Luxury LIfestyle

This 34-carat diamond-encrusted $554,000 key fob could be yours

A Finland-based company is now selling high-end custom key fobs.

Photo courtesy of Awain

For when the common key fob just isn't enough, there's the Awain car key. Described by the brand as "The most exclusive car key," Alain's key fobs offer everything from a brushed titanium and anodized blue silver car key to a fob encrusted with 34.5 carats in trillion and round cut diamond.

"When I was a motor journalist, I noticed that most luxury and supercar keys were fairly non- descript and made of plastic," said Jalmari Mattila, CEO, Awain. "They didn't have the same craftsmanship or finesse as the cars they powered, which seemed like such a shame. So, with that in mind, I enlisted the help of designer Leevi Markkula and watchmaker Joakim Jokela to help me create a really beautifully crafted, bespoke and incredibly luxurious key. After two years of honing and perfecting the technical and aesthetic design, Awain and our exclusive line of keys were born."

Awain key fob custom Some models have leather and metal accents while others feature diamonds.Photo courtesy of Awain

The company offers two collections of fobs with three car keys to choose from within each collection. Grand Prix Collection models are lower end models that are named after historic race circuits: Monaco, Spa, and Suzuka. Those three models are available in eight different leather and stitching colors. The design of the keys in this collection are more understated than the others that Awain offers.

Quantum, Serenity, and Phantom models are higher-end and feature diamond designs. The Quantum model has just 345 diamonds totaling 3.6 carats in diamond while the top Phantom fob has 34.5. Serenity models have 1,250 diamonds. Buyers are offered their choice of five inner colors for their fob and Quantum buyers have three metals to choose from as well.

Awain key fob diamonds Phantom The Phantom model is a hand-customized creation that has its price tag top $500,000.Photo courtesy of Awain

The Finland-based company touts the fobs as a, "functional work of art" and describes its production process as "badass craftsmanship." Grand Prix Collection keys take the company's Nordic craftsmen upwards of 20 hours to create by hand. The more expensive Prestige Collection models take upwards of 100 hours.

Prices for the pieces range from around $11,000 to upwards of $554,000 per key.

As if the price isn't limiting enough, the brand messaging on Awain's website describes the fobs as for, "an exclusive group of true global elites." If you have to ask if you qualify, you probably don't.

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Silvercar by Audi is expanding its rental service to series of new dealerships.

Photo courtesy of Audi AG

Audi's in-house vehicle rental service, Silvercar by Audi, is expanding from 26 airports to dealerships nationwide. The addition of 10 dealers allows customers to enjoy Audi vehicles in a more convenient manner.

The program adds another element to the Audi premium experience joining Audi at Your Door, an online communication and vehicle pick-up and delivery service, that was launched in May.

Silvercar by Audi will continue to offer a fleet of premium standard features through the Silvercar mobile app and website. Additionally, service is offered by a Silvercar Mobility Specialist on-site. Contactless Rental will also be available at participating dealerships.

Silvercar is available in 36 locations in the U.S. including Austin, Dallas, Las Vegas, San Francisco, and San Diego.Photo courtesy of Audi AG

"We've seen and heard from customers that their mobility needs are changing as transportation habits evolve," said Stephan Zeh, Head of Audi Mobility Services. "The addition of Silvercar rentals at dealerships provides a new, convenient way for new and existing customers to enjoy the premium Audi experience in their neighborhood."

Silvercar is seeing growing demand from new and existing customers for local rental options to accommodate regional transportation, longer test drives, flexible short-term transportation, and lease bridges. These new dealership initiatives will service those needs.

Silvercar by Audi at dealership locations launched in late July and currently include 10 Audi dealerships with more to come through the end of 2020. Current locations include:

  • Audi Dallas, TX
  • Audi Seattle, WA
  • Audi Henderson, NV
  • Audi Ft. Lauderdale, FL
  • Audi Denver, CO
  • Audi Charlotte, NC
  • Audi North Orlando, FL
  • Audi Fletcher Jones, CA
  • Audi Wesley Chapel, FL
  • Audi Exchange Highland Park, IL

Audi at Your Door is currently offered at approximately 95 percent of Audi dealerships across the U.S.

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BMW infotainment systems recently received a major upgrade.

Photo courtesy of BMW

All 2021 model year BMW automobiles will come standard with a free one-year SiriusXM All-Access subscription. The move is part of a larger deal that extends the relationship between BMW and SiriusXM through 2026.

The news comes just weeks after BMW divulged that a long list of its 2021 models will come with SiriusXM with 360L, an audio platform that combines satellite and streaming content delivery into the existing SiriusXM platform. SiriusXM with 360L made its debut in the redesigned 2019 Ram 1500 and after a year of exclusivity is moving into more vehicles throughout the market space.

BMW SiriusXM with 360L BMW will offer SiriusXM with 360L in its 2021 model year vehicles. This is what it looks like on-screen.Photo courtesy of BMW

BMW delivers their customers a premium experience every time out on the road. We're very proud that SiriusXM has been a popular feature of that in-vehicle experience dating back to the earliest days of satellite radio in 2002," said Rodney Pickett, SVP, Automotive Partnerships, for SiriusXM. "Today we are truly excited that our relationship continues to grow, as we announce that SiriusXM will be standard on all BMW Group vehicles, ensuring all of their customers can enjoy our premium programming content for many years to come."

Earlier this year, BMW announced five big updates to its infotainment system. You can find out more about that here.

BMW vehicles with SiriusXM with 360L will be able to receive software updates allowing customers to have accesss to the latest features without having to visit a dealership. The latest offering, Personalized Stations Powered by Pandora, will be part of a future software update. With Personalized Stations Powered by Pandora, drivers can create their own ad-free music stations based on the artist they are listening to, then give songs a thumbs up or thumbs down within the SiriusXM service, or even skip songs, to create their own personal channel that plays more of what they want.

BMW has offered SiriusXM in its vehicles since 2002. It is now standard across the BMW lineup.

"In-vehicle technology and entertainment have become as important to BMW drivers as the performance and handling of their new automobiles." said Monika D. Reimel, Head of BMW Aftersales Business Development. "BMW was one of the first manufacturers to offer SiriusXM in our automobiles and today we are excited to not only include SiriusXM as a standard feature in all of our 2021 models but also combine it with one of the longest initial subscription periods in the industry. This new agreement with SiriusXM offers immediate benefits to our enthusiastic customers."

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