Luxury LIfestyle

This 34-carat diamond-encrusted $554,000 key fob could be yours

A Finland-based company is now selling high-end custom key fobs.

Photo courtesy of Awain

For when the common key fob just isn't enough, there's the Awain car key. Described by the brand as "The most exclusive car key," Alain's key fobs offer everything from a brushed titanium and anodized blue silver car key to a fob encrusted with 34.5 carats in trillion and round cut diamond.

"When I was a motor journalist, I noticed that most luxury and supercar keys were fairly non- descript and made of plastic," said Jalmari Mattila, CEO, Awain. "They didn't have the same craftsmanship or finesse as the cars they powered, which seemed like such a shame. So, with that in mind, I enlisted the help of designer Leevi Markkula and watchmaker Joakim Jokela to help me create a really beautifully crafted, bespoke and incredibly luxurious key. After two years of honing and perfecting the technical and aesthetic design, Awain and our exclusive line of keys were born."

Awain key fob custom Some models have leather and metal accents while others feature diamonds.Photo courtesy of Awain

The company offers two collections of fobs with three car keys to choose from within each collection. Grand Prix Collection models are lower end models that are named after historic race circuits: Monaco, Spa, and Suzuka. Those three models are available in eight different leather and stitching colors. The design of the keys in this collection are more understated than the others that Awain offers.

Quantum, Serenity, and Phantom models are higher-end and feature diamond designs. The Quantum model has just 345 diamonds totaling 3.6 carats in diamond while the top Phantom fob has 34.5. Serenity models have 1,250 diamonds. Buyers are offered their choice of five inner colors for their fob and Quantum buyers have three metals to choose from as well.

Awain key fob diamonds Phantom The Phantom model is a hand-customized creation that has its price tag top $500,000.Photo courtesy of Awain

The Finland-based company touts the fobs as a, "functional work of art" and describes its production process as "badass craftsmanship." Grand Prix Collection keys take the company's Nordic craftsmen upwards of 20 hours to create by hand. The more expensive Prestige Collection models take upwards of 100 hours.

Prices for the pieces range from around $11,000 to upwards of $554,000 per key.

As if the price isn't limiting enough, the brand messaging on Awain's website describes the fobs as for, "an exclusive group of true global elites." If you have to ask if you qualify, you probably don't.

Trending News

 
 

The Navigator gets several updates for 2022, including new styling and tech.

Lincoln

The Lincoln Navigator was one of the first ultra-luxury SUVs when it launched over two decades ago, which helped kickstart the big-vehicle craze that still rages on today. Lincoln has continued improving the Navigator over the years to the point that it's now a rolling showcase of the latest and most impressive tech, staggering luxury features, and actual utility vehicle functionality. The vehicle was last fully overhauled in 2018, but the 2022 model picks up revised style, even more premium features, and new themes for the range-topping Navigator Black Label model.


2022 Lincoln Navigator Black Label is Lincoln's top trim offering, and is available in several of its vehicles. Lincoln


Lincoln introduced two new themes as part of the Navigator's Black Label offering for 2022. The Central Park theme features dark walnut open-pore wood trim, luxury leather in an exclusive Urban Green color, and an available Black Label-exclusive Manhattan Green Metallic paint color. The Invitation theme brings open-pore Khaya wood, Venetian luxury black leather, special interior lighting elements, and brandy-colored stitching. Both themes feature laser etching and other intricate detail work inside the vheicle.


2022 Lincoln Navigator The Navigator Black Label is offered with two new themes: Central Park and Invitation.Lincoln


Black Label launched in 2014 and is Lincoln's top-end end model offering. It's available in the Nautilus, Aviator, and Navigator, and brings several vehicle features and auxiliary services to Lincoln owners. Black Label vehicle features and services include:

  • Concierge access: The Lincoln concierge can schedule service or cleaning, answer vehicle questions, and help schedule dinners or other experiences. Black Label owners also get a complimentary dinner for two, which can be scheduled through the concierge.
  • Special airport and rental car services: Lincoln partnered with Avis to provide guaranteed rental car access, an exclusive and dedicated phone line for Black Label owners, and free rentals at select airports. Owners also get a membership to CLEAR, which offers expedited airport security passage and other perks.
  • Extended complimentary maintenance plan: Black Label owners receive four years of free maintenance. If the owner lives within 50 miles of a dealer, they will pick up and deliver the vehicle so that the owner does not need to leave home. Free car washes and annual detailing are also part of the deal.

We don't have pricing details for the 2022 Navigator yet, but we expect its price tag to be similar to that of the 2021 Black Label model, which started at around $100,000 after destination. Lincoln says that it will release more information closer to the Navigator's expected on-sale date early in 2022.


2022 Lincoln Navigator Black Label models feature a staggering level of attention to detail.Lincoln

Trending News

 
 

The 2022 Bentley Bentayga S combines dark exterior accents with new dynamic capability.

Photo courtesy of Bentley Motors

Following a mid-generation facelift, Bentley is upping the ante once again on its popular Bentayga SUV. This time, the change comes in the form of a new model - Bentayga S - that is designed to be the sportiest offering in the crossover's lineup. This is the first time an "S" version of the Bentayga has been offered.

Its sport-tuned abilities come courtesy of standard Bentley Dynamic Ride, an anti-roll technology that plays with the model's 15 percent increase in damping in Sport mode to deliver a more engaging drive mode. The automaker has retuned the brakes for the car. It now lightly brakes the inside rear wheel at corner entry to sharpen the front axle turn-in.

The model continues to have four drive modes (Snow and Wet Grass, Dirt and Gravel, Mud and Trail, and Sand) and continues to be able to ford up to 500 mm of water.

2022 Bentley Bentayga S

Photo courtesy of Bentley Motors

1 / 21

The Bentayga S rides on standard 22-inch wheels in the buyer's choice of one of three finishes while a larger-than-traditional spoiler takes up room out back. Black exterior accents give the Bentley a unique look while a newly designed, free-flowing sports exhaust provides a robust sound out the rear of the car. Gloss black side sills and front and rear lower bumpers work with dark tinted head and taillight lenses, black door mirrors, and black split-oval tailpipes complete the look.

Powering the auto is a 4.0-liter twin-turbo V8 that gets 542 brake horsepower and 568 pound-feet of torque. The power plant moves the car from zero to 60 mph in just 4.4 seconds with the accelerator at the floor and it has a top speed of 180 mph.

Bentyaga S's cabin has new seats, unique stitching, a fresh color split, and Alcantara upholstery. "S" badging can be found on the passenger fascia, instrument panel graphics, and illuminated treadplates.

Buyers can get the car in a four-, five- or seven-seat configuration. The seats are fluted with stitching contrasting and complementing the hide color.

In front of the driver is a fully digital instrument cluster that was designed to be reminiscent of high-end chronographs. Drivers can customize the look of the display.

Pricing for the model has yet to be released, but is expected to be a premium on the current Bentayga starting MSRP of around $166,000.

Trending News