Take a Peek

Lordstown Motors announces 40,000 electric truck pre-orders, releases interior photos

Eileen Falkenberg-Hull
Sep 24, 2020, 3:42 pm

The Lordstown Endurance all-electric pickup truck is moving closer to production.

Photo courtesy of Lordstown Motors

The Lordstown Endurance isn’t under production yet, but the company is already receiving orders for the all-electric pickup truck - 40,000 of them. The model is targeted at commercial fleet vehicle buyers like city governments and large corporate entities that require the capability of a full-size truck.

Each pre-order is a non-binding agreement to purchase the truck, the same as the reservations received by Ford for the Mustang Mach-E and Tesla for the Cybertruck. The purchases equal $2 billion in revenue for the company, which is based in Lordstown, Ohio.

2021 Lordstown Endurance The design of the interior of the Endurance is crisp and modern.Photo courtesy of Lordstown Motors

Lordstrown has kicked up the cadence of its news releases as the company moves closer to production. In June, the company debuted the truck and announced its $52,000 price point.

July marked the release of the first renderings of the interior of the Endurance and the debut of the first commercial starring the truck. Then, in August, Lordstown announced that they had entered into an agreement with DiamondPeak Holdings to become a publicly traded company.

Lordstown Motors is operating out of the former General Motors Lordstown Assembly site. The new company has its plant next to the battery facility that General Motors is developing to assist with the products coming to market in the future, like the Cadillac Lyriq.

2021 Lordstown Endurance The large screen combines most vital functions of the car’s command center into one place.Photo courtesy of Lordstown Motors

Now, the company as revealed its first pictures of the interior of the truck. Notably, the Endurance has its large screen spanning the width of the driver and center console, housing most all vital functional controls of the vehicle.

Reservations for the truck continue to be taken via the company’s website.

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Electric vehicle production

GM outlines huge investment in new EV production

The $7 billion number is GM's largest single investment to date.

General Motors

Automakers are not shy about their plans to electrify their vehicle lineups. In fact, it's just the opposite, as most can't wait to release a media kit that sings the virtues of moving toward electrification and outlines their commitments to investing billions to make the move a reality. General Motors has been more active than most, building new facilities and revamping existing factories to handle new-age EV manufacturing. Today, the auto giant announced a further investment to build a new plant and overhaul the Orion Township facility in Michigan. The move creates thousands of jobs and positions GM as an early powerhouse in the EV race.

GM EV investment. GM says its new and existing facilities will create and retain thousands of jobs.General Motors

The $7 billion investment is slated for four Michigan manufacturing facilities. GM says the move will create 4,000 new jobs and retain 1,000 existing positions, and notes that the amount represents the single largest investment in company history. A new Ultium Cells battery plant in Lansing is part of the deal, along with the conversion of the GM assembly planting Orion Township. Orion will eventually house production of the upcoming Chevrolet Silverado EV and the electric GMC Sierra, making it the second of GM's facilities dedicated to building electric pickup trucks.

The Orion and Ultium Cells Lansing facilities will help GM boost its total full-size electric truck production to 600,000 units per year when both Factory Zero and Orion are in full swing. Though Ford sells more full-size trucks than Chevy or GMC individually, GM notes that the two combined move more trucks per year than The Blue Oval. The two plants join General Motors' existing EV-ready facilities that include Factory Zero in Detroit-Hamtramck, Spring Hill Assemble in Tennessee, CAMI in Ontario, and the Ramos Arizpe Assembly facility in Mexico.

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Limited-edition pickup truck

Ford offering limited edition colors for 2022 Ranger Splash

The Ranger Splash will be offered in three limited-run colors.

Ford

During its time off the market in the United States, the Ford Ranger remained a popular utility vehicle in global markets. In other markets, the truck is offered in unique special editions, such as the Ranger Raptor and Ranger Storm, but the options in the U.S. are limited. Last year, Ford announced the return of the Ranger Splash, a funky version of the truck that roamed the streets in the 1990s. Today, the automaker outlined another Splash edition, this time to be produced in limited quantities with special color options.

Ford will offer three colors for the new Ranger Splash Limited Edition: Snow Edition, Forest Edition, and Sand Edition. The colors will roll out one at a time "every few months," according to Ford, and the package will add $1,495 to the Ranger's price tag.

Ranger Splash Limited Edition The Snow Edition is based on the Lariat trim, but the other two are based on the lower XLT model.Ford

The Lariat Ranger Splash Snow Edition features a gray paint color with black exterior trim and a unique grille design. Inside, the truck carries ebony leather upholstery with ash gray accent stitching and carbon touches. Ford says it will produces just 750 Splash Snow Edition trucks, with availability starting in spring.

The XLT Ranger Splash Forest Edition (pictured above) comes with Forged Green exterior paint and red grille accents. The interior offers black cloth upholstery with ash gray accent stitching and carbon accents. Just 500 Forest Edition vehicles will be produced, with availability starting in summer.

Ranger Splash Limited Edition The colors will roll out every few months in 2022. Ford

The third and final truck in the series is the XLT Ranger Splash Sand Edition. It gets Desert Sand exterior paint, dark exterior accents and red grill "nostrils." It also gets black cloth upholstery with ash gray stitching and carbon accents. The Sand Edition will debut in fall with a run of only 500 trucks.

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