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New Lordstown Endurace commercial delivers all the feels while advertising new pickup

The new pickup truck features an all-electric powertrain

Photo courtesy of Lordstown Endurance

Lordstown, Ohio has ridden the manufacturing roller coaster for decades. It's been notoriously known as the home of Lordstown Assembly, a plant that closed in 2019 after 53 years producing compact cars for General Motors, and known as a prime example of the decline in manufacturing jobs in the region.

Now, a new beginning is emerging for the town and the Lordstown Assembly site. Enter: Lordstown Motors. The plant was sold to the emerging automaker for $40 million in 2019 - a loan that was provided by GM itself.

The pickup truck will be made in the U.S.A.Photo courtesy of Lordstown Endurance

Slowly but surely over the past few months, Lordstown Motors has teased its forthcoming all-electric pick up truck. The Lordstown Endurance is moving closer to production and the company has released its first advertisement for the Lordstown Endurance all-electric full-size pickup truck.

Pickup trucks are the bread and butter of the auto industry. They're shopped alongside SUVs by most customers these days and those buyers are as varied as the landscape of America. Whether they want a truck that does work or just works for their lifestyle, one thing is for sure - Americans are buying them.

Lordstown's new commercial highlights that. It also shows a bit of what the Lordstown Endurance is made of while talking about what Lordstown itself is made of. It may not be the Cybertruck, but it's hard to argue with the fact that the Endurance looks pretty cool in the ad, especially when surrounded by traditional American landscape. That's a balance no other company has achieved as they instead focus on the capability of their forthcoming EVs rather than the daily driver use case.

The All-Electric Endurance, by Lordstown Motors www.youtube.com

Lordstown Motors already has orders in place for the first months of production of the truck. The model is priced to start at $52,000.

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Canoosa Events is organizing luxury multi-day road rallies.

Photo by leekris/Getty Images

Canossa Events, a European luxury automotive touring provider, expanded to North America last year. This year, the company is launching several private, small group excursions on the East and West Coast of the U.S.

Beginning this autumn, guests of the tours will indulge in picturesque drives, one-of-a-kind gastronomy experiences, and luxury accommodations all curated with an eye toward beauty, elegance, taste and personalized service.

Highway 1 near Big Sur California's Highway 1 is a world famous grand touring destination. Photo by Getty Images

"We have longed to bring Canossa's version of la dolce vita to North America," says Canossa's Founder, Luigi Orlandini. "And in this current climate, we have the opportunity to deliver our experiences to our fans who are unable to leave North America. With Canossa Events North America, we will safely celebrate the freedom to drive, indulge in culinary delights, and soak in the beautiful sceneries among old and new friends."

The white glove service extends to the entire event and includes strict safety and social distancing guileless to "deliver a carefree and pleasant experience for guests".

Canossa Events North America is currently accepting reservations for its Fall Rallye New England, and will soon announce additional excursions, including:

  • Grand Tour of California - This excursion will highlight the coastal byways, wine country and farm-to-fork culture of California's Central Coast.
  • Rallye of Enchantment - Attendees will xplore some of America's most iconic landscapes of New Mexico, Colorado and Arizona and Utah.

The Fall Rallye lasts four days and three nights. It's limited to 25 cars and comes with a $9,900 price tag that is based on double occupancy. The event includes nights at New England's heralded Cliff House Maine hotel.

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Jeep has begun teasing its newest three-row SUVs.

Photo courtesy of Instagram

The Jeep Grand Wagoneer. It's wood-paneled sides, cavernous interior, go-anywhere capability. It was the bee's knees. Now those vintage models are a collector's item. Soon, it will be reborn.

A new teaser from Jeep simply states, "Grand" and the definition "magnificent or striking in appearance, size, or style". While AutomotiveMap is pretty sure that the teaser is for the return of the Grand Wagoneer, Jeep also has a redo of the Grand Cherokee and a few other things in its sights. Perhaps this is a BOGO (or three or four) teaser.

A Jeep product presentation for investors earlier this year detailed the forthcoming model rollout, including modifications to the plan due to the COVID-19 pandemic. It states that a new three-row Jeep E-Segment model is coming in the first quarter of 2021. Separately it lists the Wagoneer and Grand Wagoneer as coming in the second quarter of 2021 followed by the next-generation Grand Cherokee.

All the models are scheduled to have some level of electrification (product plans say PHEV, which would be on-par with the new PHEV Compass, Renegade, and Wrangler offerings) as well as an advanced level of autonomy (don't expect anything too revolutionary here) and connectivity.

The new Wagoneer full-size SUV that Jeep is debuting is expected to compete directly with the Chevrolet Suburban. The Suburban was redesigned for the 2021 model year and, in addition to a bevy of tech updates, the model has significantly expanded its third-row legroom.

Product plants show that the Wagoneer and Grand Wagoneer are different vehicles. Not much is known for sure about the two models, but rumors are rampant. One that seems to have sticking power is that the Grand Wagoneer will have finer appointments than the Wagoneer, which could be designed to be more off-road-ready.

The Grand Cherokee is going to be a two-row SUV built on the same platform as the Alfa Romeo Stelvio.

The most mysterious model is the three-row E-Segment model that Jeep has said is coming. E-Segment models are typically large, showy flagships - sometimes large cars, but other times wagons. Jeep has also said that an electrified version of the Wrangler is on the way. Does A +B = C? Only time will tell.

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