Porsche teams up with Lucasfilm to design a new Star Wars spacecraft
Car brand partnerships are nothing new for Luke and Leia. Nissan has been capitalizing on the popularity of the Star Wars franchise to help market their Rogue SUV, next-gen Safety Shield 360 driver assistance and safety technology, and redesigned Altima sedan. Now, Porsche is stepping onto the red carpet, designing a new spacecraft that will be seen in promotional appearances for forthcoming "Star Wars: Rise of Skywalker."
This isn't just another spacecraft. This one is infused with design DNA that is apparent in modern Porsche models.
Doug Chiang, Vice President and Executive Creative Director of Lucasfilm, Michael Mauer, Vice President Style Porsche, sketch ideas for the new spacecraft.Photo courtesy of Porsche AG
"Developing a spacecraft with clear Porsche design DNA is exiting and challenging," says Michael Mauer, Vice President Style Porsche at Porsche AG. "Even though they do not seem to share many elements at first glance, both worlds have a similar design philosophy. The close collaboration with the Star Wars design team inspires and fascinates us – I'm sure that both sides can draw major benefits from this exchange."
Teams in Stuttgart and San Francisco are working together to design the spacecraft and create the physical model in time to make it red carpet ready for the movie's premiere in December.
Doug Chiang, Vice President and Executive Creative Director of Lucasfilm, Michael Mauer, Vice President Style Porsche view sketch proposals for the new venture.Photo courtesy of Porsche AG
"The worldwide appeal of the Star Wars and Porsche brands is shaped decisively by their iconic designs," says Doug Chiang, Vice President and Executive Creative Director of Lucasfilm and responsible for overseeing all designs for the Star Wars franchise. "We are bringing together two worlds with this project: the exotic film design of a galaxy far, far away and the precision work that goes into developing emotive Porsche sports cars. This collaboration promises to produce an innovative design that will blend the best of both brands to create an exciting new starship worthy of Porsche and Star Wars."
Porsche's first all-electric car, the 2020 Taycan, will appear alongside the spacecraft on the red carpet at the premiere. Deliveries to U.S. customers will begin around the same time.