketing Officer.

For 2021, Maserati also added a trio of Trofeos to its lineup. The The Maserati Levante Trofeo,. Ghibli Trofeo,and Quattroporte Trofeo are the most extreme versions of the vehicles available new from the manufacturer.

Beckham makes his debut in a new movie featuring the Levante Trofeo, performing the "audacious" act of driving a Maserati. The setting is Miami, the home city of Club Internacional de Fútbol Miami, an MLS soccer club that Becks co-owns with Marcelo Claure, Jorge Mas, Masayoshi Son, and José R. Mas.

Maserati and David Beckham: two of a kind www.youtube.com

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New technology is embedded into the brake caliper.

Photo courtesy of Brembo

Brembo is celebrating 60 years of brand braking history with the debut of a bit of its future. The New G Sessanta Concept is a peek at what the company sees as the future of mobility. It was inspired by the first brake caliper for motorbikes produced by the company, an innovation in 1972.

The company says that the core of the concept is LED technology, which is applied directly to the body of the caliper, a feature that is adaptable to every type of caliper they craft. Brembo sees the tech as being able to enhance the caliper's form and function serving as both an interface and an aesthetic. It will be able to "communicate directly with the user" and "adapt to the user's tastes and preferences". A new video released by Brembo shows the LED color changing via a smartphone app.

 New G Sessanta Concept The New G Sessanta Concept features interactive tech.Photo courtesy of Brembo

Brembo is often known for using bright, flashy colors on its calipers and the new light plays on that. The New G Sessanta is designed to be customizable via wireless technology. When a vehicle equipped with the caliper is stopped, the user can control the desired shade of light to express mood, enhance the style of the bike, or adapt it to the surroundings.

Additionally, the LEDs could use color and light to relay data and information regarding the conditions of the vehicle and caliper itself, or even help localize a parked vehicle by emitting a courtesy light.

Watch the video below to see the vision of the New G Sessanta come to life.

BREMBO “NEW G SESSANTA”: THE NEW BRAKE CALIPER CONCEPT SET TO SHAPE THE FUTURE OF MOBILITY www.youtube.com

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An Infiniti Q60 drifts at Yokohama Harbor.

Photo courtesy of Infiniti

A new film showcases the drifting capabilities of a heavily modified Infiniti Q60. The coupe currently competes in the domestic top-tier drift championship in Japan even though the sports coupe is not sold there.

Before reaching the docks in Japan, the car was heavily modified having started its journey in America. The car was built to show off renowned restoration specialist Tatsuhiro Shibata's passion for the Infiniti brand.

The video features Shibata and his driver, Koudai Sobagiri putting the The hand-built model to the test and showing off near Infiniti's world headquarters in Yokohama, Japan. The closed course near Yokohama Harbor served as the set.

"In my eyes, the Q60 was the best looking of (the Infiniti lineup), but they didn't sell any in Japan. So we had to go to the U.S. to find one," Shibata says. "It's simple; I just wanted a good-looking racing car."

Tatsuhiro Shibata's Infiniti Q60

Photo courtesy of Infiniti

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This isn't the first time that Shibata has imported an Infiniti to Japan. His passion has led him to do so for the last decade. Shibata is not directly affiliated with Infiniti.

Following the film, Infiniti plans to release an exclusive behind-the-scenes look at the film and the Shibata Infiniti Q60. An exclusive story about Shibata's workshop, Sobagiri's path to drifting, and more will be released along with the behind-the-scenes film.

1,000HP INFINITI Q60: Drifting at the Docks www.youtube.com

The release of the film comes as Infiniti is playing catch up with much of their business plans. Amid falling sales and the COVID-19 pandemic, plans for two new models to be introduced had to be push to 2021 including the 2022 Infiniti QX55 and the forthcoming redesigned QX60.

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