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New Lordstown Endurace commercial delivers all the feels while advertising new pickup

The new pickup truck features an all-electric powertrain

Photo courtesy of Lordstown Endurance

Lordstown, Ohio has ridden the manufacturing roller coaster for decades. It's been notoriously known as the home of Lordstown Assembly, a plant that closed in 2019 after 53 years producing compact cars for General Motors, and known as a prime example of the decline in manufacturing jobs in the region.

Now, a new beginning is emerging for the town and the Lordstown Assembly site. Enter: Lordstown Motors. The plant was sold to the emerging automaker for $40 million in 2019 - a loan that was provided by GM itself.

The pickup truck will be made in the U.S.A.Photo courtesy of Lordstown Endurance

Slowly but surely over the past few months, Lordstown Motors has teased its forthcoming all-electric pick up truck. The Lordstown Endurance is moving closer to production and the company has released its first advertisement for the Lordstown Endurance all-electric full-size pickup truck.

Pickup trucks are the bread and butter of the auto industry. They're shopped alongside SUVs by most customers these days and those buyers are as varied as the landscape of America. Whether they want a truck that does work or just works for their lifestyle, one thing is for sure - Americans are buying them.

Lordstown's new commercial highlights that. It also shows a bit of what the Lordstown Endurance is made of while talking about what Lordstown itself is made of. It may not be the Cybertruck, but it's hard to argue with the fact that the Endurance looks pretty cool in the ad, especially when surrounded by traditional American landscape. That's a balance no other company has achieved as they instead focus on the capability of their forthcoming EVs rather than the daily driver use case.

The All-Electric Endurance, by Lordstown Motors www.youtube.com

Lordstown Motors already has orders in place for the first months of production of the truck. The model is priced to start at $52,000.

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The iX M60 will hit dealers' lots in June 2022.

BMW

BMW's electric vehicle catalog is growing rapidly as the automaker rolls out new electrified cars and SUVs. The latest is the iX M60, a red-hot five-seat SUV with sleek styling and a spectacular list of standard features. BMW announced the new SUV this week, along with pricing and release date details.

The iX M60 is BMW's first performance-oriented electric SUV, though BMW calls it a sports activity vehicle, or SAV. Its powertrain has been massaged to produce up to 610 horsepower and 811 pound-feet of torque. Maximum power delivery is limited to times when the vehicle's launch control is activated, but even the "normal" numbers are impressive: In regular driving situations, the iX puts down 532 horsepower and 749 pound-feet of torque. Acceleration to 60 mph takes 3.6 seconds and the iX M60 can go on to an electronically-limited top speed of 155 mph.

2023 BMW iX M60 Though extremely sporty, BMW doesn't shy away from using loads of luxurious finishes and materials. BMW

The iX brings more than performance, as its charging capabilities are quite strong. Using AC power, the vehicle can charge from 0-100 percent in 10.25 hours on its fastest setting. Using its fastest DC power setting, the iX can charge from 10 to 80% in just 35 minutes.

Two electric motors power the SUV, which provide standard all-wheel drive. Dual-axle air suspension is standard, along with electronically-controlled shock absorbers. BMW says that the air suspension is controlled individually at each wheel, so the vehicle can adjust ride height in several ways to maintain stability and remain level in corners.

2023 BMW iX M60 The vehicle can run from 0-60 mph in under four seconds and features standard AWD.BMW

When it goes on sale in June, 2022, the 2023 BMW iX M60 will have a starting price of $106,095, which includes a $995 destination charge. That's a flagship price tag, but the SUV's got the performance and a flagship-level list of standard features. That six-figure dollar amount buys 21-inch wheels, heated and ventilated front seats, wireless phone charging, AC fast charging, a panoramic sunroof, LED headlights, a Bowers & Wilkins Diamond Surround Sound System, four-zone automatic climate controls, and more.

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Electric vehicles

NHTSA looking into Tesla's in-car video games

Some owners have discovered that their car's video games work when the car is moving.

Tesla

Tesla's vehicles are among the most advanced and forward-thinking products of any kind, but serious innovation doesn't come with tradeoffs. The automaker has been in the news recently because of issues with how its advanced cruise control systems function, and now, Autoblog reports that the NHTSA is asking questions about Tesla giving drivers the ability to play video games and browse the internet while driving.

Tesla Arcade hands-on: the Model 3 is your video game console youtu.be

The feature is intended to be used while the car is parked, such as while charging, so the discovery that people can use them while driving is a serious one. Vince Patton, the person who filed the complaint with the NHTSA, tested his car and found that he could play Solitaire and a fairly involved action game while it was in motion. Internet browsing was also possible, meaning the driver could take their attention completely off the road ahead for extended periods of time.

Tesla Model 3 Tesla's screens offer advanced functions that many others do not. Tesla

Tesla was already under investigation over crashes involving its Autopilot feature. Several collisions have occurred between Teslas and emergency vehicles stopped on the side of the road. Following the initiation of that investigation, the NHTSA raised other questions with the automaker over a buggy software update that was pushed out, retracted, fixed, and reissued outside of the normal recall process. Despite their names, it's important to clarify that neither the Autopilot nor Full Self-Driving features are capable of driving the cars without driver awareness and input.

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