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Lotus x Norton & Sons: Two British icons join forces for secret project

Two British brands are coming together to launch a new project.

Photo courtesy of Lotus Cars

The two companies have performance-oriented contemporary design in common, but that's not all. British car company Lotus has begun working with Savile Row outfitter and bespoke tailor Norton & Sons on a new project.

For now, both companies have been relatively mum on what they're working on, but a few key details have snuck out. The first of which is that they say their creation is "For the Drivers". A clue and a tagline in one.

There are promises that the creation will, "incorporate both brands' core values of light-weighting, performance-oriented contemporary design and sporting durability." They'll make an official announcement later this year.

Lotus x Norton & Sons Norton & Sons is located on London's famed Savile Row.Photo courtesy of Lotus Cars

Lotus has been undergoing a brand renaissance since new shareholders and management took over in 2018. In its heyday, the company had the Elan, which was recently voted as one of Britain's best classic cars, had vehicles featured in James Bond films, and was winning at the racetrack with enough frequency to claim a level of dominance.

Recently, the company has made plans for a quick and electrified future. They announced that the Lotus Evija hypercar has enter its initial build stage.

On the more pedestrian end of the spectrum, the Evora has gotten a cheaper, more daily-driver-focused variant and Elise Classic Heritage Editions were shown for the first time.

Norton & Sons was founded in 1821 and celebrates its bicentennial next year. It has clothed some of history's most stylish and inspiring men, including Hollywood legends such as actor Cary Grant, British royalty including King Edward VII, and performance pioneers such as Chuck Yeager, the first man to break the speed of sound.

Patrick Grant, Director of Norton & Sons, said: "The year I was born Lotus won the Formula 1 Constructors' Championship. Growing up it was the definitive British sports car brand. James Bond drove a Lotus Esprit and it was the car that every kid in the playground dreamed of owning. Colin Chapman is revered as an engineering icon, a pioneer and an entrepreneur of exceptional personal style. Norton & Sons has a long tradition of making for sportsmen and pioneers, so Lotus and Norton & Sons feels like a perfect fit."

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Nuts & Bolts

 
 

The Jeep Gladiator Rubicon is made to be trail-ready

Photo courtesy of FCA US LLC

If you want to go off-roading but you’re apprehensive behind the wheel? Jeep is introducing the Jeep Adventure Academy, a program that provides hands-on, off-road driving instruction to Jeep 4x4 owners.

"Off-roading is a rite of passage for Jeep 4x4 owners and the new Jeep Adventure Academy will provide key knowledge every off-roader can use for hitting the trails," said Jim Morrison, Head of Jeep Brand, FCA - North America. "The new Jeep Adventure Academy underscores the Jeep brand's commitment to delivering Jeep 4x4 vehicles that provide owners with a sense of capability, safety and security to handle any condition or adventure with confidence."

2021 Jeep Cherokee Trailhawk Jeep Trailhawk models are trail-tested ahead of their retail salePhoto courtesy of FCA US LLC

The Academy kicks off this October and will take place at select locations nationwide. Instructors from Jeep Jamboree USA will lead the program alongside off-roading experts.

Each Academy session will focus on several essential areas of off-roading instruction, including 4x4 system basics, driving techniques, trail etiquette, vehicle preparation and equipment, how to properly read terrain and challenging obstacles, safety tips and more.

The Jeep Adventure Academy will take place during the first three weeks in October at the following locations:

  • Holly Oaks Off-road Vehicle Park, Holly, Michigan: October 2-4
  • Southern Missouri Off-Road Ranch, Seymour, Missouri: October 9-11
  • Hollister Hills State Vehicular Recreation Area, Hollister, California: October 16-18

Registration is available at jeepadventureacademy.com. A one-day session starts at $99 and requires Jeep 4x4 vehicle ownership. The academy sessions will be led by professional staff from Jeep Jamboree USA, an organization that has been conducting off-road adventures since 1953.

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Famed puzzle maker Ravesburger has created a new Lamborghini-themed 3D puzzle.

Photo courtesy of Lamborghini Automobili

The Lamborghini Huracán EVO is the most successful V10-powered Lamborghini ever. Now, the supercar is getting the Ravensburger 3D puzzle treatment. The 3D jigsaw puzzle faithfully replicates the Huracán EVO V10 car in a 1:18 scale.

The puzzle is mounted to a replica chassis. Lamborghini fans will be able to pick out the car's signature Y-style front bumper and Y-shaped embedded in the headlights. It also has the hexagonal details of the traditionally sized Lambo and wears a Arancio Xanto orange paint job. The low-slug profile of the puzzle gives it volume though it measures just 26 cm in length.

Ravensburger Lamborghini Huracán EVO 3D puzzle

Photo courtesy of Lamborghini Automobili

Ravensburger is making the puzzle available with 32 high-quality feature accessories, such as the axles and four rotating wheels that faithfully replicate the Aesir rims found on the real car, along with front splitter and rear diffuser.

The puzzle contains 108 numbered pieces.

Ravesnburger recommends that the puzzle is best for adults and children ages 8 and older. It is sold in Europe for €34.99. In the U.S., a Lamborghini Huracán EVO goes for upwards of $208,000.

Earlier this year, Lamborghini bounced that it had pattered with Lego to create the Lego Technic Lamborghini Sián FKP 37Lamborghini Sián FKP 37. That model includes a V12 engine; a moveable rear spoiler; front and rear suspension; and steering powered by a wheel complete with the Automobili Lamborghini badge. There's also scissor doors, which open to reveal the intricately recreated cockpit, with a fully-functioning eight-speed sequential gearbox controlled by a movable paddle gearshift.

Lego also sells LEGO Technic versions of the 2020 Land Rover Defender and Nissan GT-R. Additionally, LEGO recently started selling a replica of Dom's Chargerfrom the "Fast & Furious" franchise. Additionally, a Ducati motorcycle model was recently sold by the company.

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