Dealerships

Lucid Motors planning 20 sales and service locations by the end of 2021

Lucid is taking a page out of the no-dealership playbook.

Photo courtesy of Lucid Motors

Lucid Motors will be following the Tesla model of selling vehicles, setting up sales and service locations called Lucid Studios. There will be 20 boutiques open by the end of 2021 across North America, according to a statement put out by the company this week.

The studios will each feature a "California-inspired design aesthetic" and offers customers the flexibility of visiting the storefront in person or shopping online. They are small in size, but in high-traffic areas.

Lucid Motors boutiques Some showrooms may have the new Lucid Air staged inside.Photo courtesy of Lucid Motors

The company has immediate plans to open ten studios:

  • Silicon Valley Studio: Located at Lucid's Global Headquarters in Newark, CA
  • Los Angeles Studios: Located at 9022 Wilshire Blvd in Beverly Hills, CA, and at Westfield Century City in Century City, CA
  • Los Angeles Service Center: Located at 9022 Wilshire Blvd in Beverly Hills, CA
  • San Jose Studio: Located at Westfield Valley Fair in San Jose, CA
  • Miami Studio: Located at Brickell City Centre in Miami, FL
  • West Palm Beach Studio: Located at Rosemary Square in West Palm Beach, FL
  • New York City Studio: Located in the Meatpacking District, NY
  • DC Metro Studio: Located at Tysons Corner Center in Tysons, VA
Lucid will soon unveil a new consumer-facing website and launch their new electric vehicle, the Lucid Air. The company promises that the new website will feature "the world's most advanced configurator" that allows customers to customize their vehicle.
Within the site, the world's most advanced configurator will enable prospective owners to customize their own car and view it from any angle in a variety of environments. The Lucid app will let customers communicate with the company on any topic, including servicing. And over-the-air updates will keep every Lucid Air's in-car technology up to date.

Lucid Motors boutiques As shown, the Lucid Motors boutique will feature a vehicle simulator.Photo courtesy of Lucid Motors

The company is promising a nationwide network of service centers, mobile service providers, and certified collision repair centers that will be part of Lucid's "centralized customer care group". These service providers will be able to address customer needs that cannnot be remotely diagnosed and repaired.

"The national network of Lucid Studios and Service Center locations we are rolling out over the coming months will ensure an industry-leading experience to anyone who reserves a Lucid Air," said Zak Edson, Director of Retail Operations for Lucid. "From purchase to delivery to ownership, the experience we offer is designed to be amongst the best in the world."

The production version of the Lucid Air will debut in an online reveal on September 9, 2020.

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The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

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The engine bay is decorated with images of the American flag.

Photo courtesy of Karl Kustoms

A new customized 2016 Chevrolet Corvette Z06 pays tribute to members of the U.S. military. Karl Kustoms, a Chevrolet Performance retailer and custom shop, recently completed the build in partnership with Bad Boy Vettes. Nearly every panel of the Corvette has been modified to honor a military branch. Even the underside of the hood and engine bay have been artistically sprayed.

"It is a privilege to take on a custom project like this and use our skills to honor our nation's military," Clint Quesinberry, Digital Marketing Specialist. "This Memorial Day, we are proud to recognize those who served."

Karl Kustons US military 2016 Chevrolet Corvette The model started its life as a 2016 Chevy Corvette.Photo courtesy of Karl Kustoms

Unique features include detailed lettering of the words "Honor, Duty, Country", three words given an important place in military history after they were uttered by General Douglas MacArthur in 1962 at the U.S. Military Academy at West Point as part of his farewell address. There's also imagery of a U.S. Army helicopter firing at a Russian helicopter, a serviceman with a German Shepard, the U.S.S. Iowa battleship, and Arlington Cemetery stones with Medal of Honor recipients from each major conflict.

Karl Kustons US military 2016 Chevrolet Corvette Military imagery features throughout the body work.Photo courtesy of Karl Kustoms

The car was created as a full-time show car and is currently on display at the Corvette Museum in Bowling Green, Kentucky. It will remain there through the end of 2021 before traveling throughout the country at a variety of car events throughout 2022.

The customized Corvette is also a contender for the 2021 International Show Car Association (ISCA) Car of the Year.

Karl Kustons US military 2016 Chevrolet Corvette Imagery is featured on the body and under the hood.Photo courtesy of Karl Kustoms

"We did what we could to take this thing over the top," said Ed Birmingham, Karl Kustoms Painter. "I sat there for hours doing the detail work. I spent more time than I would normally spend on a hood, but it all paid off."

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