Dealerships

New Monogram service gives Lexus buyers more shopping, purchasing opportunities

The Lexus Monogram digital shopping experience allows buyers to purchase and finance a vehicle from the comfort of their home.

Photo by Tetra Images/Getty Images

The new Lexus Monogram retail experience is designed to provide flexibility to customers whether they're purchasing or just browsing, enabling them to initiate and compete the car buying and financing process from the comfort of their home.

Designed in partnership with Toyota Motor North America (TMNA) and Lexus Financial Services (LFS), the Monogram program puts buying power back in the hands of the customer, shifting to fit their preferences. Customers can choose the path that works best for them by starting their journey online, saving their progress in the "digital garage" to pick up where they left off at the dealer, or completing their purchase at home or at their Monogram dealer.

Lexus Monogram logoLexus has created a new digital purchasing path for customers.Photo courtesy of Lexus

Lexus Monogram logo

The technology integrates with Lexus dealership inventory, allowing the dealerships' customer relationship management system (CRM) to continue to hold weight. It also works directly with the LFS system to allow financing application and acceptance completely online, should the customer choose that path.

"Our goal is to create greater transparency with our guests and efficiency for our dealers – whether that's in the showroom or online," said Andrew Gilleland, group vice president and general manager, Lexus Division. "From increased flexibility for guests to enhanced technology for our dealers, Monogram provides our brand the tools to anticipate guest expectations today and into the future."

The program is similar to Toyota's SmartPath digital buying experience. It's currently being piloted in select markets with plans to accelerate its availability through 2021. An all-new Monogram complete online experience, which expands to allow customers the ability to complete their purchase online, will roll out market by market starting in Spring 2021.

Lexus has recently added new products to its lineup that customers may want to shop for. The refreshed 2021 Lexus ES is currently on the market, as is the new Lexus LC 500 Convertible. Further revisions to the stable are expected in the coming year.

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Refreshed luxury crossover

2022 Lexus NX earns Top Safety Pick +

The 2022 NX earned a Top Safety Pick + award.

Lexus

The redesigned 2022 Lexus NX just got its crash test scores, and they're strong. The new crossover picked up a Top Safety Pick + award from the Insurance Institute for Highway Safety (IIHS), the agency's top award. It's the NX's fourth consecutive Top Safety Pick + award, and before that the vehicle earned Top Safety Picks.

2022 Lexus NXThe NX has picked up top awards for several years in a row. Lexus

The 2022 NX picked up top scores in testing, earning a "Good" rating in all crash-test categories, a "Good" score for headlights, "Superior" scores for both vehicle-to-vehicle and vehicle-to-pedestrian crash prevention, and a "Good+" score for LATCH system ease of use. Though the 2021 model also picked up a Top Safety Pick + award, it scored lower for its car seat anchors.

Lexus offers the new NX with a whopping four propulsion options, including a 2.5-liter four-cylinder engine making 203 horsepower, a 2.4-liter turbocharged four-cylinder with 275 horsepower, a 2.5-liter hybrid with 239 horsepower and a plug-in hybrid powertrain with 302 horsepower. The two gas engines come paired with an eight-speed automatic transmission and either front- or all-wheel drive, while the two hybrids both get all-wheel drive.

2022 Lexus NXLexus offers the NX with four powertrain options. Lexus

Pricing for the 2022 NX starts at $39,025 for the base NX250. Moving up the line, the NX350h starts at $42,125 and the NX450h+ starts at $56,725.

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New luxury EV

Lexus announces all-electric RZ 450e

Lexus just announced the new RZ 450e

Lexus

Lexus and Toyota have finally jumped onto the EV train, and we’ll soon see new all-electric SUVs from both. The Lexus variant, named RZ 450e, features a reasonable range, upscale interior, and neat all-wheel drive technology. We don’t have firm pricing for the Lexus, but expect it to start in the mid-to-high $40,000 range.

2023 Lexus RZRange is expected to reach 225 miles per chage. Lexus

The RZ shares a platform and much of its underlying engineering with the Toyota bZ4X and Subaru Solterra, but will take a more upscale approach. Though its size and overall shape are similar to the others, the Lexus’ exterior styling is sharper and sportier, with functional aerodynamic bodywork. A new Lexus logo is spelled out on the rear gate, instead of the traditional “L” of previous models.

The SUV comes with a 71.4-kWh battery that should deliver a range of around 225 miles on a charge. All-wheel drive is standard, and uses the RZ’s dual electric motors to shift power between the wheels that need it most.

Inside, the RZ features a minimalist, open space with controls meant to remind drivers of a horse’s reins. Ultrasuede upholstery and woodgrain trim come standard. Lexus notes the RZ’s head-up display is controllable via steering wheel-mounted buttons that handle navigation, audio, and other functions.

2023 Lexus RZThough similar to the Toyota bZ4X inside, the Lexus IS more upscale and minimalist. Lexus

Speaking of the steering wheel, the first RZs will be available with a round wheel only, but later on, Lexus will offer a yoke-style wheel like the one seen in the Toyota bZ4X concept and Tesla’s Plaid models.

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