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New Lordstown Endurace commercial delivers all the feels while advertising new pickup

The new pickup truck features an all-electric powertrain

Photo courtesy of Lordstown Endurance

Lordstown, Ohio has ridden the manufacturing roller coaster for decades. It's been notoriously known as the home of Lordstown Assembly, a plant that closed in 2019 after 53 years producing compact cars for General Motors, and known as a prime example of the decline in manufacturing jobs in the region.

Now, a new beginning is emerging for the town and the Lordstown Assembly site. Enter: Lordstown Motors. The plant was sold to the emerging automaker for $40 million in 2019 - a loan that was provided by GM itself.

The pickup truck will be made in the U.S.A.Photo courtesy of Lordstown Endurance

Slowly but surely over the past few months, Lordstown Motors has teased its forthcoming all-electric pick up truck. The Lordstown Endurance is moving closer to production and the company has released its first advertisement for the Lordstown Endurance all-electric full-size pickup truck.

Pickup trucks are the bread and butter of the auto industry. They're shopped alongside SUVs by most customers these days and those buyers are as varied as the landscape of America. Whether they want a truck that does work or just works for their lifestyle, one thing is for sure - Americans are buying them.

Lordstown's new commercial highlights that. It also shows a bit of what the Lordstown Endurance is made of while talking about what Lordstown itself is made of. It may not be the Cybertruck, but it's hard to argue with the fact that the Endurance looks pretty cool in the ad, especially when surrounded by traditional American landscape. That's a balance no other company has achieved as they instead focus on the capability of their forthcoming EVs rather than the daily driver use case.

The All-Electric Endurance, by Lordstown Motorswww.youtube.com

Lordstown Motors already has orders in place for the first months of production of the truck. The model is priced to start at $52,000.

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The EQB lands this summer with a not-so-bad starting price.

Mercedes-Benz

Mercedes-Benz is pressing ahead with its electrification goals. Following the release of the EQS flagship electric sedan last year, the automaker is readying the EQB, an electric SUV with up to seven seats. Today, Mercedes announced pricing for the vehicle, and it's surprisingly reasonable. Two trim levels will be offered for the EQB in the United States: Exclusive and Pinnacle, and wecould see an AMG variant at some point down the road.

The EQB comes in two variants, including the EQB 300 and EQB 350, both of which come with all-wheel drive. The EQB 300 offers 225 horsepower and the 350 delivers 288 ponies. Those aren't super-serious numbers and they don't have to be. The EQB competes with vehicles like the Volkswagen ID.4, so mind-blowing performance isn't exactly the goal. Mercedes hasn't given range estimates yet, but they should fall in line with the competition.

2023 Mercedes-Benz EQBThe EQB will come in two powertrain variants, each with two trims.Mercedes-Benz

The SUV comes standard with a 10.25-inch configurable digital gauge cluster and a 10.25-inch touchscreen. Mercedes includes a good list of standard safety features, including lane keep assist, blind spot monitoring, and active brake assist. Additionally, the EQB's navigation system routes the vehicle for the best efficiency and can help locate charging stations.

The 2023 Mercedes-Benz EQB 300 starts at $56,800, including a $1,050 destination charge. A range-topping Pinnacle trim is available for $59,350. The EQB 350 starts at $60,350. Mercedes says the SUV will go on sale in summer 2022.

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The event takes place across a 1,000-km desert route.

Performance Communications

Off-road racing events are gaining popularity, but as with other aspects of motorsport, women are generally underrepresented. Following the lead of Rebelle Rally, an all-women American event, a new navigation rally will take place next week in Saudi Arabia. Rally Jameel will run see competitors running between 300 and 500 kilometers a day in hopes of achieving navigational excellence in the Saudi desert.

The event is scheduled to take place between March 17 and March 19, and will feature 33 two-person teams from around the world. Seven of the competitors are from the United States, but all of the competing women will be faced with a 1,000-kilometer race route that runs from Ha'il to Riyadh.

Rally Jameel33 two-person teams will compete.Performance Communications

Competitors will field a variety of AWD and 4WD vehicles, including models from Toyota, Lexus, and Porsche. The idea is that the vehicles should be normal, everyday models, instead of purpose-built off-road racers. Rather than speed, the event prioritizes navigational precision. Participants can use navigation tech and a digital road book, and must focus on their routes to achieve the best timing.

Rally Jameel takes inspiration from the Rebelle Rally, the first women's off-road navigation rally in the U.S. Rebelle organizers blessed the Saudi Arabia-based event, and Jameel will see at least one competitor that competed in the event, Sedona Blinson. Abdul Latif Jameel Motors, a Toyota Saudi Arabia dealership, initiated the event, along with Bakhashab Motorsport.

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