Electric Vehciles

FCA CEO confirms that an all-electric Ram pickup is on the way

Ram will welcome an electric member to its family in the future.

Photo courtesy of FCA US LLC

The 2022 GMC Hummer EV and all-electric Ford F-150 are coming soon. It would ludicrous to think that Ram wouldn't be joining the other two members of the Big Three in producing an electric pickup truck.

Today, Fiat Chrysler Automobiles CEO Mike Manley confirmed that one is in the works during the company's third-quarter earnings call. He provided no additional details.

In response to an industry analyst's question on the matter, Manley said, "I do see that there will be an electrified Ram pickup in the marketplace, and I would ask you just to stay tuned for a little while, and we'll tell you exactly when that will be."

2020 Jeep Grand Cherokee Trackhawk The 2020 Jeep Grand Cherokee Trackhawk is one of the least fuel-efficient vehicles FCA makes, but the Ram TRX is even less efficient.Photo courtesy of FCA US LLC

The confirmation was a strategic, given that just one quarter ago Manley more or less ducked the question saying "Obviously, pickup trucks is a key franchise for us, and we're not going to sit on the sideline if there is a danger that our position gets diluted going forward," during that quarter's earnings call.

Ram isn't just facing competition from General Motors and Ford. It also has pressure coming from startups including Rivian, which is currently tooling as it gears up to produce the R1T, and Lordstown Motors, which is substantially backed by GM, and already has 40,000 reservations for fleet vehicles. Tesla has promised that the Cybertruck will come to market.

FCA is more than a touch behind when it comes to electrification. Its U.S. lineup is aging with the mid-generation Chrysler Pacifica Hybrid as its only plug-in hybrid electric vehicle (PHEV) currently on sale. Ram offers a few mild-hybrid engine options for buyers and the Maserati Ghibli Hybrid is on the horizon. The company recently debuted PHEV 4xe versions of the Jeep Wrangler, Compass, and Renegade but only the Wrangler 4xe will be sold in the U.S. in the coming year.

In the meantime, FCA continues to push out fuel inefficient vehicles for buyer consumption in the U.S. where emissions regulations are not as stringent as they are in Europe and China. This includes the Jeep Grand Cherokee Trackhawk (EPA-estimated 15 mpg combined) and Ram 1500 TRX (EPA-estimated 12 mpg combined).

The way forward for Ram may be complicated by the forthcoming FCA-PSA Groupe merger, which is set to be confirmed by the European Union in early 2021.

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The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

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Lamborghini is accelerating its path toward an all-electric future.

Photo courtesy of Lamborghini Automobili

Lamborghini plans to electrify its lineup and now we know how fast that process will be going and what the company won't be focusing on. In a presentation, Stephan Winkelmann, President and CEO of Automobili Lamborghini, detailed that the super luxury automaker will "focus continually on identifying technologies and solutions that guarantee top performance and driving dynamics" rather than fuel economy. Those words are magic to enthusiasts ears.

"Lamborghini's electrification plan is a newly-plotted course, necessary in the context of a radically-changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects," said Winkelmann. "Our response is a plan with a 360 degree approach, encompassing our products and our Sant'Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA."

The three-phase approach to electrification starts this year. From 2021 to 2022, Lamborghini will focus on "presenting models paying tribute to the company's recent period of continuous success". Expect two new cars in the V12 model line-up to be announced this year.

By the end of 2024, the hybrid transition for the automaker will be well underway. In 2023 Lamborghini will launch its first hybrid series production car and by the end of 2024, the entire range will be electrified. The company's internal target for this phase is to reduce product carbon dioxide emissions by 50 percent by the beginning of 2025.

In this second phase, Lamborghini is committed to keeping the drive experience in focus as well as the application of carbon fiber materials, which the company sees as crucial in developing their new product lineup.

Lamborghini is committing to bringing the company's first fully-electric car to the market in the second half of the 2020s with a number of electric vehicles on the horizon. The automaker expects to introduce a fourth model.

The automaker has initiated an investment of 1.5 billion euros to create the pathway to electrification. The money will be spent over four years time.

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