Luxury LIfestyle

This 34-carat diamond-encrusted $554,000 key fob could be yours

Eileen Falkenberg-Hull
Dec 5, 2019, 9:58 am

A Finland-based company is now selling high-end custom key fobs.

Photo courtesy of Awain

For when the common key fob just isn't enough, there's the Awain car key. Described by the brand as "The most exclusive car key," Alain's key fobs offer everything from a brushed titanium and anodized blue silver car key to a fob encrusted with 34.5 carats in trillion and round cut diamond.

"When I was a motor journalist, I noticed that most luxury and supercar keys were fairly non- descript and made of plastic," said Jalmari Mattila, CEO, Awain. "They didn't have the same craftsmanship or finesse as the cars they powered, which seemed like such a shame. So, with that in mind, I enlisted the help of designer Leevi Markkula and watchmaker Joakim Jokela to help me create a really beautifully crafted, bespoke and incredibly luxurious key. After two years of honing and perfecting the technical and aesthetic design, Awain and our exclusive line of keys were born."

Awain key fob custom Some models have leather and metal accents while others feature diamonds.Photo courtesy of Awain

The company offers two collections of fobs with three car keys to choose from within each collection. Grand Prix Collection models are lower end models that are named after historic race circuits: Monaco, Spa, and Suzuka. Those three models are available in eight different leather and stitching colors. The design of the keys in this collection are more understated than the others that Awain offers.

Quantum, Serenity, and Phantom models are higher-end and feature diamond designs. The Quantum model has just 345 diamonds totaling 3.6 carats in diamond while the top Phantom fob has 34.5. Serenity models have 1,250 diamonds. Buyers are offered their choice of five inner colors for their fob and Quantum buyers have three metals to choose from as well.

Awain key fob diamonds Phantom The Phantom model is a hand-customized creation that has its price tag top $500,000.Photo courtesy of Awain

The Finland-based company touts the fobs as a, "functional work of art" and describes its production process as "badass craftsmanship." Grand Prix Collection keys take the company's Nordic craftsmen upwards of 20 hours to create by hand. The more expensive Prestige Collection models take upwards of 100 hours.

Prices for the pieces range from around $11,000 to upwards of $554,000 per key.

As if the price isn't limiting enough, the brand messaging on Awain's website describes the fobs as for, "an exclusive group of true global elites." If you have to ask if you qualify, you probably don't.

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New SUV

2022 Bentley Bentayga S is the sportiest version of the super luxury SUV yet

The 2022 Bentley Bentayga S combines dark exterior accents with new dynamic capability.

Photo courtesy of Bentley Motors

Following a mid-generation facelift, Bentley is upping the ante once again on its popular Bentayga SUV. This time, the change comes in the form of a new model - Bentayga S - that is designed to be the sportiest offering in the crossover's lineup. This is the first time an "S" version of the Bentayga has been offered.

Its sport-tuned abilities come courtesy of standard Bentley Dynamic Ride, an anti-roll technology that plays with the model's 15 percent increase in damping in Sport mode to deliver a more engaging drive mode. The automaker has retuned the brakes for the car. It now lightly brakes the inside rear wheel at corner entry to sharpen the front axle turn-in.

The model continues to have four drive modes (Snow and Wet Grass, Dirt and Gravel, Mud and Trail, and Sand) and continues to be able to ford up to 500 mm of water.

2022 Bentley Bentayga S

2022 Bentley Bentayga S

Photo courtesy of Bentley Motors

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The Bentayga S rides on standard 22-inch wheels in the buyer's choice of one of three finishes while a larger-than-traditional spoiler takes up room out back. Black exterior accents give the Bentley a unique look while a newly designed, free-flowing sports exhaust provides a robust sound out the rear of the car. Gloss black side sills and front and rear lower bumpers work with dark tinted head and taillight lenses, black door mirrors, and black split-oval tailpipes complete the look.

Powering the auto is a 4.0-liter twin-turbo V8 that gets 542 brake horsepower and 568 pound-feet of torque. The power plant moves the car from zero to 60 mph in just 4.4 seconds with the accelerator at the floor and it has a top speed of 180 mph.

Bentyaga S's cabin has new seats, unique stitching, a fresh color split, and Alcantara upholstery. "S" badging can be found on the passenger fascia, instrument panel graphics, and illuminated treadplates.

Buyers can get the car in a four-, five- or seven-seat configuration. The seats are fluted with stitching contrasting and complementing the hide color.

In front of the driver is a fully digital instrument cluster that was designed to be reminiscent of high-end chronographs. Drivers can customize the look of the display.

Pricing for the model has yet to be released, but is expected to be a premium on the current Bentayga starting MSRP of around $166,000.

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Luxury Lifestyle

New Schedoni bespoke luggage set can be customized to match your Chiron

Schedoni has created a three-piece luggage set for Bugatti clients.

Photo courtesy of Bugatti

There's owning a Bugatti Chiron and then there's *owning* your Bugatti Chiron. The French supercar manufacturer has teamed up with Schedoni to create a bespoke luggage set that can be configured to match their Chiron.

"Considering the amount of attention and care that goes into crafting every Bugatti model, every single piece of luggage we produce matches the same level of passion, craftsmanship and dedication," said Mr. Simone Schedoni, Chairman at Schedoni. "Our leather sets are especially made for the shape of the Chiron, so every item fits seamlessly, whether it is kept in the front trunk or in the cockpit. Every model made by Bugatti is highly personalized and tailored to its owner, and the options for the luggage sets allow for the same level of bespoke luxury."

Each set is made up of a weekender that is a perfect fit for the frunk of the Chiron. There are two soft garnet leather bags that fit nicely behind the two seats in the cabin of the exclusive hypercar.

Bugatti by Schedoni leather luggage set

Bugatti by Schedoni

Photo courtesy of Bugatti

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The luggage leather is pieced from the same cuts of leather that adorn the cabin of the Chiron so they will be a matching set.

The three-piece, highly individualized leather luggage set takes up to 110 hours to craft by Italian artisans. The complete set is made of over 150 separate pieces of leather, around 150 pieces of backing material and 50 cuts of lining.

Buyers can add on the luggage set while they are in the process of commissioning their vehicle. Customers can refine the hand-made leather luggage set to suit their own taste. The grade and type of leather can be changed, as well as the color of the leather and yarn. There are 31 hues to choose from that range from dark to light across a broad color chart.

Unique stitching, patters, and logos and make the luggage even more deeply personalized. Bugatti is willing to work with clients to make their stitching dreams come true.

Customers use the company's 3D car configurator to complete all elements of the design. While the design happens virtually, buyers can get an idea of the final product thanks to the design preview function that visualizes customers' wishes before an order is placed.

If a Chiron isn't in the cars for you, don't worry. Customers can also get complementary luggage sets for their Bugatti Divo or Centrodieci.

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