Apps

Complementary access to Calm app now available for Lincoln owners

Lincoln owners can now receive complementary premium access to the Calm app.

Photo courtesy of Lincoln Motor Company

By now many of us have seen posts on social media telling people it's okay to go to their vehicles to seek peace and quiet away from the rigors of family life. Lincoln is taking that one step further. The automaker has teamed with Calm - the top mental fitness app - to offer Lincoln clients complementary membership to the app's premium content.

"The sense of sanctuary and wellbeing are core to the Lincoln brand and everything that we do for our clients," said Michael Sprague, North America director, The Lincoln Motor Company. "This collaboration, a first of its kind in automotive, is another way for us to offer something personal to our clients – a sense of calm, balance and rejuvenation so they can focus on what matters most."

2020 Lincoln Calm Partnership To activate the offer, clients need to log in to their Lincoln Way app.Photo courtesy of Lincoln Motor Company

Before this larger partnership rollout, the offering was tested last year among a select group of Lincoln customers. Among 1,500 consumers surveyed, 97 percent said they found the Lincoln and Calm mindfulness experience to be positive.

"The one gift that we can all give ourselves is a moment to help us find our balance," said Matthew McConaughey, actor, producer and longtime Lincoln spokesman. "Life is certainly stressful enough these days, so whether it's being more mindful, taking five minutes for yourself before the drive home to decompress after a long day, or just being kinder, continue to look after yourself and those around you."

To experience the features of the Calm app, clients will first need to log in to their Lincoln Way all where they will be prompted to the Lincoln and Calm promotion page to set up an account. The experience is limited to clients in the U.S., Canada, and Mexico.

2020 Lincoln Calm Partnership In a trial run last year, 97 percent of users found the app experiences positive.Photo courtesy of Lincoln Motor Company

As an additional part of the collaboration, clients can redeem their Lincoln Access Rewards points to receive a Calm gravity blanket, sleep mask, and sleep mist.

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The Navigator gets several updates for 2022, including new styling and tech.

Lincoln

The Lincoln Navigator was one of the first ultra-luxury SUVs when it launched over two decades ago, which helped kickstart the big-vehicle craze that still rages on today. Lincoln has continued improving the Navigator over the years to the point that it's now a rolling showcase of the latest and most impressive tech, staggering luxury features, and actual utility vehicle functionality. The vehicle was last fully overhauled in 2018, but the 2022 model picks up revised style, even more premium features, and new themes for the range-topping Navigator Black Label model.


2022 Lincoln Navigator Black Label is Lincoln's top trim offering, and is available in several of its vehicles. Lincoln


Lincoln introduced two new themes as part of the Navigator's Black Label offering for 2022. The Central Park theme features dark walnut open-pore wood trim, luxury leather in an exclusive Urban Green color, and an available Black Label-exclusive Manhattan Green Metallic paint color. The Invitation theme brings open-pore Khaya wood, Venetian luxury black leather, special interior lighting elements, and brandy-colored stitching. Both themes feature laser etching and other intricate detail work inside the vheicle.


2022 Lincoln Navigator The Navigator Black Label is offered with two new themes: Central Park and Invitation.Lincoln


Black Label launched in 2014 and is Lincoln's top-end end model offering. It's available in the Nautilus, Aviator, and Navigator, and brings several vehicle features and auxiliary services to Lincoln owners. Black Label vehicle features and services include:

  • Concierge access: The Lincoln concierge can schedule service or cleaning, answer vehicle questions, and help schedule dinners or other experiences. Black Label owners also get a complimentary dinner for two, which can be scheduled through the concierge.
  • Special airport and rental car services: Lincoln partnered with Avis to provide guaranteed rental car access, an exclusive and dedicated phone line for Black Label owners, and free rentals at select airports. Owners also get a membership to CLEAR, which offers expedited airport security passage and other perks.
  • Extended complimentary maintenance plan: Black Label owners receive four years of free maintenance. If the owner lives within 50 miles of a dealer, they will pick up and deliver the vehicle so that the owner does not need to leave home. Free car washes and annual detailing are also part of the deal.

We don't have pricing details for the 2022 Navigator yet, but we expect its price tag to be similar to that of the 2021 Black Label model, which started at around $100,000 after destination. Lincoln says that it will release more information closer to the Navigator's expected on-sale date early in 2022.


2022 Lincoln Navigator Black Label models feature a staggering level of attention to detail.Lincoln

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The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

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