New Lotus car name was hiding in plain sight but pretty much everyone missed it
Emira, pronounced 'E-meer-a" is a strong choice. It is derived from a number of ancient languages and means 'commander' or 'leader'.
Before the car was named Emira, it was called the Lotus Type 131, a codename styling that is common in the automotive world as companies work out trademarks in a timeline that still keeps the vehicle under wraps. However, in recent days, Lotus had been dropping hints regarding the car's name.
A film released ons social media featured a pattern of dots and dashes that made up the central line on the roadway. Those that know Morse Code could have spotted that it spelled Emira. Today, April 27, is the anniversary of the birthday of Samuel Morse, inventor of Morse Code.
The company has revealed that the car will fully debut on July 6 ahead of its public debut at the Goodwood Festival of Speed a few days later. A fresh peek at a film the automaker added to Instagram today show off the face of the new car in a sort of sneak peak. Further, another promotional photo released by the company appears to show off the car's driver's side rear haunch.
The shapely back end of the of the Lotus Emira.Photo courtesy of Lotus Cars
In a move sure to anger eco warriors but please driving enthusiasts, Lotus has confirmed that the new car will not be a hybrid. It will be the last time that Lotus launches a car with an internal combustion engine and is brought to the masses thanks to what the company calls "an exciting new partnership". Promises have been made to give the car "cutting edge" technology that will make it efficient.
"It's the most accomplished Lotus for generations – the perfectly packaged, powered and formed sports car. Beautifully proportioned, shrink-wrapped, but with comfort, technology and ergonomics built in. With a design inspired by the Evija all-electric hypercar, it's a game-changing Lotus sports car," said Matt Windle, managing director, Lotus Cars.