Luxury LIfestyle

This 34-carat diamond-encrusted $554,000 key fob could be yours

A Finland-based company is now selling high-end custom key fobs.

Photo courtesy of Awain

For when the common key fob just isn't enough, there's the Awain car key. Described by the brand as "The most exclusive car key," Alain's key fobs offer everything from a brushed titanium and anodized blue silver car key to a fob encrusted with 34.5 carats in trillion and round cut diamond.

"When I was a motor journalist, I noticed that most luxury and supercar keys were fairly non- descript and made of plastic," said Jalmari Mattila, CEO, Awain. "They didn't have the same craftsmanship or finesse as the cars they powered, which seemed like such a shame. So, with that in mind, I enlisted the help of designer Leevi Markkula and watchmaker Joakim Jokela to help me create a really beautifully crafted, bespoke and incredibly luxurious key. After two years of honing and perfecting the technical and aesthetic design, Awain and our exclusive line of keys were born."

Awain key fob custom Some models have leather and metal accents while others feature diamonds.Photo courtesy of Awain

The company offers two collections of fobs with three car keys to choose from within each collection. Grand Prix Collection models are lower end models that are named after historic race circuits: Monaco, Spa, and Suzuka. Those three models are available in eight different leather and stitching colors. The design of the keys in this collection are more understated than the others that Awain offers.

Quantum, Serenity, and Phantom models are higher-end and feature diamond designs. The Quantum model has just 345 diamonds totaling 3.6 carats in diamond while the top Phantom fob has 34.5. Serenity models have 1,250 diamonds. Buyers are offered their choice of five inner colors for their fob and Quantum buyers have three metals to choose from as well.

Awain key fob diamonds Phantom The Phantom model is a hand-customized creation that has its price tag top $500,000.Photo courtesy of Awain

The Finland-based company touts the fobs as a, "functional work of art" and describes its production process as "badass craftsmanship." Grand Prix Collection keys take the company's Nordic craftsmen upwards of 20 hours to create by hand. The more expensive Prestige Collection models take upwards of 100 hours.

Prices for the pieces range from around $11,000 to upwards of $554,000 per key.

As if the price isn't limiting enough, the brand messaging on Awain's website describes the fobs as for, "an exclusive group of true global elites." If you have to ask if you qualify, you probably don't.

Warn has introduced new low-profile mounting systems for the Subaru Forester and Outback.

Photo courtesy of Warn Industries

In the last 18 months, Subaru has debuted the next-gen versions of its Forester, Outback, and Legacy. Aftermarket outfitters have been scrambling to develop accessories for the models and take advantage of a growing market for their parts. Warn Industries is no exception, recently announcing the introduction of a semi-hidden kit winch mount for the Forester and Outback.

The Oregon-based company's semi-hidden kits are only for fifth-generation Foresters and sixth-generation Outbacks.

Warn Industries mounting kit Forester Outback 2020 2019 Buyers can choose to add a grille guard to their Outback for an additional fee.Photo courtesy of Warn Industries

The kits come standard with two welded steel eyelets allowing for shackles with 5/8" (15.8mm) pin diameters. Buyers can upgrade to a bolt-on grille-guard tube (1.5" / 38mm diameter) which includes tabs to mount auxiliary lights.

Because of their design, the kits provide an increased approach angle and but their low-profile look does not diminish the design lines of either vehicle.

To install, there is minimal cutting to the lower plastic fascial. Warn says that no metal cutting, grinding, or welding is needed. Each kit is compatible with airbags, Subaru's driver assistance system, factory-installed skid plates, and front license plate requirements.

The Forester his is $799 at www.warn.com. The Outbacks' kit is the same price. A grille guard is available for the Outback for an additional $179.99.

Warn designs, engineers, and manufacturers its products in the U.S.A.

Puma has teamed up with Pirelli to design a new lifestyle shoe.

Photo courtesy of Pirelli, Puma

High performance tires shine on the track and the street. They're equal parts athlete and lifestyle choice. The same is true for high performance sneakers. Two companies that know this as well as anyone are Puma and Pirelli, who have teamed up to create the Replicat-X 1.8 Pirelli.

According to a release, "The Replicat-X 1.8 Pirelli takes on the ferocity and form of a modern supercar, inspired by motorsports heritage, to transform it into the fastest footwear in the entire collection."

Puma Replicat-X 1.8 Pirelli The sneakers bring the hallmark design elements of life at the track to the street.Photo courtesy of Pirelli, Puma

This is not the first foray into a sport-inspired lifestyle sneaker for the apparel company. Puma's design team regularly puts forth concepts influenced by sports including football, basketball, and golf.

The sneaker's upper features layering making it more like a booty. Its kit is an "oversized" wraparound full rubber outsoul that features Pirelli's unique Cinturato Blue tread pattern. This design gives the sneaker an obvious racing-inspired look. It also has a molded sock liner.

The new sneaker features a quick lacing system which the companies say is inspired by one of the most iconic turbo engines in motorsports history. The sneaker's upper has a perforated mash vamp, with lateral mesh panels for breathability.

The PUMA Replicat-X 1.8 Pirelli is currently available in stores in PUMA Black-Luminous Purple-Sunny Lime, PUMA White-Peacoat-Limepunch and Gray Violet-Sunny Lime-Palace Blue. The men's shoes retail for $120 and are available in U.S. sizes 7-14. The shoes are not sold in women's sizes.